methodology a preview. what is methodology choosing a method of data collection structure of the...
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Methodology
A preview
What is Methodology Choosing a method of data collection Structure of the research Builds on and draws from problem
statement and research questions/ hypotheses
Influences analysis
Broad Categories Qualitative
Words Descriptive Limited number of
cases Focused Attempts to explain
“why”
Quantitative Numbers Facts Large samples Stringent conditions Attempts to explain
“what” or “how”
Qualitative
Quantitative: Detailed Focus
Mixed Methods Combines quantitative and qualitative
research Numbers and description Attempts to answer “how” and “why”
Types of Methods Qualitative
Case Studies Focus Groups Unstructured Interviews Observations Content Analysis
Quantitative Surveys Structured Interviews Questionnaires
Methods Approach-adapted from Creswell
Tend to Qualitative Quantitative Mixed
Use these strategies
Case study, narrative, interview, ethnography
Surveys and experiments
Aspects of each
Employ these methods
Open-ended questions, Text or image data
Close-ended questions, predetermined approaches, numeric data
Both open- and close-ended, emerging and predetermined approaches
Use these practices
Positions himselfCollect participant meaningFocus on single conceptStudy contextInterpretCollaborate with participants
Tests or verifies theoriesIdentifies variablesRelates variables and questionsObserves and measures numericallyEmphasis on unbiased approachEmploys statistics
Collects both quantitative and qualitative dataDevelops rationale for mixingIntegrates data at different stagesEmploys mixed practices
Methods What are the advantages and
disadvantages to each approach? In what cases might you choose one or
another? Examples…