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METAL JANUARY METAL FORMING JANUARY 2010 MACHINERY 2010 INDUSTRY IN INDIA PRESSES SHEET METAL SECTIONS IN INDIA PRESSES SHEET METAL SECTIONS Indian Machine Tool Manufacturers’ Association www.imtma.in 1

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METAL

JANUARY

METAL FORMING

JANUARY 2010

MACHINERY 2010 INDUSTRY

IN INDIAPRESSES SHEET METAL SECTIONS

IN INDIAPRESSES SHEET METAL SECTIONS

Indian Machine Tool Manufacturers’ Associationwww.imtma.in1

Forward by the President of IMTMA

• Metal forming plays a major role in the production of diverse products starting with large formed parts inthe automobile industry to high precision components for the instrumentation and electronics industries,and everywhere in-between. The defence and aerospace industries use formed parts in variousapplications from missile components to ordnance items. Progress in metal forming technologies haspp p g g gbeen rapid, keeping pace with the need to improve productivity, precision and volumes. Metal formingaccounts for nearly 40 percent of total machine tools consumption in India, pointing to its growingimportance.

• The metal forming machinery industry in India has been serving the need for formed parts through themanufacture of a variety of metal forming presses, sheet working machinery and others. However, theindustry has yet to meet the demand for higher technology machines. As a result the market share forIndian machines is low, and imports meet a large part of the demand for metal forming machines.

• IMTMA has commissioned this study of the metal forming machinery industry in India to gain anunderstanding of its potentials and prospects which will be valuable inputs for machinery manufacturersin developing new technologies, products and markets. The report brings out:

– The global and Indian position in metal forming machinesThe global and Indian position in metal forming machines– A profile of the metal forming machinery industry in India– Expectations of users in technology and product capabilities– Anticipated demand for metal forming machinery in India, by major product types and user

segmentssegments– User perceptions about Indian machines and areas requiring attention

2

Forward by the President of IMTMA

• The report has been developed for IMTMA by Feedback Business Consulting Services, Bangalore. I would like to thank their research team for their work in taking up and completing this report in time for its publication at IMTEX Forming 2010.

• IMTMA would like to acknowledge the suggestions and inputs received from the following in the course of preparing this report:

• Mr.Shailesh Sheth, Past President, IMTMA• Mr R D Madan President ISGEC YamunanagarMr.R.D.Madan, President, ISGEC, Yamunanagar• Ms.Ingrid Rasquinha, Director, Production, Electropneumatics and Hydraulics (India) Private Ltd., Pune• Mr.P.J.Mohanram, Senior Adviser (Technology), IMTMA, Bangalore

• This study report is a valuable reference work which can help manufacturers of metal forming machinesThis study report is a valuable reference work which can help manufacturers of metal forming machinesin India to develop strategies and plans to meet the potentially large requirement for such machines. Iam sure this report will be of use to the existing metal forming machinery manufacturers in guiding theirfurther expansion and development plans, as well as in attracting new investment to this growing field.

M.Lokeswara Rao

President

BangaloreJanuary 21, 2010

3

Table of Contents

Definitions

Approach & Methodology, Coverage

Objectives, Deliverables

BACKGROUNDI

Definitions

OVERVIEW OF INDIAN ECONOMYII

INDIAN MANUFACTURING SECTOR OVERVIEWIII

GLOBAL METAL FORMING INDUSTRY DETAILSIV

Global trends and markets – Production, consumption trends by country

Technology trends and developments

INDIAN METAL FORMING MACHINERY INDUSTRY V

Comparison of Indian and International machinery manufacturers

Industry structure, Products offered, Geographical clusters

Customer perceptions, Verbatim

INDIAN METAL FORMING MACHINERY MARKET ESTIMATES VI

Market estimates by type of Machinery, Segments

Approach and Methodology, Future market estimates

INDIAN METAL FORMING MACHINERY FUTURE ESTIMATES VII

Opportunity areas and Action points

OPPORTUNITY ASSESSMENT AND RECOMMENDATIONSVIII

4

Engagement backgroundEngagement background

5

Engagement background

IMTMA background Study objectives

IMTMA represents the machine toolindustry in India, comprising 370member organizations of large,medium and small categories

Estimate current industry size andstructure of metal forming machinesacross user industry segments

Understand the manufacturing andmedium and small categories

IMTMA proactively assists the machinetool industry to boost productivity andcompetitiveness in manufacturing

Understand the manufacturing andtechnology trends in the user segments

Likely changes in manufacturing practices

Impact on the type of machinesTowards this, IMTMA acts as an enablerthrough a range of value-addedinitiatives like training programs,industry studies and seminars and

Impact on the type of machines

Machine usage in the industrysegments

Imports Vs. Domestic, applicationsindustry studies and seminars andworkshops

IMTMA is working towards increasingthe presence of Indian metal forming

p , pp

Usage of imported machines

Future machine off take

Market/ Industry assessmentmanufacturers - a sector currentlygoverned by imports

Market estimation

Growth and future potential (5 years)6

Scope of the document (1/2)

All India market assessment from competition (Metal forming machines) Current market size and supply side estimates

All India market assessment

Supplier assessment

pp yPresence of major players (domestic & imported), their product offerings, marketing strategies Best practices & Business models of competition

Industry structure: Number of players and classification Comparison of Imports vs. Domestic scenario in IndiaProduct offerings – technology, product portfolio, pricing and commercial terms, range and specifications Key user segments catered Issues faced – range, quality, technology gaps

Future outlook

Challenges and key issues impacting the industry Emerging marketing trend that could significantly impact the industry

Demand driversFuture growth potential for next 5 years (order of magnitude) Future growth potential for next 5 years (order of magnitude) Role of domestic manufacturers

7

Scope of the document (2/2)

Key characteristics of the user segmentsUsage of POI across user segments and trends in usage

End user assessment

Usage of POI across user segments and trends in usage Industry structure and size Industry future and growth trends Determining factors that will drive the user segments to shift to domestic suppliers

K t ti Key expectations

Nature of opportunity – current size, growth prospectsKey challenges Identify key sectors with substantial growth and bright future for metal forming machines

Opportunity assessment

Identify key sectors with substantial growth and bright future for metal forming machines Action points to leverage existing & future opportunity

8

Overall approachFo

cus

Interviews with key stakeholders, the primary route to establish market dynamics and opportunity assessment

rces

Domestic user segments(12 segments and

corresponding sub-

Competition (Manufacturers,

Dealers Importers

Annual reports, Industry reports, Press releases,

Sou

Primary Secondary

corresponding sub-segments)

Dealers, Importers, Second hand dealers) publications and websites

dolo

gy

Respondent groups met were first identified based on market dynamics

Lists of respondents in each category were built through discussions with associations, Feedback Body of Knowledge, etc.

Primary interviews were conducted among all respondent groups

Met

hod Primary interviews were conducted among all respondent groups

Multiple interviews conducted across channel partners & user segments to understand the usage practices

Secondary research to understand competition activity, growth rate and future of user segments

Multiple interviews across competition to gain key insights

9

Sample coverage

Chandigarh

Respondent category  Sample 

coverage

End users 

A t ti 10

Delhi

Chandigarh Automotive 10

Auto component 35

White goods/consumer durables 10

Kitchen equipment 8

Mumbai

AhmedabadGeneral engineering 30

Electrical and electronics industries 20

Energy & Power equipment, incl. boilers, wind 

bi di l d i

15

Bangalore

Mumbai

Puneenergy, turbines, diesel and gas engines, etc. 

Ship building 5

Infrastructure/ construction equipment 15

Process equipment and machinery 20Chennai

CoimbatoreRailways/ other heavy transportation  5

Others ‐ office equipment, furniture, etc 10

Manufacturers and suppliers – Domestic and Imports 42

Multiple interviews across companiesTotal  225 Multiple interviews across companies

10

Definitions and explanations of words used in the report

Words frequently used in the report Definitions

Micro precision machines » Accuracy of more than 1 micronMicro precision machines

Multi operational machines

» Combining two or more operations in one, such as adding, joining, threading and punching, laser marking, assembly and quality inspection with in press or combining shearing with punching machines, etc

» Using ultrasonic vibrations to decrease the coefficient of friction to

Vibration Forming

Using ultrasonic vibrations to decrease the coefficient of friction to avoid wrinkling and cracking while press forming of high quality products

Hydro Forming» Specialized type of die forming that uses a high pressure hydraulic fluid

to press room temperature working material into a dieHydro Forming p p g

Roll Forming» Continuous bending operation in which a long strip of metal is passed

through consecutive sets of rolls

Composite Forming» Forming of Composite material such as diaphragm forming for composite

Composite Forming

Dry press Forming» Forming that does not require lubricants

Silent Forming» Low vibration and noise with higher speed and motion control

Hard to work materials» Inconel, niobium, tantalum, molybdenum, plastics, plastic-metal

composites, metal glass

11

Overview of Indian economyOverview of Indian economy

12

Strong demographic profile with the growing urban population is expected to drive demand in various sectors

Unemployment rate (%)

1079 1096 1112 1129 1145 1161 1177 1193 1208 1224 1239Urban Rural Total Population

Population growth trend (mn numbers)

• Indian population growing at a CAGR of 1.39%

• 31% urban population – has been consistently

310 317 324 331 338 346 353 360 368 375 383

770 779 788 797 806 815 824 832 840 848 856

1079 1096 1112 1129 1145 p p y

growing at a CAGR of 2.15%

• India has the largest number of median age

citizens (15-35 years of age)

I di t d t ti th t ti2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

• In the top 20 cities, high income groups are expected to triple by 2016 and more than half of the households are expected fall in the middle income group • IT & other services driven jobs and construction activities have instigated huge migration of population• Sooner than expected and planned urbanization, calls for huge domestic demand particularly for infrastructure

• India expected to continue as the youngest nation

over the next 20 years

8.8 8.8 9.5 9.2 8.97 8

Rural  Urban

Sooner than expected and planned urbanization, calls for huge domestic demand particularly for infrastructure

CAGR – 3.2%CAGR – 1.4%

Growth in number of households (Mn units) Unemployment rate (%)

7.8 7.2

142 144 146 148 150 152 155 157 159 161

55 57 58 60 61 63 65 66 68 70

2002 2003 2004 2005 2006 2007 20082005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Source: CMIESource: Central Statistical Organization

13

The recent global financial crisis has selectively impacted the Indian economy

GDP growth slowing Fiscal deficit expected to touch 10% - last seen in FY91

Source: RBI, Planning Commission, Edelweiss Research Source: Budget documents, CMIE, IIFL Research, Citi Research

Industrial Recession - Negative IIP growth Export contracts decline for the first time in the last few years

Source: CSO, IIFL Research Source: Bloomberg

14

The Government and Central Banks have handled the economy with several key and focused measures

M t

RateMeasures

425 bps reduction in Repo rate to 4.75% from Sep 2008 levels; reverse repo rate reduced by 275 bpsInterest rate on NRI deposits have been increased

MonetaryMeasures

QuantitativeMeasures

400 bps reduction in Cash Reserve Ratio (CRR) to 5%; 100 bps reduction in Statutory Liquidity Ratio (SLR) allowing higher repo ability for banks

OtherMeasures

Sale of foreign exchange to augment forex supply in the domestic market

DemandAugmentation

Additional plan expenditure of USD 4 bn in FY09 for rural infrastructure and social security scheme:States are allowed to raise additional market borrowings of 0.5 percent of their Gross State Domestic Product (GSDP), amounting to about USD 6 bn, for capital expenditures in FY09

FiscalMeasures

in FY09

InvestmentDemand

IIFCL authorized to raise USD 8 bn through tax-free bondsIIFCL refinance facility to facilitate financial closure of projectsFII limit in corporate bond raised to USD 15 bn from USD 6 bnAll in cost ceiling on ECB removedAll in cost ceiling on ECB removed

ImprovingDistressamongff t d

Government back-up guarantee made available to ECGC to provide guarantees for exports to difficult markets/ productsCredit flow to export sector ensured EXIM bank refinance through refinance RBIAcross-the-board cut of 4 percent in Cenvataffected

businessesAcross-the-board cut of 4 percent in CenvatRBI’s refinance facility of USD 1.4 bn for SIDBI to cater to SME sector

15

India’s resilience is reflected in its strong fundamentals

GDP Growth Down, But Not Out Savings rates higher and better aligned

FY10 OverallGrowth(%)

Month ofProjection

Countercyclical fiscal and monetary

CMIE 7.0 Feb 2009

Economic Advisory Council to Prime Minister

6.5 – 7.0 April 2009

Standard & Poor 6.0 January 2009

Asian Development Bank 5.0 March 2009

IMF 5 3 March 2009

measures to provide fillip to growth Most agencies’ forecasts for India’s GDP

Source: Edelweiss Research, Press Releases

An Interplay of demographics, reforms andglobali ation to pro ide f rther c shion

Stronger corporate balance sheet to shield against do nt rns

IMF 5.3 March 2009

OECD 4.3 March 2009

EIU 5.0 March 2009

for FY10 are between 4-7 percent

Source: CSO

globalization to provide further cushion downturns

Demographics Youth (under 25 years) account for about 50 per cent of India’s total populationBy 2050, expected to have the largest working age population worldwide

I di h t k l d i hi h d i lGlobalization India has taken lead in high-end commercial servicesMajor overseas acquisitions made by Indian companies

Reforms Continuous liberalization for FDI policies in sectors like telecom, media, healthcare, retail, etc.

