mgt 3323 entrepreneurship - mississippi state university

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MGT 3323-01 & 02 MGT 3323 Entrepreneurship Syllabus Fall 2010Sections 1 & 2 (18 August 9 December) Three Credit Hours Prerequisite: Macroeconomics (EC 2113) Professor Phone E-mail Danny Holt Office: (662) 325-5101 Fax: (662) 325-8651 Home: (937) 361-4291 [email protected] (W) [email protected] (H) Office Hours (Location) By appointment (McCool Hall, Room 302T). I’m usually here each day between 9 a.m. - 6 p.m. Still, it’s best to make an appointment, ensuring I won’t be out taking care of other errands. Class time & Location Section 01: 12:30 1:45 p.m., Mon Wed, McCool Hall Rm, 110 Section 02: 3:30 4:45 p.m., Mon Wed, McCool Hall Rm, 110 Text book & Class Materials Barringer, B. R. (2009). Preparing effective business plans: An entrepreneurial approach. Upper Saddle River, NJ: Pearson-Prentice Hall. 1 Case handouts (Bennett Industries & Roaring 20’s Museum Cases) Other handouts as needed. Our Focal Question In the late 1950’s, an entrepreneur had a grand idea: ―bring discount retailing to rural and small town areas.‖ He developed a company that bet its future on this concept. 1 Some worksheets that are identified in the text and other materials (including the syllabus) can be downloaded from my website: http://misweb.cbi.msstate.edu/~COBI/faculty/professor.shtml?dholt

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Page 1: MGT 3323 Entrepreneurship - Mississippi State University

MGT 3323-01 & 02

MGT 3323 Entrepreneurship

Syllabus

Fall 2010—Sections 1 & 2 (18 August – 9 December)

Three Credit Hours

Prerequisite: Macroeconomics (EC 2113)

Professor Phone E-mail

Danny Holt Office: (662) 325-5101

Fax: (662) 325-8651

Home: (937) 361-4291

[email protected] (W)

[email protected] (H)

Office Hours (Location) By appointment (McCool Hall, Room 302T). I’m usually here each day between 9 a.m. - 6 p.m. Still, it’s best to make an appointment, ensuring I won’t be out taking care of other errands.

Class time & Location Section 01: 12:30 – 1:45 p.m., Mon –Wed, McCool Hall Rm, 110

Section 02: 3:30 – 4:45 p.m., Mon – Wed, McCool Hall Rm, 110

Text book & Class Materials Barringer, B. R. (2009). Preparing effective business plans:

An entrepreneurial approach. Upper Saddle River, NJ: Pearson-Prentice Hall.1

Case handouts (Bennett Industries & Roaring 20’s Museum

Cases) Other handouts as needed. Our Focal Question

In the late 1950’s, an entrepreneur had a grand idea: ―bring discount retailing to rural and small town areas.‖ He developed a company that bet its future on this concept.

1Some worksheets that are identified in the text and other materials (including the syllabus) can be downloaded from

my website: http://misweb.cbi.msstate.edu/~COBI/faculty/professor.shtml?dholt

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Early on, this new enterprise built a substantial lead in the marketplace by adopting low prices for everything, everyday. That is, this entrepreneur went well beyond the common practice of having specific items discounted to lure the customer into the store and then steering them toward higher margin products; he discounted everything in the store all the time! Further, this visionary entrepreneur created a partnership with his people, engineered sophisticated information systems, and instilled a performance guided culture, with store managers reviewing weekly scorecards at 5 a.m. each Monday morning. Not only did this entrepreneur’s company decimate Main Street stores in the small towns it entered but it also learned how to beat its primary competitor, the much larger Kmart, in head-to-head competition. Every dollar invested in the firm created by this entrepreneur in 1970 and held through 1985 grew more than six thousand percent! So, what is the name of the entrepreneur and the firm he created? If you answered Sam Walton and Wal-Mart, good guess—but these are wrong! This entrepreneur, with the same idea that eventually has made Wal-Mart famous, introduced its store four years before Sam Walton opened his first Wal-Mart in Rogers, Arkansas. Yet, you may have never heard of this firm because today this firm is dead. Bankrupt. Gone. Wal-Mart, in contrast, is alive and well, topping the Fortune 500 with $379 Billion in revenues. What happened? What distinguished this entrepreneur and the firm he created from the now famous Sam Walton and Wal-Mart? These are some of the mysteries and puzzles that we often struggle with in the world of management and business. First, it is difficult to say that this entrepreneur was a failure. While many businesses fail simply because the idea is poor (Barringer, 2009), it would be equally difficult to say that the idea underlying the firm was poor. Still, after several years of financial success, this entrepreneur’s firm went through two bankruptcies, failing to survive the second one. New ventures often don’t even get this far. Studies have indicated that 20% of new ventures fail within the first year and 66% fail within the first six years. While there is no sure way to guarantee long-term, sustainable success of a new venture, we would like to understand, WHAT IT REALLY TAKES TO DEVELOP A FIRM WITH HIGH-POTENTIAL? Our Plan & Objectives

