mg university full sylabus
TRANSCRIPT
1
MASTER OF BUSINESS ADMINISTRATION (M.B.A)
(Affiliated Colleges)
Revised Syllabus
(Effective from 2008 Admissions)
2
LIST OF COURSES FOR MBA PROGRAMME
Course No. Subject Internal Evaluation External Evaluation Total
Marks Marks Marks
First Semester
CC 101 Management Process and
Organizational Behavior
40 60 100
CC 102
Quantitative Methods for
Management
40 60 100
CC 103 Managerial Economics 40 60 100
CC 104 Accounting for
management 40 60 100
CC 105 Legal Environment of
Business 40 60 100
CC 106
Information processing
using
Computers
40 60 100
CC 107 Business Communication 40 60 100
CC 108 Business Ethics 40 60 100
320 480 800
3
Second Semester
CC 201 Environment
Management 40 60 100
CC 202 Financial Management 40 60 100
CC 203 Marketing
Management 40 60 100
CC 204 Operation
Management 40 60 100
CC 205 Human Resource
Management 40 60 100
CC 206 Research Methodology 40 60 100
CC 207 Management
Information Systems 40 60 100
CC 208 Management Science 40 60 100
CC 209 Viva Voce - 100 100
320 580 900
Third Semester
CC301 Global Business
Environment 40 60 100
EC 302 Elective 1 40 60 100
EC303 Elective 2 40 60 100
EC304 Elective 3 40 60 100
EC305 Elective 4 40 60 100
EC306 Elective 5 40 60 100
EC307 Elective 6 40 60 100
CC308 Organizational Study 40 60 100
320 480 800
4
Fourth Semester
EC401 Elective 7 40 60 100
EC402 Elective 8 40 60 100
EC403 Elective 9 40 60 100
EC404 Elective 10 40 60 100
CC405 Comprehensive Viva – Voce 100 100
CC406 Summer Placement Report
100 100
160 440 600
List of Electives
1. Marketing
2. Finance
3. Systems
4. Human Resource Management
5. International Business
6. Operations Management.
5
LIST Of ELECTIVES
MARKETING
1. Consumer Behaviour
2. Management of Marketing Communication.
3. Services Marketing
4. Marketing Research.
5. Industrial Marketing
6. Product & Brand Management
FINANCE.
1. Advanced Corporate Finance
2. Advanced Managerial Accounting
3. Bank Management
4. Management of Financial Services
5. Tax Management
6. International Finance.
SYSTEMS.
1. Software Project Management
2. Information Security Management
3. Information Systems
4. E.- Business - v
5. Data Base Management Systems
6. Enterprise Resource Planning
6
HRM
1. Counseling Skills for Managers
2. Industrial Relations
3. Reward Management
4. Training & Development
5. Performance Management
6. Managing of Interpersonal & Group Process
INTERNATIONAL BUSINESS
1. International Economics
2. International Financial Market and Foreign Exchange Management
3. Foreign Trade Policy & Procedures
4. Globalization Strategies
5. International Logistics Management
6. Global Trade
OPERATION MANAGEMENT
7
SEMESTER 1
8
Management Process and Organisational Behaviour
Module I: Evolution of Management as a discipline-Significance of Management - Definitions
of Management - Functions of Managers -Management as Science and Art-Administration vs
Management- Theories of Modern Management - Fayol's principles of management- Taylor's
Scientific Management- Elton Mayo and Human Relations School- Drucker's contributions to
Management - Various approaches to management with emphasis on Systems approach to
management.
Module II: Understanding business entity - Proprietary ownership -Private Limited Companies -
Public Limited Companies -Public sector Co-operatives, Multinational Corporations- Global
Corporation. Overview of corporate organization hierarchy (shareholders, board of directors,
CEO). The concept of a corporate vision mission - objectives.
Module III: Basic Management Process-Planning-Essentials - Managing by Objectives-Strategies,
Policies, and Planning Premises - Decision Making -Organising - The Nature-Structure-Line/ Staff
authority, span of control, delegation and decentralization, empowerment, effectiveness.
Module IV: Staffing- Human Resources Management to include Recruitment, Selection,
Performance appraisal and Career planning. Leading to include Types of Leadership Committees,
Teams and Group Decision Making. Controlling to include systems and process of controlling,
control techniques and impact of IT on control, preventive control.
Module V: Functional areas of Management - Marketing-Finance-HRM, Operations and Systems. -
Strategic Management Approaches-Enterpreneurship-Contemporary trends in Management-
Management by restructuring - Reengineering-Benchmarking-Management by Wandering Around-
Managing for Excellence.
9
Quantitative Methods for Management
Module I
Matrices -arithmetical operations involving matrices. Determinants, inverse of a matrix.
Solving simultaneous equations using matrix. Introduction to calculus-introduction to
differentiation and integration application in business.
Module II
Presentation of data -graphs and charts-frequency distribution. Descriptive
statistics : Measures of central tendency -Measures of dispersion - Measures of position.
Modulelll
Basic probability concepts-Marginal, joint and conditional probability-Addition and
Multiplication theorem of probability-Baye's theorem and its business applications.
Module IV
Probability distributions-Binomial, Poisson, Normal, Exponential distributions.
Business applications of the above. Concept of sampling and sampling distributions.
Module V
Correlation and Regression analysis:
Correlation: Different types of correlation-Coefficient of correlation-Karl Pearson's correlation
coefficient-Spearman's rank correlation coefficient-Concurrent deviation method-Coefficient of
determination.
Regression analysis: Line of best fit, Least square method. Business application. Time
series analysis-Different components of time series-simple problems only.
10
MANAGERIAL ECONOMICS
Module I
Managerial economics-Definition and scope. Steps in decision making, basic concepts that
aid decision making-incremental concept, discounting concept, opportunity cost concept, time
concept, equi-marginal concept. Application of these concepts using case lets.
Demand analysis-Factors affecting demand, equilibrium of the consumer based
on cardinal and ordinal utility, changes in consumer's equilibrium-price effect, income
effect and substitution effect. Elasticity of demand, different types of elasticity, their
applications.
Module II
Demand forecasting, Methods of forecasting demand for consumer non durable goods,
consumer durables and capital goods, uses of demand forecast. National income and use
of National income data for demand forecasting.
Module lll
Supply -Factors affecting supply. Cost analysis -cost concepts, short run and long run
cost curves, why cost curves are "U" shaped? Laws of returns, Economies of scale and
economies of scope. Production possibility curve, production function, production function with two
variables. Isoquants, best production possibility.
Cost-Volume-profit analysis-calculation of break -even point, Margin of safety, calculation
of margin of safety, calculation of output for earning the targeted profit, calculation of break-
even point for multi-product firms. Uses of break-even analysis for decision -making.
Module IV
Economic systems. Investment decision under capitalism. Project evaluation
technique, merits and de-merits of each technique;- extended benefit-cost analysis, EIA
statement. Impact of Fiscal and Monetary policies on resource allocation. Balance of payment and
its impact on the economy.
