messaging apps digital crossroads wwf
TRANSCRIPT
Digital at the crossroadsThe opportunity and threat of messaging apps
David Drodge
Digital, Marketing and Communications
WWF International
CATALYSING CHANGEDIGITAL IMAGES
• Already strong in photography (100k+ in our database)
• Central to WWF’s social media success
• Expansion into Instagram & Pinterest (lesser)
• Currently looking for a video sponsor to really capitalize on it
Images at the heart of the story
For the latest updates hourly bit.ly/wwf-socialstats
CATALYSING CHANGESOCIAL MEDIA FOOTPRINT
CATALYSING CHANGEFacebook’s Acquisition is building a house of brands
Facebook buy’s Whatsapp for $19 Billion –Messaging is Serious!
CATALYSING CHANGEWechat Campaign (using a robot for interaction)
CATALYSING CHANGESNAPCHAT Campaign
September 2014
Mobile FundraisingLINE Partnership with WWF-Indonesia
Orangutan Emoticon Sticker
LINE users can donate to saveorangutan campaign by downloading
Orangutan stickers to their mobile phone.
There are two types of sticker leading to revenue
• Free stickers
• Paid stickers
…and this has built our LINE audience to 1.2M followers
CATALYSING CHANGELINE
CATALYSING CHANGEDu Apps Battery Skins
CATALYSING CHANGEMESSAGING APPS
• Communications:
• WeChat China
• Revenue:
• Donation - Snapchat #Lastselfie Denmark & Turkey
• Skins – DuApps Worldwide
• Stickers – LINE Indonesia
WWF in the Messaging App space
Thank you
www.panda.org© 2010, WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.
“We shan’t save all we’d like to, but we shall save a great deal more
than if we had never tried.”
Sir Peter Scott – WWF Founder