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OOH 2018-1 Openbare Resultaten Résultats Publics
Number of CIM faces in Belgium by size
Network Media owner Size (m²) Duration # Faces
Network billboards (14 days)
Contact 350 Belgian Posters 20m² 14 350
Moving 400 Belgian Posters 20m² 14 400
Access 500 Belgian Posters 8m²+10m²+20m² 14 500
Cover 600 Belgian Posters 8m²+10m²+20m² 14 600
Belgium 800 Belgian Posters 8m²+10m²+20m² 14 800
Superstar 48 JCDecaux 8m²+20m² 14 636
Superstar National JCDecaux 8m²+20m² 14 805
More O'Ferrall 16m²+ Publifer 16m² 14 409
More O'Ferrall Mega 16 Publifer 16m² 14 739
Network billboards 36 m² & mix (14 days & 21 days)
More O'Ferrall 36m² 80 A Publifer 36m² 14 75
More O'Ferrall 36m² 80 B Publifer 36m² 14 75
More O'Ferrall 36m² 100 Publifer 36m² 14 95
More O'Ferrall Super Mix 420 Publifer 16m²+36m² 14 409
More O'Ferrall Super Mix 440 Publifer 16m²+36m² 14 432
More O'Ferrall Maxi Mix 480 Publifer 16m²+36m² 14 475
More O'Ferrall Maxi Mix 500 Publifer 16m²+36m² 14 494
More O'Ferrall Maxi Mix 520 Publifer 16m²+36m² 14 513
JCD Prestige Senior (38m² & 21m²) JCDecaux 21m²+38m² 21 76
JCD Prestige Senior (8m²) JCDecaux 8m² 14 54
JCD Prestige Mix 48 (38m² & 21m²) JCDecaux 21m²+38m² 21 75
JCD Prestige Mix 48 (20m² & 8m²) JCDecaux 8m²+20m² 14 636
JCD Prestige Mix National (38m² & 21m²) JCDecaux 21m²+38m² 21 75
JCD Prestige Mix National (20m² & 8m²) JCDecaux 8m²+20m² 14 805
Urban furniture 2m² (7 days)
Adshel Brussels Center Clear Channel 2m² 7 150
Adshel Gent Clear Channel 2m² 7 250
Adshel Antwerp Full Clear Channel 2m² 7 350
Adshel Opti Play Clear Channel 2m² 7 2400
Adshel Maxi Play Clear Channel 2m² 7 2700
JCD Local Brussels JCDecaux 2m² 7 150
JCD Conso Aldi JCDecaux 2m² 7 200
JCD Conso Carrefour Group JCDecaux 2m² 7 249
JCD Conso Colruyt JCDecaux 2m² 7 210
JCD Conso Colruyt Group JCDecaux 2m² 7 300
JCD Conso Delhaize JCDecaux 2m² 7 200
JCD Conso Delhaize Group JCDecaux 2m² 7 297
JCD Conso Lidl JCDecaux 2m² 7 200
JCD Conso Louis Delhaize Group JCDecaux 2m² 7 199
JCD VRP 675 JCDecaux 2m² 7 2450
JCD VRP 675 Personal Care JCDecaux 2m² 7 2442
JCD VRP 675 Pets JCDecaux 2m² 7 2444
JCD VRP 675 POI Auto JCDecaux 2m² 7 2446
JCD VRP 675 POI Entertainment JCDecaux 2m² 7 2440
JCD VRP 675 POI Fashion JCDecaux 2m² 7 2441
JCD VRP 675 POI Finance JCDecaux 2m² 7 2441
JCD VRP 675 POI FMCG JCDecaux 2m² 7 2442
JCD VRP 675 POI Home JCDecaux 2m² 7 2442
JCD VRP 675 POI Kids JCDecaux 2m² 7 2443
JCD VRP 675 POI Multimedia JCDecaux 2m² 7 2439
JCD VRP 675 POI Sport JCDecaux 2m² 7 2439
JCD VRP 675 POI Tourism JCDecaux 2m² 7 2442
JCD VRP 675 POI Young People JCDecaux 2m² 7 2444
Urban furniture 8m² (14 days)
Brussels 8 JCDecaux 8m² 14 51
Technical card CIM
20-04-18
