Mexico Food and Drink Market Report 2010/11 Published: Continuously updated – 800 Pages – PDF & Excel Format ‐£850 (includes online updates) Order online at: http://www.drinksector.com/basket.asp?idReport=124&basketAction=auto Table of contents

EXECUTIVE SUMMARY

1. 1.0 INTRODUCTION 2. 1.1 Brief Summary 3. 1.2 Key Country and Market Data . • Country Map . • Population . • GDP . • Food and Drink Country Market Size & Growth . • Consumer Price Indexes (CPI) . • Key Food & Drink Market Definition 1.3 The Total Food and Drink Market • Pie Chart

1.4 Market Size and Growth by Product Group • Combination Bar and Line Chart

1.5 Market Size by Process • Pie Chart

1.6 Market Growth by Process • Combination Bar and Line Chart 1.7 The Top-10 Companies • Company Dominance and Presence Bubble Chart

1.8 The Total Retail & Foodservice Markets

• Pie Chart

1.9 The Top-50 Companies in the All Food & Drink Market • Table

2.0 PRODUCT MARKET ANALYSES

For each of the 32 product markets covered:

1. 2.01 Baby Foods 2. 2.02 Bakery Products 3. 2.03 Canned Products 4. 2.04 Cheese 5. 2.05 Confectionery 6. 2.06 Dairy Products 7. 2.07 Dehydrated Products 8. 2.08 Desserts 9. 2.09 Dressings And Condiments 10. 2.10 Alcoholic Drinks 11. 2.11 Hot Beverages 12. 2.12 Soft Drinks & Juices 13. 2.13 Fresh And Processed Fish 14. 2.14 Fresh Products 15. 2.15 Frozen Foods 16. 2.16 Fruits 17. 2.17 Fresh And Processed Meat 18. 2.18 Fresh Meat

19. 2.19 Processed Meat 20. 2.20 Edible Oils And Fats 21. 2.21 Pet foods 22. 2.22 Potato & Potato Products 23. 2.23 Jams & Spreads 24. 2.24 Ready Meals 25. 2.25 Sauces 26. 2.26 Savory Snacks 27. 2.27 Sweet Snacks 28. 2.28 Soups 29. 2.29 Vegetables 30. 2.30 Pasta & Pasta Sauces -the following summaries are provided:

1. Total Market and Share of Individual Products • Pie Chart

2. Market Growth by Value in Euros/US Dollars and Percent • Combination Bar and Line Chart

3. The Top-10 Companies • Company Dominance and Presence Bubble Chart

4. The Total Retail and Foodservice Markets • Pie Chart

SUMMARY TABLES

Total Market Expenditure by Product , 2004 Total Market Expenditure by Product , 2009 Retail Market Expenditure by Product, 2009 Foodservice Market Expenditure by Product , 2009 Total % Expenditure Growth By Product, 2004-2009 Consumption Per Capita % Growth By Product, 2004-2009 Retail Market Shares by Product and by Value, 2009 Foodservice Market Shares by Product and by Value, 2009 Retail Market Shares by Product and by Value in Total Country Market, 2009 Foodservice Market Shares by Product and by Value in Total Country Market, 2009

3.0 PRODUCT MARKETS

For EACH of the 146 product markets listed below (see next page), the report provides:

Summary

Summary Flowchart of Major Suppliers, Demand and Distribution Channels

Introduction

. •Detailed Product Definition, including local market particularities

. •Strategic Assessment

. •5-year regional real annual % value forecasts, 2009-2012 Market Demand and Forecasts

Total Market Volume

. •Retail, Foodservice and Total Demand, 2004, 2008 and 2009

. •Total Demand Forecasts for 2010, 2011 and 2012

. •Per Capita Consumption, Retail, Foodservice & Total, 2009

. •Retail, Foodservice and Total Demand, 2004, 2008 and 2009

. •Total Demand Forecasts for 2010, 2011 and 2012

. •Per Capita Expenditure, Retail, Foodservice & Total, 2009

. •Market Supply 2010 (regularly online) Total Market Value (in Euros or US dollars) Company Profiles

. •Up to Top-10 Ultimate Holding Company Market Shares

. •Who Owns Whom: Key Local Subsidiaries provided Distribution Channels

•Branded, Unbranded, Own Label and Artisanal shares

Major Brands

•Major brands listed by Company and Subsidiary Product Markets List

1. 1.0 All Flour & Bakery Products 2. 1.1 Flour (retail only) 3. 1.2 Bread products 4. 1.3 Crispbread

