message & medium
DESCRIPTION
TRANSCRIPT
TOPIC: MESSAGE MEDIUM
Neelam AsadRoll # 0010
MESSAGE
Message is the information that is exchanged between sender and receiver. It is the” core idea” that you wish to communicate. The first task is to decide what you want to communicate and what would be the content of your message. what are the main points of your message and what other information to include. While writing the message, encoder should keep in mind all aspects of context and the receiver
The central idea of the message must be clear.
A message may be consist of verbal (written or spoken)
or non-verbal (unspoken) symbols.
Each message has a specific purpose:to convey important facts or informationto persuade the receiver to accept or reject
certain conditions or actionsto motivate the receiver to act in a specific wayto stimulate discussion about a particular issue,
orto entertain the receiver
Messages can have many other purposes, like instructing, warning, greeting, or requesting
information.
MEDIUM
Medium is the channel through which encoder will communicate his message.
There are two different terms:MediumChannel
A Sender conveys the Message to the Receiver By some medium (i.e. written, oral or non-verbal), Over some channel (i.e. electronic means, printed media, physical signs).
Hence, Medium is a broader term including appropriate channel to succeed Communication.
The choice the right medium, depends upon several factors:
0importance of the message
0Cost
0Urgency
0need for feedback
0When communicating within an organization the written media can be memo, reports, posters, notes, employee manuals. oral communication can be in the form of face to face discussions, presentations, audio tapes, telephone chats etc.
0While communicating outside your organization the written medium can be letters, reports, proposals, fax, press release, etc. oral medium can be telephone or teleconferencing.