Source: IBEF Source: Citi - India Macroscope, July 2008

16

Post election political scenario indicates stability on policy and increased push for reforms

Previous Government formed through coalition with various parties

Previous Government’s focus on “Inclusive Growth”

Reform agenda was blocked by coalition partners

Current Government formed by Congress Party + Allies

Some of the previous coalition partners not part of the Governmentp p p

Reforms expected, especially in BFSI, Retail, Education, Infrastructure, etc.

Increase in FDI in insurance to 49%

L i f G t St k i PSB t 33% (f 51%)Lowering of Govt Stake in PSB to 33% (from 51%)

Pension reforms

Disinvestments

Budget reflects a focus on growth stimulation in the short term and fiscal deficit

management over the long term

17

Manufacturing sector overviewManufacturing sector overview• Components and background

• Industry size and manufacturing sector output

• Private and Government investments

• Future growth rates

18

Indian manufacturing sector: Overview

• India has the fourth-largest manufacturing base amongemerging economies, with 25.5 mn employees

• Manufacturing growth averaged 9% in the last 4 yearsManufacturing growth averaged 9% in the last 4 years(2004-08), with a record 12.3% growth in 2006-07

• Core manufacturing sector comprises:– Metals: Steel, Aluminum– Textiles & Garments– Electronics Hardware– Chemicals– Automobiles– Auto Components

Gems and Jewellery– Gems and Jewellery– Food & Agro Products

• The manufacturing sector is estimated to command amarket capitalization of USD 520 bn by 2014-15, againstUSD 272 bn as of Sept 30, 2007 (Confederation of Indianp , (Industry)

• India’s manufacturing sector has more investments as aproportion of gross domestic product than any othereconomy, except for China

Source: IBEF, Feedback Analysis

19

Indian manufacturing sector: Overview

Indian manufacturing sector isexpected to grow at 12-14 % over the next decade India is a stable

democracy withystrong

macroeconomicfundamentals

The BPOIndian manufacturing

competitivelypositioned for a high

growth rate era

India is ranked43 in the latestGCI index (1)ahead of otherBRIC i

Indian economyexpected togrow at 8-10% over the

t d d

The BPOmigration to

India is gettingreplicated in themanufacturing

BRIC economies next decade Sector

FDI inflow intoIndia has

doubled from

The quality of the Indian work force is one of India’s key competitive advantages

doubled fromUSD 3.4 bn in

2001 to USD 8 bnin 2005

competitive advantages

(1) Global Competitiveness IndexSource: National Manufacturing Competitiveness Council, IMaCS analysis

20

Key manufacturing sectors

Segment Industry size 

Auto Industry• The Indian auto industry is a USD 64 bn industry (Automotives ‐

Auto IndustryUSD 45 bn, auto components ‐ USD 19 bn) 

Chemicals• Size of the chemical industry in India (Petrochemicals to Paints) 

is USD 40‐45 bn

Electronics• The electronics industry is estimated USD 20.5 bn (consumer 

electronics to electronic components) 

Engineering • A USD 22bn industry, including heavy and light engineering

Food Processing • Over USD 80 bn industry, growing at 9‐2%

• A USD 27 bn industry (Gold growing at 15% p a and Diamond atGems & Jewellery

A USD 27 bn industry (Gold growing at 15% p.a and Diamond at 

27% p.a) 

Leather • USD 6 – 7 bn

Textiles • USD 52 bn

Source: Feedback, Analysis Secondary sources21

Metal forming machinery user segments: Industry size 2008-09 estimates

Segments  Value (Rs Cr)   Examples of products

Domestic Production Imports Total 

Automotive 192,500 10,000 202,500 Passenger cars, Commercial Vehicles, Two wheelers

Auto Ancillary 67,000 5,000 72,000 Transmission & Steering, Engine, Suspension & Braking, Body parts & Chassis

Communication 22,300 41,450 63,750 Mobile phones, Switching equipment, Transmission

Electrical 58 000 2 300 60 300 S itchgears Cables & Wires Motors TransformersElectrical  58,000 2,300 60,300 Switchgears, Cables & Wires, Motors, Transformers, UPS, Lighting

General Engineering 45,741 11,435 57,176 Construction equipment, Textile machinery, Engines, Boilers, Turbines, Bearings, Valves

Consumer Durables 17,701 1,129 18,830 Washing machines, Air‐conditioners, Refrigerators, iMicrowave Ovens

Plastic Components 15,700 2,200 17,900 Home equipment, Writing instruments, Molded furniture

Packaging 14,000 NA 14,000+ Plastic containers, Metal cans, Glass bottles, Caps and Closures

Computing 9,400 4,600 14,000 Monitors, Cabinets, Modems, Printers, Keyboards

Consumer Electronics 11,248 2,100 13,348 Video & Audio products, STB, Watches, Clocks

Others 83,100 1,200 84,300 Defense, Railways, Ship building, Medical equipment, Bath fittings, Hardware

Total Rs cr 536 690 81 414 618 104

Source: Feedback, Secondary sources

Total – Rs cr  536,690  81,414 618,104

Total USD bn 114 17 132  (1 USD = Rs. 47)

1. Industry listing based on the descending order of the industry size 22

Infrastructure improvements to spur manufacturing sector

Investment in infrastructure estimated at USD 125 bn between 2005 – 2010

Four laning 6,000 km of highways that link India’s top 4 metros is nearly

India’s long coastline (7,517 km) and the 12 major ports cater close to 90% of India’s

India has 450 airports, including 11international airports

Roads Ports Airports

top 4 metros is nearly complete (Golden Quadrilateral)

The project linking the ten j t f th t t

cater close to 90% of India s foreign trade in volume terms and 70% in value termsFDI investment up to 100%

airports

India plans to invest USD 5.07 bn in the next five years

major ports of the country to the GQ mentioned above is nearing completion

FDI investment up to 100%

ppermitted in the port sector. 18 port privatization projects worth USD 1.39B are under way (Private participants are P&O PSA Maersk

FDI investment up to 100% permitted in the airport sector

P i ti ti f N D lhipermitted in the road sector P&O, PSA, Maersk, Gammon India, CWC and Dubai Port Authority)

Privatization of New Delhi and Mumbai airports has been completed

Emphasis on infrastructure development would help Indian manufacturing to becomeEmphasis on infrastructure development would help Indian manufacturing to becomecompetitive

Source: IBEF, Feedback Analysis23

Indian manufacturing sector: Regulatory scenario

Central (Federal) GovernmentGovernment of India offers a fi t h lid f

State (Provincial) GovernmentEach State & Union Territory

five year tax holiday forPower projectsFirms engaged in exportsNew industries in notified states

y(UT) offers its unique industrial and sectoral policy and incentivesThe policies offered relate to i d t i l t t tRegulatory

Units in Electronic hardware, software parksEOUs and Free TradeZones

Tax deductions of 100% on

industrial estates, taxes, power tariff, capital investment subsidiesStates and UTs in India typically follow a Single Window

RegulatoryAdvantage

Better projecteconomicsTax deductions of 100% on

export profitsDeduction of 30% on net income for 10 years for new industries

follow a Single Window Clearance (SWC) mechanismCustomized packages designed for capital intensive projectsCompetition among the states

economics

dust esDeduction in respect of certain inter-corporate dividends

p gand UTs to attract investment proven to be beneficial for investors

Source: IBEF, Feedback Analysis

24

India as a manufacturing hub

Proximity to markets

Proximity to other Asian economies

Pro imit to emerging markets s ch as Africa

Proven product development capabilities

More than 125 Fortune 500 companies having R&D centers in India Proximity to emerging markets such as Africa

Shipments to Europe cheaper from India than from Brazil and Thailand

Companies can leverage on India’s acknowledged leadership in the IT industry

Availability of manpower

0.4 mn engineering graduates every year

7 l bl kf

Large and growing domestic demand

The rate of savings in India has increased steadily from 23.7% in

India as a manufacturing

Stable economic policies

Continuity in economic reforms and

7 mn employable workforce every year FY’01 to 37.7% in FY’08

Export potential

Growing as an export hub for

ghub

policies related to investments equipment and components

Competitive manufacturing cost

Skilled labor cost in India is among the lowest in the worldamong the lowest in the world

Source: Feedback Analysis, Secondary sources

25

Indian manufacturing sector: Recent developments

• Globally, India is being increasingly preferred for contract manufacturing, giving rise toopportunities in pharmaceuticals, auto components, consumer electronics and many moresegmentsGl b l i h i I di b i f th l t t i• Global passenger car companies are choosing India, being one of the low cost countries,to manufacture new generation compact cars

• The industry is seeing an increased number of global players moving to India, as thegovernment has permitted foreign players to set up 100% owned subsidiariesgovernment has permitted foreign players to set up 100% owned subsidiaries

• LG, Samsung, Louis Vuitton, Frette, Skoda Auto, Hyundai, Alstom, Toshiba, Ingersoll Randare some of the major companies, which are considering making India their globalmanufacturing hubs

• Focus on manufacturing optimization has increased, which is in turn being supported bythe developed Indian IT industry

• In India, medium sized manufacturing companies (with 100 to 999 staff) are presently thepredominant IT spenders creating solutions to cater to increased customer demand forpredominant IT spenders, creating solutions to cater to increased customer demand forhigh-quality products with reduced lead time, and the need for integration of differentbusiness functions, to combat competition

• Increasing pressure on lead time, costs and quality is making companies progress to thehub and spoke model of manufacturing. Every process in each multiphase manufacturingprocess, is handled by a hub attached with vendors as spokes

26

Indian manufacturing sector: Private + Govt. investments

Approx USD 650 - 800 bn worth investments are likely over the next 10 years

USD 200 bn investment in

powerpower

Source: Centre for Monitoring Indian Economy, Projects Today, Feedback Analysis

Values in USD bn27

Industry growth drivers and growth rates

Industry Growth rates Drivers

Cement 8 - 10% • Infrastructure spending – Private and Government • Capacity enhancement to meet local & global demandy g• Construction industry growing at 8-10% • Capacity additions by large players• International players entering India

Metals 10 12% • Rapid growth in construction consumer goods and automotive sectorsMetals 10 - 12% • Rapid growth in construction, consumer goods and automotive sectors, which are the key users of metals – steel and aluminum

• Steel production projected at 100 mn tonnes by 2020• Zinc and Copper investments worth USD 40 bn over 5 years• Aluminium investments worth USD 15 bn over the next 5 years• Aluminium investments worth USD 15 bn over the next 5 years

Power 8 - 10% • 78,000 MW capacity during 11th plan (2007 – 2012) and 82,200 MW capacity during 12th plan (2012 – 2017)

• Multi sector investments in metals like steel, copper, aluminum likely to drive growth in the power sectordrive growth in the power sector

Chemical 6 - 8% • Focus to meet local and global demand, key driver for the chemical sector• Resultant inflow of FDI and technology transfers has created an

environment for dynamic growthI di i l b l i h b l i t titi• India emerging as global sourcing hub – leveraging cost competitiveness

Source: Feedback Analysis, Secondary sources

28

Industry growth drivers and growth rates

Industry Growth Drivers

Paper & Pulp

8 - 10% • Decrease in duty levels has brought domestic prices in line with international prices –hence demand for local production

• Government impetus in educational sector has increased demand• 122 projects worth USD 1800 mn were announced in 2007, 51% currently under

implementation• Capacity additions which grew at a CAGR of 25%, likely to reduce over the next two

t thto three years• Projects worth Rs. 970 mn (USD 19.4 mn) were announced in 2008 alone

Sugar 7 - 8% • Increase in area of sugarcane production from 3.1 mn acres to 3.8 mn acres• In 2007, projects worth USD 872 mn were announced; 43% of them are currently

under implementation• In 2008, projects worth USD 960 mn were announced

Rubber 6 - 8% • Demand and supply gap – potential for local manufacturing• Industry expected to grow at 8% and production at 3%Industry expected to grow at 8% and production at 3%• Investments in automobile sector – Global OEMs and introduction of newer models

Mining 3% • Sector open to private players for exploration; share of private sector mines to increase to 18% from the present 7%

• Government focus on mechanization – growth in continuous mines and underground• Government focus on mechanization – growth in continuous mines and underground mine production to reach 50 bn Tons in 2012 from 10 mn Tons in 2008

• Coal reserves of 20 bn Tons to be de-blocked for power projectsSource: Feedback Analysis, Secondary sources 29

