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COMPLETE METALAYER PRESENTATION - PART 1

METALAYER

Presentation LAYER

Application LAYER

Data LAYER

This presentation is for the general understanding anddiscussion about metalayer Community-Hub (MCH) and metalayer Personal Portal (MPP) Software Technology Solution:

FOCUS:The Focus of this Presentation is on highly personalized Collaborative Community Networks

People working together:

Collaboration

METALAYER‘s

VISION in

1999 !

Collaborative Value Networksbased on Personalized

Inter- and Extra-Organizational Communication Strategies !

Metalayer builds Collaborative Business Relationship Environments

What we do:

Metalayer.com is a global acting company with the presence in 3 continents.

The challenge:In the quest to be more competitive in the global marketplace, today’s businesses are feeling pressure to reduce costs, make faster decisions and yet include an increasingly distributed workforce in critical corporate initiatives. It is becoming difficult to:Find sufficient time to work as a group on complex projects where multiple meetings or ongoing work sessions are required obtain a sufficient travel budget to bring all the right people together face to face schedule meeting with people that are in different time zones. While the use of email, conference calls, and groupware, and simple threaded discussion forums are becoming more pervasive, and are part of the solution, these tools are not optimized to support the way people work together in teams on the variety of projects that encounter every day. Email is very difficult to use when trying to hold an extended discussion between several member of a team, and scores of daily emails create an enormous amount of “noise”. Conference calls and videoconferencing do not allow for on-going discussion and follow-up, or full participation by all member of team, and are increasingly difficult to schedule. Groupware is often modeled on a “filling cabinet” system, which is optimized for sharing data, rather than collaborative conversations about the shared files. Threaded discussion forums do not provide an ongoing discussion environment that is organized around interrelated teams – or do they integrate well with enterprise information sources. In short, a complete collaborative metalayer is needed for distributed organization

Why are we building a metalayer:

San Francisco

Zurich

Pune

We build the NEXT GENERATION LAYER:

The best way to predictthe future is to invent it !

- The right team- The right approach- The right business-model- The right vision- The right timing- The right business value- The right clients- The right track-record- Why we win !

Partner

Customer

Supplier

Employee

The ability to manage content- and context driven interaction and group discussion within your business and subsequently between partners, suppliers and customers, has the greatest opportunity for Knowledge improvement and Business benefits.

Collaborative value Communtiy networks

C-BusinessCommuntiy-HUB

‘ C ‘ o m m u n i t y

‘ C ‘ o l l e c t i v e l e a r n i n g

‘ C ‘ o m m u n i c a t i o n

‘ C ‘ o l l a b o r a t i o n

‘ C ‘ o n t e n t

‘ C ‘ o r r e l a t i o n

‘ C ‘ o n t e x t

‘ C ‘ o – c r e a t i o n

‘ C ‘ o l l e c t i v e M i n d

‘ C ‘ o n t i n o u s e d u c a t i o n

‘ C ‘ o – w o r k i n g

eMail will not be the workplace of the future !Micro-Comty Environments will leverage global collective and contextualised conversations and actions !

Micro-Comty Environment

San Francisco

Zurich

Pune

Metalayer is working on different Projects with clients from diverse Industries. We are very much involved in new COLLABORATIVE PROTOTYPE ENVIRONMENTS for Enterprises who want to explore new ways of effective COLLABORATION + COMMUNICATION.

Vonkrogh.org

C-Commerce, is the set of electronically-enabled collaborative interactions between an enterprise, its

suppliers, trading partners, customers and employees.

Otherwise known as collaborative commerce, c-commerce leverages the Web to create and maintain an interactive

business community of employees, trading partners, suppliers and customers.

This real-time Internet connectivity enables data, intellectual capital, human resources and processes that were once considered internal to be shared – and used –

by the collaborative community at a large.

Definition of C-Commerce[Date: Mai 2001]

The metalayer is a software layer placed between the application-layer and the presentation-layer.

