methodology
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METHODOLOGY. In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004: Questions included on the Lansdowne Omnibus survey - PowerPoint PPT PresentationTRANSCRIPT
In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004:
•Questions included on the Lansdowne Omnibus survey
•Interviews carried out with a nationally representative sample of adults aged 15+.
•Interviews undertaken at 60 sampling points
•Number of interviews completed: 1159
•Fieldwork dated: 3rd – 22nd July 2004
METHODOLOGY
SUMMARY & CONCLUSIONS - I
The term heritage continues to be primarily associated with the past and historic buildings as well as culture dimensions such as language and music. However, there have been some notable increases in public associations between heritage and the natural environment, landscape and wildlife (particularly scenic views and coastlines).
Nine in ten members of the public agree that it is important to protect our heritage and the percentage agreeing that it is ‘very’ important has increased from 46% in 1999 to 55% in 2004. Those resident in Dublin are most likely to make this claim with 71% agreeing it is ‘very’ important (vs. just 41% in 1999).
Overall, there have been notable increases in positive attitudes towards heritage and there has also been some increases in the percentage that claim to be actively involved in heritage at a local level (albeit from a small base).
Compared with the previous study, a significantly greater proportion of the public strongly agree that heritage protection is everyone’s responsibility (41% vs.28% in 1999) and that Government should offer incentives to people to encourage heritage protection (42% vs. 26% in 1999). One in three people strongly agree that there should be penalties for those who do not preserve heritage and one in five express the same sentiment in relation to using taxpayer’s money to fund heritage protection. However, it is worth noting that one in five strongly agree that heritage protection should not interfere with necessary development of infrastructure.
Three quarters of those interviewed agree that there should be more information available on heritage in Ireland and approximately eight in ten believe that schools should play a more active role in heritage education. (In terms of primary sources of information about heritage, over a quarter are most likely to initially mention primary school).
SUMMARY & CONCLUSIONS - II
PROFILE OF SAMPLE
52 51
48 49
34 34
25 24
19 20
22 22
59 55
41 45
19 18
23 24
30 31
41 39
59 61
2829
SEX AGESOCIAL CLASS REGION AREA
Male
Female
15-24
50+
25-34
35-49
ABC1/F50+
C2DE/F50-
Dublin
Connaught /Ulster
Rest of Leinster
Munster
Urban
Rural
1999
Attitude to Heritage and Importance of
protecting it
6 6 11 7 62 2 2 2
26 5 77
40 41 39 3838
3844
3741
30
39
5546
5445
5747 48
4251
4354 48
6350
55546 7 5 5 5 1 2111-111 78 4534434
343735
SEX AGE
Male Female 15-24 50+25-34 35-49Total
19992004 19992004 19992004 19992004 19992004 19992004 19992004
Very important
(4)
Not at all important
(1)
Fairly important
(3)
Not very important
(2)
Don’t Know
(Q.3)
IMPORTANCE OF PROTECTING OUR HERITAGE - I
3.53.5 3.4 3.53.4 3.5 3.4 3.4 3.3 3.4 3.63.5 3.4 3.4
Ø
Mean Score:
4 4 7 8 3 6 7 9 7 6 5 4 5 6 72 2 27 7
832
37
42 4539
40 4738
3236 35
4135
40
6254 50
41
71
4150
4050
60 5447
55
5112-2-11
111 34365
26
644324
22
38
554642
SOCIAL CLASS REGION
ABC1/F50+
C2DE/F50- Dublin
Connaught /Ulster
Rest of Leinster Munster
19992004 19992004 19992004 19992004 19992004 19992004 19992004 19992004
YES NO
3.53.6 3.3 3.43.5 3.7 3.3 3.5 3.3 3.5 3.53.6 3.5 3.4
(Q.3)
PRESENCE OF
CHILDREN
3.5 3.4
IMPORTANCE OF PROTECTING OUR HERITAGE - II
Very important
(4)
Not at all important
(1)
Fairly important
(3)
Not very important
(2)
Don’t Know
ØØ Ø
Mean Score:
10
6
16
22
12
14
14
23
25
26
27
30
35
37Keeping our own identity/tradition and passing it out the next generation
Preserving our culture/old things
Keeping in touch with the past for future generations/learning from the past**
