Services: Supermarkets, hypermarkets, consumer electronics and appliance retail, department stores

Industry: Retail

Strong Brands under the Umbrella of the METRO Group

Metro/Makro Cash & Carry Metro Real Media Market Saturn Galeria Kaufhof

Cross divisional servicesProcurementLogisticsInformation technologyMarketingGastronomyBusiness solutionsReal estate AdvertisingCateringInvoice settlement

ProductsSaving electricity and money with energy-

efficient electrical appliancesFish from sustainable fisheriesHealthy and environmentally-friendly:

Organic productsSupporting equitable trade relations: Fair-

trade productsWood products from responsible forestryPaper products with the Blue Angel

Textiles made from organic cotton

Corporate Strategy

Customer orientationPosition and expansionIncreasing efficiency

Corporate principles

Performance IdentityLeadership IdentitySocial Policy Identity

Performance identityEconomic strengthSustainable market penetrationMarket positionStrategic strengthInnovative drive

Leadership identity

Strategic ControlAuthority of Sales Divisions to Shape

ConceptsDiversity, Equal Opportunity and

TolerancePerformance-oriented Leadership based

on the Principles of Best Practices

Social policy identity

Political involvementTaking on public responsibilitiesCorporate social responsibility

Supply chain

High standards along the entire supply chain

Flawless qualitySocially acceptable working conditionsEnvironmental protection measuresCo-operation with suppliersCommitment to animal welfare

Consumers in focus

New requirementsGrowing diversity of needsIndividualization of consumptionShopping is an act of explorationNew life style, new trendsChanging parametersThe orientation towards quality is an inter

national trend.

Forward looking conceptsFreshness and qualitySome thing for all the sensesA large selection of your favorite tipplesTry before you buyAll about personal carePerfectly coordinated

New challenges-New concepts

Changing face of customersNew target group in sightFrom classic customer to hybrid customerTrade in the global worldThe driving force for change

Unbeatable serviceMaking shopping easier: innovative

technologiesPutting technologies to testBoosts efficiency & serviceExperiencing the future of shopping today

CRM-In touch with customers Holistic customer management aimingIncreasing customer satisfaction by

analyzing buying behaviorRaise buying frequencyBoost loyalty among existing customers &

turn occasional buyers to regular buyers

Ongoing dialogTailored informationIncreasingly popular customer cardsJust the kind information that the

customer wants.

LocationsGlobal locations of the METRO Group

Europe•Austria •Belgium •Bulgaria •Croatia •Czech Republic •Denmark •France •Germany •Greece

•Hungary •Italy •Luxembourg •Moldova •Netherlands

Africa•Egypt •Morocco

•Poland •Portugal •Romania •Russia •Serbia •Slovakia

•Spain •Sweden •Switzerland •Turkey •Ukraine •United Kingdom

Asia•China •India •Japan

•Pakistan •Thailand •Vietnam