metzler's trademark guide
DESCRIPTION
student projectTRANSCRIPT
TRADEMARK GUIDE 2010
Letter MarkSpot Color
2 Color SeparationsCMYK Vector
4 Color SeparationsBlack & White
Black & White SeparationsCMYK Bitmap
Bitmap SeparationsRGB
Combination MarkSpot Color
2 Color SeparationsCMYK Vector
4 Color SeparationsBlack & White
Black & White SeparationsCMYK Bitmap
Bitmap SeparationsRGB
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Table of Contents
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_LetterMark_Spot
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Metzlers_LetterMark_SpotColor.ai 1 70.71 lpi 45.00° 12/14/10 9:42 AMPANTONE 195 C
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Metzlers_LetterMark_SpotColor.ai 1 70.71 lpi 45.00° 12/14/10 9:42 AMPANTONE Black C
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_LetterMark_CMYK
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CMY
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Metzlers_LetterMark_CMYK.ai 1 63.25 lpi 71.57° 12/14/10 9:52 AMProcess Cyan
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Metzlers_LetterMark_CMYK.ai 1 63.25 lpi 18.43° 12/14/10 9:52 AMProcess Magenta
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Metzlers_LetterMark_CMYK.ai 1 66.67 lpi 0.00° 12/14/10 9:52 AMProcess Yellow
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Metzlers_LetterMark_CMYK.ai 1 70.71 lpi 45.00° 12/14/10 9:52 AMProcess Black
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_LetterMark_BW
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CMY
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Metzlers_LetterMark_BW.ai 1 63.25 lpi 18.43° 12/14/10 9:44 AMProcess Magenta
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Metzlers_LetterMark_BW.ai 1 66.67 lpi 0.00° 12/14/10 9:44 AMProcess Yellow
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CM
MY
CY
CMY
K
Metzlers_LetterMark_BW.ai 1 70.71 lpi 45.00° 12/14/10 9:44 AMProcess Black
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_LetterMark_CMYK_Bitmap
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_LetterMark_RGB_Bitmap
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_ComboMark_Spot
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CM
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CMY
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Metzlers_ComboMark_SpotColor.ai 1 70.71 lpi 45.00° 12/14/10 9:48 AMPANTONE 195 C
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CM
MY
CY
CMY
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Metzlers_ComboMark_SpotColor.ai 1 70.71 lpi 45.00° 12/14/10 9:48 AMPANTONE Black C
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_ComboMark_CMYK
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C
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Y
CM
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CY
CMY
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Metzlers_ComboMark_CMYK.ai 1 63.25 lpi 71.57° 12/14/10 9:47 AMProcess Cyan
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CMY
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Metzlers_ComboMark_CMYK.ai 1 63.25 lpi 18.43° 12/14/10 9:47 AMProcess Magenta
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CM
MY
CY
CMY
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Metzlers_ComboMark_CMYK.ai 1 66.67 lpi 0.00° 12/14/10 9:47 AMProcess Yellow
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C
M
Y
CM
MY
CY
CMY
K
Metzlers_ComboMark_CMYK.ai 1 70.71 lpi 45.00° 12/14/10 9:47 AMProcess Black
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_ComboMark_BW
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C
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CM
MY
CY
CMY
K
Metzlers_ComboMark_BW.ai 1 63.25 lpi 18.43° 12/14/10 9:49 AMProcess Magenta
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M
Y
CM
MY
CY
CMY
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Metzlers_ComboMark_BW.ai 1 66.67 lpi 0.00° 12/14/10 9:49 AMProcess Yellow
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M
Y
CM
MY
CY
CMY
K
Metzlers_ComboMark_BW.ai 1 70.71 lpi 45.00° 12/14/10 9:49 AMProcess Black
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_ComboMark_CMYK_Bitmap
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MAROON-------------PMS 195-------------4/C Mix:C 0%M 100%Y 60%K 55%-------------RGB:R 130G 0B 36-------------HEX:820024
BLACK-------------PMS BLACK-------------4/C Mix:C 0%M 13%Y 49%K 98%-------------RGB:R 38G 28B 2-------------HEX:261C02
FONTS
All fonts have been converted to outlines.
Predominant font: Deutsch Gothic
Secondary font: Deutsch Gothic
This logo was built with Adobe Illustrator CS5.It is a vector format file and therefore resolutionindependent at any reproduction size.
Metzler’s_WordMark_RGB_Bitmap
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