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Number of CIM faces in Belgium by size
Network Media owner Size (m²) Duration # Faces
Metro 2m² (7 days)
Metro Center 1 JCDecaux 2m² 7 39
Metro Center 2 JCDecaux 2m² 7 40
Metro Center 3 JCDecaux 2m² 7 39
Metro East Line JCDecaux 2m² 7 33
Metro EU Center JCDecaux 2m² 7 34
Metro North Line JCDecaux 2m² 7 37
Metro South Line JCDecaux 2m² 7 33
Metro West Line JCDecaux 2m² 7 40
Network 2m², metro & insert (7 days)
Urban 3 JCDecaux 0,5m²+2m² 7 5191
POS/Retail/Metro 0,5m² (7 days)
Insert Smarties (excl. digital) JCDecaux 0,5m² 7 2250
Insert Smart Monty (excl. digital) JCDecaux 0,5m² 7 4500
Insert Full Monty (excl. digital) JCDecaux 0,5m² 7 9000
Technical card CIM
20-04-18
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Number of CIM faces in the 48 urban centers by size
48 urban centers 0,5 m² Outdoor 2 m² Indoor 2 m² 8 m² 10 m² 16 m² 20 m² 36 m² S faces %
Aalst AAL 94 212 2 2 8 60 378 0,81%
Aarschot ARS 22 67 14 103 0,22%
Antwerpen ANT 1467 3 663 3 50 48 39 239 68 5 577 11,90%
Arlon ARL 132 1 5 28 166 0,35%
Ath ATH 4 10 13 27 0,06%
Brugge BRU 12 389 3 24 428 0,91%
Bruxelles BXL 4729 8 335 1 303 711 164 173 554 133 16 102 34,35%
Charleroi CHA 722 1 194 28 2 104 409 71 2 530 5,40%
Deinze DEI 14 39 1 3 26 83 0,18%
Dendermonde DMD 28 140 23 191 0,41%
Diest DST 21 48 1 7 77 0,16%
Eeklo EKL 4 17 1 2 6 30 0,06%
Eupen EPN 9 9 0,02%
Geel GEE 41 165 1 2 10 219 0,47%
Gent GNT 555 1 543 64 24 50 149 35 2 420 5,16%
Halle HLL 29 10 1 4 21 65 0,14%
Hasselt-Genk HAG 106 805 14 1 15 87 1 028 2,19%
Herentals HER 14 125 1 15 155 0,33%
Huy HUY 31 66 3 2 19 121 0,26%
Ieper IEP 62 1 10 73 0,16%
Knokke-Heist KNO 38 178 1 7 224 0,48%
Kortrijk KOR 68 483 16 10 15 83 675 1,44%
La Louvière LLO 156 267 12 83 518 1,10%
Leuven LEU 98 2 10 47 157 0,33%
Liège LIE 1090 2 161 59 30 112 463 88 4 003 8,54%
Lier LIR 14 168 1 7 20 210 0,45%
Lokeren LOK 36 96 1 21 154 0,33%
Marche-en-Famenne MEF 1 7 8 0,02%
Mechelen MEC 156 421 16 12 53 658 1,40%
Mol MOL 6 70 9 85 0,18%
Mons MON 184 370 12 22 142 730 1,56%
Mouscron MOU 77 153 6 10 45 291 0,62%
Namur NAM 173 868 9 10 71 1 131 2,41%
Nivelles NIV 79 74 2 12 167 0,36%
Oostende OST 195 426 3 6 31 661 1,41%
Oudenaarde OUD 16 68 1 15 100 0,21%
Roeselare ROE 93 208 31 12 59 403 0,86%
Ronse RON 29 95 1 1 18 144 0,31%
Sint-Niklaas NIK 102 444 12 1 17 81 657 1,40%
Sint-Truiden TRU 27 101 1 17 146 0,31%
Tielt TLT 7 4 11 0,02%
Tienen TIE 42 119 1 9 44 215 0,46%
Tongeren TON 10 1 15 26 0,06%
Tournai TOU 74 423 1 15 71 584 1,25%
Turnhout TUR 32 216 8 23 279 0,60%
Verviers VER 114 315 6 15 71 521 1,11%
Waregem WAR 5 68 1 2 22 98 0,21%
Wavre WAV 48 98 2 18 166 0,35%
Non Urban NUR 1136 1 684 44 21 25 1 166 4 076 8,69%