From the user's perspective, the METALAYER provides one more abstraction layer between the hardware and the user environment. It consists of METAOBJECTS (XML), which provide an adaptive and user friendly computer interface, mainly through three services:

• Integration information, applications and people • Personalization to the user specific needs • Security and authentication

METALAYER

We build the NEXT GENERATION LAYER:

Presentation LAYER

Application LAYER

Data LAYER

…but intellectual capital is the currency of the digital economy, and no amount of technology can save the organization that fails to make that simple connection.

XML

The original intent of the Internet was to bring people together to share ideas, knowledge, and improve productivity – In short, to intelligently communicate and collaborate.

Knowledge Communites or Communities of Interest are the only content and collaboration products that go the the heart of the Internet’s original intent. That is, to empower communities of employees, partner, and customers to collaborate and interact efficiently over the Inter-Intra- and Extranet.

Community-HubMultiple and cross-collaborativeInter-Enterprise Communities of Interest.(Intranet, Internet and Extranet)

Enterprises are looking into ways to build, manage and incorporate c-technology solutions and services into existing internal or external Portals, eMarketplaces and within the extended Enterprise. To be competitive in C-Commerce, Enterprises are focusing on building highly personalized, collaborative inter-company value community networks.

Community Networks

Enterprises will provide Community-Hub‘s to bundle their visitors in groups of

interest and to manage communities.

Community Hubs will be implemented in most Portals, Marketplaces and WebSites

to ensure People Relationships.

eMail will be dead soon !

The number of eRelationships will dramatically increase in future and we will not be able to handle these relations in the

way, we handle them today.

Metalayer builds [eRleationship management software] for handling

information sharing and collaboration.

eMail will be dead soon !

- When our T I M E is what we have to offer the world, we look at T E C H N O L O G Y differently. - Velocity in the next economy increases as Community participation increases.

Technology is human-centric designed. We expect it to actively and adaptively support our performance and productivity.

The biggest innovation is the use of technology to improve the effectiveness of Information and Knowledge Sharing within “Community-Networks”

Intelligent and context-driven People interaction is just another step toward transaction and relationship. Community Products and Services fundamentally improve the effectiveness of communication, Information, Innovation and collaborative Knowledge Sharing !

The focus of Knowledge-Intesive Industry is on the „C“ within their Business. Online media is radically different ! It‘s time for a web-centric collaborative -Transformation going toward a higly interactive COMMUNITY- WEB-SERVICE SPACE.

OpportunityOpportunity

Demonstration Transaction *WEB-Services*

Traditional Media

Online Media

extremlyeffective

midlyeffective

C-T

rans

form

atio

n

How do we balance the interest of employees, buyers and sellers within Communites

Of Interests ?

Communtiy-Management is a

clear defined Web-Service.

Knowledge-intensive Enterprises go new ways toward highly interactive and cross-collaborative communication-Strategies. We understand, that If your WEB-STRATEGY doesn‘t explicitly address the fundamental changes in KNOWLEDGE-WORKER EXPECTATIONS, your enterprise will be at risk soon !!

Demonstration Transaction *WEB –Community-Service*

Traditional Media

Online Media

extremlyeffective

midlyeffective

CustomersSupplier

Partner

People

Employee

EXPE

CTA

TIO

NS

Enterprises (whether they like it or not), will be forced in future to customize interaction with their key constituents. Community-Building is a vital step toward the Knowledge-Workplace.

Sto

re F

ront

E-C

omm

erce

/ E

xcha

nges

1st

Timing is everything on the NET

…Less than five percent of visitors buy something….

1995

AD

AP

TIO

N

1997 1998 2000 20022001

2nd 3rd

Co

llab

ora

tive

Co

mm

un

ity

Net

wo

rks

The imperative of electronic Business.3rd Over the past few years, the creation of highly collaborative Inter-Enterprise „Communitites“ has emerged as on of the most destinctive – and potentially important – capabilites of the INTERNET.

