- METRO - TAPROOM & MUSIC HALL

LOCATION: Race St. Station [abandoned] Cincinnati, Ohio

PROJECT: Beer taproom and music venue inspired by 1930s streetcars,

speakeasies, and Electro Swing

ARCH4002 Capstone Studio & THPR6002 Ind. Study Project - Emma Schrantz - April 2015

Project brief & GOALS GOAL: To create a themed bar, club, and venue for Cincinnati in the abandoned subway station under Race St. The theme draws elements from a 1930s speakeasy, while combining the stylistic elements and colors of the underground system abandoned by the city.

EMOTIONS: The bar will be a type of escape from reality. It will evoke the moods and styling of the Prohibition Era. Rich materials, formally-styled staff uniforms, era-apropriate streetcars and signage will evoke a sense of luxury and secrecy, an escape from not only work and reality, but also the casual aspect of today’s current bar scene. It will not be alienating luxury though; as speakeasies tended to pull in all types of men and women in search of a great evening.

ELEMENTS: Bar menu focusing on the growing craft beer scene in Cincinnati, as well as Prohibition themed cocktails and wine will push a higher-end feel.

Two bars will be built into vintage 1930s streetcars, in the style of what Cincinnati wasgoingtouse.Guestscanwalkuptoone,withasit-downbarattheother(flexible, movable seating options). A third streetcar will be used as a lounge, which could be used as a VIP option if the need arises.

To enhance the secretive and underground feeling, lounge seating will be constructed inthetrackbays.Whiletablescanbesetuponthemainfloor,theseloungespaces will be more private, and will offer a more intimate seating environment.

Fonts, logos, and uniforms are derived from vintage rail elements, as well as inspired by the Art Deco aesthetic.

NAME: “METRO” is meant to invoke the concept of subterranean travel, as it is a common name for subway systems in America and Europe.

inspiration

PRECEDENTS legal and illegal underground parties UBahn Fest (left) was a legal underground concert in Cincinnati’s abandoned tunnels that happened in 2013, starring rap and EDM acts.

‘Before We Were Ghosts’ (right) was just one of many illegal parties in one of the abandoned NYC subway tunnels, occurring in 2013 and featured on Gothamist.

Also, sometime in 1965, Andy Warhol was purported to have thrown an illegal underground party in the abandoned station under the Waldorf-Astoria Hotel in NYC.

U STREET MUSIC HALLWashington, DC

U Street is a basement venue that has one of the best sound systems in the Capitol. It is smaller in size, only hosting a capacity of 500 guests and offering a 1,200 squarefootdancefloor.

LA JAVA Paris, France

La Java is an underground nightclub located in the Belleville neighborhood since 1930. It serves as the house club for the Electro Swing Club in Paris, started by DJ Typoboy in 2010.

U-BAHNPhiladelphia, PA

U-Bahn is a new bar in Philadelphia inspired by the Berlin Metro system. The bar is located beneath one of the best craft beer bars in the City, and serves up live music in a rail-themed environment.

plan & viewsToday, the Race Street Station appears to be fully intact and structural, albeit largely untouched. The images below were recently taken by Zach Fein Photography and cincinnati-transit.net, respectively. As the space is notoriously hard to gain access to, the preliminary design plans are drafted from current photos and the original 1911 drawings, obtained from the City of Cincinnati Department of Transportation & Engineering. The station currently has 3 track bays, one of which could be used for HVAC and water systems.

STEP 1: FIRE & SAFETY-TheRaceSt.stationwouldneedtobeprofessionallyevaluatedforcodeandexistingconditions.Properventilation,HVAC,andfiresystemsandexitswouldneed to be installed. New Elevator shafts would need to be cut into each end of the proposed bar. STEP 2: CLEANING-Thestationwouldneedtobethoroughlycleanedof anybiologicalwasteandchemicals(paints,fluids,etc).Theconcretewouldneedtobesealed.Rustedmetalandrailings would be removed and potentially replaced. STEP 3: CONSTRUCTION - At this point, the streetcars could be brought in, and construction would begin, starting with closing a portion of the full station off from the remainder of the11-mileline.FloorstructurewouldbeinstalledovertheHVACandlinesinstalledinthecentraltrackline.Interiorwallsandfixturescouldthenbeinstalled.

