metadata taxonomy and content types oh my - sp fest chicago - dec 2014

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Taxonomies, Content Types and Metadata, Oh My! Presented by: Ruven Gotz Director Collaboration Service Line Avanade @ruveng

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Taxonomies, Content Types and Metadata, Oh My!

Presented by: Ruven GotzDirectorCollaboration Service LineAvanade@ruveng

A Meta Presentation

Cheesy Metaphors Stinky Jokes

A sophisticated

audience

What is Metadata?

The BIG

Question

Data about data

Ruven Gotz

@ruveng

spinsiders.com/ruveng

[email protected]

What is Metadata?

I think I get it

Oh! Now I see(Mostly)

What is Metadata?

I think I get it

The BIG

Question

What is

Let’s use a

What does a cow say?

What does a chicken say?

What does a duck

say?

The sounds these animals make are

attributes that distinguish them

Example from Yoav Lurie

• Prince

• Pop/Rock

• 1984

Adapted from the “pea

soup” story by Serge

Tremblay

What is our Base Metaphor

for files?

What if we saw this?

Better…

Solve with folders

Hire an intern

What is metadata?

This is metadata!

Not this!

or this…

What is Taxonomy?

Carl Linnaeus

(1751)

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Superclass

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Class

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Order

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Suborder

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Family

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Subfamily

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Genus

Animal Kingdom

Invertebrates Vertebrates

Mammals

Predators Primates Whales Rodents

Squirrels Mice

Mice & RatsHamsters and

Voles

Real Hamsters

Short-tailed dwarf

hamsters

Djungarian dwarf

hampsters

Roborovski Hamster

Long-tailed dwarf

hamsters

Voles Gerbils

Porcupines Guinea Pigs

Fish Amphibians Reptiles Birds

Taxonomy

Species

Shared Drive Zoo X:

ProductionSales &

Marketing

Marketing

Commercial Industrial Government Healthcare

Labs Hospitals

Private Public

Large

Urban

Not Associated

University

Rural

Medium Small

Clinics Mobile

Sales Web Design Newsletter Social

Taxonomy

As we’ve already seen: This always works out great

Findability vs. Putability: a basic asymmetry

Shared Drive Zoo X:

ProductionSales &

Marketing

Marketing

Major Hospitals

Commercial Industrial Government Healthcare

Labs Hospitals

Private Public

Large

Urban

Not Associated

University

Rural

Medium Small

Clinics Mobile Colleges

Big Small

Sales Web Design Newsletter Social

Moving this mess to SharePoint

makes it worse

SharePoint Sux

The #1 rule of SharePoint?

Never use

folders

Except when it makes

sense

ever

Folders for Security

Permissions assigned per folder

A Brief Detour

Simple Mind Map

Mapping for Navigation

Mapping for Priorization

A SharePoint Taxonomy (Navigation)

Customer Type• Lab• Hospital• Clinic• Mobile

Sector• Private• Public

Size• Large• Medium• Small

Location• Urban• Rural

University• Yes• No

A SharePoint Taxonomy (Metadata)

Adding Metadata (when uploading)

A SharePoint Simulation

Document Type Inventory

Worksheet

What is metadata?

What is Taxonomy?

What are content types?

Name _________

Emp. # _________

Date _________

Dates Requested:

From __________

To: __________

Manager ________

Approved Y/N

Name _________

Emp. # _________

Date _________

Drug Used:

Name __________

Cost: $ _________

Manager ________

Approved Y/N

Vacation RequestDrug

Reimbursement

Both Content Types in One Library

Content Types

for:

Workflo

w,Policy,Security

Back to the Inventory Worksheet

Build Mind Map (based on inventory worksheet)

Why is it still so hard to get this to work?

Which leads to this:

Some great thinking by Carsten Knoch

Search

Business Process

Records Management

Search & DiscoverCompliance

Day-to-day workflow

Magic Metadata Intersection

Increasing the likelihood of metadata success

It’s a question of focus

Metadata• Why?• Where?• How?

Share the responsibility

Less is more

To Sum Up…

•Do you have a better understanding of metadata

and content types?

•Do you think you’ll be able to explain these

concepts more easily to your stakeholders?

•Did you get value out of this presentation?

Ruven Gotz

@ruveng

spinsiders.com/ruveng

[email protected]

slideshare.net/ruveng