7/24/2019 MGT 210 Case Study (Coco Cola Company) (1).docx

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Name: M. Wasif Rahman

ID: 112 0909 530

Subject: MGT 210Section: 22Date: 30/01/2011

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Home Assignment

The Mission and Vision Statement of the Coco-cola Coman!"

The #o$ld is chan%in% all a$o&nd. To contin&e to th$i'e as a (&siness o'e$ the ne)t ten !ea$sand (e!ond* it m&st loo+ ahead* &nde$stand the t$ends and fo$ces that #ill shae the(&siness in the f&t&$e and mo'e s#iftl! to $ea$e fo$ #hat,s to come. That,s #hat the2020 Vision is all a(o&t. t c$eates a lon%-te$m destination fo$ the (&siness and $o'ides a

Roadma fo$ #innin% to%ethe$ #ith its (ottlin% a$tne$s.The MissionThe Roadma sta$ts #ith the mission* #hich is end&$in%. t decla$es the &$ose as a coman! and se$'es asthe standa$d a%ainst #hich #e #ei%h o&$ actions and decisions.

To $ef$esh the #o$ld.

To insi$e moments of otimism and hainess.

To c$eate 'al&e and ma+e a diffe$ence.

The VisionThe 'ision se$'es as the f$ame#o$+ fo$ the Roadma and %&ides e'e$! asect of o&$ (&siness (! desc$i(in%

#hat #e need to accomlish in o$de$ to contin&e achie'in% s&staina(le* &alit! %$o#th. People:e a %$eat lace to #o$+ #he$e eole a$e insi$ed to (e the (est the! can (e.

Portfolio:$in% to the #o$ld a o$tfolio of &alit! (e'e$a%e ($ands that anticiate and satisf!eole,s desi$es and needs.

Partners:&$t&$e a #innin% net#o$+ of c&stome$s and s&lie$s* to%ethe$ #e c$eate m&t&al* end&$in%'al&e.

Planet: e a $esonsi(le citien that ma+es a diffe$ence (! helin% (&ild and s&o$t s&staina(lecomm&nities.

Profit: Ma)imie lon%-te$m $et&$n to sha$eo#ne$s #hile (ein% mindf&l of o&$ o'e$all $esonsi(ilities.

Proucti!it": e a hi%hl! effecti'e* lean and fast-mo'in% o$%aniation.