OFFICE192 SF

COAT ROOM384 SF

ENTRY/

RECEPTION

STORAGE297 SF

RESTROOMS496 SF

RESTROOMS600 SF

KITCHEN1200 SF

DANCE FLOOR4,788 SF

BAR CAR460 SF

BAR CAR460 SF

LOUNGE CAR460 SF

STAGE388 SF

SERV98 SF

FIRESTAIRS288 SF

TRACK LOUNGE500 SF

TRACK LOUNGE1,000 SF

JAN.98 SF

1

2

3

4

PLAN VIEW

w e

SECTION - WEST VIEW

TRACK LOUNGE DANCE FLOOR BAR CAR

SECTION - EAST VIEW

LOUNGE CAR DANCE FLOOR & STAGE TRACK LOUNGE

VIEw 1 - Entry & RECEPTIONTraditional Subway staircase with a twist - Concrete textured walls created with an Art Deco pattern.

VIEw 2 - Stage & DaNCE FLOOR Vintage Edison-style lighting and tin ceiling panels keep the low space well-lit.

VIEw 3 - bar car Two vintage streetcars make a perfect place for bartenders to serve up craft beer and Prohibition-era cocktails.

VIEw 4 - track lounge Tired guests can take a seat in the track bay lounges, lit by string lighting and protected by bar rails.

Logo & UNIFORMS My logo was inspired by metro signs from around the United States as well as the nickname for Cincinnati, the Queen City. The early drafts of the logo included a crowned ‘M’ in the spirit of the Washington Metro with an ArtDecoFont.OnceIchosemyfinalfont,IshiftedmyfocustothecrownandremovedtheM.Inspiredbybeerpints and the shape of the Cincinnati subway tunnel, the Crown can be used independently, or with the name of the venue.

Theuniformsareinspiredbyearly1900srailconductoruniforms,bartendingoutfits,andtravelingdresses,allwithmodernstylingandflair.Collarpinsareusedonallshirts,andtheembroideredapronisintendedtobeused on any of these uniforms. Gold replica pocket watches are included with the double-breasted vests.

WAITER/BARTENDER Male and Female Options.

Busser Without apron, can be used as a host uniform.

HOSTESS Front and Back;can be used for any female employee if desired.

MATERIALS & MERCHANDISE

HOUSE BEER RENDERING Materials sampling - Embroidery & Laser cut Coasters (from Liberty Sportswear)

- METRO -TAPROOM & MUSIC HALL

ON TAP

LIGHT MALT RHINEGEIST COUGAR 4.8 % | 20 IBU | cincinnati, oh

seasonal

$6

Rivertown Helles Lager 5.3 % | 18 IBU | cincinnati, oh

$6

MADTREE LIFT 4.7 % | 11 IBU | cincinnati, oh

$5.50

Mt. carmel amber6.0 % | 34 IBU | cincinnati, oh

$6

Ei8ht Ball Reintarnation9.5 % | newport, ky

$8

schlafly pale ale 4.4 % | 25 IBU | st louis, mo

$6

RHINEGEIST METRO ALE [HOUSE] 4.6 % | 15 ABU $6

HOPS RHINEGEIST TRUTH 7.2 % | 75 IBU | cincinnati, oh

$6

DOGFISH HEAD 90 minute dipa9.0 % | 90 IBU | milton, de

$7

MADTREE psychopathy ipa6.9 % | 70 IBU | cincinnati, oh

$6

rivertown lil sipa4.5 % | 55 IBU | cincinnati, oh

$5.50

DARkrivertown oatmeal stout4.0 % | 38 IBU | cincinnati, oh

$6

Great lakes edmund fitzgerald5.8 % | 37 IBU | cleveland, oh

$7

deutsches blake butte porter5.2 % | 30 IBU | bend, or

$6

TERRAPIN WAKE - N - BAKE STOUT 8.6 % | 50 IBU | athens, ga

$8

FRUIT & SPICEOMMEGANG 3 PHILOSOPHERS 9.8 % | 19 IBU | cooperstown, ny

$8

ALLAGASH coolship red5.7 % | 0 IBU | portland, me

$9

WATERBud or BUD LIGHT $3Miller Or MILLER LIGHT

actual water FREE!

