mfha: building culturally intelligent brands and leaders
TRANSCRIPT
GotCultural Intelligence?
Copyright MFHA 2014
Copyright MFHA 2014
Who We Are
MFHA is an educational non-profit that helps companies maximize their ROI by engaging diverse cultural groups through Cultural Intelligence.
Copyright MFHA 2014
The impetus• Founded in 1996 to increase the
representation, advancement and development of multicultural employees in the food & hospitality industry.
• Today, MFHA’s Diversity and Inclusion agenda has evolved into a broader, more global and timely approach: Building Cultural Intelligence.
Copyright MFHA 2014
What We Do
We help our members and the industry learn how to effectively engage multicultural employees, customers and communities to improve business results.
Copyright MFHA 2014
Cultural Intelligence: What Is It?
Cultural Intelligence is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results.
Copyright MFHA 2014
The Benefits of Cultural Intelligence
Culturally Intelligent Managers and
organizations maximize ROI by:
• Reducing cross-cultural conflict in the workplace
• Increasing employee engagement and productivity
• Attracting, developing and retaining better quality multicultural talent
• Driving innovation and flexibility through enhanced multicultural collaboration
• Mitigating multicultural risk
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How Can We Help You?
Build your CULTURAL INTELLIGENCE with MFHA.
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Tap into the power of the multicultural marketplace to DRIVE SALES and improve profitability!
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RESOLVEcultural workplace challenges.
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How We Do It
We Educate, Advocate for, and Connect our members with solution-oriented programs and products focused on:
• Building Cultural Intelligence
• Multicultural Professional Development
• Strategic Networking
• Future Workforce Career Exploration (Showcase of the Stars™)
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Delivery Platforms• Live Workshops
• Web Seminars
• eLearning
• Podcasts/ Videos• Website Member Resources
• Social Media
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Lead Members/Supporters
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Want to…
drive PRODUCTIVITYof your multicultural workforce?
Build your Cultural Intelligence with MFHA!
Copyright MFHA 2014
Cultural Intelligence: What Is It?
Cultural Intelligence is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results.
Copyright MFHA 2014
The Benefits of Cultural Intelligence
Culturally Intelligent Managers and
organizations maximize ROI by:
• Reducing cross-cultural conflict in the workplace
• Increasing employee engagement and productivity
• Attracting, developing and retaining better quality multicultural talent
• Driving innovation and flexibility through enhanced multicultural collaboration
• Mitigating multicultural risk
Copyright MFHA 2014
Cultural Intelligence Workshops• The Business Case For Cultural
Intelligence
• Engaging Employees From Diverse Cultural Groups
• Multicultural Career Enhancement• Multicultural Talent Acquisition
Consulting
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Culturally Rich Work Environments
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Want to…
…increaseguest TRAFFIC and customer LOYALTY?
Build your Cultural Intelligence with MFHA!
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How Culturally Intelligent Are YOU?
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Multicultural Consulting & Coaching
• Multicultural Consulting Services
• Middle Management Coaching (GM, Director, CXO, EVP, SVP, VP, AVP)
• Crisis Management Consultation
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Cultural Intelligence Assessments
• MFHA Snapshot Assessment Existing Corporate Culture and Inclusion Programs Versus Best Practices of Corporate Leaders in the Field
• MFHA Diagnostic Assessment Effectiveness of Existing Corporate Culture and Inclusion Programs
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“The MFHA Suite of Solutions and Services are specific to the challenges of the restaurant, foodservice and lodging industries and will help our industry continue its leadership in multicultural awareness and achievement.”Roy Jackson
VP, Central ZoneCoca-Cola Refreshments
Copyright MFHA 2014
“I highly recommend MFHA’s Cultural Intelligence Workshop. It is a business must to effectively engage talent and customers in order to achieve growth goals.”
Arie BallVP, Sourcing and Talent AcquisitionSodexo
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How Culturally Intelligent Are YOU?
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2014 MFHA Operators’ Conference
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Access MFHA’s Cultural Intelligence eLearning
Copyright MFHA 2014
MFHA eLearning SeriesSign up for a FREE DEMO today!
MFHA's eLearning Series on Cultural Intelligence is designed to show managers and supervisors how to more effectively engage employees from diverse cultural groups.
Copyright MFHA 2014
MFHA’s Cultural Intelligence eLearning Series
How many cultural groups are addressed?
Latino/Hispanic
African-American/Black
Asian Pacific American
LGBT
Copyright MFHA 2014
Access MFHA’s Cultural Intelligence eLearning
What to expect…• An introduction to US Business Culture
• A series of 20 minute vignettes on four diverse cultural groups
• Interactive examples for each diverse group illustrating how misinterpreting a culture can lead to issues in the foodservice workplace
• Assessment of knowledge gained
• Glossary of terms
• Online resource guide for further learning
Copyright MFHA 2014
Future Workforce Outreach
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Showcase of the Stars™A Career Exploration Event
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Want to…… improve COMMUNICATIONwith your multicultural customers & employees?