Metal forming machinery industry Global trends- Global trends

• Metal Forming Machinery Production and consumption by country

• Machine tools Imports and Exports by country

• Technology trends and developments

30

Global metal forming machinery production by country

4500

Values in USD mn

13%30%

21%

India ranks 19th

Global metal forming machinery industry valued at USD 22 bn in 2008

Production share Global Vs India

3000

3500

4000 21%Metal forming machinery only

% indicates growth over previous year

Production share – Global Vs India

1500

2000

2500

2007

2008

11%

-8%

0

500

1000

16%

11% -7% 12% 14% 15% 30% 7% 0% 14% 12%0%0%-1%

11%11%

11% 9%12%7%6%14%

11%

India’s contribution to the world’s production of metal forming machinery is less than 1%

Despite widespread recession in the latter part of the year, the total world output rose 15% in 2008. The

Indian figures based on Feedback estimates Source: Gardner Publications

Despite widespread recession in the latter part of the year, the total world output rose 15% in 2008. The 28 countries listed above produced an estimated USD 81.5 bn worth machine tools last year, compared to shipments of USD 71 bn in 2007

31

Global machine tools consumption by country

18,000

20,000

Values in USD mn

20%

Also includes machine tools

% indicates growth over previous year

Global machine tool consumption valued at USD 76 bn in 2008

Machine tool consumption share –Global Vs India

12,000

14,000

16,000

33%

Global Vs India

6,000

8,000

10,000

2007

2008

5%

15%13%

21%-12%

0

2,000

4,00040%

6% 31% 10% 15% -5% -3% 1% 62% 32% 15%33%13%0%9% 0%

12% -3%0%13%3%

-21%

India is the 9th largest consumer of machine tools in the world

Global metal forming machine consumption grew by 12% in 2008, while Indian consumption rose by 73%

Indian figures based on Feedback estimates Source: Gardner Publications

during the same period

32

Global machine tools imports by country

8,000

9,000

10,000

Values in USD mn

6%

% indicates growth over previous year

5,000

6,000

7,000

8,000

14%

19%

2,000

3,000

4,0002007

200817% -34%

79%

2% 5%14%-1%13%

4%0%

0

1,00028% 0% 3% 14% 9% -1% -5% 38% 70% 15%31%0%10%

0% 3%2% 5%14%

India is the 7th largest importer of machine tools in the world

Indian imports of machine tools grew by 4% in 2008, while metal forming machinery imports grew at a CAGR of 50% between 2005-08

Indian figures based on feedback estimates Source: Gardner Publications

New machine imports grew at 59%, whereas used machine imports grew by 13.6% in the same period

33

Global machine tools exports by country

12,000

Values in USD mn

10%

% indicates growth over previous year

8,000

10,00015%

4,000

6,000

2007

2008

15%

12%

3%

15%27%

0

2,000

15%

9% -2% 10% 1% -4% 0% -3% 0% -20% 33%15%11%32%28% 20%

-7% 11%20%11%20%

6%27%

Indian saw a 20% decline in exports due to recessionary factors; the average price of metal forming machinery exported from India dropped by 22% in 2008, when compared to 2007

Indian figures based on feedback estimates Source: Gardner Publications

Germany, Japan and Italy are the large exporters

34

Technology trends by product category

Product category

Technology developments ‐ Global Technology developments ‐ India

Presses » Energy efficient running systems and  » Automatic set forming machines to save time gy g yoperating mechanisms

» Micro‐precision press for advanced technology fields

» Servo technology for optimal motor drive control

g» Need for eco friendly products will increase the usage of servo motor & drive usage across the machines 

» Operator friendly machines 

control

Sheet metal  working 

» Automatically set forming criteria and conveying time

» Safe & silent forming » Forming of hard to work material

» High tonnage machines which can form hard to work material, due to growing auto & aviation  sectors 

» Enhanced running efficiency» Maintenance free machines» Forming of hard to work material » Maintenance free machines 

Sections » Multi operational machines to save time » Eco friendly machines to reduced waste and toxicity; Light, durable, enhanced recycling

» Machines compatible with sequential forming recurring material replacement time will be preferred

» Increased focus on technology upgrade will shift the demand towards automated precise forming machinesdemand towards automated precise forming machines  

Others  » Forming of hard to work materials» Composite forming» Vibration forming, promoting enhanced formabilit and dr processing

» Enhanced formability by hydro forming machines will increase its acceptance

» Increased usage of stainless steel will create shift in sage of higher capacit precision machinesformability and dry processing usage of higher capacity precision machines 

35

Global technological trends (1/4)

Forming machine technology that contributes to net-

Ultra-precision, high rigidityImproves mother machine dynamic geometrical precision (slide and bolster straightness, parallel positioning, angles, bottom dead center eccentric load etc)shape forming center, eccentric load, etc)

High-performance with digital controlOptimal slide motion controlOptimal press moving part pressure force, speed, and positionDynamic geometrical accuracy controlElastic deformation, bottom dead center position control

Forming machine technology that contributes to energy

Energy efficient running systems and operating mechanismsServo technology for optimal motor drive controlReduced friction drag, lubrication free sliding partscontributes to energy

and resource conservation

g, g pMulti operational machines to save time

Controls such as up-down, left-right, forward-reverse operations in single machine

36

Global technological trends (2/4)

• Compact structure (resource, energy efficient)– Net shape forming with high‐precision, highly rigid press

Forming machine technology that

ib – Benefits of reducing workplace size (installation area, height)

– Reducing material and energy costs

– Enhancing LCA (life cycle assessment) 

Improved performance In line forming

contributes to energy and resource conservation

– Improved performance In‐line forming

• Universal applicability– One unit performs the functions of a wide variety of press 

machines

– Double & triple action presses with cutting and shearing applications

• Forming of hard to work materialsSlid i d i di i– Slide motion, speed setting discretion

– Localized heating, temperature control

• Composite formingMulti process forming– Multi‐process forming

– Module press

37

Global technological trends (3/4)

• Safety– Combine safety and productivity

Operator friendly metal forming

hi • Silent forming– Low vibration and noise

• Dry press forming

machines

– Emission free

• Maintenance free for production management, preventive maintenance, malfunction diagnosis

• Enhanced r nning efficienc• Enhanced running efficiency– Automatically set forming criteria and conveying time

– Automatically replace die and material 

– Forming simulation and press dockingForming simulation and press docking

38

Global technological trends (4/4)

• Micro‐precision press for advanced technology fields– Single micron, nano level press processing

Micro-precision press for advanced

• Vibration forming – Vibration forming promoting enhanced formability and dry 

processing

F i h d k i l

technology fields

• Forming hard to work materials– High‐performance materials: inconel, niobium, tantalum, 

molybdenum, plastics, plastic‐metal composites, metal glass

• Resource and energy efficient

• Reduced waste and toxicityEco friendly machines

• Light, durable, enhanced recycling

• Enhanced die lifecycle

• Net shape forming 

• Low noise, low vibration, oil efficient 

39

Metal Forming Machinery Industry in IndiaIndustry in India • Industry structure

• Product offerings – Indian and International manufacturers

C i f I di d i t ti l f t• Comparison of Indian and international manufacturers

• Customer perceptions

• Challenges faced by the metal forming machinery manufacturers

40

Metal forming machinery: Product landscape

Metal forming machinery

Presses Sheet metal working Sections

Mechanical Presses Press Brakes Tube forming

Others

Forging machines/ Hydraulic Presses Servo PressesC-Frame PressesCoining Presses

Punch Press

Shears

Laser cutting Machines

machines

Bar and angle shearing

Tube Bending

Hammers

Die casting machines

Hydro-forming machines

Fine Blanking PressesTransfer PressesKnuckle Joint PressesPowder Compacting

Machines

Bending and Rolling Machines

Water Cutting

Tube Bending machines

machines

Extrusion machines

Wire forming machines p g

PressesFriction Screw PressesTrimming PressesDie-spotting presses

gMachines

Plasma Cutting Machines

Thread/Spline rolling machines

Spring coiling machinesp g p machines

41

Metal forming machinery: Industry structure

Parameters

Domestic manufacturers Imports 

Large Medium Small  Imports (N hi )

Imports (U d hi )(New machines)  (Used machines)

Number of players

5 15  50  10  15 

Select names ISGECHindustan  

Nugen MachineryBajaj machinery

Basant WorksAnjani 

AmadaAida

Techno Crafts Divehi Tools Die 

HydraulicSEWElectroPneumaticBEMCO

j j yEmco Press mastersEnergy MissionJekson MachineryBemco Hi tech

jTechnoplast KB HydraulicsManookSPM ControlsPress well

LVDShulerKomatsuSeyiChinfong

Casting IndiaMachino ImpexoMatrix Capital NetworksBEMCO  

hydraulicsBemco Hi‐tech Press well 

HydraulicsHensel IndiaPress & Press Tools

ChinfongElectonica

NetworksSri Durga Agencies 

Manufacturing capability

» Presses 10 –3000T

» Presses 10 – 1000T » Presses 10 – 250T » All ranges » All ranges

Turnover range (Rs cr)

» 30 – 150  » 10 – 15  » 2 – 8  » 50 – 400  » 2 – 6 

New machine importers also include import agents like Magal, Electonica, Batliboi, etcDomestic manufacturers and importers can supply convention, NC and CNC range of machines. Differentiation is in the proprietary software and in-house kit development capabilities

42

Metal forming machinery manufacturers: Geographical presence and clusters

ISGEC

Hindustan HydraulicsBasant Mechanical WorksMankoo India Pvt. Ltd.

Bajaj Machine ToolsEmco Press master Pvt Ltd.Anjani Technoplast Ltd.KB Hydraulics

New Delhi & NCR

LudhianaYamuna nagar

M.S.S.S. Mechanical WorksMankoo Machine Tools Pvt LtdRavi Industrial CorporationBasant IndustriesMilap Heavy EngineersM M hi T l

KB HydraulicsPress wel IndustriesAshok Manufacturing Company

Komatsu IndiaAid

Ahmedabad

Mann Machine Tools

Nugen Machines LtdEnergy MissionJekson Machinery Pvt Ltd

Rajkot

AidaMD Corp.Machine Toll AssociatesAssociated Technocrats

MumbaiPune

Belgaum

yPress & Press toolsFlu - tec

Press well HydraulicsViraj Hydraulics

Singhal Engineering Works

Schuler IndiaAmada IndiaEmpire Machine tools

BangaloreViraj HydraulicsJayshakthi Machine tools

l DBemco Hydraulics

ElectroPneumatic

Hensel India Pvt LtdElectronic

Key pockets

Magal LVDy

Bemco HitechSPM ControlsSudhir HydraulicDomestic manufacturers Importers

43

Domestic supplier offerings: Presses and Sections

Indian Manufacturersclassification

Companies

Presses Section

-Fra

me

chan

ical

ydra

ulic

Serv

o

rans

fer

-spo

tting

imm

ing

oini

ng

ckle

Joi

nt

on S

crew

Bla

nkin

g

owde

r m

pact

ing

and

angl

e ng

/pun

chin

g

e B

endi

ng

e fo

rmin

g

classification

C-

Mec Hy S Tr

Die

-

Tri C

Knu

c

Fric

ti

Fine

P oC

om

Bar

ash

earin

Tube

Tube

ISGECHindustan hydraulicsLarge hydraulics ElectropneumaticsSEW

Bemco Hydraulics Bajaj Machine Tools

Medium

Emco Pressmaster Energy Mission

Jekson Machinery Bemco Hitech

Small

Basant MechanicalAnjani Technoplast KB HydraulicsMankoo India Pvt. M.S.S.S. MechanicalMankoo MachineSPM Controls

Presence Note: The list does not include the complete list of suppliers covered44

Domestic supplier offerings: Sheet metal working machinery

Indian Companies

Sheet metal working

Brak

es

ars

g an

d ac

hine

s

Pres

s/

Punc

h ss se

r TPP

in

es

Cut

ting

ines

bras

ive

uttin

g in

es

Manufacturersclassification

Pre

ss B

Shea

Bend

inR

ollin

g M

Pun

ch P

Turr

et P

Pre

Lase

r/Las

Mac

h

Pla

sma

CM

ach

Wat

er/A

bJe

t Cu

Mac

h

LargeISGECHindustan hydraulicsLarge Hindustan hydraulics

Singhal engineering works

Medium

Nugen MachinesBajaj Machine ToolsEnergy Mission Jekson MachineryJekson Machinery Bemco HitechAnjani Technoplast Mankoo IndiaSPM Controls Ravi Industrial Corporation

SmallMilap Heavy EngineersPress & Press tools Flu - tecViraj Hydraulics Jayshakthi Machine tools

Presence Note: The list does not include the complete list of suppliers covered

Ashok Manufacturing Co

45

New imported brands offerings: Presses

Segment Companies

Presses

me ical

ulic

o er

tting

ng

ng

Join

t

Scre

w

nkin

g

er

ctin

g

Segment Companies

C-F

ram

Mec

han

Hyd

rau

Ser

vo

Tran

sfe

Die

-spo

t

Trim

mi

Coi

nin

Knu

ckle

J

Fric

tion

S

Fine

Bla

n

Pow

deC

ompa

c

Importer Komatsu Indianew machine Schuler India

Amada India

Empire Machine toolstools

Magal LVD

Komatsu India

Aida

MD Corp.

