Metrics and Social Media ROI

It’s all about measurement and accountability

The Days of No Data are Done

Employers, government agencies and consumers are demanding data◦Financial reports◦Consumer reports◦Animal treatment reports◦Workplace condition reports◦Forecast reports◦That report you never thought you’d write

Accountability – data is needed

What is a metric?

A standard of measurement

A TweetA comment

A review

A page viewA backlink

A Like

A Follower

Social Media Metric Tools

Google Analytics (web pages)Hootsuite, Radian6, Trackur (assorted

social tools)Bitly (link click tracking)Feedburner (RSS subscription tracking)Facebook Insights (Facebook pages)Klout, Twitalyzer, Social Mention, Sprout Social, Unilyzer

Dave Fleet on Metrics and Measurement

Is this a fair comparison?

What’s the ROI of your phone? – John Squire of Coremetrics

A practical approach to Social Media ROI and Measurement