5. 1.4 Industrial pastry 6. 1.5 Biscuits 7. 1.6 Frozen pastry products 8. 1.7 All Pasta 9. 1.71 Fresh Pasta 10. 1.72 Dry Pasta 11. 2.0 All Other Cereals 12. 2.1 Rice 13. 2.2 Breakfast cereals 14. 3.0 All Sugar & Sweeteners 15. 3.1 Sugar 16. 3.2 Artificial sweeteners 17. 4.0 All Preserves 18. 4.1 Jams & marmalade 19. 4.2 Honey 20. 4.3 Other sweet spreads 21. 5.0 All Confectionery & Snacks 22. 5.1 Sugar confectionery 23. 5.11 Chewing gum 24. 5.12 Other sugar conf. 25. 5.2 Chocolate confectionery 26. 5.21 Chocolate countlines 27. 5.22 Other chocolate conf. 28. 5.3 All Savoury Snacks

29. 5.31 Nuts 30. 5.32 Savoury biscuits 31. 5.33 Extruded snacks 32. 6.0 All Fruits & Vegetables 33. 6.1 Fresh fruit 34. 6.2 Canned fruit 35. 6.3 Frozen fruit 36. 6.4 Fresh vegetables 37. 6.5 Canned vegetables 38. 6.6 Frozen vegetables 39. 6.7 Chilled vegetables 40. 7.0 All Potato & Potato Products 41. 7.1 Fresh potatoes 42. 7.2 Potato crisps 43. 7.3 Frozen potato 44. 7.4 Dehydrated potato 45. 8.0 All Dairy Products 46. 8.1 Liquid milk 47. 8.2 Cream 48. 8.3 Yoghurt 49. 8.4 Condensed milk 50. 8.5 Powdered milk 51. 8.6 Fresh cheese 52. 8.7 Natural cheese

53. 8.8 Processed cheese 54. 8.9 Eggs 55. 9.0 All Desserts & Ice Cream 56. 9.1 Ice cream 57. 9.2 Chilled dairy desserts 58. 9.3 Powdered desserts 59. 10.0 All Oils & Fats 60. 10.1 Butter 61. 10.11 Butter (Standard) 62. 10.12 Other dairy spreads 63. 10.2 Margarine 64. 10.21 Margarine (Standard) 65. 10.22 Other non-dairy spreads 66. 10.3 Edible oils 67. 10.31 Olive Oil 68. 10.32 Other edible oils 69. 10.4 Cooking fats (retail only) 70. 11.0 All Dressings & Condiments 71. 11.1 Mayonnaise 72. 11.2 Salad dressings 73. 11.3 Ketchup 74. 11.4 Vegetables in Vinegar 75. 11.5 Mustard 76. 11.6 Table salt

77. 11.7 Herbs & spices 78. 11.8 Vinegar 79. 12.0 All Soups & Sauces 80. 12.1 Canned & cartoned soup 81. 12.2 Dehydrated soup 82. 12.3 Frozen soup 83. 12.4 All Canned & Cart. Sauces 84. 12.41 Canned tomato 85. 12.42 Tomato concentrate 86. 12.43 Pasta sauces 87. 12.44 Other canned sauces 88. 12.5 Dehydrated sauces 89. 12.6 Bouillon cubes 90. 13.0 All Fresh & Processed Meat 91. 13.1 All Fresh Meat 92. 13.11 Beef 93. 13.12 Pork 94. 13.13 Mutton 95. 13.14 Poultry 96. 13.15 Other 97. 13.2 All Processed Meat 98. 13.21 Canned meat 99. 13.22 Frozen convenience meat 100. 13.23 Cured meat

101. 13.24 Bacon & ham 102. 13.25 Delicatessen products 103. 14.0 All Fresh & Processed Fish 104. 14.1 Fresh fish 105. 14.2 Canned fish 106. 14.3 Frozen fish 107. 14.4 Other processed fish 108. 15.0 All Ready Meals 109. 15.1 Canned pasta 110. 15.2 Canned ready meals, excl. Pasta 111. 15.3 Dehydrated ready meals 112. 15.4 Frozen pizza 113. 15.5 Frozen ready meals 114. 15.6 Chilled ready meals 115. 15.7 Sandwiches 116. 16.0 All Hot Beverages 117. 16.1 Bean & ground coffee 118. 16.2 Soluble coffee 119. 16.3 Coffee substitutes 120. 16.4 Black tea 121. 16.5 Herbal teas 122. 16.6 Powdered choc. & malted drinks 123. 17.0 All Soft Drinks & Juices 124. 17.1 Mineral water 125. 17.2 Soft drinks

