WELCOME

TO

PRESENTATION

Packaged Tender Coconut Water

PROJECT NAME

Name of the Product: Jaul Type of Product: Green Coconut Water Ingredients: Pure natural green coconut water, Sugar, mineral salts, vitamins C. Container: Stylish glass bottle Container size: 250 ml, 500 ml, 1 Litre Product Price: 250 ml for 18, 500 ml for 27, 1 litre for 57 ..The green coconut water will be very much refreshing and provide great support to the sick and health conscious people. 

Products idea: Jaul

The green coconut water will be very much refreshing and provide great support to the sick and health conscious people. 

Ingredients: pure natural green coconut water, sugar, vitamin C, mineral salts.

Differentiation

To deliver tasty,Healthy and high quality tender coconut water in containers to its customer. At Jaul, we place great importance to health, hygiene and safety while making our products. We want to showcase this natural drink and evolve as a big brand in soft drinks market.

Mission

“To be Bangladesh’s Premier coconut water

Company, offering nutritious & superior quality tasting drinks to its consumers. By 2019 we aim to achieve 15% of Market Share, and while doing it we would be the best in terms of consumer value, customer service and consistent and predictable growth.”

VISION

The health benefits offered by our product will be the theme and key driver for our promotion campaigns. We intend to capitalize on the promotions by government agencies 

like Coconut Development Board, who have been involved in product promotion campaign. We also plan to enter into tie-ups with schools and colleges to offer our product to them by establishing a counter at their campuses. To bring the product to the masses, we will offer our product at all stores, retail outlets. Financial assistance is provided by the government for market promotion of coconut products through the media, participation in exhibitions / developing / hiring display facilities in super markets, adopting attractive packaging etc. @ 50% of the project cost limiting to Tk.10.00 lakhs for individuals. We intend to use these options. Our products will be offered at railway stations and bus stands through our partners.

 

Marketing Strategies

These companies can try to entrance our market by launching new product lines to compete us.

Yet, we have distinct competitive advantage i.e our product is still brand new.

The other companies will take sometimes to enter into the market.

Till then we can have a monopoly market condition.

The other advantage that we have is lower price.

Will sell products in reasonably lower price then other competitors do.

Contd.

To compete with the major competitors we can adopt the following measures:

1. Providing the best service to create high customer satisfaction

2. Reasonable and acceptable pricing

3. Promising and providing top quality product

4. Launching highly effective mass promotional activities

5. Continuous innovation and modification of the products

6. Creating and maintaining long term customer relationship

7. Creating “Brand Loyalty” among the target consumers

Strategies against competitors:

DevelopmentThe road map for development is given below:

Purchase of land Setting up of Factory / Installation

Setting up the warehouse Trial RunCompletion Date July, 2015 31.08.2015 30.09.15 15.10.215

The total initial investment is 24 lakhs. The major expenses include the raw material costs which is about 5 lakhs. To optimize the power cost we plan to alter the requirements of machine for processes which could be done easily by humans.

Operational Expenses

Startup Funds Initial Start-up Costs Tk.

Land and Buildings 1200000

Machineries700000

Storage Facilities 200000

License Fee To DFRL (Onetime) 300000

Total Cost in TK.2400000

Other cost In Tk

Salary480000

Raw material cost360000

Sugar + additives cost30000

Fixed Cost2400000

Other Costs:

Break even analysis Breakeven quantity is given by Q = Total Fixed Costs/(Price/Unit – Variable Cost/Unit)

Quantity Sold 60000

Price per Unit 32.4

Variable Costs 870000

Variable Cost per unit 14.5

Total Fixed Cost 2640000

Break even Quantity 147486

Projected ProfitabilityThe projected profit and loss statement is shown below.

Year 1 Year 2 Year 3

Income

Sales Turnover 1260000 1452000 2310000

Other Income 150000 165000 181500

Total Income 1410000 1617000 2491500

Expenditure

Raw Materials 450000 495000 544500

Power Cost 150000 181800 219978

Employee Cost 480000 489600 499392

License Fees 300000 0 0

Miscellaneous Expenses 150000 300000 330000

Total Expenses 1530000 1466400 1593870

Profit -120000 150600 897630

Taxes 0 15060 89763

Interest Expenses 240000 240000 240000

Net Profit -360000 -89400 657630

Net Profit/Sales -28.6 -6.2 28.5

To acquire a strong position in the market, we need to give special emphasis on effective promotional activities. In order to get the maximum market share we will have to use all four tools of marketing promotion. Specially, advertising through mass media will support us a lot.

Promotional Strategies:

 Advertising:1. We initially will give more emphasis on paper ads and TV

commercials. Because, advertising through these media is the most effective way to reach the customers and position our product in their mind. We are anticipating that this will have a massive impact on the teenagers and other enthusiasts. Few neon signs and bill boards of “Jaul” also can be set up in some core points of the city. We hope to reach 75% of our customers through effective advertising.

Personal Selling:1. Though personal selling skill is not that much effective for

convenient products like “Jaul”, we will inspire and train the sales persons of the retail stores to convince people to buy our product when they will come to buy any drinks item. The sales persons will inform the consumers about the cool refreshing taste of “Jaul” and about the nutritious aspects. We hope that will play a significant role to increase our sales.

Thank you