Your Guide to the Most Qualified Candidates

United States of America

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FACE-TO-FACE MEE TINGS. ACCELER ATE YOUR E XPANSION.

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Expansion is within reach. MFV events provide you the unique

opportunity to meet face-to-face with qualified prospects from around

the country and around the world—all at one time, in one place.

"People who are attending the IFE have invested

their money and their time to be here. So you’re

seeing a more serious candidate on the show floor.

The attendees are already successful business

people. They bring their experience with them

and the leads have been consistently excellent."

Chris BaileyDirector of Franchise Development | Bojangles’ Famous Chicken & Biscuits

"West Coast Franchise Expo has been a very exciting show

for SportClips. People are very engaged, they have a lot

of questions, and they’re sincere in their interest in our

brand—so I’d call that 'real' highly qualified candidates.

At the expo—the visitors are here expressly to buy a

business—so you don’t have go out and fish and try to find

the right candidates. When you can get this many people

together in just one weekend, SportClips wants to be a

part of it. We’ve already reserved our booth space for

WCFE in 2011. It’s been a great event."

Jean BoothVP Franchise Development | SportClips

"Our business is very visual. When you see what we do,

it’s a lot easier to understand. You can touch and feel

it—it’s always better for Granite Transformations to be

live, in front of candidates. We understand that to grow,

we need to be in front of qualified individuals. It’s been a

great show."

Mark JohnsonCEO | Granite Transformations

"We advertise in many different media including print and

online. We feel that exhibiting at a Franchise Expo event

and investing the three days here to meet people face to

face gives candidates an opportunity to see that we’re real,

our team is real, and that lends quite a bit of ease to the

relationship building process. The quality of the prospects

walking the show floor has been excellent, and we expect

to close some deals and continue to grow in California.

We reserved our space for 2011. We also exhibit at

Franchise Expo South and the International Franchise Expo.

These in-person opportunities are how we grow and we

plan to continue to use these events to fuel our expansion."

Tim CourtneyFranchise Development | CruiseOne

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Under $10,000 11.5%

$10,000 - $24,999 8.5%

$25,000 - $49,999 11%

$50,000 - $99,999 20.5%

$100,000 - $499,999 34.5%

$500,000 - $999,999 7.5%

$1,000,000 6.5%

BES T PROSPEC T S FROM THE U.S. AND BE YOND.

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This is how great brands continue to grow—through

meeting highly qualified candidates and building strong

foundations for long-term relationships. It all starts here.

Meet highly motivated individuals who have researched franchising as

a viable path to owning their own business. Whether they are single unit,

area developers or multi-unit buyers, these expo visitors are educated,

engaged and serious about taking the next step. Many are self-funded

or have immediate access to capital. There is no better way to grow your

concept than personally interacting with these highly qualified attendees.

Planned Investments by Attendees

34.5%

11.5%11%

8.5%

7.5%

6.5%

20.5%

Multi-Unit Owners Attend Franchise ExpoMany franchisors are ramping up growth by partnering with multi-unit owners to maintain both domestic and international expansion. Meet these highly qualified candidates at Franchise Expo. In addition to walking the expo floor in search for new opportunities, these successful business people take part in educational sessions and attend to network with the franchise community. Nearly 10% of Franchise Expo visitors are multi-unit or master licensee buyers. For information on Franchise Expo, please call 201-881-1666.

“West Coast Franchise Expo has proven in the past to be an

excellent opportunity for Arby’s to meet highly qualified franchise

candidates. The opportunity to meet face-to-face with people serious

about starting their own business is a very valuable resource for

Arby’s. Since Arby’s has a relatively high initial investment level, it is

important to meet people with candidates who have access to capital,

and many people we have spoken with at WCFE were self-funded

and looking for the right opportunity. We finished up the expo with

several exciting leads. As we continue to grow our brand in the

west, it’s critical to meet qualified prospects to fuel our expansion.”

