metro fm dj summer tour 2nd annual experience
TRANSCRIPT
THE ANNUAL METRO FM DJ SUMMER TOUR
LAVIANTO LOUNGE > SUNNYSIDE PTA >
15 DECEMBER 2014
SPONSORSHIP ASSISTANCE PLEASE NOTE THAT WE HAVE ALREADY PAID FOR 90% OF THE EVENT OVERHEADS AND ONLY REQUEST ASSISTANCE TO BOOK INTERNATIONAL SONGTRESS,
MONIQUE BINGHAM, ISMAIL ABRAHAMS (METRO FM) AND NAKED DJ (METRO FM). WE WOULD LIKE TO BEEF UP THE ARTIST LINE UP TO ENSURE MAXIMUM
EVENT ATTENDANCE AND TO ENHANCE THE TARGET MARKETS EXPERIENCE AT THE VENUE.
ADDITIONAL BUDGET REQUIRED
ARTIST / DJ AMOUNT (R)
MONIQUE BINGHAM R 28 000
ISMAIL ABRAHAMS (METRO FM) R 10 000
NAKED DJ (METRO FM) R 7 000
TOTAL
R45 000
OTHER SPONSORSHIP ALTERNATIVES
VENUE DRESSING AND BRANDING (BANNERS etc.)
COMPLIMENTARY DRINKS FOR GUESTS
PLASMA SCREENS (ENTRANCE)
HAMPERS
THE OPPORTUNITY > OUR PROPOSAL TO YOU SOULTRAXX THINKMEDIA (PTY) LTD EVENTS WOULD LIKE TO HOST THE ANNUAL METRO FM DJ SUMMER TOUR EXPERIENCE AT LAVIANTO LOUNGE. WE WOULD LIKE THE EVENT TO TAKE PLACE ON THE 15TH DECEMBER 2014 FROM 6PM TILL 2AM. LAST’S YEARS LAUNCH WAS A HUGE SUCCESS WITH A FULL HOUSE CROWD CAPACITY HELD AT CUBANA SUNNYSIDE. THIS YEARS LINE IS BIGGER AND BETTER WITH THE BEST METRO FM DJ’S INCLUDING SOME OF PTA’S HOTTEST DJ’S . TERMS AND CONDITIONS > NON DISCLOSURE > BY OPENING AND READING THIS DOCUMENT YOU AGREE TO THE FOLLOWING:
THE CONTENTS AND NATURE OF THIS DOCUMENT SHALL NOT BE SHARED AND/OR COMMUNICATED,DISCLOSED TO/WITH ANY OTHER PARTY UNLESS PRIOR CONSENT RECEIVED FROM METRO FM DJ SUMMER TOUR & PARTNERS. COMMUNICATION OF CONCEPT TO MEDIA SHALL ONLY BE DONE WITH PRIOR WRITTEN CONFIRMATION FROM METRO FM DJ SUMMER TOUR AND PARTNERS. ALL PARTIES TO THE CONCEPT AGREE TO THE NON-DISCLOSURE STATEMENT.
THE EVENT OBJECTIVES
TO PROVIDE NEW CHANNELS FOR LOCAL DJ’S AND ARTISTS WITHIN THE ENTERTAINMENT INDUSTRY
CREATE A VIBRANT LIFE STYLE AND PLATFORM FOR YOUNG MUSICIANS AND DJ’S
TO ENHANCE THE QUALITY OF THEMED EVENTS AND MUSIC
‘MUSICAL CULTURE + UNFORGETTABLE EXPERIENCES’
THE EVENT A SUMMARY
THE METRO FM DJ SUMMMER TOUR IS AN ANNUAL EVENT PUT IN PLACE TO CATER FOR THE YOUTHFUL, OUTGOING MUSIC LOVER. A FUN VIBRANT EXPERIENCE TO ENHANCE THE STYLE OF VARIOUS SOUTH AFRICAN AND INTERNATIONAL ELEMENTS..
THE ANNUAL METRO DJ FM SUMMER TOUR IS A UNIQUE 2ND EVENT TAKING PLACE IN PRETORIA ON THE 15TH DECEMBER 2014. A CELEBRATION OF THE VAST AMOUNT OF TALENT THAT EXIST IN THE COUNTRY.
THE ANNUAL SUMMER VIBES EXPERIENCE iS TO EVOLVE INTO A GREAT MEDIA AND ENTERTAINMENT PLATFORM IN FUTURE WITH YOUR BRAND ON BOARD THIS PRESTIGIOUS EVENT, THROUGH EFFECTIVE BRAND ACTIVATION AND PR MANAGEMENT.