In this course, we will explore and celebrate the phenomenon of entrepreneurship. Entrepreneurship is approached as a way of thinking and acting, as an attitude and a behavior. Our emphasis will be on entrepreneurship as a manageable process that can be applied in virtually any organizational setting. Given our focal question, however, our

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focus will be on new ventures, the ways that they come into being, and factors associated with their success. We will emphasize the ingredients necessary for an effective feasibility analysis and business plan. In the process, we build the needed skills to conceive and screen new business ideas; conduct and prepare feasibility studies; prepare viable business plans; and practice presenting or ―pitching‖ plans. Ideally it will give you considerable insight into the challenges associated with initiating a venture and better prepare you to effectively manage the development and growth of a new business. You may or may not ever become an entrepreneur by starting a new venture, but you may have to decide someday about investing in a new endeavor for yourself or a larger firm. This course will give you a framework that you can use to evaluate those endeavors and make prudent decisions. This course will also help you understand yourself, those around you, and the environment you find yourself in as you lead and manage new endeavors. Specifically, we will address some of the following questions:

How can you prepare to be an entrepreneur?

To what extent do you have entrepreneurial interests and capabilities?

How can you analyze the feasibility of a business idea and develop a specific business plan?

How do you get those around you engaged and charged through your written and oral presentations?

Our Approach

To realize an answer to our focal question, you must take responsibility for your learning and (a) participate actively, (b) be prepared, and (c) contribute to our discussion. Attendance. Active participation begins with attendance. As such, you are expected to attend class. If you must miss a class because of a legitimate, verifiable reason, get in touch with me (with a call, e-mail, or text preferably, in advance of class) and we will work around this.2 Even with previous notification, you must submit an excused absence form (see attachment) within 1 week of the day missed. Unexcused absences include, being tardy, missing class entirely, or departing early. If you have more than

2 Excused absences are those where there is sufficient documentation for reasons that include: (a) participation in

an authorized university activity; (b) death or major illness in a student’s immediate family; (c) illness of a

dependent family member; (d) participation in legal proceedings or administrative procedures that require a

student’s presence; (e) religious holy day; (f) illness that is too severe or contagious for the student to attend class;

(g) required participation in military duties; and (h) mandatory admission interviews for professional or graduate

school which cannot be rescheduled. See the attached excused absences form that should be submitted.

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five unexcused absences, you will receive an “F” in the course (regardless of your other grades). Students who register for the class late will have the first class counted as an excused absence but any subsequent class that is missed prior to enrollment will count as an unexcused absence. Preparation & Participation. To prepare, you must be willing to read. I will guide you by directing you to the specific readings (see the schedule) that you will read and think about between classes. My role is to facilitate your learning by introducing and explaining concepts that you see in these readings. We will openly and flexibly discuss the concepts, focusing on issues that you find most beneficial never losing sight that we are trying to find out, what it really takes to develop a high-potential firm and offer an enduring framework to understand the complex issues that you will likely face with a new venture. We will use the class time as a forum so that you can freely express your understanding, exchange ideas with your colleagues and me, and convey your criticisms. You can best prepare by reviewing the course schedule, reading the assigned pages prior to class, and accessing course slides and materials that are posted on-line. These will include discussion questions that are included in the posted slides. These can be accessed through MISWEB (to register see the attached instruction sheet). You will benefit the most and make contributions to the class when you ask incisive questions, raise important points, and share your experience and knowledge. In addition, I will periodically ask for your feedback concerning the course, readings, and assignments. Please be candid and frank so that I can make immediate adjustments or make long-term changes to improve the experience and learning of your successors. Assessing your participation & preparation. Given the importance of your participation and preparation, these aspects of your performance will make up a portion of the way that your progress is assessed. First, as noted, you will automatically receive an “F” as the final course grade, regardless of your other grades, if you have FIVE (5) or more unexcused absences. Next, you will begin the term with a perfect 100 points for your participation grade. During each class, you may have the opportunity to have your participation and contribution assessed through questions. If you answer incorrectly, you will receive a 2 point deduction (clearly, if you are called upon and aren’t present you will also lose these points). You may also be called upon more than once during a class period. Summary of Key Issues