126. 17.3 All Fruit Juices & Drinks 127. 17.31 Fruit juices 128. 17.32 Fruit drinks 129. 17.4 Squashes & concentrates 130. 17.5 Health & sports drinks 131. 17.6 Ice Tea 132. 18.0 All Alcoholic Beverages 133. 18.1 Beer 134. 18.2 All Wine 135. 18.21 Still wine 136. 18.22 Sparkling wine 137. 18.3 Aperitifs & Spirits 138. 19.0 All Baby Foods (retail only) 139. 19.1 Baby jars 140. 19.2 Baby milks 141. 19.3 Other baby foods 142. 20.0 AllPetfoods (retail only) 143. 20.1 Canned cat food 144. 20.2 Canned dog food 145. 20.3 Dry/semi-moist cat food 146. 20.4 Dry/semi-moist dog food 147. 4.0 COMPANY PROFILES Company profiles for all companies identified in a country report are provided in the form of an alphabetical listing of companies together with their product market shares and rankings in each

market. The estimated percentage contribution to total company sales turnover of each product market share is also provided. (Company brands are provided in the next section).

5.0 MAJOR BRANDS AND "WHO OWNS WHOM

. •Major Brands By Product

. •Major Brands By company Brands listing by product, holding company and key subsidiary

Brands listing by holding company, key subsidiary, and product number and name.

6.0 ANNEXES

.11-Language Product Lexicon

.Product Definitions

.Company Abbreviations

.Cat and Dog Populations

.Human Populations

6.Euro Exchange Rates 7.US$ Exchange Rates

LIST OF COMPANIES INCLUDED IN THE REPORT 481 Holding, independent and subsidiary companies are mentioned in this report, together with their market shares and major brands by product and country. This list can vary slightly as all reports are produced at time of order from the continuously updated online database A. Ind. del Norte ABF Accel Aceites del Centro Aceites y Jabones ACH Food Adams Aga Bebidas Agribans Agricola Paredes Agricola Yory Agro Ind. Export. Agro. Gua-dalajara Agroind. Gutierrez Agroinsa Aguas Claras

Ahome Acuicola Al. y Cond.Mauri Alimentos Extruidos Alimex Almacenes Refrigerantes Almar Alpro Alpura Ameyalco Amurol-México Andros Aquanova Arancia Corn P. Arrocera Covadonga Art Atunes y Derivados Audifred Avicar Occidente Axa Alimentos Ayecue Azteca Bacardi Bacardi Méx Bachoco Baeza Bahamita Barcel Barilla Barilla Alimentare Barol Barr Becafin Becerra Benevia Bettina BGB Int'l Big Cola Bionova Bodegas Terry Bon Freeze Bonafonte Bonduelle Borges Pont Botanas Leo BPW Broker Distrib. Brown- Forman Buitoni

Buittoni Bunge C.I.Cordoba C.P.A. Chiapas CAA Cab Cady Café del Pacifico Café Texin Cafés de Veracruz Calamar de Loreto Calfish Calmex CAM Campari Campbell Soup Carbonell Cargill Carnes Alpino Carnes Nortenas Carnes Valmo Carriage House Casa Cuervo Casa Madero Casa Noble CAZE CDA Celaya Cerveceria del Pacifico Cerveceria Mexicana Cesarfer Chicles Canel's Chihua-huenses Chipita Chocolates Turin Chupa Chups Citrofrut Club Coca–Cola Codorniú Coffi Co Coldwater Seafoods ConAgra Conagro Cora Int'l Cordoliva Corfuerte Coronado

Cott Cott Mexico Covemex CPC CPW Cremeria Americana Cremeria Cuadritos Cremeria Eugenia Cuétara Cumberl. Packing D'Pollo Danone De La Rosa Del Monte Foods Delimex Derileq Desc Destillerias Sierra DFP Diageo Dicarne Digrans DIMAT Disfruto Distrib. Ybarra Domecq Domino Don Jose Dona Barbara Dos Hermanos Dulces Beny ECJ Effem Effem Mexico El Gran Portal El Riego El Ruisenor El Tropico Elamex Electro-pura Elias Pando Emp. San Marcos Empac. Frape Empacadora Mar Empacadora Sam Empacadora-Therbal Encanto Monterrey EPM

Ernesto Ybarra Esperanza Miranda Estée Eurolaks Evaporadora Mexicana Evarex Fabrica La Corona Fabrica Ragasa Famaya FAMESA Femsa Femsa Beer Fenix Ferrero FFN FGA Findus Formex Ybarra Fortune Brands Freixenet Freixenet Méx Fresh Del Monte Frugosa G.del Valle Gabi Galletas Calidad GAM Gamesa Garcia Contreras Garcomex Gelatinas Chiquis Gelatinas de Gari General Mills Gerci Crespo Gesol Girathe Gloria Gonzalez Byass Great Value Green Giant Greenver Griffith Griffith Méx Gruma Grupo Aje Grupo Alfa Grupo Bafar Grupo Bimbo