Module V
Market structure-Different types of market-perfect, imperfect monopoly, duopoly, oligopoly,
monopolistic, monophonic and bilateral monopoly. Price discrimination under monopoly-conditions
for price discrimination, when price discrimination is profitable?
Pricing- Pricing in practice, different pricing policies, transfer pricing. Theories of the firm.
11
Accounting for Management
Module I
Financial Accounting - Concept Importance and Scope - Accounting Principles.
Module II
Preparation of Financial Statements with special reference to analysis of Balance Sheet -
Depreciation - Financial Statement analysis.
Module III
Fund Flow Analysis- Statement of cash flows- Management Accounting - Concept, Need,
Importance and Scope.
Module IV
Computerised Acc. Package -Tally, Peach Tree, Dae- etc..
Module V
Indian Financial system incorporate introduction to Stock Market
12
LEGAL ENVIRONMENT OF BUSINESS
Module I
Introduction-Overview of sources of law and interpretation of law-principles of natural justice-the
constitution of India with special reference to economic principles enshrined in the constitution -
Fundamental rights and fundamental duties.
Module II
The contact Act - essential features of contract - offer and acceptance
- consideration - competence of parties - free consent - void and void able
contracts - performance of contracts - discharge of contracts - breach of
contracts - Quasi contracts - Indemnity and Guarantee- Bailment and Pledge
- Law of Agency
-
Module III
Negotiable Instruments Act - cheques- Bills of Exchange - Promissory Notes-
Definitions and Characteristics of Negotiable Instruments - Dishonour and Discharge of
Negotiable Instruments - Court decisions-Recent amendments of Negotiable
Instruments Act.
Partnership Act-Registration of partnership firms - Rights and duties of partners-
admission and retirement of partners-rights and liabilities of incoming and retiring partners.
Module IV
Company Law- Nature and types of a companies - incorporation of a company-
Memorandum and Articles of Association -share capital -Prospectus and its features
- Different types of shares - Membership-Borrowing powers -Company meetings and
resolutions -Board of Directors -Accounts and Audit-Multi National Corporations- Mergers
and Acquisitions-Amalgamations.
Module V
Consumer Protection Act- Consumer redressal mechanisms-Court decisions.
Foreign exchange Management Act-Objectives and features -Court Decision. Cyber laws
in India-Information Technology Act 2000; 2004-Patents Act-Copy right. Overview of
Central Excise Laws-Value Added Tax (VAT)- Minimum Alternate Tax (MAT) -Service
Tax - Fringe Benefit Tax (FBT)- Mutual Funds. Trade Related Intellectual Properties
(TRIPS) - Trade Related Intellectual Measures (TRIS)
13
INFORMATION PROCESSING USING COMPUTERS
Course Outline
Module I Introduction to computers - overview computer architecture - input, output and
storage devices - data storage and retrieval - operating systems - WINDOWS.
Module II Text processing using word - introduction to the concept of spread -
sheet - creation of spread sheets - range, formulas, functions, database functions
Creating graphs using spreadsheet - creating macros and menus -importing of
data.
Module III Database concepts with specific reference to relational database -database
creation — type of fields — querying.
Module IV Sorting, indexing and report generation -joining databases and
programming using database software — SQL and menu processing.
Module V Data communications and computer networks - LANs and WANs -Network topologies
- world wide web and business community -communication through computer
networks - E - Commerce, EFT and e-mail.
14
Business Communication
Module I
Communication-communication process-functions of communication-
types of communication-channels of communication-barriers to effective
communication physical and psychological barriers.
Module II
Development of oral communication-interpersonal communication-
interviews-conversational skills-public speaking-nature, structure and styles of
speeches-public meeting and press meeting-bard meeting and annual general
meeting-business presentations-role of audiovisual aids and computers in oral
presentations.
Module III
Development of written communication skills-letter writing-report
writing-types of reports, self-report, interview report, evaluation report,
problem solution report, research report. Analysis and interpretations of
reports-preparation of resume and job applications.
Module IV
Business communication: Structure and formats of various official
documents like memo, notes, quotations, orders and tenders, claim and
adjustment letters, interoffice and intra office communications,
correspondence with external organisations notice, and minutes-press
release.
Module V
Art of listening-listening vs hearing barriers to effective listening-
nonverbal communication-body language-impact of growth of information
technology on communication-email-teleconferencing video conferencing-threats
of communicating through computer networks.
15
BUSINESS ETHICS
Module I
Introduction to ethics as part of philosophy -Technological and
dentological theories-justice-ethics and morality -ethics and law.
Module II
Business Ethics-Ethical Dilemma -Ethical Displacement-Ethical
Leadership-Ethical issues in Corruption-Discrimination-Whistle Blowing-
Competition-Privacy-Trade Secrets.
Module III
Ethical issues in Marketing- Finance-Human Resource Development-
Information Technology and Business Strategy
Module IV
Corporate Governance-Corporate Social Responsibility-Social Audit-
Ethics and Government-Ethics in different nations.
Module V
Recent Corporate Governance, initiatives abroad and in India-Recent
Government rules and regulations and important Court verdicts in the domain of
business ethics.
16
SEMESTER II
17
Environment Business and Sustainable Development
Module I: Definition of Ecology and Environment. Industrial collision with
reference Global warming. Ozone layer depletion. Impact of Industrial
waster on the local environment. Environment as stakeholder in Business.
Module II: International treaties related to environment and their impact of
business. Overview of Antarctic treaty, basal convention, Convention on
biological diversity. Convention on fishing and conservation of living resources
of high seas.
Module III: Role of NGO's in environmental movements, Impact of
environmental NGO on business activities. A study of mission and recent
activities of Green Peace International and Friends of Earth and their impact
of business.
Module IV: Business non-conventional energy - solar, Wind, hydal, tidal,
biogas, biodisesal. Standards ISO 14000 and 14000-1
Module V: Environmental laws of India - Environment system policy of Govt. Of
India. Constitutional position on environment, environment protection act
1986.
18
FINANCIAL MANAGEMENT
Module I- Aims and Objectives of R.M., Financial analysis and control.
Module II- Cost, Volume, Profit Analysis; Operating and financial coverage,
time value of Money.
Module III- An overview of risk adjusted methods.
Module IV - Investment and capital structure decisions- instruments of long
term finance, Different sources of raising capital .
Module V- Management of working capital, Methods of capital budgeting,
short term financing Investment.
19
MARKETING MANAGEMENT
Module I Introduction:
Concept.nature,.scope and importance of marketing; marketing concept and its
evolution -the philosophy or customer orientation; marketing mix; marketing
organization, strategic marketing planning- an overview.
Module II Marker analysis and Selection;
Marketing environment - macro and micro components and their impact on
marketing decisions: Marketing Information System and Marketing
research process, analyzing
competition, demand forecasting, marketing, segmentation, targeting, and
positioning;buyer behavior: consumer versus organizational' buyers;
consumer decision – making process.
