mette halborg: fairtrade
DESCRIPTION
TRANSCRIPT
![Page 1: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/1.jpg)
![Page 2: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/2.jpg)
Agenda
• My background
• Introducing the
Fairtrade
Organisation
• Fairtrade University
• CBS as Fairtrade
University
• Coffee break week 43
![Page 3: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/3.jpg)
My background
• Mette Halborg
• Fairtrade Town Coordinator at Fairtrade
Mark Denmark
• Student at MSc BLC, Business and
Development Studies
![Page 4: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/4.jpg)
About the Fairtrade Mark
Mission: to connect disadvantaged producers and consumers, promote fairer
trading conditions and empower producers to combat poverty, and take
more control of their own lives.
• National labelling
initiative
• FLO, Fairtrade Labelling
Organisation International
• FLO-Cert: certifying
Fairtrade
![Page 5: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/5.jpg)
5 principles
1) Empower producers to engage in the global market
2) Financial security – minimum price to producers
3) Investment in societal projects – premium to farmers and workers
4) Improve working conditions
5) Environmental sustainability
![Page 6: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/6.jpg)
The strongest Ethical BrandPlease, state which of the following brands you know or have heard of.
![Page 7: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/7.jpg)
Responsibility – why is it interesting for companies?
• Attractive for employees 90%
• Enhance brand reputation 83%
• Comply with consumer requirements 72%
• Comply with stakeholder requirements 69%
• Increase turnover 65%
• Enhance relations to the political system 46%
Source: Dansk Erhvervs medlemsanalyse, september 2009
![Page 8: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/8.jpg)
Fairtrade Mark Denmark
work in:
• Retail
• Wholesale
• The public
• And in many other
ways…
![Page 9: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/9.jpg)
They support Fairtrade
Fairtrade means quality products at a
fair pris. Also for producers!
A small price to pay to
make a difference.
![Page 10: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/10.jpg)
![Page 11: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/11.jpg)
3 Campaigns
• Fairtrade Town
• Fairtrade University
• Fairtrade High School
Co-operation between
Fairtrade Mark Denmark and
MS ActionAid Denmark
![Page 12: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/12.jpg)
Fairtrade UniversityInternational Campaign
• UK
– London School of Economics
– King’s College London
– St. Catherine’s College (University
of Cambridge)
– Linacre College (University of
Oxford)
• Canada
• Denmark
• Finland
• Germany
• New Zealand
• Australia
Interaction between Business and
Global Responsibility
![Page 13: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/13.jpg)
What is a Fairtrade University?
• A university putting Fairtrade
and sustainbility on the agenda
• A concept for universities that
wish to act socially responsible
• Walk the talk
• Certain criterias must be
fulfilled to become Fairtrade
University
![Page 14: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/14.jpg)
Fairtrade University – 6 goals
• Formal decision by CBS Management Team
• Steering comittee including members from CBS
Management Team and CBS Students
• Fairtrade products available at Campus – min. 5
products
• Serving Fairtrade coffee, tea and sugar at meetings and
conferences
• 2 yearly events with focus on Fairtrade and global trade
• Commitment to campaign for increased consumption of
Fairtrade products
![Page 15: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/15.jpg)
Make CBS a Fairtrade
University
• Require more Fairtrade products on campus
• Contact:
Jonas Eder-Hansen: [email protected] or
Janni Raundahl: [email protected]
![Page 16: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/16.jpg)
Week 43
Coffee Break 27 October
• Registration via Facebook &
www.kaffepausen.nu
• Consume coffee, tea, chocolate,
juices etc.
• Fairtrade products in ”Spisestuerne”
• Goal: 100.000 participants
![Page 17: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/17.jpg)
Fairtrade makes a difference for
this guy…
![Page 18: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/18.jpg)
…and for another 5 million
people• Approximately 1.2 million workers and
farmers in 60 developing countries in
Africa, Asia and Latin America benefit
from Fairtrade
• Including 827 cooperatives and
plantations
• More than five million people directly
benefit from Fairtrade
![Page 19: Mette Halborg: Fairtrade](https://reader034.vdocument.in/reader034/viewer/2022052315/54b8ddc24a795947148b45c5/html5/thumbnails/19.jpg)
Thank you for
listening!