Those who have FIVE (5) or more unexcused absences will receive a final grade of ―F‖ for the class, regardless of other grades

o Missing class without submitting an excused absence request form within 1 week of an absence is considered an unexcused absence

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o Tardiness or leaving class early are considered an unexcused absence o Attendance is mandatory on the day of a group presentation

(explained in more detail below)

Participation, preparation, & contribution will represent 5 % of your final grade

You will begin the term with a 100 as your participation grade. o You may be asked to answer discussion questions that are posed in class

or posted on slides o Missing a question if called upon during class will lead to a 2 point

deduction on participation

You can best prepare by… o Reviewing the course schedule o Reading the assigned pages prior to class o Accessing course slides and materials that are posted on MISWEB

Our Demonstration of Understanding

One of the best ways to understand and learn the challenges associated with a new venture is to actually go through the steps of and experience laying out a plan that explains a new business opportunity, identifying the market to be served, scrutinizing the feasibility of the new business, presenting a marketing plan, providing details on the management structure individually and collaboratively. Thus, you will do a series of individual and team assignments that will help you develop, screen, plan, refine your thinking, and convey your understanding of new business ventures. This process will culminate with a group of five (5) to seven (7) of you writing and presenting a business plan for a new venture. Each of these assignments is explained in detail on the assignment description forms (see MISWEB). Briefly, the following is provided: Individual assignments. To begin the creative process and help you identify opportunities, you will reflect on your own life, your personal needs, activities in which you are involved, things you like to do, relationships that you have, things that you observe in your everyday world, and make a laundry list of particular things that ―bug‖ you (i.e., Individual creativity exercise or Bug report). From this list, you will identify and describe five business opportunities (this assignment will represent 5 % of your final grade). After you have formed your final team (of 5 to 7 classmates), each member of the group will conduct an independent feasibility analysis (i.e., 15 – 20 pages, representing 20 % of your grade) of the business your team proposes from one of the following vantage points: (a) customers, (b) competitors, and (c) suppliers.3 These reports should be based on the collection of primary and secondary data. The specifics of this assignment 3 Multiple reports on customers or competitors, or reports on other facets of the proposed business (e.g., industry

analysis, distribution or supply chain analysis, location analysis), may be assigned depending upon the size of the

group and the nature of the proposed business.

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are explained on the assignment description along with examples of questions that should be addressed. While you are encouraged to coordinate among group members with regard to individual feasibility analyses, each of you must complete a separate, original paper based on unique data not found in the papers of other group members. It is your responsibility to make sure your paper is distinct from those prepared by other members of your group. Co-authored papers will receive a zero (0) for this portion of your grade. Also, papers with significant overlaps in content will be significantly downgraded. Finally, you will complete several self assessments to help you better understand yourself, highlighting your tendencies and preferences which will help you think about whether you might want to become an entrepreneur (this will represent 5 % of your final grade).

Team assignments. Building on your Bug Report, you will partner with one (1) or two (2) others and conduct a first screen (i.e., Initial screening exercise). This is a systematic way of evaluating a business opportunity to give you more insight as to whether it is viable and worth pursuing further (this will represent 10 % of your final grade).

As a larger group (5 to 7 students), you will submit a written business plan (30-

50 pages). For a detailed description of the final plan, review the assignment sheet. Briefly, however, your team’s plan should thoroughly describe (a) the business, strategy, and competitive advantage, (b) industry and target market, (c) management team, (d) marketing plan, (e) operating plan and development plan, including milestones, (f) projected financial statements with notes (i.e., sources and uses of funds at start-up, annual income statements for years 1-3, balance sheets for the beginning of year 1 and the end of years 1-3, monthly cash flow statement for year 1, quarterly cash flow statements for years 2-3, breakeven analysis, key ratios), (g) critical risks and contingency plans, and (h) any other information critical to the evaluation of the proposed business. Your final teams must be selected, finalized, and in place by Sept. 8. After this date, changes in the team will not be allowed during the course of the semester. Pick your team members wisely. You should notify me of your team’s composition by submitting the attached form which must be signed by each team member. You will also have the opportunity to convey your understanding through a two group presentations. The first is a work plan presentation which is not to exceed 15 minutes. This is a less formal (i.e., casual attire is acceptable) presentation where one group member may speak on behalf of the group; all group members, however, are expected to be in class during that presentation. During this presentation you should convey your team’s business idea, the first screen of this idea (which may have been done in the smaller groups). You should detail the perspective that each team member will take for