EXECUTIVE EVENT SUMMARY EVENT NAME
EVENT DESCRIPTION
TARGET MARKET
RACE
REACH
EVENT DATES
VENUE
TICKETS
EXPECTED ATTENDANCE
TIME
EVENT LINE-UP
THE ANNUAL METRO FM DJ SUMMER TOUR 2014
A MUSICAL SHOWCASE FEATURING MZANSI’S FINEST METRO FM DJ’S
PRIMARY AGE GROUPS > 21 – 25 I SECONDARY AGE GROUPS > 25 – 35
ACROSS ALL
MARKET SATURATION THROUGH TARGETED MEDIA IN GAUTENG
MONDAY 15TH DECEMBER 2014
LAVIANTO LOUNGE – SUNNYSIDE PTA
R50 (STANDARD) @ THE DOOR
700
6PM - 2AM
LULOCAFE / SPHE & NAVES / AMON / JAWZ / JOEMANN / MALWELA / SOULTRAXX / ROQUE > (PLS NOTE THAT THIS IS NOT A FINAL LINE UP)
SPONSORSHIP > THE KEY
REACH – AND TOUCH - THE TARGET AUDIENCE THROUGH THE MEDIUM OF MUSIC AND IN THE FORM OF ONE OF THE HOTTEST ENTERTAINMENT EXPERIENCES IN SOUTH AFRICA IN 2014.
A LIFE-STYLE EVENT THAT
REFLECTS THE CORE CHARACTERISTICS AND UNIQUE ‘EDGE’ OF THE PROVINCE AND ENTERTAINMENT,
ASSISTS TO BUILD AND MAINTAIN LONG-TERM BRAND LOYALTY, AND
IS A TRUE REFLECTION OF THE NATURE AND DEPTH OF SOUTHERN AFRICA’S MUSICAL CULTURE.
ADVERTISING CAMPAIGN > THE DEMOGRAPHICS
PRIMARY > 21 – 25 SECONDARY > 25 - 35
THE PEOPLE PSYCHOGRAPHICS
ADULTS / YOUNG ADULTS
MALES / FEMALES
OUT OF TOWN VISITORS
FRIENDS / GROUPS OF FRIENDS
HIGH BRAND LOYALTY / HIGHLY BRAND CONSCIOUS
MIDDLE TO HIGH LEVEL DISPOSABLE INCOME LSM 6 - 10
‘UPWARDLY MOBILE AND ASPIRATIONAL’
RECREATIONALLY ACTIVE / TREND SETTERS
URBANISED
MUSIC LOVERS
PUBLICITY MEDIA TOOLS HIGH VOLUME LISTENERS OF RADIO AND TEEVISION MEDIA VEHICLES
HIGH VOLUME READERS OF PRINT MEDIA AND WEB BASED VEHICLES
SEEKERS OF EXCITEMENT AND LIFESTYLE ENRICHMENT THROUGH LIVE ENTERTAINMENT / CONCERTS
CONSUMERS OF MUSIC AND MUSIC RELATED PRODUCTS > CDS, CASSETTES, IPODS, CD PLAYERS, RADIOS, CAR RADIOS, CELL PHONES
MARKETING / AIMS & OBJECTIVES
TO GENERATE EXCEPTIONAL BRAND AWARENESS / ASSOCIATION / POSITIONING IN THE TARGET MARKET
INCREASED (LONG-TERM) BRAND LOYALTY
MASSIVE EVENT AWARENESS
TICKET SALES THROUGH > PR, PRINT, RADIO, TELEVISION AND VARIOUS SOCIAL NETWORK PLATFORMS
THIS WOULD INCLUDE >
PRINT MEDIA (NEWSPAPER AND CONSUMER / TRAVEL PUBLICATIONS)
BROADCAST MEDIA (RADIO AND TELEVISION TACTICAL)
ELECTRONIC MEDIA (WEB-BASED INFORMATION OUTLETS)
A COMPREHENSIVE PUBLICITY CAMPAIGN (PRESS STATEMENTS / RELEASES)
STREET LEVEL MEDIA (BILLBOARDS, POSTERS AND BANNERS
MEDIA CAMPAIGN
ALL THE BELOW LISTED ELEMENTS WILL BE FULLY BRANDED AS PER BRAND SPECIFICATIONS. A COMPREHENSIVE, TIME-LINED MEDIA / ADVERTISING SCHEDULE WILL BE PRESENTED PRIOR TO THE COMMENCEMENT OF THE CAMPAIGN > RADIO (ELEMENT 1) FREE GIG GUIDE LISTING ON METRO FM’S “WHERE’S THE BEAT” PRINT (ELEMENT 2) NEWSPAPER ADVERTISING ON FREE COMMUNITY NEWSPAPERS IN SOUTH AFRICA (FREE LISTING SPOTS, COMPETITIONS /
TICKETS GIVE-AWAYS IN ASSOCIATION WITH PRINT MEDIA PARTNERS IF ANY FREE ENTERTAINMENT / LIFESTYLE MAGAZINES
STREET + ONLINE LEVEL ADVERTISING STRAT.