Module III Product and pricing Decisions:
Concept of a product; classification of products; goods versus services;
major product decisions, product l ine and product mix; branding and brand
management; packing and labeling: product life cycle, strategic
implications; new product development and consumer adoption process.
Pricing: factors affecting price determination, pricing policies and strategies.
Module IV; Distribution and promotion decisions:
Distribution channels and physical distribution decisions: nature, functions
and types of distribution channels; distribution channel intermediaries;
logistics, channel management decisions, retailing and wholesaling, managing
sales force.
Promotion decisions: communication process; promotion mix-advertising,
personal selling, direct marketing, sales promotion, publicity, and public
relations, comparative advantages and disadvantages.
Module V Issues and developments in marketing:
Social, ethical and legal aspects of marketing:
Social ethical and legal aspects of marketing; cause related marketing,
marketing controls; marketing of services; globalization &
international marketing: Green marketing; cyber marketing;
consumerism, social marketing, relationship marketing, rural marketing and
other developments in marketing.
20
Operations Mangement
Module I: Introduction: production and operation management as function,
nature and scope, decision areas, historical developments. Operations
strategy, different production systems product, process and capacity
planning.
Module II : Total Quality Management,: elements, tools for TQM., Cost of
Quality. Quality Stds-ISO 9000. Quality circles, Statistical process control,
control charts. Concepts of acceptance sampling - OC curve, TPM
Module III; Design of goods and services. Process Technology. Facility location,
layout planning. Work study, method study and work measurement, Value
analysis, Industrial safety.
Module IV: Inventory management - independent items, basic EOQ and
production quantity models, reorder point, safety stock, lead time.
Dependent items, Basic MRP structure, CRP, DRP, Materials management
classification system. JIT system. Purchasing stores management.
Module V: Production planning and control in different production systems,
Operations forecasting and Techniques, aggregate planning, short terms
scheduling SCM concepts. Maintenance management. Fundamental concepts
in modern manufacturing techniques l i ke FMS. CNC. Cellular manufacturing.
21
HUMAN RESOURCE MANAGEMENT
Module I concept of HRM
Definition and Scope of HRM- difference between traditional Personal
Management., Modern HRM concept & HRD- approaches to HRM- HR
policy - Strategic HRM -Human Resource Planning- recruitment- Selection -
Induction Placement- Transfer.
Module II Human Resource Development (HRD)
Training and Development-Cross Cross Cultural Training-performance
Management Competency Profiling gaps., personal development plans,
training/ learning and development, performance. Counseling, job
enrichment/enlargement-appraisal & competency mapping - employee
counseling - career management -knowledge management-counseling
Module III Compensation & Motivation
Wage and salary administration-job evaluation-Brief study of Acts related to
wages-performance linked pay- Labour welfare-employee safety and security-
employee morale and job satisfaction-workers participation in management-
Quality circles and TQM-Quality of work life-FIexi-Time work schedule-Tele
commuting and e-enable Business Managers
Module IV Industrial Relations
Definition and concepts- Brief study of legal framework and Acts-Industrial
Disputes-IR Machinery Trade Unions: Role, Growth, Issues/ Problems of 'tirade
Unions- Employers Association -Govt .Roles-Changing natures of IR,
Collective Bargaining, Out sourcing and Outplacement, Absenteeism and
Turnover. .
Module V Management of Differences and Latest Trends
Complaint and grievance-grievance handling- employee discipline-Control
Mechanisms-Handling of sexual harassment in the work place-Ethics at work
place Human Resource Information System -Changing Trend in environment
and theii implications in HRM-Human - Resource Accounting & Audit-Global
HRM .Measurement issues in HRM.
22
2.O
Research Methodology
Module I:
Research: Definition, meaning and research as the application of scientific
method;Importance of research in managerial decision making; The Research
Process and typesof Research; Defining the Research Problem: Problem
Formulation and Statement of Research Problem.
Modulell:
Research Design: Exploratory, Descriptive, Diagnostic/Conclusive and
Experimental Researches-Details and applications; Operational and
Administrative structure for research. Sampling and Sampling Designs.
Module III:
Methods & Techniques of data collection: Observational and other survey
methods, Development and designing of tools of data collection, Attitude
measurement scales; Levels of measurement and questions of VaJidity and
reliability.
Module IV:
Fieldwork in research and data processing, Analysis and Interpretation of
Data: Univariate analysis, Bivariate analysis of data-Correlation and
Regression; Testing of Hypothesis; Parametric and Non-parametric tests, 't'
test, One way ANOVA and Chi-square statistic; ^Essential ideas of
Multivariate analysis of data-ANOVA, Factor Analysis, Discriminant Analysis,
Use of Statistical Software Packages.
Module V:
Reporting of research - Types of Reports - Substance of Reports Format of
Report,Presentation of Reports.
23
Management Information System
Module-1
Introduction
Concepts of data and information - Management process and
information needs -Systems approach to problem solving - levels,
classification and capabilities of information systems.
Strategic role of information systems - information for competitive advantage
- Business Process Reengineering - case studies.
Module-II
Modern data bases - concept of database - differences from tradional file
organization .systems - DBMS and its advantages - Classification of data base
systems - Schema and subschema, Data dictionary and data manipulation
language etc - Modern and advanced databases - Data Warehousing and Data
mining.
Module-III
System Analysis and implementation Information system building - Traditional
life cycle method - other methodologies, like proiolyping. for systems
development. Tools used for system design such as data flow diagrams, Entity
relationship diagram. Context diagram, System flow charting, Input-Output
chart etc. System development and implementation - system operational
phase.
Module- IV
Application of information Systems in Functional areas - HRIS, FIS,
manufacturing information system - Marketing information system -
Application in banking and other services.
Module-V
Introduction in Networking - World Wide Web and Internet - Decision Support
Systems-Expert Systems - concepts of ERP, SCM, CRM and E-Business-
knowledge Management - Information security aspects.
24
MANAGEMENT SCIENCE
Module 1 : Introduction OR- application of OR techniques in modern managerial
decision making- Linear programming- formulation of LP- Solving LP-
graphical method, Simplex method-Special cases in LP- degeneracy, alternate
optima, unbounded solution, infeasible solution. Concept of duality and
sensitivity analysis.
Module 2: Transportation and Assignment Models:
Transportation Model- Finding Initial Basic Feasible Solution - North West
Corner Rule,Least Cost Method, Vogel's Approximation method. Optimum
Solution using MODI method. Special cases- unbalanced TP, degeneracy in
TP, alternate solution. Transshipment model Assignment model-Hungarian
method.
Module3: Network models-PERT/CPM: Application and importance.
Construction of networks-determination of critical paths-slacks and floats.
Determination of PERT times- crashing-resource allocation and leveling.
Module 4:Decision theory- Types of decision making environment-
decision making undercertainly, risk and uncertainty. Decision tree
approach.