Associated Technocrats

Importer old U d hipmachine Used machine

Presence Note: The list does not include the complete list of suppliers covered

46

New imported brands offerings: Sheet metal working and Sections

Segment Companies

Sheet metal working Section

s B

rake

s

hear

s

ding

and

R

ollin

g ac

hine

sPu

nch

ss/T

urre

t ch

Pre

sser

/Las

er

Mac

hine

s

ma

Cut

ting

achi

nes

r/Abr

asiv

e C

uttin

g ac

hine

san

d an

gle

ing/

punc

hin

g

Ben

ding

ac

hine

s

e fo

rmin

g ac

hine

s

Pre

ss Sh

Bend R Ma P

Pre

sPu

ncLa

seTP

P

Plas

mM

a

Wat

erJe

t M

aB

ar a

shea

r

Tube m

a

Tube ma

Importer new machine

Komatsu India

Schuler India

Amada India

Empire Machine tools

Magal LVD

Komatsu India

Aida

Batliboi

Electronica

MD Corp.Associated Technocrats

Importer old machine Used Machine

Presence

Note: The list does not include the complete list of suppliers covered

47

Domestic manufacturers: Segmental focus

IndianMfrs category

Company

Auto

mot

ive

Aut

o C

ompo

nent

s

Con

sum

er

dura

bles

Kitc

hen

equi

pmen

ts

Gen

eral

en

gine

erin

g

Ele

ctric

al a

nd

elec

troni

cs

Ene

rgy

&

pow

er

Infra

&

Con

strn

Proc

ess

equi

pmen

t

Rai

lway

s

Offi

ce

equi

pmen

t

Shi

p bu

ildin

g

Oth

ers

ISGEC

LargeHindustan hydraulics ElectroPneumaticSinghal engineering worksBemco Hydraulics Nugen Machines LtdBajaj Machine ToolsE P tMedium Emco Pressmaster Energy Mission Jekson Machinery Bemco HitechBasant Mechanical WorksAnjani Technoplast KB HydraulicsKB HydraulicsMankoo India M.S.S.S. Mechanical WorksMankoo Machine ToolsSPM Controls Ravi Industrial CorporationPresswel Industries

Small Basant IndustriesMilap Heavy EngineersHensel India Press well Hydraulics Ashok Manufacturing Company Press & Press tools Fl tFlu - tecViraj Hydraulics Jayshakthi Machine tools Mann Machine Tools

48

Imported brands: Segmental focus

Segment Company

tom

otiv

e

Com

pone

nts

onsu

mer

ur

able

s

Kitc

hen

uipm

ents

Gen

eral

gi

neer

ing

ctric

al a

nd

ectro

nics

gy &

pow

er

stru

ctur

e &

ns

truct

ion

Proc

ess

uipm

ent

ailw

ays

e eq

uipm

ent

p bu

ildin

g

Oth

ers

Aut

Aut

o C Co du K

equ G

eng

Elec ele

Ene

rg

Infra

sco

n P eq R

Offi

ce Ship O

Komatsu India

Schuler India

Amada India

Empire Machine tools

Magal LVD

Importers Komatsu India

Aida

Batliboi

ElectronicaElectronica

MD Corp.

Associated TechnocratsMachine TollMachine Toll Associates

49

Domestic manufacturers Vs Importers: A comparison

Parameters Domestic manufactures Imported  suppliers

Product portfolio  » Capability to manufacture a wide range of machinery but lack of experienceL l l f i i

» Complete product portfolio for continuous press line L h l l b l d d d» Low level of customization 

» Presses ‐ the only strong product line» Latest technology, global standards, accepted 

across customer segments

Reach  » Only 8 manufacturers with national presence 

» National presence» Customers look for specific brands, normally 

» High instance of small players active in a specific cluster for specific machinery

operate through dealers

Technology  » The domestic manufacturers have not graduated to a higher level of reverse 

i d d

» Have complete solution for each process line (A‐Z solution) Hi h l l f i iengineered products

» Focus on machinery sales and not on solutions

» High level of customization » High level of automation with minimum 

human intervention to increase productivity  & quality of end product 

M f t i O l 2 4 f t d R&D H t R&D t t d t thManufacturing capabilities 

» Only 2 – 4 manufacturers spend on R&D » Focus on select product ranges

» Have strong R&D team to upgrade to the latest technology 

» Offer complete solution (packaged offering) 

50

New Vs Used imported machinery: Application areas

Imported machinery supply

Machinery detailsProduct applications 

Sector Applications Reason for preferring imported machinerysupply  ppimported machinery

Complete press line  Auto OEMSkin panel pressing & blanking 

To boost productivity 

Consumer Bending & piercing of Low maintenance & highNew machines

Mechanical pressConsumer durables 

Bending & piercing of sheet metal 

Low maintenance & high accuracy   

Tube bending machine 

Consumer durables

For bending copper tubes 

Best in the industry  & value added features 

Bending & rollingShi b ildi Sh b di

Lack of efficient domesticBending & rolling machine 

Ship building  Sheet bending Lack of efficient domestic suppliers 

Punch press General engineering 

Sheet bending for outer cover of a machine 

Not a critical application, only for bending & is cost effective 

Used machines

Bending & rolling machine 

Energy & power For bending the body of boiler 

Cost effective solution to get the desired accuracy , better than the local machineries

Pl tti A t P i d 50% l thPlasma cutting machine 

Auto components 

Cutting sheet metal Priced 50% lower than new machines

51

Domestic manufacturers Vs Importers: Marketing set up

Parameter Domestic manufacturers Importers

Marketing setup 

» Large players have marketing offices inkey consumption pockets

» Large players have marketing offices inIndiap y p p

» Marketing – 2 to 4 personnel at eachoffice

» Service – 2 personnel in key pockets

M di & ll i t t

» Marketing ‐ Dedicated, 4‐5 personnelfor all India coverage

» Service ‐ 2 to 3 personnel across regions

Readily available spares & service» Medium & small companies operate outof head office

» Marketing – 1 or 2 personnel coveringthe entire region

» Readily available spares & service

» Small time importers have sales agentsin India

» 1 to 2 marketing personnel for all India» Service – 2 – 3 personnel covering the

entire region

» Medium & small players have limitedreach and limited product offering

» Availability of spares a concern withsmall importers

» Used machine importers have strongpresence in key consumption pockets

» Availability of spares is an issue withmedium & small players

presence in key consumption pockets

» Do not have a marketing setup

» Marketing done through magazines,internet, exhibitions

» Few used machine suppliers also intorefurbishing of old machinery

52

Domestic manufacturers Vs importers: Target segment

Parameter  Domestic manufacturers Importers

Targeted segment

» Leading players target large OEMs, fabricators etc

» Leading brands focus on large OEMs and integrated turnkey solutionssegment  fabricators, etc 

» Segments catered to – Auto, auto components, general engineering, ship building, railways, process equipment electrical

integrated turnkey solutions

» Segments catered – Auto OEMs, tier 1 auto component manufacturers, railways, ship building, consumer durables,  defense

f dequipment, electrical

» Medium & small companies target tier 2 auto component manufacturers, sheet metal workers, electrical, 

i t kit h

» Auto components ‐ preferred segment across medium and small importers (brands)

» Tier 1 & 2 auto components process equipment, kitchen equipment manufacturers 

» MNCs do not buy machinery from Indian manufacturers

manufacturers, Railways, general engineering, consumer durables, process equipment, etc

» Used machine importers target small time 

» Technology transfer from parent company

» Parent company specifies the machinery details and brand

fabricators and small scale industries 

» Segments catered – small time fabricators, enclosure manufacturers, office equipment manufacturer, kitchen 

i l i iequipment, general engineering

53

Domestic manufacturers Vs importers: Technology and manufacturing capabilities

Parameters  Domestic Imported 

Technology  » No Domestic supplier manufacture high capacity machines ( > 50 mm thickness)

» Innovative press technology » Functions integrated into press

» Lack of capability to manufacture high capacity machines, machines like turret presses & laser machines

» Limited automation 

» Control of important processes» Short cooling down time» Maximum production rate ‐ 4 parts/ 

stroke » Maximum production rate ‐ 2 parts/ 

stroke» High thickness rolling machine is not 

available with Indian suppliers 

» High speed transfer operation » Low die cost » Fully automated die changing 

Manufacturing practice & raw material sourcing

» Poor Infrastructure in ancillaries –component sub systems

» Poor process capability & lack of focus on core competencies

» Do not have manufacturing  base in India 

» High level of automation to ensure limited errors in the end productsourcing  core competencies

» Low technological innovation (R&D)» Critical components like  control panel, 

hydraulic cylinders imported from Japan, Germany, Korea, China

limited errors in the end product » 70% of the components are 

manufactured  in house » 30% are bought out components like 

motor, robotics, conveyors, etc

54

Germany, Korea, China  motor, robotics, conveyors, etc 

Domestic manufacturers Vs Importers: Customer perceptions

Parameter Domestic manufacturers Importers

Availability  » Imported spare parts, lead time an issue» Technical assistance requires focus

» Maintain inventory of spare parts» Technically competent serviceq

» Only large manufacturers have ownspare parts division

» Lack in CNC programming and softwaredevelopment

y pengineers – high uptime

» Chinese spares considered to becheap, cost effective

» Used machines readily available inp» Poor product design

ythe international market

Performance  » Maximum production rate ‐ 2 parts/stroke

» Higher production rate ‐ 4 parts/strokestroke

» Poor product lifecycle, required to go infor retrofitting after 5 – 6 years

» Indian manufacturers have notgraduated to the higher level of reverse

stroke» Increased machine life, retro fitting

done after 10 years of usage» New machine technology for

different applicationsgraduated to the higher level of reverseengineering, like the Japanese & Koreanfirms

» Conventional machines becomeextremely productive and flexible by

different applications» Fully automated die changing

mechanism, improves productivity

extremely productive and flexible byretrofitting them with CNC controllers

55

Customers verbatim on Indian manufacturers’ capability to innovate and compete with imported brands

» “Designing of most of the Indian made machines considered to be more conventional &market driven, rather than technology driven”

» “Domestic manufacturers’ core competency lies in manufacturing low cost & reasonablypriced metal forming machines”

» “The capability to conceptualize a product to achieve certain design & performancep y p p g pcharacteristics (Design & performance wise) is not found in Indigenous metal formingmachines”

» “Only a few large players have technology tie ups with foreign players and are able toy g p y gy p g p ycompete with imported machineries”

» “Machinery manufactured by major players in India is through technology transfer fromMNCs & it is seen that, whenever technology transfer happens, a gap always exists where, gy pp , g p ythe receiver ends up with lower/ obsolete technology than what the supplier has”

» “The R&D capabilities are limited to 5-6 major players only and most of them are involved insolving problems that arise in manufacturing, rather than developing new technology driveng p g, p g gyproducts”

56

Metal Forming Machinery Market estimates– Market estimates

• Approach and Methodology • Overall market, 2008-09 as the base year• Market estimates by:

– Type of machinery– Import Vs Domestic manufacturing

D ti f t i l t– Domestic manufacturing clusters

57

Metal forming machinery: Market estimate - Approach and Methodology

Suppliers classified as large, medium, small and Methodology includes rigorous field coverage and secondary research

Methodology

pp g , ,Importers based on capacity, production, sales,

spread, brand & other relevant criteria

Universe of suppliers estimated

yTop down approachPersonal interviews conducted with individuals across 25 organizations

Time frame: October December 2009

All large players met, sampling of importers, medium and small players across regions to ensure

Universe of suppliers estimatedTime frame: October - December 2009

2008-09, base year with forecast until 2015The study focuses on metal forming machineryOur assessment includes machinery manufactured

Total turnover estimated at product type, segment type & region

geographic spreadin India, imported new machines and used machinesThe emphasis is on value rather than volumeUnit used to represent the market in this presentation is in Rs Crore, unless specified otherwise

Survey norms extrapolated to relevant universe of suppliers

otherwiseTo maintain the confidentiality of the business transactions the supplier names (Domestic manufacturers and Importers) are not represented in the relevant market

Aggregated to arrive at total marketAggregated to arrive at total market

are not represented in the relevant market information charts

58

Metal forming machinery: Market estimates

Domestic market

Domestic production ImportsExports =+–p

+–Rs. 680 cr Rs. 50 cr Rs. 2,215 cr Rs. 2,845 cr=

+–USD 145 mn USD 11 mn USD 471 mn USD 605 mn=

Market estimates pertain to FY’09

Domestic manufacturers export to countries like Sri Lanka, Bangladesh, Middle East, etc

Source : Primary interviews, Feedback Analysis

Figures rounded off to next integer

59

Imported machinery accounts for over 3/4th of the total consumption in India

Domestic manufacturing by manufacturers

Imported Vs Domestic supply

Value : Rs. 630 Cr ( USD 134 mn)

Imported machinery market by manufacturers

Value : Rs. 2,845 Cr (USD 605 mn)