S 11991 26603 1306 1093 310 741 4441 395 46880 100%
Technical card CIM
20-04-18
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Urban Furniture 2 m² (7 days)
Estimated audience including all CIM street furniture in Belgium (excluding faces train & digital)
Universe: total population 12+
Total number of panels:
Global performances
Population size 9 614 003
VA Reach % 88
VRP 6 351
VA Frequency 72
VA Contacts 610 578 073
Reached indiv. 8 496 910
VAContacts transport means
Pedestrian 98 866 772
Cyclist 28 274 644
Car 407 758 875
Public Transport 75 677 782
VA Contacts per motive
Work 71 351 030
School 17 641 945
Professional 21 017 576
Shopping 79 316 355
Visit someone 49 045 667
Social/recreative 52 116 565
Pick-up/drop-off someone 31 854 656
Return home 248 923 482
Service 22 750 020
Other 16 560 777
VA Contacts per daypart
06:00 - 08:00 68 484 047
08:00 - 10:00 70 558 388
10:00 - 12:00 69 357 516
12:00 - 14:00 73 646 474
14:00 - 16:00 86 822 158
16:00 - 18:00 118 775 096
18:00 - 20:00 59 012 962
20:00 - 22:00 30 094 012
22:00 - 06:00 33 827 420
Technical card CIM
20-04-18
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
0,0
73,680,2 83,3 85,3 86,6 87,6 88,4
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Accumulation Street Furniture (2m²)VA Reach (%)
Billboards > 2 m² (14 days)
Estimated audience including all CIM billboards in Belgium (larger than 2m²)
Universe: total population 12+
Total number of panels:
Global performances
Population size 9 614 003
VA Reach % 95
VRP 6 879
VA Frequency 72
VA Contacts 661 373 833
Reached indiv. 9 163 948
VAContacts transport means
Pedestrian 62 486 504
Cyclist 32 261 562
Car 529 473 250
Public Transport 37 152 517
VA Contacts per motive
Work 75 286 519
School 18 729 415
Professional 22 107 378
Shopping 89 504 873
Visit someone 54 452 524
Social/recreative 55 858 714
Pick-up/drop-off someone 36 909 189
Return home 266 772 489
Service 24 522 523
Other 17 230 210
VA Contacts per daypart
06:00 - 08:00 72 103 894
08:00 - 10:00 79 068 741
10:00 - 12:00 79 536 420
12:00 - 14:00 83 387 767
14:00 - 16:00 98 293 659
16:00 - 18:00 132 090 742
18:00 - 20:00 58 920 481
20:00 - 22:00 28 511 422
22:00 - 06:00 29 460 707
Technical card CIM
20-04-18
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
0,0
75,4
83,887,4 89,5 90,9 91,9 92,7 93,3 93,8 94,2 94,5 94,8 95,1 95,3
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Accumulation Billboards (>2m²)VA Reach (%)
Centre d’Information sur les Médias - Centrum voor Informatie over de Media
Avenue Herrmann-Debroux 46, 1160 Bruxelles - Herrmann-Debrouxlaan 46 1160 Brussel
T.: 32 2 661 31 50 - F.: 32 2 661 31 69
E-mail: [email protected]
URL: http://www.cim.be