Game theory- use of dominance-linear programming approach.
Modules: Simulation: basic concepts, Monte-Carlo simulation.
Queuing Theory: basic elements of a queuing model- operating characteristics
of queuing system (M/M/I model).
25
SEMESTER – III
26
GLOBAL BUSINESS ENVIRONMENT
Module 1
Introduction to International Business
Globalization of the world economy
World trade and foreign investment trends
Technological changes
Types of international business
Economics political and legal systems
The cultural dimensions of international business
Module 2
The global trade and investment environment
Government influence
Trading practices
Independence, interdepehdence and dependence
World financial environment
Cross national cooperation and agreements
Tarrif and non tarrif barriers
WTO, Regional blocks
Production and operations management in international trade
Module 3
Global Financial Environment Foreign
exchange market mechanism
Determinants of exchange rates Nature
of international capital market The euro
currency market Offshore financial
centers International banks Non banking
financial institutions
Module 4
Global competitiveness: Export Management
Procedures export and import financing Export
assistance
Licensing and joint ventures ,
Globalisation of human resource development
Research and development in Global market
Module 5
Globalisation with social responsibility
World economic growth and environment
Country evaluation and selection
International business diplomacy
Negotiation in international business : issues in asset protection
Multilateral settlements
27
ELECTIVES
28
ELECTIVE-MARKETING
29
CONSUMER BEHAVIOUR
Course Objective:
To enable the participants to understand consumer behaviour in the
marketplace and to use that in the development of marketing strategies.
Module I
Introduction to consumer decision making, models - EPS, LPS, RRB -
stages in consumer decision making process - need analysis -information
search - evaluation, - purchase and post purchase behaviours - factors
influencing consumer behaviour.
Module II
Consumer as an individual - consumer needs and motivation -nature
of personality and self concept - behavioural learning theories -characteristics
of a group - types of groups - consumer relevant groups -reference groups -
promotional applications of.reference group concept -the iamily decision
making - family life cycle - marketing behaviour -social class categories -
consumer behavioural applications of social classification.
Module III
Social impact on the consumer - culture - social classes - family and
personal influence - characteristics of a group - types of groups -consumer
relevant groups - reference groups - promotional applications of reference
group concept - the family decision making - family life cycle - marketing
behaviour - social class categories - consumer behaviour applications of social
classification.
Module IV
Course and consumer behaviour - characteristics of culture - sub
culture - cross cultural marketing - personal influence and opinion
leadership - dynamics of opinion leadership process - influence of
opinion leaders in the promotional strategy of a firm - adoption and
diffusion of an innovation - profile of consumer innovators - marketing
applications
Module V
Impact of environment on consumer behaviour - temporal effects -
instore merchandising - store layout - store ambience - models of
consumer decision making - Indian consumers - behavioural patterns of
Indian consumer - cultural and religious issues in marketing in India -
organizational buying process and factors influencing organizational
buying behaviour.
30
SERVICES MARKETING
Course Objective
This course intends to familiarize the students with the concept of
sen/ice marketing, its different aspects and how it can be managed.
Module I
Definition of service - nature and characteristics - classification of
services - the role of services in the economy — evolution of services
marketing - distinction between goods and services.
Module II
Service mission - developing a service mission - customer
oriented service marketing - service marketing segmentation - process,
identifying alternative bases for segmentation - identifying and selection
target markets - positioning and differentiation of services - levels of
positioning and process.
Module III
The services marketing mix - developing marketing mix strategy -
service marketing triangle - managing demand - expectation and
perception of service quality - service encounters - customer retention, CRM
- measuring services quality and customer satisfaction -SERVQUAL -
The Gap model - TQM.
Module IV
Service marketing planning process - environment - service
scapes - resource allocation and monitoring - distribution - pricing of
services - process, types - Promotion of services - advertisement,
personal selling, direct marketing, sales promotion, publicity and PR -
service product development and management.
Module V
Marketing Information System and Marketing Research -
application of services marketing in various industries - financial services,
health care, hospitality, IT public utilities - recent trends in service
marketing - govt. regulations, policies.
31
MARKETING RESEARCH
Course Objectives
Marketing Research aims at researching the market to guide the
manager in his decision making . This course is designed to equip the
student in planning, executing the marketing research process and
collating and interpreting the data thus received.
Module I
Introduction to marketing research - importance, role and
application - types of research and research agencies - marketing
information system and decision support system - cost and time
consideration in research - ro\e of information in decision making -
concept of decision making under uncertainty and cost of additional
information.
Module II
The research process -- identifying research problems and setting
research objectives - developing research proposals - research design -data
sources - primary and secondary source - audits and panel data -surveys and
experiments in marketing research - experimental designs.
Module III
Designing tools for data collection - questionnaires and schedules -
data collection methods - observation, physiological measures, direct
interview, telephone, mail and use of internet - qualitative research -
FGDs, depth interviews, projective techniques - field work planning and
control - problems in data collection.
Module IV
Sampling design - sample frame, sample unit, sample size
determination, sampling method - sampling errors - data editing - coding
and tabulation - uses of software for processing of data - data analysis and
interpretation - different methods of analysis - report preparation -final
presentation.
Module V
Application of research process in marketing activities - research for
new product development - assessing market potential for products -pricing
studies - measuring brand equity - distribution studies -consumer
perception and behaviour studies - advertising research -studiesjor other
promotion activities - opinion surveys.
32
INDUSTRIAL MARKETING
Course Objective
This course is intended to familiarize the student s with the
characteristics, process and challenges that are specific to industrial
marketing.
Module I
Industrial Marketing - meaning and scope - characteristics of
industrial goods, types/categories of industrial goods - differences
between industrial and consumer goods - industrial customers - demand for
industrial goods. Industrial market segmentation - macro and micro
segmentations - nested approach to segmentation - targeting and
positioning.
Module Il
Industrial buying - factors influencing industrial buying, buying
centre roles - models of buyer behaviour - industrial buying process
stages, industrial buying practices - enquiries and tenders - supplier
evaluation - building customer relationships - partnering - the role of
CRM.
Module III
Managing industrial product lines - industrial product life cycle -
reasons for failure of products - product revitalization/ elimination
decisions - industrial pricing - characteristics of industrial pricing - factors
influencing industrial pricing - industrial pricing methods and strategies -
leasing.
Module IV
Industrial channels of distribution - types of distribution systems -
choice of channel systems - channel partners and channel conflicts -
distribution logistics - personal selling, industrial sales force management,
post sales service, customer satisfaction and evaluation.
Module V
Industrial marketing communication mix - salient features of
industrial goods promotion, branding of industrial products, creating
corporate image, industrial advertising - industrial marketing control.
33
PRODUCT & BRAND MANAGEMENT
Course objective
This course is intended to give an insight into an integrated approach to
the management of products and brands.
Module I
Product management - concept and importance - role of product manager -
product policy - product oriented organization and product teams - market
segmentation - product differentiation - targeting & product positioning - product
plans - components of a product plan -product audit.