Tourism enhancement
Knowing the past/where we come from**
Pride in our country/nationality/ in being unique people*
Leaving something for the younger generation to visit/to see*
16
3716
3213
2822
Important %
2717
267
2511
Not important %
Protecting our Heritage
114
193
14-
911
122
94
PERCEIVED BENEFITS OF PROTECTING OUR HERITAGE - I
(Q.4) Note: Open-ended question in 1999 ** Combined score in 1999 was 28%; combined score in 2004 is 49%
3823
39
5
10
2
5
2
3
6
8
10
21Protecting our roots
Economic benefits
Educating people
Health benefits
Enhancement of people’s enjoyment/ of human experience
Other
Don’t Know
235
10
92
6
Important %
3
Not important %
Protecting our Heritage
41
6
172
12
2
PERCEIVED BENEFITS OF PROTECTING OUR HERITAGE - II
(Q.4)
210
3-
211
11-
ATTITUDE TO HERITAGE IN GENERAL - I
3
3
3
2
2
1
1
1
1
1
1
1
1
1
28
32
31
33
38
45
38
47
35
48
66
59
57
50
45
35
42
26
41
28
-Heritage should be protected
I am proud of Heritage in Ireland
Schools should play a more active role in Heritage education
Government should offer incentives to people to encourage Heritage protection
Heritage protection is everyone’s responsibility
(Q.9)
5
9
11
16
15
17
16
23
Neither/ Don’t Know
(3)
20
20
Mean Score
4.63
4.54
4.48
4.34
4.33
4.19
4.28
4.06
4.19
4.05
Strongly Disagree
(1)
Slightly Disagree
(2)
Slightly Agree
(4)
Strongly Agree
(5)
Ø Ø
Ø
-
-
Indicates an increase vs 1999
11
12
6
8
12
7
9
7
3
2
5
6
3
5
3
3
4
4
1
1
45
38
42
33
37
34
32
30
48
41
17
25
24
31
23
30
19
34
34
20
There should be more information available on Heritage in Ireland
People should be penalised for not preserving Heritage
I would like to know more about Heritage in Ireland
No matter how much money it costs our Heritage should be protected
Heritage is protected for the tourists’ benefit
(Q.9)
23
28
25
36
26
25
22
25
Neither/ Don’t Know
(3)
19
22
Mean Score
4.15
3.90
3.93
3.64
3.84
3.67
3.83
3.87
3.67
3.63
Slightly Disagree
(2)
Slightly Agree
(4)
Strongly Agree
(5)
ATTITUDE TO HERITAGE IN GENERAL - II
Strongly Disagree
(1)
2520
13
8
108
5650
9
7
77
58
31
36
3231
29
22
19
922Taxpayers’ money should be
used to fund Heritage protection
Access to Heritage improves my quality of life *
Protecting our Heritage should not interfere with necessary development of our infrastructures etc. *
I am actively involved with Heritage at a local level
(Q.9)
33
42
30
26
1412
Neither/ Don’t Know
(3)
Mean Score
3.61
3.33
3.57
3.47
2.031.66
Slightly Disagree
(2)
Slightly Agree
(4)
Strongly Agree
(5)
ATTITUDE TO HERITAGE IN GENERAL - III
* Data not available for 1999
Strongly Disagree
(1)
Those who agree this statement are more likely to be 35-49, C2DE, based in Munster.
34
34
41
42
45
57
66 63
50
38
31
36
29
23
ATTITUDE TO HERITAGE IN GENERAL BY DEMOGRAPHICS- I
(Q.9)
Heritage should be protected
I am proud of Heritage in Ireland
Schools should play a more active role in Heritage education
Government should offer incentives to people to encourage Heritage protection
Heritage protection is everyone’s responsibility
There should be more information available on Heritage in Ireland
People should be penalised for not preserving Heritage
15-24 %
25-34 %
AGE
35-49 %
50+ %
64
57
43
42
41
33
33
67
57
50
44
43
34
39
68
61
48
49
43
38
38
70
64
48
48
47
37
40
ABC1/F50+
%
C2DE/ F50-
%
63
51
43
38
37
32
29
SOCIAL CLASS
= above average = below average
Agree Strongly
%
9
19
22
22
25
30
31 29
24
26
16
19
15
8
ATTITUDE TO HERITAGE IN GENERAL BY DEMOGRAPHICS - II
(Q.9)
15-24 %
25-34 %
AGE
35-49 %
50+ %
31
31
21
24
20
17
10
29
33
26
24
22
21
7
35
31
27
24
25
22
10
36
31
25
26
21
20
8
ABC1/F50+
%
C2DE/ F50-
%
27
29
25
19
22
18
9
SOCIAL CLASS
= above average = below average
I would like to know more about Heritage in Ireland
No matter how much money it costs our Heritage should be protected
Heritage is protected for the tourists’ benefit
Taxpayers’ money should be used to fund Heritage protection
Access to Heritage improves my quality of life
Protecting our Heritage should not interfere with necessary development of infrastructures etc.