Value : Rs.2,215 Cr (USD 471 mn)Figures rounded off to next integer

60

Metal forming machinery market: By type of machines

Others In Rs. crore Die casting machines 87Extrusion machines 45Hydro forming machines 35

Sections  In Rs. crore

Tube forming machines 18

35Forging machines/Hammers 35Wire forming machines 7Gear rolling machines 3Spring coiling  6

Tube Bending machines 22

Bar and angle shearing/punching

12

PressesIn Rs. Sheet Metal Working  In Rs. crore

Thread/Spline rolling machines 7

Total 225Total 53

Pressescrore

Mechanical Presses 30‐ 4000+ T 710Hydraulic Presses 30‐4000+ T 330Servo Presses 115C‐Frame Presses 70C i i P 40

Laser/Laser TPP  Machines 305

Press Brakes 275

Punch Press/Turret Punch Press 235

Value : Rs. 2,845 cr

USD 605 mnCoining Presses 40Fine Blanking Presses 40Transfer Presses 35Knuckle Joint Presses 30Trimming Presses 25Friction Screw Presses 15

Plasma Cutting Machines 150

Shears 90

Bending and Rolling Machines 65

W t / Ab i J t C tti Friction Screw Presses 15Powder Compacting Presses 13Die‐spotting presses 6Total 1,430

Water/ Abrasive Jet Cutting Machines

20

Total 1,140

Figures rounded off to next integer 61

Metal forming machinery market: By consumption segments

Value : Rs. 2,845 cr (USD 605 mn)

Auto & auto components account for 36% of the total metal forming machinery consumption in India

62

Domestic production of metal forming machinery by clusters

Metal forming machinery X Clusters Ahmedabad Bangalore Belgaum 

Delhi / NCR Ludhiana Mumbai Pune Rajkot  Others1 Total

Hydraulic presses  14 ‐ 30 36 18 0 7 3 45 153

Die‐spotting presses  ‐ ‐ 3 ‐ ‐ ‐ ‐ ‐ ‐ 3

C‐Frame presses  3 ‐ 2 1.3 13 22 5 4 32 82.3

Presses

Transfer presses  ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 0

Trimming presses  ‐ ‐ 0.8 ‐ ‐ ‐ ‐ ‐ 1.22 2.02

Knuckle Joint  ‐ ‐ ‐ ‐ 6 ‐ ‐ ‐ 8 14

Coining Presses ‐ ‐ 0.8 ‐ ‐ ‐ ‐ ‐ 1.2 2

Friction Screw  ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 0

Fi Bl kiFine Blanking  ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 0

Servo presses  ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 0

Powder Compacting  ‐ ‐ ‐ ‐ ‐ ‐ 2 ‐ ‐ 2

Mechanical presses    1 6 ‐ 135 24.3 ‐ ‐ ‐ 72 238.3

Press Brakes 13.35 ‐ 0.75 5.14 19.25 2.45 ‐ 2.8 26 69.74

Sh 13 4 3 1 2 6 1 2 45 1 55 32 5 60 2

Sheet

Shears 13.4 ‐ 3 1.2 6.1 2.45 ‐ 1.55 32.5 60.2

Bending and Rolling  2 ‐ ‐ 1.37 ‐ ‐ ‐ ‐ 2.7 6.07

Water/Abrasive Jet Cutting  2 ‐ ‐ 4.8 ‐ ‐ ‐ ‐ 11 17.8

Laser/Laser TPP   ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 0

Plasma Cutting 1 6 2 6 4 2Sheet metal working  

Plasma Cutting ‐ ‐ ‐ 1.6 ‐ ‐ ‐ ‐ 2.6 4.2

Punch Press/Turret Punch Press ‐ ‐ ‐ 2.1 ‐ ‐ ‐ ‐ 3.4 5.5

Bar and angle shearing/punching ‐ ‐ ‐ 1.9 ‐ ‐ ‐ ‐ 2.4 4.3

Tube Bending ‐ ‐ ‐ ‐ ‐ ‐ 14 ‐ ‐ 14

Sections Tube Bending  14 14

Tube forming  ‐ ‐ ‐ ‐ ‐ ‐ 3.9 ‐ ‐ 3.9

Grand Total 48.75 6 40.35 190.41 86.65 26.9 31.9 11.35 240 682.33

Grand Total – USD mn 10.4 1.27 8.6 40.5 18.4 5.7 6.8 2.4 51 1451Others include – clusters such as Auragnabad, Jalandar, Kolhapur etc and the extrapolated numbers for other manufacturers

All values in Rs. cr63

Imported machinery break up – New machines Vs Used Machine

Total imports – Rs 2,215 croreNew Vs Used

machinery

New machinery – 1,975 (89%) Used machinery – 240 (11%)

By type

Presses 857

(43%)

Sheet metal working

955 (48%)

Sections34

(2%)

Others128 (7%)

Presses113

(47%)

Sheet metal working

32(13%)

Sections1 (1%)

Others94

(39%)

2024 6.8 0.21182 203 7.2 27.2USDmn

Nearly 90% of the imported machinery are new machines

Values in Rs. cr

% indicates the contribution to total imports

64

Market estimates by segmentsMarket estimates by segments

65

Auto sector: Metal forming machinery consumption estimated at Rs 628 cr

Split by Players (Domestic) Split by Players (Imported)

Value : Rs. 42 Cr (USD 8.9 mn) Value : Rs. 586 Cr (USD 124.7 mn)

Dominated by company 1 (49%) followed bycompany 2

Company 1 sales strong in mechanical pressesfor auto segment

L t hi li d b ll

Importer 1 contributing to 68% of the totalauto OEM industry consumption

2 mechanical press lines installed by company 1No usage of second hand machines seen in the

Low tonnage machines supplied by smallplayers for bending & shearing applications

auto sector

66

Auto sector: Metal forming machinery consumption and the supply sources

Split by Machine (Domestic) Split by Machine (Imported)

Value : Rs. 42 Cr (USD 8.9 mn) Value : Rs. 586 Cr (USD 124.7 mn)

67

Auto components: Metal forming machinery consumption estimated at Rs 407 cr

Split by Players (Domestic) Split by Players (Imported)

Used importers

18%

Importer 114% Importer 2

11%

Importer 38%

Other importers

37%

18%

Other Importers

12%

Value : Rs. 188 Cr (USD 40 mn) Value : Rs. 219 Cr (USD 46.6 mn)

Dominated by company 1 (26%) followed bycompany 2 (7%)

( )

Dominated by importer 1 (14%) followed byimporter 2(11%)

68

Auto components: Metal forming machinery consumption and the supply sources

Split by Machine ( Domestic ) Split by Machine ( Imported )

Value : Rs. 188 Cr (USD 40 mn) Value : Rs. 219 Cr (USD 46.6 mn)

69

Consumer durables: Metal forming machinery consumption estimated at Rs 110 cr

Company 2 C 3 Importer 1

Split by Players (Domestic) Split by Players (Imported)

Company 119%

Company 28%

Company 37%

Other importers

Importer 139%

Importer 26%

Other companies

66%

Other importers47% Importer 3

7%

Importer 41%

Value : Rs. 19 Cr (USD 4 mn) Value : Rs. 91 Cr (USD 19.3 mn)

Dominated by company 1 (20%) followed bycompany 2 (8%)

Very few suppliers for consumer durables

MNC t f i th t h l f t

Importer 1 with a 39% market share is thelargest imported brand

MNCs prefer to import new machinery forblanking & pressing applicationsMNCs transferring the technology from parent

company

blanking & pressing applications

70

Consumer durables: Metal forming machinery consumption and the supply sources

Split by Machine ( Domestic ) Split by Machine ( Imported )

Value : Rs. 19 Cr (USD 4 mn) Value : Rs. 91 Cr (USD 19.3 mn)

71

Kitchen equipment: Metal forming machinery consumption estimated at Rs 48 cr

Company 19%

Split by Players ( Domestic )

Company 29%

Company 35%

Only second hand imports - Rs. 12 cr

Most of the kitchen utensilsCompany 4

4%

Company 53%

Company 62%

Other companies66%

manufacturers are SSI units, who cannotafford new imported machinery

Sourcing is highly localizedCompany 7

2%

Value : Rs. 36 Cr (USD 7.6 mn)

Highly dominated by Rajkot & Ludhiana basedsuppliers

72

Kitchen equipment: Metal forming machinery consumption and the supply sources

Split by Machine (Domestic) Split by Machine (Imported)

Value : Rs. 36 Cr (USD 7.6 mn) Value : Rs. 12 Cr (USD 2.5 mn)

73

General engineering: Metal forming machinery consumption estimated at Rs 614 cr

Used machine 

Split by Players ( Domestic ) Split by Players (Imported)

Other importers

70%

importers14%

Importer 18%70% 8%

Importer 25%

Importer 33%3%

Value : Rs. 108 Cr( USD 23 mn) Value : Rs. 506 Cr (USD 107.6 mn)

Company 1 holds 19% of market, followed bycompany 2Large demand across the General Engineeringsector is contributed by smaller companiespresent across the consumption pockets

Importer 1 market leader with 7% market sharefollowed by importer 2Typically catering to the heavy sheet metalindustryIndustry is catered by large number of importerspresent across the consumption pockets Industry is catered by large number of importersin this sector and also by Used machine imports

74

General Engineering: Metal forming machinery consumption and the supply sources

Split by Machine ( Domestic ) Split by Machine ( Imported )

Value : Rs. 108 Cr (USD 23 mn) Value : Rs. 506 Cr (USD 107.6 mn)

75

Electrical equipment: Metal forming machinery consumption estimated at Rs 162 cr

Split by Players ( Domestic ) Split by Players (Imported)

Importer 128% Importer 2

15%

Other importers

52%

Importer 35%

Value : Rs 34 Cr (USD 7 2 mn) Value : Rs 128 Cr (USD 27 2 mn)Value : Rs. 34 Cr (USD 7.2 mn)

Company 1, market leader with 22% share,followed by company 2 (9%)Organised customers prefer sourcing the

hi f t d d ti l b d

Value : Rs. 128 Cr (USD 27.2 mn)

importer 1, market leader with 28% marketshare3 major importers accounts for 48% of the

k t hmachinery from reputed and national brands market share

76

Electrical equipment: Metal forming machinery consumption and the supply sources

Split by Machine ( Domestic ) Split by Machine ( Imported )

Value : Rs. 34 Cr (USD 7.2 mn) Value : Rs. 128 Cr (USD 27.2 mn)

77

Energy & power: Metal forming machinery consumption estimated at Rs 219 cr

Company 2

Split by Players ( Domestic ) Split by Players ( Imported)

10% Company 310%

Other 

Importer 2

21%Used 

Company 143% Other 

companiesImporter 

1

importers32%

21%machine Importer10%

p37%

l R 48 C ( SD 10 2 ) V l R 171 C (USD 36 4 )

37%

Value : Rs. 48 Cr (USD 10.2 mn )

Company 1 market leader with 43% share

3 companies together accounts for 63% of the domestic supply

Value : Rs. 171 Cr (USD 36.4 mn)

Importer 1 is the market leader with 37% market share

Company 2 targeting large panel domestic supply Company 2 targeting large panel manufacturers

78

Energy & power: Metal forming machinery consumption and the supply sources

Split by Machine (Domestic) Split by Machine (Imported)

Value : Rs. 48 Cr (USD 10.2 mn) Value : Rs. 171 Cr (USD 36.4 mn)

79

Infrastructure & construction: Metal forming machinery consumption estimated at Rs 142 cr

Split by Players ( Domestic ) Split by Players (Imported)

Company 113%

Company 213%

Company 38% Importer 1

28% Used machine importers

Other companies

66%

Other importers

58%

9%

Importer 25%

Value : Rs. 23 Cr (USD 4.9 mn)

C 1 & 2 h h fi i i i h 13%

Value : Rs. 119 Cr (USD 25.3 mn)

I 1 k l d i h 28% kCompany 1 & 2 share the first position with 13%share followed by company 3(8%)Apart from a few large & medium sizecompanies, not many Indian manufacturerstargeting this segment

Importer 1, market leader with 28% marketshare

Targeting construction equipment manufacturersInfrastructure a key growing segment withconsiderable expected investmentg g g

Potential segment with huge expectedinvestment

p

80

Infrastructure & Construction: Metal forming machinery consumption and the supply sources

Split by Machine (Domestic) Split by Machine (Imported)

Value : Rs. 23 Cr (USD 4.9 mn) Value : Rs. 119 Cr (USD 25.3 mn)

81

Process equipment & machinery: Metal forming machinery consumption estimated at Rs 120 cr

UsedC 1

Company 28%

Company 37%

Split by Players ( Domestic ) Split by Players ( Imported)

Importer 125%

Used machine importers

18%

Importer 211%

Company 113%

8% 7%

Company 45%

Company 54%

Other importers

11%4%

Other companies

63% 46%63%

Value : Rs. 97 Cr (USD 20.6 mn)Value : Rs. 23 Cr (USD 4.9 mn)