Module II
Demand forecasting - feasibility and new product research - new product
development stages - diffusion and adoption process - new product launch -
strategies - successes and failure.
Module III
Product life cycle -stages - strategies adopted at different stages -managing
product line and product mix - product portfolio models -criticisms-of portfolio
models - managing product portfolio - product deletions - product revitalization.
Module IV
Brand management - concept and definition of brand - value addition from
branding - stages in brand building - brand identity - brand naming process - brand
extensions - brand equity - components and management of brand equity - brand
awareness, brand loyalty, brand associations, perceived quality - brand equity
measurement - brand as feelings.
Module V
Brand personality - brand perception - concept and importance -
managing brand personality and its measurement - difference between
brand personality, brand ambassador and celebrity models - trends in
product and brand management - global branding - mass customization -
co-branding -turbo marketing - marketing through internet -e-
commerce.
34
ELECTIVE-FINANCE
35
ADVANCED CORPORATE FINANCE
Module1
Working Capital Management - Determination of level of current Assets. Sources
for financing working capital. Bank finance for working capital. (No problems on
estimation of working capital)
Working capital financing -Short term financing of Working Capital, Long term
financing of working capital. Working capital Leverages.
Module2
Cash Management -Forecasting cash flows - Cash Budgets , Long term cash
forecasting, monitoring collections and receivables, optimal cash balances,
Baumol Model, Miller-orr model, stone model. Strategies for managing surplus
fund.
Module3
Capital structure decisions - capital structure & market value of a firm. Theories
of capital structure -Nl approach, NOI approach, Modigliani & Miller approach.
Traditional Approach.
Arbitrage process in capital structure. Planning the capital structure: EBIT and
EPS analysis. ROI & ROE analysis. Capital structure policy.
Module 4
Dividend policy -Theories of dividend policy: relevance & irrelevance dividend
decision. Walter's & Gordons Model, Modigliani & Miller approach. Dividend
policies -stable dividend, stable payout & growth. Bonus shres & stock split
corpora te d i v idend behav i ou r .Lega l and p rocedura l aspec t s o f
Dividends.Corporate Dividend Tax.
Module 5
Corporate Financial Modelling- Agency problem & Consideration. Effect of
Inflation on:
Asset Value, Firm Value, returns, corporate governance, Concept, components
of EVA. Market Value Added EVA, MVA, Financial Reengineering,Behavioural
Finance
36
ADVANCED MANAGERIAL ACCOUNTING
Module 1
Nature and scope of management accounting- Need for management
accounting. Features , objectives, scope .functions , advantages and
limitations-Management accountant, functions, roles , duties and qualities-
organization of management accounting - management accounting and
finance function.
Module 2
Job and batch costing - contract costing and process costing - application
of process costing , inter process profit. Equivalent production. Joint
product and byproduct.
Module 3
Operating or service costing- transport costing .powerhouse costing,
Canteen Costing, Hospital Costing, Cinema Costing, Advertising Based
Costing. Introduction- & implementation of A B C System.
Module 4
Transfer Pricing, productivity Measures, Bench Marking, Choice of
performance metrices for compensation purposes. The Balanced
scorecard.
Module 5
Human resource Accounting- Need & Development concept, valuation of
Human Resources - Recording & Disclosure in Financial Accounting -
Importance of Human Resource Accounting - Objections against Human
Resource Accounting - Human resource Accounting in India -Social
Accounting
37
BANK MANAGEMENT
Module 1
Origin and kinds of Banks - Unit and branch banking- Universal Banking -
Banking system in India- Central bank -Evolution - Functions - control of
credit
- Role of RBI - Organization and Management
Commercial banks - Cooperative Banks - Development banking- NBFC's -
Unorganized sector -Nationalization and social responsibility of banking -
Privatization & infusion of financial efficiency.
Module 2
Commercial Banks -Functions of Commercial Banks -Agency Services -
General Utility Services - Credit creation & Limitations of Credit creation.
Practice of Banking - Banker -Customer Relationship - Special Relationship
Law of Limitation - Banker as A trustee & an agent - Appropriation of
payment -Right of lien and setof'f- Obligation to maintain secrecy - Garnishee
order
Module 3
Electronic payment Systems - Teller Machines- Cash dispensers - ATMs -
Anywhere Anytime Banking -Home Banking -Online enquiry and update
facilities- Personal identification Numbers -and their use -credit and debit
cards
- smart cards - saignature storage & display by electronic means -MICR
cheques.
Module 4
Electronic Banking and Internet Banking - Electronic Fund Transfer System -
Plain Messages - Structural Messages - SWIFT- CHIPS- CHAPS - FEDWIRE
- RTGS - Facets of Electronic banking - Bank to Bank - E Banking -
Electronic
Central Banking - E Banking transactions - Internet Banking- security
considerations -rangaraj or Sacraf and Schere Committee recommendations.
Module 5
International Banking - Exchange rate - Documentary letter of credit -
Facilities
for exporters and importers - correspondent banking and NRI bank Accounts
-
EXIM Banks -ECGC Banks _ Role of FEDAI.
Evaluating Bank Performance -ROE Model -CAMEL's ratings- Traditional GAAP
based performance Measures -Profitability Analysis, Balanced Scorecard..
Mergers and Acquisitions in Banks - Value creation through mergers -motives
behind mergers -valuation procedures -Financial and Non -Financial
considerations in Mergers and Acquisitions.
38
MANAGEMENT OF FINANCIAL SERVICES
Module 1
Nature & Scope of Financial Services
Lease Financing - Meaning & Types, Lease Evaluation, Documentation &
Agreement - Financial Evaluation. Hire Purchasing - Concepts &
Characteristics -Financial Evaluation - Conditions & Warranties
Module 2
Factoring & Forfeiting - Theoretical Framework - Factoring in India - Bills
Disconnecting - Bill Markets - Mutual funds - meaning, Types - Major
Players
Module 3
House Finance -HFC - Equity Support to HFC - Refinance - Housing Finance
System Secularization - Venture Capital - Theoretical framework - Indian
Venture Capital Scenario
Module 4
Issue Management - Intermediaries - Activities - Procedures - Pre Issue & Post
Issue Obligations - Merchant Bankers - Credit Rating Agencies - Process &
Methodology
Module 5
Stock Market - Stock Broking - Trading System - Depository Services - Role
of Depositories - NSDL- CSDL- SEBIs regulations regarding financial services,
Regulatory Bodies
39
TAX MANAGEMENT
Modulei
Taxation system in India : Direct & Indirect. Income Taxation : Basics of
change concepts : Income, Person, PY / AY,Residence Total Income.
Meaning of Tax free Income, FTZ & EOUs.
Module 2
Taxaton Process : An overview of the 5 heads of Income
Module3
Taxation in companies: Heads of Income, Setoff & carry forward Decline &
exceptions, depriciation. Computation of tax liability
Module 4
Tax Management, Financial Decision Making - Basis of location, Type of
Activity,
ownership pattern, Dividends & inter corporate dividends transfer.
