Reaching a young, urban,time-starved audienceevery weekday morning

The Metro Moment The least interrupted and most receptive time of day. Scottish Metroreaders have all day to act on the message… 75% of Urbanites startreading the Metro before 9am, hitting them before they start theirday ahead (before they surf the internet at work, before they shopon their lunch break and before they plan their evening ahead)

However, Metro is not just a one hit wonder…56% of readers who pick up a Metro on their morning commute return to their copy at another time during the day.

Extending into their day… after the initial Metro Moment.

• Scotland’s only urban newspaper launched in 1999• Free, every weekday morning across Central Scotland• Often the first media hit of the day in Scotland!• 76% of Metro readers have read their copy by 9.00 in the morning• Read by 309,000 Scots every weekday morning • Concise sound bite format w ith informative national stories

wrapped around local information• Perfect m ix of news and features for

information hungry morning commuters• Designed to be read in 20m ins,

Metro is the perfect place to get ads noticed

Source: Urban Life Wave 20 2005/ TGI Jan - Dec 07

➔

TO FIND OUT MORE ABOUT ADVERTISINGOPPORTUNITIES CALL THE METRO TEAM ON

0131 624 2255

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Metro Audience & ProfileAttracting Urbanites…adults aged between 18-44 and working full time.

Generating a response…Metro can effectively reach your target market… and provides an excellent platform for the attentions of young, affluent and professional readers.

Reaching…

• 212,000 young adults aged 15-44 in the central belt. • 190,000 adults who work full/part time.• 59% of Metro readers are ABC1 adults, 181,000 ABC1’s in Central Scotland. • 27,000 Scottish Students*

Source: TGI Jan - Dec 07 *Low sample sizes present

Metro… the commuters’ favourite

TO FIND OUT MORE ABOUT ADVERTISINGOPPORTUNITIES CALL THE METRO TEAM ON

0131 624 2255

59%

MAL

E

FEM

ALE

15-2

4

25-3

4

35-4

4

45-5

4

55+

ABC

1

C2D

E

ALL

WO

RKER

S

FULL

TIM

E

41%37%

19%

13%9%

22%

59%

41%

61%

41%

Metro: Demographic Profile in Scotland

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Distribution• 128,386 copies of Metro are distributed every weekday morning• Metro targets central Scotland, home to over

three quarters of the Scottish population• Distribution is mainly achieved via bus and rail networks

309,000 readers every weekday morning!

Metro Distribution follows three easy steps…

• Step 1 At exactly the right time (6.30am – 9.00am)• Step 2 Get Metro to the right place• Step 3 To reach the right people

Metro is strategically placed in hot spots across the two cities this includes...

• Pret a manger, NCP Car Parks, Costa Coffee, A irports and Metro dispensers in all main line train and bus stations

Source: ABC bulk distribution Apr 08, TGI Jan - Dec 07

TO FIND OUT MORE ABOUT ADVERTISINGOPPORTUNITIES CALL THE METRO TEAM ON

0131 624 2255

• Ayr

• Edinburgh• Glasgow

• Kilmarnock

Cumbernauld •

Motherwell •

• Livingston

Stirling •• Kincardine• Falkirk

• DunfermlineKirkcaldy •

• PerthDundee •

➔Retail• 43% Metro readers are tempted

to buy products they’ve seen advertised

• 76% of Metro readers agree"It’s worth paying extra for quality goods"

• 56% of Metro readers like to read up to date articles on current fashion trends

Entertainment / Food / Eating Out• 71,000 Metro readers go to night clubs

• 71% of Metro readers enjoy reading entertainment guides

• 48% of Metro readers like to read about health, beauty, fitness & leisure in newspapers

• 243,000 Metro readers visit pubs/bars for a meal or drink

• 55% of Metro readers enjoy splashing out on a restaurant meal

• 67% of Metro readers enjoy eating foreign food

• 179,000 Metro readers like to read about Food/Drink in newspapers

Travel• 70% of Metro readers enjoyed a holiday in the last 12 months

• 141,000 readers who holidayed last year departed from a Scottish airport

• Almost a quarter of Metro readers went on a city/short break in the last 12 months

• 36% of Metro readers have booked their holiday on the internet

• 134,000 Metro readers like to go somewhere different on holiday everytime

Property• 64% of Metro readers are homeowners

• A third of Metro readers rent their home

• 54,000 Metro readers have recently moved home or expect topurchase a house/flat in the next year

Motors• 165,000 Metro readers are motorists

• 64,000 Metro readers bought their car new

• 131,000 Metro readers bought their car from a main dealer or garage

Source:TGI Jan - Dec 07

TO FIND OUT MORE ABOUT ADVERTISINGOPPORTUNITIES CALL THE METRO TEAM ON

0131 624 2255

Contact DetailsShona Cessford0131 624 2247

AdvertisingTel 0131 624 2255Fax 0131 624 2262

Production 0141 309 3171Copy Enquiries 0141 309 3360Technical Enquiries 0141 309 3171

Onesixty, 160 Dundee Street, Edinburgh EH11 1DGCopy Enquiries 0141 309 3171Technical Enquiries 0141 309 3865

Advertising FormatAny queries should be checked on 0141 309 3865

Digital Colour/MonoFiles must be a Hi Res PDF / MacIntosh Quark EPSF / Illustrator Document / Photoshop file.A ll fonts must be outlined or encapsulated. NO FONTS shall be accepted. Any format outw iththese specifications w ill not be accepted. Any text reversed out of a full colour backgroundshould be a m inimum of 10pt.

How to send us your jobAdfast address: www.adfast.co.ukEmail address: advertising @ dailyrecord.co.ukPlease contact your sales person to confirm the file has been received.A ll files should be named as follows: URNNUMBER_2911me (Date advert w ill be appearing)

Picture informationResolution 200dpi CMYK. Quality cannot be guaranteed for anything less than 200dpi.

Technical DataAny queries should be checked on 0141 309 3865

Mechanical Data

Display

one 35mmtwo 73mmthree 112mmfour 151mmfive 190mmsix 229mmseven 268mm

Full Page Dimensions 340 x 268mm

Classified

one 31mmtwo 65mmthree 98mmfour 132mmfive 166mmsix 199mmseven 233mmeight 268mm