Tim LindermanDirector of Franchise Development | Arby's

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The West Coast is home to thousands of the most highly qualified prospects – looking to be in business for themselves. Of the thousands of candidates who attended the most recent expo – nearly 50% were either serious or nearing a decision on which franchise concept to buy. So, no matter your concept, or your investment level, this is your opportunity to meet these eager investors face-to-face.

When you consider the cost of travel, time and advertising on your cost-per-sale, you’ll see just how valuable the West Coast Franchise Expo (WCFE) is. In just three days, your brand representatives will build relationships with enthusiastic prospects ready to buy a business.

WCFE features the Supplier Alliance Program for companies to target franchisors and the small business community in the West. In addition, industry experts participate in the WCFE Professional Center offering advice and guidance to both prospective franchisees and small business owners.

WCFE will saturate the market in the western region with an impactful, motivating, multi-media campaign. The region’s most qualified candidates will be targeted in virtually every major industry magazine and regional newspaper. Attendance will also be driven by a strong presence on local TV and Radio. Rounding out this strong media mix will be a

targeted direct mail campaign, a powerful internet presence, billboards and more. The result, thousands of the most qualified prospects will be ready to meet with you.

The West Coast Franchise Expo delivers thousands of the highly qualified entrepreneurs you’re looking for - all in one place. And they’re eager to meet with you face-to-face. Help lead the way to recovery. Grow your business by exhibiting at the west coast’s premier franchise event. Prime spots are moving quickly, so reserve your booth space now!

WCFE, without a doubt, your best opportunity in the region to Network. Build Profitable Relationships. Grow your business.

For information on exhibiting, please call MaryJane Tarabocchia at 201-881-1666 or email exhibit@mfvexpo.com. Companies not from the U.S. or Canada interested in exhibiting, please call Jim Mastandrea at 201-881-1626 or email jmastandrea@mfvexpo.com. 4

"We invited a prospect that we had been speaking with for

about 4 weeks prior to WCFE. He showed up at the expo with all

his paperwork, a business plan in hand, and bought a Marble

Slab Creamery. I had the opportunity to connect him with our

real estate development manager and also the Vice President

of the company right here in our booth, which was exciting not

just for our new franchisee, but the whole team. We expect the

deal to be done by the end of the year and open next April."

Kim NunezDevelopment Manager | Global Franchise Group

Wes t Coas t Fr anchise E xp oNovember 4-6, 2011Los Angeles Convention Center

Los Angeles, CA | www.wcfexpo.com

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For information on exhibiting, please call MaryJane Tarabocchia at 201-881-1666 or email exhibit@mfvexpo.com. Companies not from the U.S. or Canada interested in exhibiting, please call Jim Mastandrea at 201-881-1626 or email jmastandrea@mfvexpo.com. 5

Franchise Expo South (FES) is the premier brand-building event in the south. If you’re looking to grow your concept in the Southeastern USA, Latin America and the Caribbean, there’s no better conduit than exhibiting at FES.

Expect to meet with thousands of the most qualified candidates with the desire to be in business for themselves. They’re highly capable, they’ve done their research and they’re looking to meet face to- face with you to invest in a franchise that fits their needs, skills and budget. From the Caribbean to Latin America to the Southeast, FES delivers your best opportunity to recruit the best and brightest. You’ll meet with investors from over 40 countries and 42 states.

Keep your cost per lead in check. There is no better way to meet individuals ready to start their own business in just one weekend. Franchise Expo South, without a doubt, gives you the best possible return on your investment and it’s the most cost effective way to grow your brand.

Motivated by a multi-media campaign, thousands of highly qualified prospects will be attending this event. Driven by high-impact ads in major industry publications, local TV and Radio campaigns, a targeted direct mail effort and a comprehensive online presence, candidates will be coming to meet with you. Be there to start new relationships and connect with your best prospects.