Tax Management,Specific Managerial Decisions-Make / Buy, Own /
Lease,
Closure / Continue.
Sale in domestic Foreign Markets, replacements.
Module 5
Double Tax Agreement : Meaning, Implication, FBT, STT, BCTT, Service Tax,
MAT. Tax Planning: Tax Avoidance, Evasion planning & Management.
40
INTERNATIONAL FINANCE
Module 1
Significance of foreign exchange rate
Introduction : Growing importance of international finance- Introduction to
foreign exchange markets - Exchange rate determinants - Supply of
demand factors of currency - Exchange rate theories
Module 2
International Finance System
Exchange rate systems in the world - Role of IMF and World Bank - Impact
of
regional economic integrations - Global integration of economic systems
and
exchange rate - Issues relating to developing countries - Capital account
convertibility
Module 3
International financial markets
Major International financial markets - Euro Banking and Euro currency
market -
American and Japanese capital markets - Term structuring international
capital
markets
Module 4
International Financing
Modes of International equity financing - Depository receipts - Issue
mechanisms - International credit instruments - Eurobonds & notes -
International credit syndication mechanism - Recent developments in the
Euromarket - Risk factors in International Financing
Module 5
International Investing
International Investing. Capital budgeting for International Investments -
Foreign
direct investments - Problems in valuation of cash flows - Cash management
from international business - International portfolio investing -Opportunities
and challenges
41
ELECTIVE-SYSTEMS
42
SOFTWARE PROJECT MANAGEMENT
Course objectives_- After completing this course the student may be able to
independently plan and execute a software project including its cost estimation.
Module 1
TEAM ORGANIZATION: members, centralized - control team structure,
decentralized - control team structure, mixed - central team structure,
assessment
of team structures; Rayleigh curve, Personnel Plan, effort distribution, task set
definition.
Module 2
PROJECT SCHEDULING AND CONTROL: Work break - down structure(s).;
project scheduling and milestones , Gantt charts, PERT charts, time sheets,
reviews , most-schedule- milestone graph, earned value method, unit
development folder, dealing with deviation from the plan.
Module 3
SOFTWARE QUALITY ASSURANCE: SCM process, configuration, identification,
version control,.change control, configuration audit, status reporting.
Module 4
SOFTWARE PROJECT ESTIMATION: Size- oriented, function - oriented,
extended function point metrics; Process based estimation; Empirical estimation
models; single variable models; COCOMO model, MAKE- buy decision: Decision
tree, outsourcing.
Module 5
RISK MANAGEMENT: Software risks; risk identification; product size risk.
Business impact risk, customer related risk; risk component and drivers; risk
projection, risk mitigation, monitoring and management. Reactive and pro-active
risk strategies.
43
1NF0RMATI0N SECURITY MANAGEMENT
Course Objectives :The objective of the course is to familiarize the
participant's with the security and control system use in the business world.
Module 1
introduction to Security. Need for security and control, Risks to information
system data and resources, Definitions of information security, computer
crimes
and virus.
Module 2
Internal control Types of security. Physical Security Threats to security,
Physical access, fire and theft protection Environment hazards; Logical
Security: Threats to security, access control - identification, Authentication,
Authorization, Password control and management Access control software.
Data Security.
Module 3
Threats to security, access controls, back up and recovery strategies, Data
input/output control data encryption; tele-communication security physical
security, logical access security, dial- in access security, network management
control,
Module 4
Authentication protocols, internet/intranet/extranet security; Computer
Configuration and operation security Hardware / software security, start
up/shut down procedures, journals, back up recovery strategies; personal
security; threats security, protection from people, protection of employees;
Module 5
Security planning: Risk and security policy, security management,
business continuity planning, security audit.
44
INFORMATION SYSTEMS
Module 1
Introduction to Qata Communications: What is Data Communications?
Essential Features of Communication, Essential Features of networks? Data
Communications Fundamentals, Data communication Frame works, Data
Communications History, Business Data Communications Issues;
Introduction to Distributed Data Processing, data Transmission media.
Module 2
TCP/IP and the internet- TCP/IP and OSI - The TCP/IP Protocol
Architecture, TCP and IP Details, The OSI Protocol Architecture, What is the
Internet? Important Internet Technologies, Key world, Wide Web
Technologies, Internet Services, the Internet addressing and operations -
Internet host/ node addressees I P Routing, TCP IP and security, Internet
working technologies.
Module 3
Approaches to networking - LAN, MAN and WANs, Switching techniques,
circuit- switching networks ISDN, packet switching networks, X.25,
Introduction to Local Area Networks - LAN configuration, Topologies and
transmission media, LAN standards, bridges, switches, LAN systems-
Ethernet, token ting, fiber channel. LAN Software. Wide area networking
Alternatives, frame relay, Asynchronous transfer mode (ATM). Wireless
networks.
Module 4
Data communication and networking applications - distributed and
applications - email, Electronic data interchange, enterprise application
integration, client /server and intranet computing- client/server applications.
Middleware, intranets, extranets.
Module 5
Network Management- network management requirements, organizing
network management functions, network management systems, performance
monitoring, managing network security -security threat, encryption, web
security.
45
E-BUSINESS
Objective
The objective of the course is to acquaint the students with E-BUSINESS
in competing International markets.
Module 1
Introduction to E- Commerce and E-Business: Definition- competing in the
digital
economy -Forces fueling E-Commerce- E-Business Models- Environment of
E-Business, Economics and social impact of E-Business - opportunities
and Challenges.
Module 2
Industry framework - types - Structure and organization of E-
Business,
Communications Internet services provider - Internet access providers -
Internet
Vs Online Services, WWW: Concepts -Technology -Applications and
services
offered in the Internet. EDI, EFT, Electronic Payment Systems. -
Industry
applications like on line banking and other business applications.
Electronic
payment Technology - digital Cash-Electronic check - On-line Credit
Card;
Electronic Commerce and banking; changing dynamics in the banking
industry -
home banking imputation approaches - open Vs Closed models
management
issues in online banking.
Module 3
Electronic commerce and retailing-changing retail industry dynamics-
online
retailing management challenges-electronic commerce and online
publishing:
online publishing strategies-Approaches - advertising and online publishing
-
Digital copyrights and Electronic publishing intranets.
Supply chain managements - managing retail supply chains - supply
chain
application supply chain integration and coordination., software intranets
and
customer asset man agents - customer asset management basic and
coordination
, role of IT -CRM- online sales force- online customer service and support
-
Technology and marketing Strategy : Intranets and manufacturing
Integrated
logistics. Agile manufacturing, Internet marketing.
Module 4
Emerging Business requirements - Manufacturing Information Systems -
46
Intranet
based manufacturing logistics management; Intranets and corporate
finance:
Finanacial information system- Transaction Accounting - Inventory
Accounting
payment management - Treasury and cash management - human
resource
management systems - operations and manufacturing, size - structure of
financial
software markets- the Corporate Digital Library - intelligent Agent.
