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Metrolink Mobile TicketingProject Status Update
September 25, 2015
Today’s Presentation• Mobile Ticketing Project Overview
• Legacy State• Future State
• Phased Rollout Approach• Phase 1: Validation• Phase 2: Retail• Phase 3: Metro Integration
• Future Extensibility
• Timeline & Keys to Success
Customer App
Customer Web Portal
Validation Tools
Hub Back-Office
Phased Deployment ApproachPhase 1:
ValidationProvide Tools and Capacity to Validate Fares• Staff Training• Paper Ticket Scanning
Phase 2: Retail
Core Payments & Ticketing Functionality for Mobile• IEOC Line Pilot• Angels Tickets• Full Rollout w/o TAP Transfer
Phase 3: Metro Integration
Gate Integration For Seamless Travel• 1-4 Station Pilot• Later Expansion to All Stations• Value Added Features
5
Phase 1: Validation
Phase 1: Validation
Phase 2: Retail
Stage A: IEOC Line
Stage B: Angels Ticket
Stage C: Full Rollout Minus TAP
Phase 3: Metro Integration
Phase 3: Metro Integration
First, a rider purchases a ticket on her smartphone.
Next, the ticket is delivered to the rider’s phone. Finally, the rider presents her mobile
ticket barcode to the gate.
Future Extensibility• Self service at the core of mobile ticketing.
• Opportunity to develop personal relationship with riders.
• Flexible, open platform for future integration.
• Gate implementation allows Metrolink to control fare destiny.
Timeline & Keys to SuccessPhase 1 Phase 2 Phase 3
Keys to Success
Timeline
Training & Staff Engagement
Launched, July 2015
Customer Experience & Self Service
November 2015-Spring 2016
Good Partnership, Clear Roles, Throughput
Summer/Fall 2016