Company 1, market leader with 13% sharefollowed by company 2

Majority sales in the western part of India

Importer 1, market leader with 25% marketshare

Importer 2 Tools has a market share of 11%

82

Process equipment and machinery: Metal forming machinery consumption and the supply sources

Split by Machine (Domestic) Split by Machine (Imported)

Value : Rs. 23 Cr (USD 4.9 mn) Value : Rs. 119 Cr (USD 20.6 mn)

83

Railways: Metal forming machinery consumption estimated at Rs 123 cr

Company 2

Split by Players ( Domestic ) Split by Players ( Imported)

Importer 128%

Importer 216%

Used machine importers

10%

Importer 36%

Company 155%

Company 210%

Company 35%

Other importers

55%

Other companies

30% p40%

30%

Value : Rs. 37 Cr (USD 7.9 mn) Value : Rs. 86 Cr (USD 18.3 mn)

Company 1 market leader, holding 55% of thedomestic market

Targeting wagon & coach manufacturers

Company 1, market leader with 28% marketshare

Targeting new companies like Bombardier

High potential segment

84

Railways: Metal forming machinery consumption and the supply sources

Split by Machine ( Domestic ) Split by Machine ( Imported )

Value : Rs. 37 Cr (USD 7.9 mn) Value : Rs. 86 Cr (USD 18.3 mn)

85

Office equipment: Metal forming machinery consumption estimated at Rs 56 cr

Split by Players ( Domestic ) Split by Players ( Importers )

Used machine importers

Company 119%

Company 28%

Company 38%

New machine importers

74%

importers26%

74%Other companies

65%

Value : Rs. 10 Cr (USD 2.1 mn)

Company 1, market leader with 19% ofdomestic market

Company 1 targeting office equipment

Highly unorganized segment

Metal forming machine usage is very limited

Value : Rs. 46 Cr (USD 9.8 mn)

Company 1 targeting office equipmentmanufacturing segment

86

Office equipment: Metal forming machinery consumption and the supply sources

Split by Machine (Domestic) Split by Machine (Imported)

Value : Rs. 10 Cr (USD 2.1 mn) Value : Rs. 46 Cr (USD 9.8 mn)

87

Ship building: Metal forming machinery consumption estimated at Rs 64 cr

Split by Players ( Importers )

Used machine importers

Other importers

81%

p19%

Value : Rs. 64 Cr (USD 13.6 mn)

Domestic suppliers to ship building segment limited to just 1 company and they have sold machinery worth Rs Domestic suppliers to ship building segment limited to just 1 company and they have sold machinery worth Rs 3.1 cr

88

Ship building: Metal forming machinery consumption and the supply sources

Split by Machine (Domestic) Split by Machine (Imported)

Value : Rs. 3.1 Cr (USD 0.6 mn) Value : Rs. 64 Cr (USD 13.6 mn

89

Others: Metal forming machinery consumption estimated at Rs 153 cr

C 1Company 2 Company 3

Split by Players ( Domestic ) Split by Players ( Imported)

Used machine importers

22% Importer 212%

Importer 34%

Company 111%

5% 4%

Other importers

29%

Importer 128%

Importer 44%

Importer 51%

Other companies

80%Value : Rs. 89 Cr (USD 18.9 mn ) Value : Rs. 64 Cr (USD 13.6 mn)

Company 1, market leader with 11% ofdomestic market

Targeting sheet metal & enclosure market,aerospace, etc

Company 1, market leader with 28% marketshare

Targeting RBI for coining press

Targeting aerospace segment etcHigh potential segment

Targeting aerospace segment, etc

90

Others: Metal forming machinery consumption and the supply sources

Split by Machine ( Domestic) Split by Machine (Imported)

Value : Rs. 89 Cr (USD 18.9 mn)Value : Rs. 64 Cr (USD 13.6 mn)

91

Metal forming machinery –F t 2008 2015Forecast 2008 - 2015• Approach and Methodology

• Historical trends

• Forecasts by– Segments

– Type of machinery

S t d t f hi– Segments and type of machinery

92

Future market estimates: Approach

MFM growth is proportional to the respective industry segment growthI di id l hi ’ h i i l

Possibility of occurrences such as war, economic slowdown Bl b i d d b

Discounts Assumptions

Individual machine’s growth is proportional to the total MFM growth in a segment in the absence of any technological changes

Blue ocean strategy being adopted by any organization Value growth due to price increase

Correlation is used between total investments in manufacturing industry and MFM market

Methodology

Considering possible technological changes, the total MFM growth has been transferred to the individual machine’s growth

Cross-checkIndividual product segment growth has been rechecked establishing correlation with total MFM growth rate

90-95%

Confidence levels

93

Future market estimates: Methodology

GDP Forecast Targeted Investments Targeted growth rate across primary

sectorsCorrelation

Overall MFM futureEstimation of

individual segment's

Historical product

segment growth

Expert interviews

individual segment s growth rates

M hi iProduct

Correlation

Machine wise segment wise future

Correction in line with

segment wise future

Cross-check

future technological changes

Final future estimatesa u u e es a es

Secondary data Feedback analysisMethodology

94

Future market estimates: Methodology

Step 1

• Co‐relation between GDP and Manufacturing growth rates  for the last 3 years. Derived the Co‐efficient of co‐relation. Based on the estimated  GDP growth rate by union commission and co‐efficient of co‐relation, derived the  manufacturing sector growth forecast

Step 2

• Historical data of investments in manufacturing was correlated with metal forming market growth rate. Investments across various manufacturing sectors based on the planning commission estimates etc was then used to forecast the metal forming machinery market

• Industry, Government publications and details on the sectoral growth rates,  investments used bl h h h f d h bl

Step 3to establish the growth rate of industry segments such as Auto, Consumer Durables, etc

• Individual segment  share was used  as the weightage  to derive the sectoral demand 

Step 4• Growth rate, weightage of metal forming machines in individual industry segment was 

correlated to the individual machines being used in the segmentStep 4 correlated to the individual machines being used in the segment 

Step 5• Correction was done considering the technological changes to derive the product‐segment wise 

and  industry ‐ segment wise future of metal forming machines

Step 6• The market forecast was categorized as per the broad category of machineries as listed in the 

subsequent slides

l d f l f h d d h b d

Step 7

• Historical data of metal forming machines and product segments such as presses, bending machines by IMTMA were correlated and future product segment wise metal forming was derived for cross checking and variation of data is within the tolerance levels of 5‐10%

95

GDP and manufacturing sector growth rate: Past trends

GDP growth rateGDP, Manufacturing sector growth rate Metal Forming Machinery (MFM) – market and growth

2670 2845

75%82% 80%

90%

2500

3000

MFM (Crs) MFM %Rs Cr

650840

1470

15%

29%

75%

10%20%30%40%50%60%70%

500

1000

1500

2000

2500

Co-efficient correlation (Manufacturing/GDP) Historical trends: GDP vs. Manufacturing vs. Metal Forming Machines

7%0%10%

02004-05 2005-06 2006-07 2007-08 2008-09

Forming Machines

Source: GDP: Union budget and economic survey. Rate of growth at factor cost at 1999-2000prices (per cent) ; *Metal Forming machinery: IMTMA

96

Investments in manufacturing sector and metal forming machines growth rate: Past trends & future

FDI/ Total Investments in manufacturing

82.8100

FDI ( $b) Investments ($ b)

Future – GDP vs. Manufacturing industry growth rate unit?)

6 05 7.7219.5 24.5 27.3

20.027.9

60.374.2

82.8

20

40

60

80

Co-efficient correlation (MFM/Investments) Future – MFM vs investments in Rs cr

6.05 7.72

02004-05 2005-06 2006-07 2007-08 2008-09

Co-efficient correlation (MFM/Investments) Future MFM vs. investments in Rs cr

R² = 0.9568

0 40

0.50

0.60

0.70

54546965

893024% 26% 28%

28%

20%25%30%

8000

10000

MFM (Crs) Investments (%)

0 00

0.10

0.20

0.30

0.40

3016 34964329

5454

6%

16%

0%5%10%15%20%

0

2000

4000

6000

Source: Investment: FBI, Investment commission

0.000.0 20.0 40.0 60.0 80.0 100.0

97

Future growth estimate: Sector wise

SegmentsExpected growth rate

Growth indicators Growth barriers

» Investments in small car projects  » New quality & pollution norms

Auto 17 ‐18%

p j» Export hub for global OEMs» Investments in electrical bikes & cars » Growth of logistics industry, Steel demand» Auto manufacturers now looking at adding 

complete range of products from

q y p» Threat of cheap import of motor 

cycles from china » Second hand CV sales a huge 

market» Oil prices and hardening ofcomplete range of products – from 

Motorcycles, mini LCV, LCV, PC and HCV» Oil prices and hardening of 

interest rates

Auto Components

20%

» Export hub for global OEMs» Flexibility in small batch production, 

grouping IT capability for design &

» Burden of direct and indirect taxes is high in India

» Fragmented manufacturing baseComponents grouping IT capability for design & development & simulation 

» Fragmented manufacturing base 

Consumer 16 18%

» Rising disposable incomes» Consumer financing has become easier » Continuous decrease in prices

» Rural absorption strongly depends on the Monsoon, delay or shortage of Monsoon may

Durables16 ‐ 18% » Continuous decrease in prices 

» Low penetration, indicating huge potential or shortage of Monsoon may affect rural absorption

» Increasing competition  

Kit h» Increased opportunity in export market » Large domestic demand

» Highly fragmented market » High level of competitionKitchen 

Utensils13 ‐ 14%

» Large domestic demand » Emerging trends for sophisticated modular 

kitchen 

» High level of competition » Usage of plastic for oven usage 

98

Future growth estimates: Sector wise

SegmentsExpected growth rate

Growth indicators Growth barriers

General 20 22%

» Increased spending of government » Infrastructure development 

» Lack of high end technology » High imports of machinery 

Engineering20‐22%

p» De‐licensing, removal of tariff protection 

g p y» Labor intensive segment » Low cost dumping from China 

Electrical 20 22%

» Large scale investments in power and power related infrastructure 

» Cheap imports from China » Large players with high 

Equipment20‐22% » High levels of capacity in engineering sector 

» Increasing demand for customized products competition levels

» Modernization of existing power plants » Wind farm projects are attractive to earn 

» PSU dominated » Government body not 

Energy & Power 14 ‐ 16% high carbon credits » Government  scheme of Power to All by 

2020

executing the plans 

» Growth of construction industry  » Current recessionary 

Infrastructure & Construction

20‐23%» Privatization of mining sectors » Construction of flyovers & bridges to 

counter traffic in metro cities 

conditions» Delayed projects » Cheap Chinese make 

machinery in market 

P Hi h i t t i h i i R i t f h it l tProcess Equipment & Machinery

12‐14%» High investment in heavy engineering 

sector » High growth of oil & gas segment  

» Requirement of huge capital to boost capacity

99

Future growth estimates: Sector wise

SegmentsExpected growth rate

Growth indicators Growth barriersggrowth rate

Railways 25 ‐ 28%

» Metro rail spread » Increasing government spending» Growth in logistics sector

» Lack of high end technology » Increase in the cost of raw material 

y Growth in logistics sector 

» Emerging trend of customized furniture 

» Plastic, fiber replacing steel furniture 

Office Equipment

16 ‐18% » Rising number of MNC offices » Improved customization and 

sophistication in office furniture 

» Plastics replacing metal usage in the office equipment segment 

New project worth Rs 4 000 cr Lack of advanced technology

Ship building 18 ‐20%

» New project worth Rs. 4,000 cr announced by government 

» India being preferred as manufacturing hub due to low cost 

» Lack of advanced technology» High cost of manufacturing » High lead time

100

Overall future market: Split by machine segment

Rs Cr CAGR1

21%

3,015 3,495 4,330 5,450 6,9652,845 8,930

USD mn 744 921 1,160 1,482 1,900605 642

7 9%8.5% 9.5%

8.2%

9.4%9.8%

8.0%

10.0%

12.0%

7000

8000

9000

10000

6.7% 6.5%6.9%

7.6% 7.9%

4.3%

7.1%

4.0%

6.0%

8.0%

3000

4000

5000

6000

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Sections 53 56 64 78 96 120 148

2.4% 2.3%

0.0%

2.0%

0

1000

2000

CAGR

19%Others 224 220 250 301 368 451 553

Sheet metal working  1140 1184 1385 1743 2241 2929 3860

Presses 1430 1555 1797 2206 2749 3465 4369

GDP 6.7% 6.5% 6.9% 7.6% 7.9% 8.5% 9.5%

Mfg  2.4% 2.3% 4.3% 7.1% 8.2% 9.4% 9.8%

16%

23%

20%

101

Overall future market: Split by segments

900010000

3,015 3,495 4,330 5,450 6,965 CAGR1

21%2,845 8,930Rs Cr

USD mn 744 921 1,160 1,482 1,900605 642

20003000400050006000700080009000

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Kitchen Utensils 48 50 54 61 72 86 102

