Merqurio Pharma’s CSO:

The iPad-based Contract Selling Organization for

medical science information

Merqurio Pharma – Profile

Merqurio

Merqurio Pharma Merqurio Servizi Merqurio Editore

Merqurio Pharma, conforming to Italian laws, provides Scientific Information about drugs produced by Merqurio and its third parties.

Merqurio Pharma has two different Reps’ network for medical science information: phone Reps and street Reps

Street Reps network

Merqurio Street Reps network is made up of 120 people

who have remarkable sale experiences and skills and

proven knowledge of the Italian pharmaceutical market .

They are distributed all over the Italian territory.

Merqurio’s CSO is coordinated by six area managers.

Merqurio Pharma: Street Reps

The first iPad-based contract sales organization for medical science information.

Merqurio Pharma’s CSO is the first Ipad-based network in Europe that meets Pharma Companies need to outsource scientific information, lower management costs and build effective and efficient relationships with physicians.

Merqurio Pharma: Street Rep

Advantages for Pharmaceutical Companies

The benefits to pharmaceutical companies choosing Merqurio Pharma CSO depend on the variety of contract solutions: Merqurio is able to deliver a package of services at a low price and free from any legal obligations and management tasks.

Why Merqurio Pharma’s CSO?

Merqurio pharma’s CSO offers the following contract solutions:

• Licensing is a contract solution that involves a fixed cost for each sold unit set by Merqurio Pharma and the commissioning company.

• Fostering is a contract solution where costs are based on commissions and basic management costs agreed with the commissioning company and related to its specific promotional needs.

• Purchasing part of meeting is a contract solution where a street rep has a flexible contract which allows every rep to propose, during a visit split into four fractions, different kind of drugs or services provided by different pharmaceutical companies.

Contract solutions

Merqurio Pharma’s strong points are:

- Broad and wide-ranging network extended all over the country, addressing well defined targets;

- An accurate selection and recruitment of reps, (Italian D.L. 219/06) not only based on experience and expertise, but above all relational skills, assessing reps’ customer retention abilities - GPs, gynaecologists, odontologists and obstetricians – and their product and service oriented approach;

The strengths

Merqurio Pharma’s strong points are:

- Integration between different communication channels, thanks to its own CMS, which allows to work with the field force online and by phone at the same time;

- A proper and ongoing training program, to boost professional, medical and communicative skills;

- Since July, implementation of an iPad-based system to maximize the efficiency of the relationship with physicians;

- Network constantly monitored through the TMS system

The strengths

• 2 North area managers : 43 REP

• 2 South area managers: 48 REP

• 2 Centre area managers : 29 REP

Merqurio’s CSO: activity areas

TOT: 120 REPs

4

12

8117

3

11

5313

1

21

3

3

10

7

2

5

3

1

12

Merqurio Pharma: Street Rep

Merqurio Pharma’s Contract Selling Organizationrepresents a unique opportunity to meet different targets with:

1. Low costs2. Network constantly monitored and checked3. Staff with proven experience and knowledge of the

Italian pharmaceutical market . 4. Flexible to any necessity5. Full awareness of specialists’ targets6. Ability to build lasting relathionships7. Flexible and adaptable to market and customer needs8. Highly motivated staff9. Accurate and precise organization10.Monthly ETMS management and client reporting.

Merqurio Pharma: Street Rep

Merqurio is able to provide different kind of reports according to company requirements:

Reports will be sent weekly and will point out:

Number of visit for country, brick, microbrick and target Number of samples for country, brick, microbrick and target TMS details of this presentation

Merqurio Pharma: Street Rep

The delivery of the sample will be certified by returning the delivery receipt (‘Velina’) to the company.

Every ‘Velina’ includes:

- Physician’s stamp - Physician’s signature - Date of delivery

Merqurio Pharma: Street Rep

Rep’s name/surname

Name of sample Number of sample

Date

Physician’s stamp and signature

Merqurio Pharma has a continuous and constant training system for its Reps which is organized in two different ways:

Online Educational Training Classroom training

E-learning is constantly monitored by Merqurio Medical Management.

All training courses are official and certified.

Merqurio Pharma: Street Rep

Docebo is an open source for e-learning (LMS e LCMS) used by universities and firms.

Docebo consists of 53 functions that are suitable to any teaching method (self-study, blended learning, cooperative learning)

Merqurio Pharma: Street Rep

Merqurio scientific information network is at the top level of skill – will approaches

in order to providesuccessful promotional

tools and methods