Module 5
Salient features of web programming - Multimedia Technologies - Concepts
of
network programming languages - server's security aspects of server
including
proxy servers and firewalls - RDBMS concepts - Cyber laws in different
countries
- mobile commerce - Revenue models - E- Business models - optimization
47
DATABASE MANAGEMENT SYSTEM
Module 1
Introduction to DBMS - View of data - Data Models - Languages -
Different types of Database Systems - Database administration -
Database users
Module 2
Data Models - E-R Model - Concepts, Design issues - E-R Diagrams -
Entity sets -Design of E-R databased schema - Reduction of Schema to
tables – Relational Models - Structure of Relational Database - Relational
Algebra
Module 3
SQL - Basic structure, operations, functions, queries - Derived relations
- DDL-Modification^of Databases - Transaction Concepts - States -
Concurrency control-Query optimization
Module 4
Relational Database Design - Pitfalls in relational Database Design
-Decomposition - Normalization - Normalization techniques - Domain key
normal form and alternative approaches to database design -
Database backup and recovery
Module 5
Emerging trends in Database Management - Object oriented
databases -Decision support systems - Data Mining - Data
warehousing - Multimedia databases - Geographic databases -
Distributed Information Systems
48
ENTERPRISE RESOURCE PLANNING
Module 1
Overview of Enterprise wide software solution - Evolution, concept, difference
between ERP and traditional Information Systems, Overview of the ERP package
- ERP market - Players and characteristics
Module 2
Technical Architecture and ERP systems - Distributed Computing - Client Server
Systems - Concept of business objects - Distributed object - Computing
architecture - Support for data mining and warehousing
Module 3
Functional Architecture -Salient Features - Functional Modules of ERP -
Marketing, Finance and Human Resources, Production and Operations -
Comparisons of ERP packages
Module 4
Implementing ERP systems - Business process reengineering using ERP -
Business process modeling - Frame work for ERP implementation(Case Study)
Module 5
Future of ERP systems - Emerging trends business processes - Electronic
Business and ERP systems - Extending the scope of ERP through supply chain
management and CRM
49
ELECTIVE - HRM
50
COUNSELLING SKILLS FOR MANAGERS
Module 1
Emergence and growth of counseling services, Approaches to counseling
Module 2
Counseling process,- Beginning, developing and terminating a counseling
relationship and follow up..
Module 3
Counselor's attitude and skills of counseling, assessing client problems
Course 4
Selecting counseling strategies and interventions - Changing behaviour through
counseling
Module 5
Special problems in counseling, application of counseling to organizational
situations with a focus on performance counseling.
51
INDUSTRIAL RELATIONS
Module 1
Industrial Relations - Evolution and Characteristics, Theories and Approaches,
Emerging socio economic and technological scenario in India, Industrial unrest,
Industrial conflict conditions of good industrial relations - emerging trends, ethical
codes and lR, Role of ILO
Module 2
Role and future of Trade Unions, trade union and the employee, trade union and
the management, Problems of trade union, Trade Union Act, Workers education
and training.
Module 3
Overview of Industrial Disputes Act, discipline and grievance management, code
of discipline in industry, unfair labour, practices, grievance and IR, grievance
procedure, dispute settlement and preventive machinery
Module 4
Collective bargaining - Concepts, theories, Collective bargaining and IR
systems, Negotiation and collective bargaining, collective bargaining practices,
wage policy and wage regulation machinery, productivity bargaining and gain
sharing, Participative management- concepts, importance and practices
Module 5
Employee empowerment and quality management - Quality circles, concept of
technological change - its relevance to Indian context
52
REWARD MANAGEMENT
Modulei
Employee rewards : Concepts and components; the total reward system; Reward
policy in organizations. Wage Concepts: Minimum wage, fair wage, Living wage,
Types of wages, Wage policy in India. Wage determination: Wage determinant
methods, Wage differentials, Working of different institutions relating to reward
systems like Wage Boards and pay commission
Module 2
Job Evaluation : Introduction, internal and External Equity, Methods of evaluation
and process, Computer based support systems.
Module 3
Pay structure, board banding, contingent pay, pay for performance, competence,
skill based incentive schemes. Executive and shop floor level, team rewards,
profit sharing and gain sharing, stock options. Compensating expatriates and
knowledge workers.
Module 4
Benefits and allowance, downsizing, VRS, pay restructuring in mergers,
acquisitions and alliances, partnership turnarounds, boardroom pay, pay
structure for start up organizations
Module 5
Legal frame work of wage determination, payment and social security, emerging
issues in compensation management, future trends, international remuneration,
tax planning in organizations.
53
TRAINING AND DEVELOPMENT
Module 1
Training, Concepts, strategy, definition concepts, training as a subset of HR,
training process, Training Need Identification and Analysis(TNIA-), Important
steps in TNIA, the frame work.
Module 2
Programme design, planning and implementation, training objectives, training
models, budget for training, types of training, roles, responsibilities and
challenges for training managers.
Module 3
Programme context, teaching aids for training, types of training, e-learning and
computer based training, classification of training methods, importance of training
methods and criterion fro selecting training methods, MDP - Different methods.
Module 4
Psychology of learning, learning principles and conditions, adult learning
process, procedures and practices, principles of adult learning, organizational
learning and development
Module 5
Implementation of training programmes, training outcomes, training evaluation,
training audit, training and development practices in Indian organizations, best
practices, procedures and activities in training effectiveness ROI in training
54
PERFORMANCE MANAGEMENT
Module 1
Definition, objectives, issues, problems, scope, benefits, measuring
contribution and impact, job analysis, role analysis and competency analysis
in performance management system. Goal setting process, organizational,
functional and individual, key result area, key performance indicators
Module 2
Methods of performance appraisal, traditional and. modern methods, MBO,
appraisal forms and formats, measurement in performance appraisal, process,
potential appraisal - documentation and appraisal communication, appraisal
interview, feedback - 360 degree or multirater assessment and counseling,
performance coaching
Module 3
Measuring performance, measurement issues, talent identification and
management, criteria for performance measures, types of measures,
performance indicators, objectives and performance standards
Module 4
Developing, implementing and maintaining performance management
systems, performance improvement and performance management
discipline, performance management systems in public and private
organizations.
Module 5
Competency mapping and management, core competencies, work place
competencies, competency frameworU..*People Competency maturity model
(PCMM) and its benefits. HR scorecard, Six Sigma, Balance score card.