1995

EV

OL

UT

ION

IN

TE

RN

ET

US

AG

E

Brochure-ware

1997 1998 1999 2000

CustomerInteraction

TransactionEnabler

1:1 Relationship

Marketplaces

Real-TimeOrganization

2001

COMUNITIES OF INTEREST NETWORKS

CollaborationHub

Interactivity creates new communities. It is now possible to manage unique relationships. That possibility changed many TRANSACTIONAL relationships into CONVERSATIONAL relationships, characterized by an aligning of interests that would have been thought impossible a few years earlier.

[ Source: CISCO SYSTEMS ]

Transactional Relationship(E-Business)

Conversational Relationship(C-Business)

CollaborativeTrading-Hub

Upside Down ! Tomorrow we will communicate as never before:The Web allows us to have an iterative debate with customers, employees and prospects.

Community users are thenext generation power users.

META-Networks rules ! [ B2B] [ B2C] [C2C] [G2G] [P2P]

Make a WebSite where the debate about the soul of the company is going on.

Community Definition:It is a place on the net where like-minded people can meet, exchange news and share ideas. Only a defined group of people has access to a certain community.

CommunityNetwork

KM- community

KM- community

KM- community

KM- community

KM- community

..and 100more

communities

1997 1998 1999 2000 20011995

Community building is a fundamental process in any enterprises. One of the challanges is the evolution toward a knowledge Workplace.

ComtyHub

EV

OL

UT

ION

IN

TE

RN

ET

US

AG

E INTERNALKNOWLEDGE COMMUNITIES

( INTRANET )

EXTERNALKNOWLEDGE COMMUNITIES( EXTRANET / INTERNET )

PEOPLE - MATCH

Employees with Internal Portal Access

1998 1999 2000 2001

20

40

60

80

100

Source: International Data Corporation

IDC predicts immense growth in Enterprise wide Portal building by 2001.

EIP: Enter

prise I

nformati

on Portals

Understanding the importance of interaction and collaboration within Portals between the spectrum of Participant is very important for successful and professional -Information / -Content / and finally Knowledge Creation.

COMTYHUB

Community Network-building and eRelation-ship handling(Inter-Intra-Extranet)

Trends in Web-Site (Inter-Intra and Extranet) Deployment and Operations:Leading Portals and Internet WebSites (Inter- and Intranets) are wired trough Communities. Leading Knowledge-intensive companies promote the power of collaborative networks.

Biz-Integration

Biz-Transformation

Company Information

& Brochures

CommerceTransaction

CommunitiesCOINS

Adv. Serach

Customer Service

Supplier/CustomerPartner/Employee

Integration (Extranets)

CollaborativeCommunity HUBs

(META_COINS)

AdvancedPersonalization

Basic Presence

Prospecting

Company Information

& Brochures

Company Information

& Brochures

Company Information

& Brochures

ExtensiveInformation

Interactivity

Personalization

Basic search

ExtensiveInformation

Interactivity

Personalization

Basic search

ExtensiveInformation

Interactivity

Personalization

Basic search

CommerceTransaction

CommunitiesCOINS

Adv. Serach

Customer Service

Level

Level

Level

Level

1

2

3

4

Community Technologies (today XML) arepart of many Collaborative and KnowledgeInitiatives to handle highly interactive discussion, Knowledge-sharing and collaboration and context-driven Interaction with the web-audience. (Internal + External)

Source: Gartner Group

(R+D)

Make / Produce

Sales

Manage Business

Buy

Care

Marketing

Transport

Today, people in these areas……use technology to communicate.

These are usually “organized” on a network

•WWW•Intranets•Extranets

Community-Hub

… build conversational Environment – just when you need them – and in context of your task

CUSTOMERSUPPLIERS

PARTNERSEMPLOYEESADIMOBSERVER

PROVIDERCOMMENTER

VIEWERVISITORNO ACCESS

The right COMTY KM-OBJECT for each job / day … or situation !

ONE OUT OF 100

MICRO COMTIES WITHIN YOUR

INTER-ENTERPRISE