Build your Cultural Intelligence with MFHA!
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Cultural Intelligence Workshops and Conferences
Copyright MFHA 2014
Motivational Keynote Speeches• Leadership From The Middle:
“How To Take Control of Your Own Career and Become A Top Performer”
• “It’s All In The Recovery: How to Recover from Life’s Setbacks”
• Customized Keynote Topics
Copyright MFHA 2014
Lead Members/Supporters
Copyright MFHA 2014
“MFHA offers innovative programs that strategically position organizations to maximize the multicultural opportunities for today and the future.”Douglas Allison
VP, Corporate Development & DiversityPepsiCo Foodservice
Copyright MFHA 2014
James FrippSenior DirectorGlobal Diversity & InclusionYum! Brands, Inc.
“Developing culturally intelligent leaders is critical for innovation and long-term business success.”
Copyright MFHA 2014
Want to…IMPROVE ROIin the multicultural marketplace?
Build your Cultural Intelligence with MFHA!
Copyright MFHA 2014
How Culturally Intelligent Are YOU?
Copyright MFHA 2014
2014 MFHA Operators’ Conference
Copyright MFHA 2014
Cultural Intelligence: What Is It?
Cultural Intelligence is having the knowledge, skills, and insights necessary to effectively engage people from different cultural backgrounds to deliver better business results.
Copyright MFHA 2014
The Benefits of Cultural Intelligence
Culturally Intelligent Managers and
organizations maximize ROI by:
• Reducing cross-cultural conflict in the workplace
• Increasing employee engagement and productivity
• Attracting, developing and retaining better quality multicultural talent
• Driving innovation and flexibility through enhanced multicultural collaboration
• Mitigating multicultural risk
Copyright MFHA 2014
“Effective engagement of a diverse employee population can be a real competitive advantage in today’s business environment. MFHA can help your organization build its cultural intelligence to deliver strong results.”
Tiffanie BoydVP, Human ResourcesGeneral Mills Bakeries & Foodservice
Copyright MFHA 2014
Multicultural Leadership Ads
Copyright MFHA 2014
Annual Cultural Intelligence Conferences
Copyright MFHA 2014
Lead Members/Supporters
Copyright MFHA 2014
MFHA eLearning SeriesSign up for a FREE DEMO today!
MFHA's eLearning Series on Cultural Intelligence is designed to show managers and supervisors how to more effectively engage employees from diverse cultural groups.
Copyright MFHA 2014
Access MFHA’s Cultural Intelligence eLearning
Copyright MFHA 2014
Experience MFHA’s Cultural Intelligence eLearning
Culturally Intelligent Managers/ Organizations:
• Deliver better results with multicultural and global teams
• Attract better quality talent
• Engage and retain multicultural employees more effectively
• Increase innovation and flexibility
Copyright MFHA 2014
Access MFHA’s Cultural Intelligence eLearning
Copyright MFHA 2014
Access MFHA’s Cultural Intelligence eLearning
What to expect…• An introduction to US Business Culture
• A series of 20 minute vignettes on four diverse cultural groups
• Interactive examples for each diverse group illustrating how misinterpreting a culture can lead to issues in the foodservice workplace
• Assessment of knowledge gained
• Glossary of terms
• Online resource guide for further learning
Copyright MFHA 2014
MFHA’s Cultural Intelligence eLearning Series
How many cultural groups are addressed?
Latino/Hispanic
African-American/Black
Asian Pacific American
LGBT
Copyright MFHA 2014
Access MFHA’s Cultural Intelligence eLearning
Copyright MFHA 2014
2014 MFHA Operators’ Conference
Copyright MFHA 2014
Meet Gerry A. FernandezPresident & Founder
Gerry Fernandez is MFHA’s chief visionary and thought leader on multicultural business strategies in the industry. He is the “voice” of MFHA.
Copyright MFHA 2014
“The purity of your purpose is evidenced by the quality of your outcome.”
-- Gerald “Gerry” A. Fernandez
• Nation's Restaurant News “The Power List: 50 Power Players Top Catalysts” February 2014
• Hermann G. Rusch Humanitarian Award from the American Culinary Federation
• Nation's Restaurant News “50 Power Players,” January 2000
• Lodging Magazine, One of the “75 Profiles in Leadership” • The Black Culinary Alliance Heritage Award• Rainbow/P.U.S.H. Coalition’s Reginald Lewis Trailblazer
Award• Nation’s Restaurant News Innovator Award for founding
MFHA• APEX Award for Distinguished Service by Black
Meetings & Tourism Magazine
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Say “Hello” to Our Team
Laurie FitzBusiness Development
Anyi EspinalMember Relations
Andre HowellOperations
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Let’s Get Social
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GotCultural Intelligence?
Copyright MFHA 2014