If you are a supplier to the industry, there’s only one way to meet directly with the top prospects in every aspect of franchising – exhibit at Franchise Expo South. You’ll have the unique opportunity to interface with top decision makers from Exhibiting Franchise Companies, visiting Franchisors, and the small business community. You’ll also be able to connect with Prospective Franchisees and Entrepreneurs. As an industry professional, FES boasts the Professional Center – offering attorneys, lenders, government agencies and consultants a cost effective opportunity to build new business.

Fr anchise e xp o southJanuary 20-22, 2012Miami Beach Convention Center

Miami Beach, FL | www.franchiseexposouth.com

"FES has been a very positive experience for Fast Fix. The visitors

we’ve met are not tire kickers, the base capital their coming to

the table with seems to be considerably higher than previous

years. I know many brands use the web and various portals to

generate interest, and there certainly is a market for that strategy,

but for me, there’s nothing like being able to talk to a person

– whether it is a multi-unit owner or someone interested in a

single unit. You’re actually talking with the people that are going

to make the decision I see no reason why we won’t sell 4 or 5

franchises as a result of exhibiting at Franchise Expo South."

Gary BiltisFranchise Development | Fast Fix Jewelry & Watch Repairs

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International Fr anchise E xp oJune 15-17, 2012Javits Center

New York City | www.ifeinfo.com

For information on exhibiting, please call MaryJane Tarabocchia at 201-881-1666 or email exhibit@mfvexpo.com. Companies not from the U.S. or Canada interested in exhibiting, please call Jim Mastandrea at 201-881-1626 or email jmastandrea@mfvexpo.com. 6

"The 2010 IFE has been the best show for us internationally that I

have ever been part of. We met with a couple on the first morning

of the expo and by the afternoon they had returned to our booth

with the completed profile application for being our new Master

Franchisee for Sign*A*Rama in the country of Jordan. They came

specifically to meet with us, this was the concept they wanted, so

it’s great for UFG to have a forum like IFE to do these deals. We’ve

met candidates from Ecuador, Lebanon, Saudi Arabia, and they

have all been high quality leads for us, best I’ve seen in years."

Tony FoleyPresident | United franchise Group Services

"2010 was our third time exhibiting in the IFE. We’re growing in

the northeast. We have 381 stores and we’re now expanding into

Baltimore, Philadelphia, and the mid Atlantic region and the IFE

produces great leads for us and that’s why we continue to come back.

Nothing beats the face-to-face opportunity of being here at the IFE.

It’s the best way to start a relationship – we’re not really here ‘selling’

franchises this weekend. It’s our chance to build long term relationships

with the best candidates to grow our business."

Greg DelksDirector of Franchise Development | Firehouse Subs

Year after year, the IFE brings thousands of the most qualified candidates from across the country and around the globe to meet face-to-face with your brand representatives and hundreds of other exhibiting franchise concepts in Washington D.C.

The International Franchise Expo (IFE) is the leading global franchise event for recruitment. The IFE attracts highly qualified prospects from 45 states in the U.S. with a heavy concentration of candidates visiting from the northeast and mid-Atlantic in addition to government led delegations from dozens of countries from around the world. In 2010, IFE hosted over 6,200 domestic visitors nearly 1400 international attendees.

The IFE is one of a handful of expositions supported by the United States Department of Commerce. The USDOC’s International Buyer Program delivers the IFE message to over 60 Foreign Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting your brand to new global markets.

• Get access to hundreds of current international trade leads

• Hands-on export counseling, marketing analysis, and matchmaking services by country and industry experts from the U.S. Commercial Service

• Use of an on-site International Business Center, where your company can meet privately with prospective international buyers and business partners and obtain assistance from our experienced U.S. Commercial Service staff.

The International Franchise Expo is your finest opportunity for domestic and international growth. This unique expo delivers the most serious and qualified franchisee candidates, area developers, masters and multi-unit owners in just one weekend, in one location.

Domestic and International Brand Expansion Starts at the IFE.

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IT 'S T IME TO GE T BACK TO THE BASICS OF FR ANCHISING.The United States continues to be the franchising hub of the

world. Our strategically positioned expos enable your brand's

exposure in up-and-coming markets across the country.