55
MANAGING OF INTERPERSONAL AND GROUP PROCESS
Module 1
Intra personal process - understanding human behaviour, self concept,
perception, attention, distraction, attitude, occupational stress and coping,
impression management
Module 2
Memory - Process and types, intelligence, intelligence quotient, emotional
intelligence, emotional quotient
Module 3
Inter personal process - transactional analysis - Johasi window helping
process,
communication and feedback, interpersonal styles
Module 4
Group and inter group process - group formation and group process,
organizational communication, team development and team functioning,
conflict, collaboration and competition, sensitivity training
Module 5
Organizational process - an overview of major concepts on emerging trends
-power, politics, authority, integration and control, organizational climate
and culture, organizational effectiveness
56
International Economics
Module I
Nature and scope of international Economics -interdependence between,
international economy and business-factors promoting global economic
integration-developed, developing, least developed and emerging economies-
region states implications of differences is the economic characteristics of
nations/regions for business - India and the global economy.
Module II
An outline of important trade theories (comparative cost theory,
opportunity cost theory, Heckscher-Ohlin theory, inter-industry trade theory,
economies of scale, different tastes, technological gaps product life cycles, trade
in intermediate goods-sequential pattern of industrialization-Dutch disease-
porterian theory of competitive advantage of nations.
Module III
International investments-factors affecting international investments-an
outline of international .investment theories -trends in FDI and portfolio
investment-India and foreign investments — policy-inward and outward
investment trends and patterns.
Module IV
Regional integration agreements/trade blocs-forms of integration-
rationale, benefits and disadvantages of RIAsrEuropean Union, NAFTA,
ASEAN-integration schemes and trade agreements involving India-
implications of RIAs/ RTAs for business.
Module V
Balance of payments-methods of correction of balance of payments
disequlibrium-implication of balance of payments trends for business-trends in
India's balance of payments-trends in global trade in goods and services-trends
in India's trade in goods and services-trends in outsourcing.
57
INTERNATIONAL FINANCIAL MARKET AND FOREIGN EXCHANGE
MANAGEMENT
Module I
Brief history of international financial system-the Bretton Woods
System-post Bretton Woods System -European Monitory Union-Euro and its
impact.and implications.
Module II
International banking-Euro currency markets-Euro currency futures and
options-syndicated Euro credits-international bonds-Eurobond valuation and
hedging-interest rates and currency swaps-internationalisation of stock
markets.
Module III
IMF-organisation and management-resources-purposes, functions and role-
financing facilities-meaning, components and importance of international
liquidity-trends in international liquidity-IMF and international liquidity.
Module IV
Foreign exchange market-meaning functions and importance-methods of
affecting international payments-dealings on the foreign exchange market-spot
and forward rates-futures, options, swaps, arbitrage-determination of exchange
rates-exchange rate arithmetic's exchange rate systems-exchange control-
currency exchange rate risks and their management.
Module V
Characteristics of foreign exchange market in India-RBI foreign
exchange rate and reserves management-determinants of exchange rate of
rupee-trends in exchange rate of rupee-convertibility of rupee-salient features of
foreign exchange management act.
58
FOREIGN TRADE POLICY AND PROCEDURES
Module I
Government intervention in foreign trade-inward and outward oriented -
trade strategies brief historical review of India's trade policy-Foreign Trade
(Development and Regulation) Act-salient features of the current foreign trade
poiicy of India.
Module II
Export promotion measures-organisational setup-export promotion/assistance
organizations-state trading and conalistion -production -assistance-marketing
assistance-export and trade house-incentives-special economic zones-
evaluation of export promotion system.
Module III
Export procedures and documentation
Import procedures and documentation
Module IV
Payment teams-Income terms-receiving payments for exports-making
payments for imports-letter of credit and international trade.
Module V
International trade financing-pre-shipment credit-post-shipment credit-
objectives, functions, role and assistance schemes of Exim Bank-forfeiting -ECGC
and export credit risk insurance-marine insurance.
59
Globalisation Strategies
Module I
Definitional dimensions of globalization-indicators of globalization-
trends in globalization-impact of liberalistion and globalization on Indian
business-perequisites for globalization of business-challenges and
opportunities for globalization of Indian business.
Module II
Internatilisation stages-international orientation of firms-organisational
modes-characteristics and strategies of international corporation, multinational
corporation, global corporation and transnational corporation-hostilities
against MNCs -dealing with hostilities-merits and demerits of MNCs-code of
conduct for MNCs-case studies of some Indian MNCs.
Module III '
Foreign market selection process-market prefiling-market segmentation
and market coverage strategies-niche marketing-international organization and
HRM-case studies.
Module IV
Foreign market entry strategies-exporting, licensing and franchising-
contract manufacturing-joint ventures- wholly owned subsidiary-strategic
alliance-merges and acquisitions-case studies (particularly of Indian
acquisitions of foreign firms)
Module V
Marketing mix strategies for foreign markets-influence of business
environment on business strategies-product communication strategies-
branding strategies distribution strategies-pricing strategies.
60
INTERNATIONAL LOGISTICS MANAGEMENT
Module I
Integrated logistics management-concept, evaluation and development-
importance of logistics management to international business-international
logistics functions and intermediaries.
Module II
Logistics information system-positioning information in logistics-logistics
information systems design-l.T in logistics; strategic information linkage.
Module III
The general structure of shipping industry-cargo types-vessels vessel
characteristics-linear operations and tram operations-chartering of bulk ocean
carriers-chartering principles-the ocean linear conference system-freight
structure and practices - coordination-role of intermediaries-forwarding and
clearing agents-freight brokers-stevendores and shippers agents.
Module IV
Shipper-ship owner consultation arrangements-the needed scope and machinery
for consultation-types of consulting machinery-All India Shippers' council,
shippers' associations and FIB and various standing comities set up for resolving
shipper's problems-UN convention on code of conduct for linear shipping
conference.
Module V
Technological developments in ocean transportation-containerization-
international air transportation-current issues.
61
GLOBAL TRADE
Course Objective
To give an understanding of the trends in and pattern of global
trade in goods and services with a special reference to India
Module 1
Global trade and business - a very brief historical review of global trade
--role of global trade in business - importance of global trade to
business - impact of global trade on business - trends in trade-GDP
ratio - general trends in global trade - developed versus developing
countries in global trade.
Module 2
Merchandise trade - trends in volume and value growth - trends in
composition - leading merchandise importers and exporters - trends in
regional pattern of trade - trends in trade balances - analysis of India's
merchandise trade.
Module 3
Services trade - significance of services trade - trends in services trade
growth - factors affecting services trade - trends in composition of
services trade - leading exporters and importers of services -
developing countries and services trade - trends in trade balance -
services trade and current account — trends in current account —
analysis of India's services trade and current account trends
Module 4
Trade blocs - forms of economic integration - rationale, objectives
and.benefits of regional integration / trade agreements (RIAs / RTAs)
- effects of RTAs - RTAs and business - European Union - EU and
India - NAFTA and other important RTAs -regional integration and
cooperation schemes involving India - RTAs and global trade.
Module 5
WTO - organization, objectives, principles and functions of WTO - WTO
and trade liberalization - A bird's eye view of WTO agreements - WTO
and IPRs - Indian Patents Act - evaluation of WTO - WTO and
developing countries -WTO and India - recent and current developments.