metrics for progressive media's impact

Download Metrics for Progressive Media's Impact

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  • 1. Progressive Media Impact: Metrics, Evaluation, and Improvement Gary King Institute for Quantitative Social Science Harvard University (talk at The Media Consortium, San Francisco, 10/13/2011)Gary King (Harvard) Progressive Media Impact 1 / 11
  • 2. Goals Gary King (Harvard) Progressive Media Impact 2 / 11
  • 3. Goals Measure public discourse Gary King (Harvard) Progressive Media Impact 2 / 11
  • 4. Goals Measure public discourse Estimate the causal eect of the progressive media on discourse Gary King (Harvard) Progressive Media Impact 2 / 11
  • 5. Goals Measure public discourse Estimate the causal eect of the progressive media on discourse Learn together how to make the progressive media more eective Gary King (Harvard) Progressive Media Impact 2 / 11
  • 6. Goals Measure public discourse Estimate the causal eect of the progressive media on discourse Learn together how to make the progressive media more eective Take advantage of recent dramatic scientic advances: Gary King (Harvard) Progressive Media Impact 2 / 11
  • 7. Goals Measure public discourse Estimate the causal eect of the progressive media on discourse Learn together how to make the progressive media more eective Take advantage of recent dramatic scientic advances: Informative data now available on the public debate Gary King (Harvard) Progressive Media Impact 2 / 11
  • 8. Goals Measure public discourse Estimate the causal eect of the progressive media on discourse Learn together how to make the progressive media more eective Take advantage of recent dramatic scientic advances: Informative data now available on the public debate Measurement methods: meaning, not word counts Gary King (Harvard) Progressive Media Impact 2 / 11
  • 9. Goals Measure public discourse Estimate the causal eect of the progressive media on discourse Learn together how to make the progressive media more eective Take advantage of recent dramatic scientic advances: Informative data now available on the public debate Measurement methods: meaning, not word counts Experimental designs: avoiding confounding factors Gary King (Harvard) Progressive Media Impact 2 / 11
  • 10. Goals Measure public discourse Estimate the causal eect of the progressive media on discourse Learn together how to make the progressive media more eective Take advantage of recent dramatic scientic advances: Informative data now available on the public debate Measurement methods: meaning, not word counts Experimental designs: avoiding confounding factors Causal eect estimation: less bias & ineciency Gary King (Harvard) Progressive Media Impact 2 / 11
  • 11. Goals Measure public discourse Estimate the causal eect of the progressive media on discourse Learn together how to make the progressive media more eective Take advantage of recent dramatic scientic advances: Informative data now available on the public debate Measurement methods: meaning, not word counts Experimental designs: avoiding confounding factors Causal eect estimation: less bias & ineciency New ways of working together to improve impact Gary King (Harvard) Progressive Media Impact 2 / 11
  • 12. Who Frames the Public Debate? Gary King (Harvard) Progressive Media Impact 3 / 11
  • 13. Who Frames the Public Debate?Do you approve of how George W. Bush is handling his job? Gary King (Harvard) Progressive Media Impact 3 / 11
  • 14. Who Frames the Public Debate?Do you approve of how George W. Bush is handling his job? On 9/10/2001, 55% of Americans approved of the way George W. Bush was handling his job as president. Gary King (Harvard) Progressive Media Impact 3 / 11
  • 15. Who Frames the Public Debate?Do you approve of how George W. Bush is handling his job? On 9/10/2001, 55% of Americans approved of the way George W. Bush was handling his job as president. The next day which the president spent in hiding 90% approved. Gary King (Harvard) Progressive Media Impact 3 / 11
  • 16. Who Frames the Public Debate?Do you approve of how George W. Bush is handling his job? On 9/10/2001, 55% of Americans approved of the way George W. Bush was handling his job as president. The next day which the president spent in hiding 90% approved. Was this massive opinion change, or did the 9/11 frame change how we viewed the question? Gary King (Harvard) Progressive Media Impact 3 / 11
  • 17. Who Frames the Public Debate?Do you approve of how George W. Bush is handling his job? On 9/10/2001, 55% of Americans approved of the way George W. Bush was handling his job as president. The next day which the president spent in hiding 90% approved. Was this massive opinion change, or did the 9/11 frame change how we viewed the question? The frame: imposed by events, not the media Gary King (Harvard) Progressive Media Impact 3 / 11
  • 18. Who Frames the Public Debate?Do you approve of how George W. Bush is handling his job? On 9/10/2001, 55% of Americans approved of the way George W. Bush was handling his job as president. The next day which the president spent in hiding 90% approved. Was this massive opinion change, or did the 9/11 frame change how we viewed the question? The frame: imposed by events, not the media Public opinion polls: measuring what? Gary King (Harvard) Progressive Media Impact 3 / 11
  • 19. Who Frames the Public Debate?Do you approve of how George W. Bush is handling his job? On 9/10/2001, 55% of Americans approved of the way George W. Bush was handling his job as president. The next day which the president spent in hiding 90% approved. Was this massive opinion change, or did the 9/11 frame change how we viewed the question? The frame: imposed by events, not the media Public opinion polls: measuring what?Support for Ban on Partial Birth Abortion Gary King (Harvard) Progressive Media Impact 3 / 11
  • 20. Who Frames the Public Debate?Do you approve of how George W. Bush is handling his job? On 9/10/2001, 55% of Americans approved of the way George W. Bush was handling his job as president. The next day which the president spent in hiding 90% approved. Was this massive opinion change, or did the 9/11 frame change how we viewed the question? The frame: imposed by events, not the media Public opinion polls: measuring what?Support for Ban on Partial Birth Abortion Supporters: use baby Gary King (Harvard) Progressive Media Impact 3 / 11