I am actively involved with Heritage at a local level
Agree Strongly
%
Responsibility for Heritage
13
17
17
18
18
33
21
5
2
7
7
9
11Department of Environment Heritage and Local Government
The Heritage Council
Local Heritage Centres
Heritage groups/ organisations (general)
County Council
Local Historical Societies
FAS
Office of Public Works
Failte Ireland
An Taisce
No organisation –the public
Other
Don’t Know
(Q.6)
BODIES RESPONSIBLE FOR HERITAGE - SPONTANEOUS AWARENESS
TOTAL AWARENESS OF VARIOUS ORGANISATIONS
64
70
70
78
80
85
88
FAS
Office of Public Works
Failte Ireland
An Taisce
Department of Environment Heritage and Local Government
Local Heritage Centres
County Council
Heritage Council
Heritage groups/ organitions (general)
Local Historical Societies
60
61
64
(Q 6/7)
38
50
46
39
31
33
34
34FÁS
Office of Public Works
Failte Ireland
An Taisce
(-)
(-)
(-)
(-)
1999 %
43
68
70
69
63
74
39
47
48
49
53
56(n.a)
(52)
(n.a)
(n.a)
(50)
1999 %
(46)
Department of Environment Heritage and Local Government
Heritage Council
Local Heritage Centres
Heritage groups/ organitions (general)
County Council
Local Historical Societies
BODIES INVOLVED WITH HERITAGE - PROMPTED
(Q.8)
(45)
(48)
(36)
(n.a)
(-)
(-)
(-)
(-)
(-)
(-)
Sources of information on Heritage
7
6
5
10
9
27
14
9
6
9
6
10
8
7
19
11
27
39
40
44
45
46
49
56
Secondary school
TV
Parents/family/neighbours
Primary school
Local Heritage Society
Visiting Heritage sites
Literature/books
Newspapers/magazines
1st mention
%
2nd mention
% Total %
1st mention %
(13) (40)
(15) (52)
(9) (36)
(16) (30)
(5) (22)
(6) (29)
(10) (46)
(8) (48)
1999
SOURCES OF INFORMATION / EDUCATION ON HERITAGE - I
(Q.5)
Total %
SOURCES OF INFORMATION / EDUCATION ON HERITAGE BY DEMOGRAPHICS -
(Q.5)
27
39
40
44
46
46
49
56
Secondary school
TV
Parents/family/neighbours
Primary school
Local Heritage Society
Visiting Heritage sites
Literature/books
Newspapers/magazines
Total %
63
50
44
43
37
34
27
15-24 %
25-34 %
AGE
35-49 %
50+ %
50
49
44
40
38
40
23
49
48
44
44
41
39
28
40
40
46
47
42
43
28
53
48
51
60
50
43
30
AB %
C1 %
54
46
44
48
42
38
29
SOCIAL CLASS
52 59 54 57 55 56
51
46
39
37
42
40
28
C2 %
DE %
44
44
42
37
32
36
23
55 55
DE %
46
46
59
46
39
45
29
58
= above average = below average
SOURCES OF INFORMATION / EDUCATION ON HERITAGE BY DEMOGRAPHICS - II
(Q.5)
5
8
13
14
16
21
25
27
Total %
19
20
18
11
17
9
4
15-24 %
25-34 %
AGE
35-49 %
50+ %
23
21
19
14
15
9
3
29
21
14
15
14
8
4
27
23
15
15
11
7
7
21
19
23
13
16
8
4
AB %
C1 %
21
21
21
12
18
11
5
SOCIAL CLASS
18 29 27 32 35 28
25
22
17
16
15
10
5
C2 %
DE %
27
21
11
14
10
6
5
29 22
DE %
35
25
10
17
5
2
8
27
Local radio
National radio
College/University
Local History Society
Other
Visitors/Tourists/Friends
Internet
Work
= above average = below average
Understanding and interpretation of
Heritage
118
98
85
45
65
32
32
2
3
1510
1610
1913
2216
2318
2420
2826
8186
7580
7278
7173
6569
6161
8682
2
2
11
11
12
11
WHAT WOULD BE DESCRIBED AS PART OF NATIONAL HERITAGE - I
Historic buildings
Castles
Pre-historic sites
Monuments
Archaeological objects
Heritage gardens
Architecture
1999
2004
Definitely Heritage
Probably Heritage
Unsure/ Don’t Know
Definitely not Heritage
(Q.2)
Ø
-
2321
1817
1514
1816
1313
119
98
119
97
65
46
75
41
43
2526
2930
3023
2527
3128
2931
2727
6069
5759
5851
5053
5149
4443
4239
WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - II
Thatched cottages
Churches
Graveyards
Geology/geological features
Country houses
Bridges
Landscapes
1999
2004
Definitely Heritage
Probably Heritage
Unsure/ Don’t Know
Definitely not Heritage
(Q.2)
3028
2923
1722
2924
2322
1819
1613
1714
89
1614
98
101129
30
3032
2723
3030
2526
2524
2834
2837
4538
2838
3639
4241
WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - III
Railways
Inland waterways (eg.rivers,canals)
Wildlife habitats
Parks
Scenic views
Fauna e.g. animals /wildlife
1999
2004
Definitely Heritage
Probably Heritage
Unsure / Don’t
Know
Definitely not
Heritage
(Q.2)
2022
2525
3229
3125
2925
3524
6459
1716
1717
1615
1713
1011
2829
2726
2929
2424
2833
1197
7
3025
2728
2531
2635
2734
WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - IV
Seascapes
Flora e.g. plants
Ship wrecks
Your back garden
1999
2004
Definitely Heritage
Probably Heritage
Unsure/ Don’t
Know
Definitely not
Heritage
(Q.2)
Street-scapes
Coast lines