METER RICKSHAW®

Business Idea

Waste of time and discomfortBusiness Opportunity

Rickshawww!!

Rickshawww!!Rickshawww!!

$ % !Rs. 150

Rs. 200Final!

Rs.175

Cant!!!

TIME

OK :@:]

Meter Rickshaw®

LETS CALL METER RIKSHAW!

111 – 464 373

How may I help You!

I am in Faisal Town B Block!

METER RIKSHAW®

I have to go to Gulberg I need a quick rikshaw!

Customer

Available Meter Rickshaw

)

• Rickshaw’s are the quick and secure alternate of public transport

• Absence of 24 hour rickshaw facility• Hassle of taking a rickshaw• Unjustified & undefined rickshaw fares

Business Idea

Introducing a 24 hour rickshaw facility just a call away!!!

Meter Rickshaw, Har Jagah , Har Waqt!!!

Business Idea (Cont’d)

• Maintaining rickshaw centers with privately owned and contracted rickshaws.

• Service easily accessible• 24 hours availability• Fixed and justified fares charged per km/mile• GPS route navigation• Environmental friendly

Does the idea has potential?(MARKET RESEARCH)

Need Analysis for Rickshaw Customers

• Sample size= 100• Sampling Techniques- Convenience Sampling

Daily Weekly Twice a week

Monthly Never0

5

10

15

20

25

30

35

40

1. Frequency of travel by rickshaw

Very Easy Easy Somewhat easy Not easy0

5

10

15

20

25

30

35

40

45

11

20

24

45

2. Accessibility of rickshaws when needed

05

101520253035404550

04 3

43

50

3. Comfort level while negoatiating with rickshaw drivers

Yes No0

10

20

30

40

50

60

45

55

4. Fairness of the fares charged by rickshaw drivers

Very Appealing Appealing Somewhat Appealing

Not appealing0

10

20

30

40

50

6051

2420

5

5. The concept of rikcshaw at doorstep on a single call

RICKSHAW DRIVERS’ INTERVIEW INSIGHTS

• Sample size= 20 Rickshaw Drivers• Majority gave a positive response at1. Fixed salary2. Repair services3. Saving Fuel Cost• Concerned about being tied in contract with

the company.

ABOUT US®

Vision To provide quick, affordable and reliable conveyance

ensuring quality services to customers.

Objective The systematic management of new and contracted

rickshaws facilitating customers round the clock at the ring of a bell ensuring safe and a comfortable journey.

METER RIKSHAW ® Management Hierarchy

Manager

Accountant/ Administrator

Computer / Call Operator

1

Computer / Call Operator

2

Computer / Call Operator

3

Computer / Call Operator

4

Computer / Call Operator

5Helper

Market Coverage

• Offering services initially in Lahore

• Maintaining 10 Meter Rickshaw Centers at major areas of Lahore

Marketing

OUR SERVICE

WHY METER RICKSHAW®??

Customer’s Perspective

– On time availability on a single call

– Pre – Booking Facility– Hired pick and drop facility– Fixed and cheaper fares– Time Saving– Quality communication with

clients and easy understanding of routes

– Training to rickshaw drivers for increased efficiency

– Recognition with company– Proper Parking Stands for

rickshaws in order to avoid the hassle and extra cost in search of customer

– Increased Customer frequency

– Centrally controlled communication with all rickshaws

Rickshaw Driver’s Perspective

Rickshaw Driver’s Perspective [Cntd]

– Time management and relaxed working methodology

– Bonuses and commissions based on performance– Flexible work timings– Self investment availability– Insurance for rickshaws for the contractual

rickshaw owners.– Maintenance and service facilities

Target Market

• Lower to middle income class

• People without conveyance

– Occasional Users• Time constraints• Emergency• Conveyance issues

Collaborators

• Following conditions should be satisfied to make the contract viable– Licensed and experienced Rickshaw Drivers– Matric qualified drivers– Well equipped with route knowledge of Lahore– Possession of a cell phone and an active connection.– Rickshaw on contract should have been recently

purchased (i.e. not more than 12 months old)– It should be on LPG consumption– It should satisfy all quality and comfort standards

Contractual Rickshaw Owners.

Mobile Mechanics

The contract with Meter Rickshaw would ensure– Mechanic availability at all times– Meter rickshaw preferring the specific mechanics

every time a problem is faced.

Software/ GPS Technicians

– Computer and software, GPS technicians providing technical support.

MARKETING

ABOVE THE LINE PROMOTION(ATL)

360 degree advertising campaign inclusive of• Print advertisementJang, Nawa-e-waqt, The News, Dawn, Nation• TV Ad PTV, GEO, ARY, HUM, INDUS,Cable Operators• Radio AdFM 100, FM 91, FM 89, FM 101• Billboards/ Banners/ StickersNear Bus Stands, Meter Rickshaw Centers and all noticeable

areas.

BELOW THE LINE PROMOTION(BTL)

• Token money of contracted rickshaws waived off• Free Installation of 1. GPS device (global positioning system)2. Fan3. Vehicle mobile battery charger• Complementary rickshaw wash 2-3 times a month• Rickshaw maintenance free of charge in case of

problem during service

IS THE INVESTMENT JUSTIFIED?

Financials

ARE WE GETTING RETURNS??

• Put the appropriate financials.

“ Innovation is the specific instrument of

entrepreneurship. The act that endows resources with a new capacity to create

wealth.”Peter Drucker

Thank You!

BIC-0188 Business Plan Presentation @Business Idea Competition 2010