merrick furst explains startup engineering and flashpoint gt
DESCRIPTION
Merrick Furst (@merrickfurst), Founder of FlashpointGT (@FlashpointGT) and distinguished Professor at Georgia Tech, gave the opening keynote at the June 4 Startup Day ATL and introduced the concept of Startup Engineering. FlashpointGT is built upon this concept, which makes keeping founders connected to reality the top priority. Furst’s keynote set the stage for the entire day and explored what it takes to build a startup, the difficulties you will face along the way and advice for startup founders and future entrepreneurs. The process of from ideation to creation of a startup is difficult and opaque, but in this keynote, Merrick provides clear and concise advice to help aid budding startup engineers.TRANSCRIPT
@MerrickFurst @FlashpointGT
flashpoint.gatech.edu
How We Expect a Startup to Go
How Startups Actually Go
… that’s a Different Movie
Launch
Launch
Launch
Launch
Launch
Launch
Nothing Happens
Flashpoint is about Connecting to Reality
Which Requires Connecting Founders to Reality
You can Reason fromRational Self Interest
You can Reason fromRational Self Interest
rational self interest
You can Reason fromRational Self Interest
Startups needa product idea.
rational self interest
Startups needa product idea.
You can validatehypotheses byanecdotes.
rational self interest
You can validatehypotheses byanecdotes.
Startup Engineering
Principles
Touchstones to Ground Truths
Enabling Practices
You Can Rely on People To Do What They Cannot Not Do.
Figure What What You Can Avoid Doing
& Don’t Do That
Try to Get Your Customers to Prove ThatThey Can Avoid Buying Your Product
When You Fail
Customers are Buying Your Product
It is Possible toFigure out Demand
… without having a Product …
by Meticulously Mapping Customer Pain
The Job of Founder of Innovator
of Entrepreneur
is
To Become That Thing in The WorldThat Enables Customers
To BecomeCloser to Who They Are
Given Who They Are Required to Be
Flashpoint Founders Put Startup Engineering Principles Into Practice
To Become That Thing in The WorldThat Enables Customers
To BecomeCloser to Who They Are
Given Who They Are Required to Be
ReducingAmbiguityUncertaintyInaccuracy
Zombie Myth
Make what people want
rational self interest
Find out what peoplewant, and make that
Startup Engineering
Find out who your customer is
See what your customer is required to be
Enable them to close that gap
.@MerrickFurst @FlashpointGT