Grupo Dulza Grupo Gilio Grupo Helm Grupo Jumex Grupo Lala Grupo Modelo Grupo Moon Grupo Normex Grupo Saenz Grupo Sanjor Grupo SOS Grupo Viz GSK Guacamaya Guajardo Garcia Gutierrez AguilarHansa Mieles Heineken Heinz Helados de Occidente Helados Holanda Herbario Mex Herdez Hershey's Hidrogen. Yucateca High Liner HINSA Hoji-blanca Hongos Rioxal Hunt Wesson IBP Icelandic Group ILAS Impulsadora-Mexicana Industria Carredana Industrial Azucarero Industrial de Veracruz Industrial Patrone Industrias Cor Interfrut Iparlat ISYSA Jali-science Jalisco Jarabes Veracruz JBS SA Joyco de México Jugos del Valle JW Childs

Kande Kea Keebler Keken Kellogg KFI Kirin Knorr Kola Real Kraft Foods La Almeja La Anita La Arandina La Ardilla La Cabana La Central La Chata La Cofradia La Corona La Costeña La Fabrica Tortilla La Genovesa La Huerta La Italiana La Laguana La Madrileña La Moderna La Morena La Oriental La Pasiega La Pastora La Popular La Risuena La Suiza La Torre La Victoria Lacteos Cedral Lacteos Finos Méx Lacteos-de California Lala Lala-Carnicas LDM Legaspi Products Liconsa Lily Ann Livesa Lorena Los Belenes

Los Mochis LVMH M&G Macma Malta Pexo de México Mantequera Monterrey Maple Leaf Maple Leaf Poultry Mar Bran Marinela Marino Maristmo Mars Martinez Gomez Maruchan Maseca Mate-schitz McCain Mead Johnson Mercantil Cuautitlan Mezquital-del Oro Miel Carlota Minerva Oli Minsa Mission México Moctezuma Moët et Chandon Molisaba Monte-morelos Montes Mt.Everest Mt.Everest Méx Mundet Nabisco Nacional Salinera Nair Industrias Nectar de Campeche Nestlé Nissin Foods Nochis-tongo Nutrexpa Nutribio O'Frut Occidente Olea de Occidente Olizaba OPR Ore–Ida

P&G Palmasola Parada Laborin Parmalat Méx Parmalat Mexíco Pasteleria-Francesa Pastilandia Patsa PBM PCV Pedro Domecq Pepsi Gemex PepsiCo Perfetti Pernod Ricard Perrigo Pescados Industrial. Pescamar Pesquera Mexico Pilgrim's Pride Pipasa Pollomex PR Mexico Pria Pasta Proagro Proave Procesadora de Aguacates Productos Chachitos Productos Coce Productos de Harina Productos de Uva Productos Mur Productos Rich Productos-de Maiz Productos-del Trigo Productos-Nipon Produpan Prolesa Provida Provisa Pro–Fac Punta Abrojos Quaker Raision Margariini Ralcorp Reckitt Benckiser RG Alim. del Mar Rica Foods

Rich Products Richaud Rio-Guadalejo Royal Crown Royal Pacific Ruiz del Valle Ryc Alimentos Sabormex Sabritas Sales del Golfo Sales del Istmo Sales del Valle Salsa Rica Mexico San Antonio San Carlos San Isidro San Matias San Miguel San Nicolas Sana Sanafruit Sanborn's Santa Teresa Santo Tomas Sara Lee Saroma Saroso Sati Savien Schettino Seafest Seagram Selecto Siasmex Sigma Alimentos Smithfield Foods Solo Solubles Veracruz Sonora Beef Sonora-Agropecuaria SOS de Mexico Squibb Suntory Supremo Surtidora Saborex Sussly Tabletop Acquisitions Telepizza

Tequila Herradura Tequila Juarez Tequila Montezuma Tequilas del Senor Tequilas Orendain Topo Chico Torreon Trasgo Tres Magueyes Trosi de Carnes TYM Tyson Foods Unilever Unilever Méx Unimark USPA Valle Redondo Venecia Vera-cruzanas Vercelli Verde Valle Vero Vidaurri Vivartia Walker Foods Wolmex Wrigley Wyeth Yakult Honsha Yom-Yom Zacatecas Zam–Fre