Gluten freewidmer ommision lager 4.6 % | 20 IBU | portland, or

$5.50widmer omission ipa6.7 % | 65 IBU | portland, or

$5.50

Rhinegeist fiction xpa6.0 % | 40 IBU | cincinnati, oh

$7

YARDS SAISON 6.5 % | 30 IBU | philadelphia, pa

$7

BRECKENRIDGE SUMMERBRIGHT ALE4.5 % | 15 IBU | denver, co

$6

Terrapin Moo-hoo Milk stout 6.0 % | 30 IBU | athens, ga

$8

Nine pin hunny pear cider5.5 % | 0 IBU | albany, ny

$6

TROEGS DREAMWEAVER 4.8 % | 15 IBU | hershey, pa

$6

METRO taproom & Music Hall Happy Hour M-TH 3-71/2 price select drafts,

drinks, and snacks

www.metro-taproom.com

BAR SNACKS

DRY DRINKS $2.50

Coke ProductsIce tealemonade - plain or raspberryArnold palmer ginger alecoffee - espresso - etc draft root beer - $3 (frosted mug)

COCKTAILS Wine LIST

RAILCAR [sIGNATURE COCKTAIL] $11cognac, grand mariner, lemon juice, & sugared orange

Manhattan $10whiskey, vermouth, bitters, orange peels, brandied cherries

Mary pickford $9white rum, maraschino liqueur, pineapple juice, grenandine

gin rickey $9bathtub gin, lime juice, soda water

Mint Julep $9bourbon, mint, simple syrup, ice

french 75 $10gin or vodka, champagne, simple syrup, lemon juice

moonlight serenade $8dry gin, cointreau, lemon juice, egg white

stormy weather $8dark rum, ginger beer, lime

REDEYE $8brandy, kaluha

Subway breeze $9bourbon, cranberry juice, grapefruit juice

THIRD RAIL $9tequila, orange, habanero, agave syrup, lime juice

pint glass 1/2 growlergrowlershirt

$5$10$20$15

Pub pretzels $8beer cheese + bacon honey mustard dips

angus beef sliders $10goat cheese, pickle, chips

SOUTHERN CHICKEN SLIDERS $10pickles, mayo, chips

GARLIC PARM CHIPs $8garlic, parmesean, truffle oil

metro chips $6montgomery inn bbq, bechamel, scallions

PLAIN chips $4

CHARCUTERIE BOARD $13local meats and cheeses, served with blue oven baugette

BRUSCHETTA $8tomato, garlic, basil, baugette

boneless WINGS $1012 wings; choose bbq, hot, stout-siracha or garlic parm sauce

SOUP OF THE DAY $6

RIESLING $8trullo | rheinhessen, germany | 2011

$36

pinot grigiovigneti | friuli, italy | 2012

CHAMPAGNEnicholas feuillate | france | nv

Pinot noiravanti | della venezie, italy | 2012

Merlot aves del sur | maule valley, chile | 2010

$6 $26

$70

$9 $45

$6 $30

CABERNET SAUVingon lava cap | sierra foothills, ca | 2011

$10 $46

$8

MERCHANDISE

BAR RAIL MOCKUP

RENDERING STEp 1: WELD RAILS STEP 2: ADD SHELF AND SCREENS

The bar rail component of my project simulates the railing meant to protect guests from falling into the lounge, while offering them a place to rest and set drinks down. It utilizes acopperartdecoscreentoaddsomeflairtothepiece.This4-footsectionof therailwascreatedfull-scaleformyfinalpresentationatDAAPWorks.

STEP 3: PAINT AND ADD FLOOR BASE STEP 4: FINAL PRESENTATON @ DAAPWORKS