Office Equipment  56 57 63 76 93 116 144

010002000

CAGR

13%

17%

Ship Building 62 65 73 85 102 123 149

Consumer Durables 110 114 125 152 187 232 287

Process Equipment  120 123 134 151 177 211 251

Railways 123 124 146 203 287 409 584

Infrastructure & Construction  142 151 183 241 322 432 581

16%

17%

13%

30%

26%

Others 155 160 179 207 241 287 341

Electrical Equipments 162 171 202 261 341 449 593

Energy & Power 219 227 249 290 342 406 483

Auto Components 407 448 527 640 787 992 1252

General Engineering 614 648 793 1044 1391 1868 2512

14%

24%

14%

21%

26%General Engineering 614 648 793 1044 1391 1868 2512

Auto 628 677 769 918 1111 1354 1653

26%

18%

Note: further breakup given only for the highlighted segments102

Overall future market: Split by presses

45005000

1,555 1,800 2,200 2,750 3,465 CAGR1

20%

1,430 4,370Rs Cr

330 380 470 585 740304 930USD mn

1500200025003000350040004500

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Die‐spotting presses 6 7 8 9 11 13 16

Powder Compacting Presses 13 13 15 17 21 26 31

050010001500

CAGR

17%

16%Powder Compacting Presses 13 13 15 17 21 26 31

Friction Screw Presses 15 16 18 23 28 35 44

Trimming Presses 25 27 31 38 48 61 76

Knuckle Joint Presses 27 29 32 39 48 60 73

Transfer Presses 36 37 41 48 57 67 79

C i i P 38 40 44 52 62 74 89

16%

19%

20%

18%

14%

15%Coining Presses 38 40 44 52 62 74 89

Fine Blanking Presses 39 41 45 53 63 75 89

C‐Frame Presses 70 75 86 105 129 160 197

Servo Presses 115 149 195 255 336 438 570

Hydraulic Presses  332 354 404 495 614 764 949

15%

15%

19%

31%

19%

Mechanical Presses  712 768 878 1071 1332 1693 2156 20%

103

Overall future market: Split by sheet metal working

1,180 1,385 1,740 2,240 2,930CAGR1

23%

1,140 3,860Rs Cr

252 295 370 475 623243 820USD mn

3000

3500

4000

4500

500

1000

1500

2000

2500

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Water/Abrasive Jet Cutting  20 22 25 30 37 45 56

Bending and Rolling  66 69 78 94 115 142 175

0

500

CAGR

18%

18%

Shears 90 97 111 137 172 216 272

Plasma Cutting Machines 153 168 212 281 392 574 853

Punch Press 233 249 289 362 458 579 728

Press Brakes 274 295 338 420 530 671 848

Laser/Laser TPP  Machines 305 285 333 419 538 702 927

20%

33%

21%

21%

20%

104

Overall future market: Split by sections

160

56 64 78 96 120Total Rs Cr

CAGR1

19%53 148Rs Cr

12 14 17 21 2511 32USD mn

120

140

80

100

20

40

60

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Bar and angle shearing/punching 12 13 15 19 25 32 41

Tube forming machines 18 19 22 26 31 38 46

0CAGR

23%

17%

Tube Bending machines 22 24 27 33 40 50 61 18%

105

Overall future market: Split by other machines

600

220 250 301 368 451CAGR1

16%224 553Rs Cr

47 53 64 78 9648 118USD mn

400

500

100

200

300

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Metal Spinning and Flow Forming  3 3 4 5 6 8 10

Spring coiling  6 7 8 10 12 15 19

Th d/S li lli hi

0CAGR

21%

21%

20%Thread/Spline rolling machines 7 7 8 10 13 16 20

Wire forming  7 7 8 10 12 15 19

Hydroforming machines 34 39 44 52 62 73 86

Forging machines/Hammers 36 38 43 52 64 79 97

Extrusion machines 44 46 50 58 68 79 92

20%

19%

18%

18%

13%

Die casting machines 87 73 84 104 131 165 206 16%

106

Future market: Auto

1800

675 770 915 1,110 1,350628 1,650Rs Cr

144 164 195 236 288134 352USD mn

1000

1200

1400

1600

200

400

600

800

1000

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Sections 6 7 8 10 11 12 13

Others 66 76 83 96 109 126 145

Sheetmetalworking 71 82 93 100 108 117 126

0

200

CAGR

12%

14%

11%Sheet metal working  71 82 93 100 108 117 126

Presses 485 512 581 712 883 1100 1368

» Servo technology for optimal motor drove control provides energy efficient running system » Increasing market for low cost car will trigger the need of forming of hard to work materials “light material” (high

tensile aluminum alloy etc)

11%

19%

tensile, aluminum alloy etc) » Enhanced formability by hydro forming machines will increase its acceptance» Need for eco friendly products will increase the usage of servo motor & drive usage across the machines

107

Future market: Auto components

1400

448 527 640 787 992407 1,252Rs Cr

95 112 136 167 21187 266USD mn

600

800

1000

1200

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐150

200

400

600

CAGR2008 09 2009 10 2010 2011 2011 12 2012 13 2013 14 2014 15

Sections 11 12 14 18 22 27 33

Others 59 57 67 83 102 128 159

Sheet metal working  117 133 158 193 237 292 358

Presses 220 246 287 346 426 545 701

CAGR

20%

18%

20%

21%

» Usage of hydro forming machines will increase, particularly for tube bending applications for body frames

» Higher tonnage capacity presses will be used with the change of silencer technology with Euro normsHigher tonnage capacity presses will be used with the change of silencer technology with Euro norms being specified

» Machines compatible with sequential forming recurring die, material replacement time will be preferred

108

Future market: Electrical Equipment

700

171 202 261 340 450162 590Rs Cr

36 43 55 73 9534 126USD mn

400

500

600

0

100

200

300

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Sections 4 4 5 6 8 10 13

Others 8 9 10 13 17 23 30

Presses 69 73 86 111 146 192 253

Sheetmetalworking 81 85 101 130 170 224 296

0CAGR

24%

24%

24%

24%Sheet metal working  81 85 101 130 170 224 296

» India being preferred as a manufacturing hub for electronics products, micro precision forming machines will be in demand

» Need for machines that are suitable for forming hard to work material will increase

24%

» Need for machines that are suitable for forming hard to work material will increase

109

Future market: General Engineering

3000

650 790 1,045 1,390 1,870614 2,510Rs Cr

138 170 222 295 397131 534USD mn

1500

2000

2500

0

500

1000

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Sections 9 10 11 15 19 24 31

Others 35 36 43 56 72 93 118

Presses 258 270 322 415 538 691 881

Sheetmetalworking 313 332 416 558 762 1060 1481

0CAGR

23%

23%

23%

30%Sheet metal working  313 332 416 558 762 1060 1481

» Outsourcing of sheet metal work will augment the growth of flat sheet processing segment» Acceptance of laser technology 2D laser machines will increase significantly» Low noise & energy efficiency will the new technological development for punching machines

30%

» Low noise & energy efficiency will the new technological development for punching machines

110

Future market: Railways

700

124 146 203 287 409123 584Rs Cr

26 31 43 61 8726 124USD mn

300

400

500

600

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐150

100

200

300

CAGRSections 2 3 3 4 6 8 11

Others 4 4 5 6 9 12 17

Presses 46 52 60 83 115 158 217

Sheet metal working  71 65 78 110 158 231 339

29%

29%

29%

30%

» Continuous increase in metros will augment the demand for sheet processing machines, particularly laser & plasma machines

» Increased demand for wagons & coaches as reflected in the 11th five year plan will further boost requirement for metal forming machineryboost requirement for metal forming machinery

» Increased usage of SS has created shift in usage towards higher tonnage machines

111

Future market: Ship Building

160

65 73 85 102 12362 149Rs Cr

14 16 18 22 2613 32USD mn

60

80

100

120

140

160

2008‐09 2009‐10 2010‐2011 2011‐12 2012‐13 2013‐14 2014‐15

Others 3 3 3 4 4 5 6

0

20

40

60

CAGR

16%3 3 3 4 4 5 6

Sections 3 3 4 4 5 6 8

Sheet metal working  28 29 32 38 45 54 66

Presses 29 30 34 40 47 57 69

16%

16%

16%

» The latest proposal of the Indian government to invest Rs. 4000 cr into building capacity for large vessels will create demand for metal forming machines in the segment

» Increase in the capacity of large carrying vessels will create demand for high tonnage presses in the segment

» Increased focus on technology upgrade by shipyards will shift demand towards automated precise forming machines

112

Opportunity Analysis and R d tiRecommendations• Opportunities 

• Action Points 

113

Opportunity indicators

• Indian economy is one of the fastest growing in the world; GDP growth expected tobe between 8 –10% in the next 5 years

• Consistently growing manufacturing sector at 9% CAGR (2004-08), expected marketcapitalization of USD 520 bn by 2014 15capitalization of USD 520 bn by 2014-15

• Manufacturing sector has been witnessing consistent investments and collaborations

• Automotive, Electronics, Telecom, Metal and Heavy engineering segments have seenincreased investments, as the local market is likely to expand efficiently

• Engineering exports have seen a 28-30% growth in the recent past

• India is preferred by global manufacturing companies as an outsourcing destination, due tocost competitiveness, favorable investment conditions, better engineering and designingcapabilitiescapabilities

• Metal forming machinery production in India accounts for <1% of the globalproduction

• Offers significant opportunity for growth to increase production share in an expandingOffers significant opportunity for growth to increase production share in an expandingconsumer market scenario

• Modernization and evolving manufacturing practices resulting in demand for efficient,competitive and technologically advanced machineries in the future

• New machine imports outperforming the domestic manufacturing and usedmachinery imports

114

Investments across strategic segments like Aviation and Defense

India's current aviation exports are estimated at Rs 300 cr (USD 0.067 bn) and expectedto cross Rs12,000 cr (USD 2.7 bn) in the next five years

Large investments in aerospace segment

Players like Boeing, Airbus outsourcing component manufacturing to Indiancompanies

India’s requirement of 1000+ commercial and passenger aircrafts in the next 20 yearsforcing the global aircraft manufacturers to look at India as an investment destination

India is the second country in Asia with the infrastructure to launch satellites; has launched200+ satellites until now200+ satellites until now

Domestic manufacturing of the arms is only 9% of the total requirements

Government of India is planning to privatize the arms and ammunition manufacturing

Sourcing through private manufacturers to contribute up to 70% of the demand over next 5years, which will result in large investments by private sector

115

Short term trends in the manufacturing sector and the need for metal forming machinery

• Servo Presses will be in demand in the near to short term (0-5 years) period– It combines the characteristics of mechanical and hydraulic in one machine– Higher productivity - 30% higher than any other conventional machinery– High precision punching blanking & pressing– High precision punching, blanking & pressing – Less failure ratio of end product – Low maintenance cost– Lower wear and tear of machine and dies

Hi h d li f t i d t• High speed press line for auto industry – To boost production

• Forging press line is the other segment where technology demands in cold process• Cold forging may replace warm forgingg g y p g g

– Raw material used for cold forging is about 20% lower than conventional presses• Hydro-forming machinery – prospective segment • Turnkey solutions, complete press lines likely to be the future requirements across

potential segmentspotential segments• Electrical panels, enclosures, switches and switchgear components will be the large

consumers of Turret presses in the immediate future• Changes in material used

– Usage of fiber, other composite materials where molding is done (ex. Auto industry usage of fiber plastic for dashboards, bumpers, etc )

116

Size of the Opportunity

Metal Forming Machinery types 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 CAGR

Rs crs

y yp

Presses 1,430 1,555 1,796 2,206 2,750 3,465 4,370 20%

Sheet metal working 1,140 1,184 1,385 1,743 2,240 2,930 3,860 23%

Sections 53 56 64 78 96 120 148 19%

Others 223 220 250 301 367 450 553 16%

Grand Total 2,845 3,015 3,496 4,329 5,454 6,965 8,930 21%

• Presses and sheet metal working machineries offer high opportunity for Indian manufacturers • Mechanical presses likely to account for bulk of the demand in India and new efficient technology like Servo

Grand Total 2,845 3,015 3,496 4,329 5,454 6,965 8,930 21%USD mn 605 641 744 921 1,160 1,482 1,900

Mechanical presses likely to account for bulk of the demand in India and new, efficient technology like Servo Presses requires focus as they are going to offer high opportunity in the near future

• Plasma cutting, Punch press, Press brakes and Laser TPP machines are going to be the most widely used Sheet metal working machineries

• Bar, Angle shearing machines, die casting machines, forging and hyderofroming machines will drive demand a , g e s ea g ac es, d e cas g ac es, o g g a d yde o o g ac es d e de a dfor Sections and Other machines

117

Global technology developments, Opportunity indicators for Indian manufacturers

Product category

Technology developments ‐ Global Likely impact on the Indian market

Presses » Servo technology with stampers running a multipress transfer line in continuous mode instead of in single stroke mode

» Demand for Servo technology will grow.» Higher productivity and energy efficiencyline in continuous mode instead of in single‐stroke mode. 

