meredith health and wellness content licensing short deck (10 - 2015)
TRANSCRIPT
1
2
Overview: Meredith & Meredith Content Licensing
Content Capabilities: by Topic
Content Types: in Detail
Tools, Programs & Custom Solutions
3
4
Family
Deliver information and
inspiration that supports healthy
kids and happy families.
Health
Motivate people to eat
better, move more and
make small lifestyle
changes that add up to big
health benefits.
Food
Serve up crave-worthy
recipes, meal plans and
tips from America’s top
test kitchens.
Home
Empower people to start
building the homes of their
dreams, with insights from
leading design experts.
5
Young Adults Young Families Families Empty Nesters
Including 60% of millennials
6
Rate Base: 700,000
Audience: 3,500,000
Rate Base: 550,000
Audience: 1,800,000
Rate Base: 500,000
Audience: 1,500,000
Rate Base: 600,000
Audience: 1,800,000
Rate Base: 850,000
Audience: 2,200,000Sources: Ser Padres Bebé and Ser Padres Espera; MRI Doublebase 2014 Prototype; AAM Audited.
Parents Latina: Publisher’s estimate, MRI Doublebase 2013, MRI Fall 2013. Siempre Mujer and Ser Padres: MRI Doublebase 2014, AAM Audited.
7
Leverage Meredith’s brands and credibility to help build trust with members.
Evidence-based content developed with the highest level of editorial integrity.
Content for people at all life stages and stages of change, with multiple points
of entry and a fresh, supportive tone.
Our brands understand the unique challenges faced by specific audiences
and develop content based on what people are looking for.
Service-oriented content provides inspiration and solutions to everyday
problems people face while trying to improve health.
Content is lifestyle, not clinical. Optimized for channel of delivery.
Trusted
Fact-Based
Accessible
Insights-Driven
Empowering
Optimized for Engagement
8
100+ Health & Wellness Professionals Affiliated With Our Brands
Allergy
Cardiovascular
Child Development & Behavior
Diabetes
Education & Child Care
Emergency Medicine & Safety
Fitness
Mental Health
Nutrition & Weight Management
Pediatrics
Sleep
Women’s Health
* Partial List
9
Understandyour business objectives,
content needs, tech
integration requirements
and project budget.
Defineeditorial and tech road
map, working closely
with agencies, brand
teams and technology
teams. Recommend
content selections to
delivery upon your
objectives.
Customizecontent, back-end tags
and digital elements,
as needed.
Delivercontent and services;
support through
implementation.
Refineand optimize content
to exceed engagement
metrics.
10
Articles Slideshows Video Q&AQuizzes ToolsRecipes
Custom Selection of Licensable Content to Inspire Healthy Living
Diet &
Nutrition
Exercise &
Activity
Weight
Management
Condition-
Specific
Stress
ManagementAging Well
Pregnancy &
Parenting
Healthy
Habits
Sample content categories shown.
Meredith’s account services teams work with clients to develop unique content programs to meet specific goals and objectives.
Financial
Wellness
11
Build Trust Leverage Meredith’s brands and credibility to help build trust with your customers
Content is developed to meet rigorous standards for quality and scientific accuracySimplify Regulatory
Content is selected and implemented quicklySpeed & Efficiency
Eliminate the cost and time involved with hiring writers and photographersCost Effective
Consultation with RDs and digital engagement experts available – add insights about
what consumers are looking for and interacting with
Health & Engagement
Expertise
Responsive teams to support client needs and to help navigate the regulatory processService
Content CustomizationWe understand that clients have unique content needs for regulatory, health literacy,
branding or other purposes. Our sector-specific specialists work to ensure content is
carefully customized to create a highly tailored experience for clients
12
Renée LauberSenior Director,
Health & Wellness Content Licensing
802.985.4524
Carrie CresenziAssociate Director,
Health & Wellness Content Licensing
802.985.4544