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"We decided to exhibit at WCFE to target national brands and chain stores.

West Coast Franchise Expo has been an extraordinary show for SmartLoc.

One attendee we met with had 3,000 stores and another had three – so

there is a huge range of individuals to do business with here at the expo.

It’s been very good for us. We’ve exceeded our expectations for this event

and are planning to participate in upcoming Franchise Expo events."

Jim HeathVP of Sales | SmartLoc Technology | Supplier

Supplier Alliance Program

MFV Expositions offers franchise suppliers a unique opportunity for face to face meetings with qualified franchisors and small business owners. MFV’s franchise events provide the opportunity to target prospects and present your products and services to the most aggressive franchisors that are actively focusing on development and expansion.

As a resource of B2B products and services for the franchisor community, you can enjoy the benefits of the Supplier Alliance Program combining a total show marketing program designed to help promote your services and the opportunity to network with key decision makers from the franchise community to achieve real results! All participants receive a fully furnished booth, a complete list of participating exhibitors in advance of the expo for pre-event marketing and access to hundreds of exhibiting and visiting franchisors both on the show floor and at exclusive networking events.

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PREPARE TO GO GLOBAL - INTERNATIONAL PAVILIONS.Now is the time to take your franchise concept far and

wide. An international audience is ripe for expansion

and MFV can help position your brand at the forefront.

The Franchise ShowFebruary 24-25, 2012 | London, England

The Franchise Show brings together concepts and candidates from UK and Europe for 2 days of networking, education, and your best opportunity to expand in the region. U.S. Department of Commerce promotes this event in 27 countries throughout Europe.

Feria Internacional De FranquiciasMarch 1-3, 2012 | Mexico City, Mexico

Latin America’s definitive franchise expo, welcoming over 30,000 visitors. A natural gateway towards international expansion, FIF helps franchisors generate more international and domestic leads. Held annually in Mexico City, FIF offers a matchmaking program sponsored by the U.S. Department of Commerce.

Middle East & North Africa Int'l Franchising and Licensing ExhibitionMay 10-13, 2011 | Cairo, Eygpt

Egypt’s substantial population of over 80 million makes it the largest market in the Arab world with the population of Cairo at nearly 18 million. 57% of the franchise brands in Egypt are from outside the country with franchise systems from Europe and the U.S. MIFE is the most efficient way to meet prospective candidates from across Egypt and the Middle East/North Africa Region.

ABF Franchising ExpoJune 8-11, 2011 | São Paulo, Brazil

ABF Franchising Expo, Latin America’s principal franchising trade fair, has been held in Sao Paulo for the last 19 years – offering the opportunities to invest in franchises in almost all sectors of the Brazilian economy. Brazil’s ABF Franchising Expo provides new opportunities for companies interested in adopting the franchising system in Brazil.

Franchise Expo IndiaNovember 2011 | India

With over 1.2 billion people, India has the fastest growing economy in the world, and with half the population under 25 years of age, one of the fastest emerging markets. It has over 1150 national and international franchising systems operating over 70,000 units and employing over half a million people with annual revenues of $4.4 billion (USD). The potential is huge and growing at over 30% annually.

For information on International expansion opportunities, please call Ms. Corali Romero at 201-881-1662 or email cromero@mfvexpo.com.Companies not from the U.S. or Canada interested in exhibiting, please call Jim Mastandrea at 201-881-1626 or email jmastandrea@mfvexpo.com. 8

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GROW YOUR BR AND AT FR ANCHISE E XP O.Take advantage of what so many franchise developers already have.

This is your chance to grow and expand your concept like never before.

Be a part of the excitement that only MFV Expositions can deliver.

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Let's discuss how MFV Expositions can support and enhance your branding and lead generation efforts.

Call me today for details on being part of MFV's exciting and profitable face to face events.

Jim MastandreaGroup Sales Director

201-881-1626jmastandrea@mfvexpo.com

www.mfvexpo.com