increasing productivity by 50% » Development to increase speed above 2000 SPM for lower 

tonnage presses» Servo press lines with more than 150 SPM, high speed blanking 

with more than 800 SPM

» Higher productivity and energy efficiency and quality will increase the demand for Servo presses

» Hydro forming will be in demand across auto and auto component sectorsWith Euro norms being specified Presseswith more than 800 SPM

» New press design to work with HSS materials» To increasing productivity adding features such as joining, 

threading and punching, laser marking, assembly and quality inspection with in press

» With Euro norms being specified , Presses for SS & HSS material will grow in demand

» Automated line will dominate the auto sector, with imported machines holding a major share

Sheet metal  working 

» Combination of laser and punching machine to reduce transition time by 50%

» Redesigning manipulator to enhance processing speed with about 2000 SPM

» Multipress head that eliminates the in‐cycle stops for tool

» Laser/ punch machine will dominate the high end market giving rise to better productivity 

» Imported machines with focus on combining the processes such as shearing/» Multipress head that eliminates the in cycle stops for tool 

changes that limit turret press processing speeds » Development to design new hydraulic power pack reducing 

power consumption by more than 30%» Roll forming technology for sheet bending applications» Vertical press brakes with accuracy of 0 0001 inches

combining the processes such as shearing/ punching will eliminate the need for stand alone shearing machines

» Roll forming offers solutions for consumer durables sector, especially refrigerator manufacturers» Vertical press brakes with accuracy of 0.0001 inches

» Servo powered feeder suitable for heavy‐gauge, high tensile steel up to 84 in. wide and up to ½ in. thick

manufacturers

118

Nature of the Opportunity

Variables 2005-06 2006-07 2007-08 2008-09 CAGR Extent of Opportunity Comments

Domestic i

840 1,470 2,670 2,845 50% Growing demand

Rs cr

consumption840 1,470 2,670 2,845 50% Growing demand

Domestic supply2201 2801 620 630 42% Potential to improve market

share

Imports - Used 164 280 350 240 14%

Imports - New 456 925 1,570 1,854 60% Imports substitution

Domestic share 26% 19% 23% 22%

High Moderate Low

• Domestic production has not kept pace with demand, resulting in increased imports

• Metal Forming Machinery industry offers opportunity that needs to be tapped to reduce dependence on imports

g

• Reason for higher imports • High technology required specifically by the automobile sector or Defense sectors and

• Poor delivery time, capacity constraints

• Reduction in used machine imports likely as the new machine imports from China, Taiwan are equallyReduction in used machine imports likely as the new machine imports from China, Taiwan are equally affordable and offer latest technology, low on maintenance and doesn’t involve refurbishing cost

1 Numbers based on IMTMA estimates 119

Focus segments for import substitution

Segments with maximum imports

Total consumption

Total Imports

Import consumption

share

Used Vs New - Value Used Vs new - % share Extent of opportunityUsed

MachineNew

MachineUsed

MachineNew

Machine

Rs cr

Automotive  628  586  26% ‐ 586  0% 100%General engineering 

614          506 23% 73 433 14% 86%

Auto Components  407 213  10%40

179 18% 82%40 

Energy & power 219171 

8%17 

154 10% 90%

Electrical and electronics

162 128  6% 19 109 15% 85%

Infrastructure & construction

155 119 5% 12 107 10% 90%

Others 660 485 22% 81  404 17% 83%Total 2,845 2,214  100% 242  1,972  11% 89%USD mn 605 471 51 420

• Nearly 75% of the total machinery requirements across the segments currently catered by imports d N i t t f 90%

High Moderate Low

and New imports accounts for ~90%

• Other segments like consumer durables, railways, Kitchen applications, Process equipment, Ship building and Office equipment

120

Sector wise imports and imported machineries Rs cr

Row LabelsBending and

Rolling Coining Presses

Die casting

machinesHydraulic Presses

Laser/Laser TPP

MachinesMechanical

Presses OthersPress

BrakesPunch Press

Servo Presses

Grand Total

Auto 16 12 20 405 85 48 586Auto components 17 32 19 52 77 22 219

Electrical and electronics 12 22 15 34 22 24 128Energy &Energy & power 16 16 68 21 21 30 171General Engineering 63 115 45 44 158 81 506

Infrastructure & construction 11 20 9 33 22 24 119Others 48 85 40 177 60 76 485Grand Total 151 16 303 100 9 555 631 124 248 78 2,214USD mn 32.0 3.3 64.4 21.2 2.0 118.1 134.3 26.4 52.8 16.6 471.0Extent of O t it

• The addressable market for domestic manufacturers at Rs 1500 crs (USD 320 mn)• Opportunity indicators based on current capabilities of the Indian manufacturers

Opportunity

High Moderate Low

pp y p• Machinery used in Auto and select electronics and consumer durables (MNC players) are driven by the decisions

at their office globally – cant be addressed by Indian manufacturers

121

Challenges faced by Indian metal forming machinery manufacturers (1/3)

Technology gapsIndian manufacturers are followers

Low technology has resulted in higher importsLarge gap in terms of capabilities and customer requirements

Lower production rate safety standards and process security

Fragmented local manufacturing base

Lower production rate, safety standards and process security

Only 6 national brands; leading domestic manufacturers hold just 5.5% of the overall market share

Large number (100+) of manufacturers are SSI unitsP i i i h l d l i i R&D d k iPrimitive technology and low on innovation, R&D and marketing

Limited spend on R&D/ innovation

Investment in R&D, innovation is seen only across select 3-4 companiesIndian manufacturers spend a lot of time on solving the manufacturing and operational issues operational issues

Indian manufacturers still focusing on standalone products while the global manufacturers offer complete solutions, lack “velocity” products

For example: Press brakes are mandatory along with Turret presses but Indian

Lack of complete range of products

Lack of IP (Intellectual Property) protection

Create low entry barriers, because of which small & medium companies can easily copy the design and supply machinery to cost conscious customers at

i l l l

manufacturers can manufacture press brakes and not turret presses. Imported companies make a bundled offer to customers including Turret presses and press brakes

norms regional level

122

Challenges faced by Indian metal forming machinery manufacturers (2/3)

New machinery imports have grown by 60% in the last 3 years while domestic production has grown by 8-10% in the same periodLarge base of MNC customers across sectors that account for over 70% of the consumption, prefer using imported machinery

Growing imports

Parent company influences the selection of plant machineryPrefers to adopt similar technology across the manufacturing unitsAlso influences their vendors to use the ‘preferred’ or ‘recommended’ global brand of machinery

Customer mindsetAssociation of reliability and accuracy with global brands, willingness to pay premium for imported brandsIndian made machinery perceived to be low on technology, built with substandard componentssubstandard componentsPerceived to be suitable for less critical applications such as sub-component manufacturing, etc; not willing to experiment with indigenous machinery

Poor auxiliary Indian machinery manufacturing industry lacks established vendor/ t li binfrastructure

resulting in poor lead time records

component supplier baseLow volume, customisation is the barrier for the growth of stand alone component manufacturing facilitiesPoor quality consciousness (use of inferior components) affecting the machine’s performancemachine s performanceReliance on imports and/ or own manufacturing resulting in high lead time

123

Challenges faced by Indian metal forming machinery manufacturers (3/3)

Lack of financial strength to invest in a

modern facility

Nearly Rs 100 cr of investment requirement in a fully integrated production facility is a barrier

Essential to bridge the technology gap, to consolidate the position as a key supply base and to meet the competitive threats from imports

Government support

National level brands can invest up to Rs 25 cr

Cheaper imports from China and Taiwan at a cost equivalent to the raw material cost of Indian manufacturers, affecting the domestic ppmanufacturersUsed machinery imports as spare machinery, also hurting the domestic manufacturersLack of stringent anti dumping guidelines and monitoring

Lack of marketing and Indian manufacturers lack aggressive marketing and promotional activitiesFragmented nature (Large volume of small capacity machines) of the manufacturing base has resulted in very primitive marketing effortspromotional activities manufacturing base has resulted in very primitive marketing effortsFew large companies and little cooperation among the smaller companiesInadequate supply skills and trained manpower

124

Action points for Indian manufacturers (1/2)

• Indian manufacturers are strong in mechanical, hydraulic presses & shears, punch presses,

but lack “Velocity” products

– Focus should be on one strong technically strong, most sought after product which should also drive

the sales of other associated products (Example: Turret press and Press brakes)

– Build capacity & technologies which can serve the needs of large Indian & MNC companiesBuild capacity & technologies, which can serve the needs of large Indian & MNC companies

– Product competitiveness both in technology and prices to become a significant international player

– Enhance product quality and service

– User friendly designs, aesthetics, high importance on safety aspects

– Developing energy-efficient solutions

– Maximizing equipment longevity

• Achieve quality levels exceeding customer satisfaction and meeting international standards

• Get quality certifications like ISO and other certifications as per the global requirements

125

Action points for Indian manufacturers (2/2)

• Establish strong links with international companies for components, technology and sub

systems

– Partnerships with European, Japanese companies with modern press and sheet metal machineryPartnerships with European, Japanese companies with modern press and sheet metal machinery

and not yet present in India

– Explore partnerships with leading manufacturers from China and Taiwan; China is a net importer

as on date but likely to emerge as the net exporter in the short termas on date but likely to emerge as the net exporter in the short term

• Improve lead time, realign supply chain system to achieve delivery within 4-6 weeks

– Jointly develop strong, competent and quality conscious component vendor base in a cluster

• Improve operational efficiency and financial power to strengthen marketing, R & D efforts

• Marketing network in domestic and international markets, aggressive marketing

• Design segment specific machinery (eg Specific to aerospace defense auto etc )• Design segment specific machinery (eg. Specific to aerospace, defense, auto, etc )

• Participating in national & international trade fairs & exhibitions to create awareness

among customers and also enhance the export market

• Get enlisted (non members) with associations (IMTMA)

126

User
Note
For high end presses

Action points for IMTMA (1/2)

• Need to bring the regional level players and the associations under IMTMA

• Strong case to create a facility (Hub) for component manufacturers that will assist the

development of a strong and technologically superior component manufacturing base

for a reliable supply chain

– Electrical Control unit, Pressing unit, Fabricated structures, machine components, Mold, dyesg p y

and tooling

• Create a consortium of technologically oriented machinery manufacturers and opinion

leaders from the customer segments (Auto consumer durables etc) and jointlyleaders from the customer segments (Auto, consumer durables, etc) and jointly

develop products for the industry– Share future investments in technology, R&D to lower the financial load on the manufacturers

f &– Target 10 – 15 major manufacturers and support them with technology and R&D

• Initiatives to drive new machine imports substitution as it accounts for over 90% of the

total value of imports

127

Action points for IMTMA (2/2)

• China is likely to emerge as a major exporter in the short term (0-2 years)– China produces USD 19 bn worth forming machines, imports USD 7.5 bn of machinery and exports USD 450 mn

– Chinese companies likely to start dumping standard products in India as the domestic demand swellsp y p g p

– Evaluate a strategy to counter the possible threats from China

• Import limit on Chinese and Taiwanese machinery - New and used machine imports

CIF l f th R 1 C– CIF value of more than Rs. 1 Cr

• Enable international marketing through associates and affiliated trade bodies, as the

fragmented Indian manufacturers find global marketing a challenge– Most developed markets meet nearly 30 -50% of their demand through imports

• Establish “Made in India” label

• Increase awareness and improve the acceptability of servo presses across the customersIncrease awareness and improve the acceptability of servo presses across the customers– Productivity, quality of production (or components), safety and energy efficiency can be the selling points

• Drive a campaign to improve the per capita consumption of metal forming machinery

which is very low currently

128

About IMTMA (Indian Machine Tool Manufacturer’s Association)

Formed in the year when India secured its independenceIndian Machine Tool Manufacturers' Association (IMTMA) represents the entire machine tool industry in IndiaIMTMA has a membership of over 370+ companies, from both public & private sectors

Background

Assists and enables its members to realize their objective of achieving competitiveness in manufacturing, through a range of value-added initiatives

Publications, Seminars & Workshops Vision Workshops International Inward Missions Technology Missions etc

Activities

Vision Workshops, International Inward Missions, Technology Missions, etc

IMTMA is deeply committed to supporting its members to increase competitiveness, enhance efficiency, improve productivity, and ensure growth Organize trade fairs, including globally recognized exhibitions as IMTEX and Tooltech

Services

g g g y gTechnology center with productivity institute & design instituteCluster Development Programmes & training programmes

Partners – BFW, BLUM Novotest, CADEM, Delcam, Ezset, Jyoti, Pioneer CT, Renishaw, Saroa, Siemens, Taegutec

Select Partners & Members

Few members - ISGEC, HMT, Bemco Hydraulics, Baltiboi Ltd, Hindustan Hydraulics, Kennametal, etc

Location & Contact detailsIndian Machine Tool Manufacturers' Association10th Mile, Tumkur Road, Madavara Post, Bangalore 562123Phone: 080 66246600Phone: 080-66246600Fax: 080-66246658Web: www.imtma.in ; Mail: [email protected]

129

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131