LEAFLETS AND POSTERS DISTRIBUTED / DISPLAYED AT STRATEGIC LOCATIONS – TAXI RANKS, TRAIN STATIONS, BUS STOPS, SHOPPING CENTRES, MUSIC STORES ACROSS PRETORIA AND SURROUNDING AREA’S
BANNERS DISPLAYED IN THE CBD AND SURROUNDING AREA’S LARGE POSTERS ON SELECTED ROADS AROUND THE PTA METROPOLITAN AREA. ONLINE / WEBSITES (ELEMENT 4)
DETAILED EVENT INFORMATION ON RELEVANT MZANSI MUSIC AND ENTERTAINMENT WEBSITES AN ONLINE VIRTUAL STREET TEAM THAT WILL TWEET AND HYPE UP THE EVENT INCLUDING TAGGING OF ARTISTS ETC. MENTIONS OF THE SPONSOR ON TWEETS AND FACEBOOK UPDATES / GROUPS METRO FM DJ AND TWEETS TO BE INITIATED TO A COMBINED FOLLOWERSHIP OF MORE THAN 500 000 PUBLIC RELATIONS (ELEMENT 5) PRESS RELEASES TO ALL THE FREE LEADING DAILY, WEEKEND NEWSPAPERS, LIFESTYLE MAGAZINES, RADIO GIG GUIDES AND ELECTRONIC MEDIA VEHICLES INCLUDING SOCIAL MEDIA PLATFORMS E.G FACEBOOK, TWITTER ETC.
BRANDED MEDIA CAMPAIGN SPONSOR BENEFITS
EXCLUSIVE NAMING RIGHTS / EVENT OWNERSHIP
THE EVENT WILL BE POSITIONED AND PROMOTED AS “PROUDLY BROUGHT TO YOU BY ”
PRESS LAUNCH IN RUSTENBURG (OFFICIAL ANNOUNCEMENT OF ’S PARTICIPATION) / IF ANY
INVITATIONS TO ALL LEADING PRINT AND ELECTRONIC MEDIA VEHICLE REPRESENTATIVES
DETAILED PRESS PACKS + COMPLIMENTARY TICKETS TO ALL REPRESENTATIVES
FOLLOW-UP WITH ALL MEDIA VEHICLES
EVENT EXPOSURE (AS PER BRANDING SPECIFICATIONS)
VENUE BRANDING – ROLL UP BANNERS / FLAGS / STREET BANNERS / POSTERS / VIDEO SCREENS / MULTIMEDIA PROMO ADS
MAIN ENTRANCES / VIP ENTRANCE BRANDING
ARTIST / DJ / VIP / PRESS / CREW ACCREDITATION BRANDED WITH THE SPONSOR’S LOGO
EVENT DRESSED UP WITH FURNITURE / TENTS BEARING THE SPONSOR’S LOGO (OPTIONAL)
THE EVENT EXECUTION
WELCOMING DRINKS FOR ALL VIP GUESTS
TIME SCHEDULES FOR DJ / ARTIST PERFORMANCES
ARTISTS VIP PRE-ORDERED DRINKS / SPONSOR
SEATED AREA WITH COUCHES AND / OR CHAIRS AND TABLE
EXCLUSIVE VIP INVITES OF NO MORE THAN 100 PEOPLE COMPRISING OF SELECTED ARTISTS, MEDIA AND SPONSORS ACTIVATION
SLIDE SHOW WITH PARTNER BRANDS
ARTIST AND STAGE BRANDING
ANY OTHER ACTIVATION WILL BENEFIT THE SPONSOR / PARTNER BRAND INITIALLY
ADDITIONAL SPONSOR PERKS
BRANDING AND NAMING OF THE SPONSOR TO A SOUGHT AFTER TARGET AUDIENCE
GREAT EXPOSURE OF BRAND FEATURE AND QUALITY AWARNESS TO THE TARGETED AUDIENCE
BRAND PRESENTATION THROUGH RADIO ADVERTISEMENT / PRINT / ONLINE PUBLISHING OF EVENT
A PLATFORM FOR CREATING BRAND / CUSTOMER WORD OF MOUTH OPPORTUNITIES
700 PEOPLE AS THE TARGET AUDIENCE FOR THE SPONSORS BRAND EXPOSURE AND AWARENESS
BRANDING AND PRODUCT INCLUSION (ARTISTS & DJ’S WILL ENGAGE THE BRAND AND THE EVENT, ASSOCIATION WITH
CELEBRITIES AND RISING STARS TO CREATE A COOL PRODUCT PERCEPTION)
BRANDING ON ALL MARKETING COLLATERAL, DJ BOX, STAGE AND VENUE ENTRANCES WILL INCREASE EXPOSURE AND AWARENESS OF THE SPONSORS PRODUCTS
LINKS > THE 1ST ANNUAL METRO FM DJ SUMMER TOUR MULTIMEDIA PROMO AD http://youtu.be/lq0z-Eipb_A EVENT VIDEO COVERAGE http://youtu.be/obbnexZp_Sw
THANKING YOU IN ADVANCE >