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his or her individual feasibility analysis and how the sections of the final business plan will be divided among the team members. The second presentation is the business plan presentation. This is a formal presentation (i.e., formal business attire is required). This presentation should not exceed 25 minutes and each of the members of the group is required to speak during the group’s presentation. On both presentations, you will receive feedback regarding content and style. Thus, you are encouraged to prepare the appropriate visual aids and prepare detailed notes without using them as a script that is read to the audience.4 Note for all written assignments. Any assignment that is not submitted at the beginning of class on the day that it is due will be downgraded 10 %. An additional 10% will be deducted for each additional day that it is not submitted. Summary of Key Issues

Individual assignments o You will independently create a ―Bug report‖ (see assignment description),

identifying and describing opportunities that emerge from it This will represent 5 % of your final grade

o You will independently complete a feasibility analysis This will represent 20% of your final grade

o You will complete a entrepreneurship self assessment This will represent 5% of your final grade

Group Assignments o You will (in groups of 2 or 3) conduct a first screen of a business idea

This will represent 10 % of your final grade o Your team will submit a complete business plan, including all the

necessary elements to evaluate the business idea This will represent 25 % of your final grade

o Your group will make two presentations Work plan presentation…

Will represent 5 % of your final grade

Will not exceed 15 minutes

Can be done by one team member

Will NOT require formal dress

Will REQUIRE all members of the team attend Final business plan presentation…

Will represent 15 % of your final grade

Will not exceed 25 minutes which will… 4 You are required to be in class during the presentation of your group. Only legitimate, verified reasons (e.g.,

serious illness, injury) for absence are accepted. In that case, a written make-up project will be assigned. Failure to

comply with these guidelines will result in a grade reduction of 5 – 100 %.

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Must have all team members present a portion

Will require formal dress

Will REQUIRE all members of the team attend o Your final team of 5 to 7 should be identified no later than 8 Sept

You must notify me of your team members by submitting the attached Team Members Report

All assignments will be downgraded 10 % if not submitted by the due date and will receive an additional downgrade of 10 % for each subsequent day late

Our Assessment of Progress

Your final grade will be based on your individual performance and will be computed as a weighted average of the completed assignments. In most cases, members of a team will be awarded the same grades for the presentations and final business plan. If the members of the group, however, can present a case as to why a particular individual should receive a higher or lower grade for a one particular assignment, the group should present this to me. Evaluation standards for grades:

A 100 – 90 %

B 89.9 – 80 %

C 79.9 – 70 %

D 69.9 – 60 %

F Less than 60 %

Grades will be rounded to the nearest 0.1 %

Final performance evaluations will be based on the following scheme where assignments will be given the following weight in determining the final grades:

Participation, Preparation & Contribution 5 %

Individual creativity exercise (Bug Report) 5%

Initial screening exercise (done in pairs or triads) 10 %

Work plan presentation & weekly reports 5 %

Individual feasibility analysis 20 %

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Written business plan 25 %

Business plan presentation 15 %

Entrepreneurial propensity measure 5 %

Best grade from individual analysis for the business plan & Written business plan

10 %

Our Standards of Behavior

Upon accepting admission to Mississippi State University, you immediately assume a commitment to uphold the Honor Code, to accept responsibility for learning, and to follow the philosophy and rules of the Honor Code. You will be required to state your commitment on examinations, research papers, & other academic work. Ignorance of the rules does not exclude any member of the MSU community from the requirements or the processes of the Honor Code. Moreover, academic dishonesty will result in disciplinary sanctions consistent with the rules and regulations of Mississippi State University. Given this, we will adhere to our University’s approved Honor Code which reads: ―As a Mississippi State University student I will conduct myself with honor and integrity at all times. I will not lie, cheat, or steal, nor will I accept the actions of those who do.‖5

As a professional courtesy (and in accordance with University policy), you or I will not use our cell phones or any other electronic devices in class. Thus, these devices should be turned off and put away before class begins. If you do use your cell phone (or if it rings), you will be given an unexcused absence for that particular day. Our Accommodations for Those with Disabilities

I will make every reasonable attempt to remove any physical barrier that may hamper the ability of any individual to learn in our class. Feel welcome to discuss any limitation with me. Please see Mississippi State University policy (AOP 12.35) for further information regarding accommodation requirements for students with disabilities.

5 You can get additional information regarding the Honor Code at the following site:

http://students.msstate.edu/honorcode/ (tested 4 May 2010)

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Course Schedule Fall 2010

Date Topic Assigned Readings or Class

Assignment Due Date

18 Aug Introduction to Course & Discussion of the Syllabus

Syllabus

Ensure you are registered for MISWEB (see attached instruction sheet)

23 Aug Understanding Entrepreneurs & Basics of the business plan

Chapter 1 (1 – 17)

25 Aug Developing Business Ideas

Handout: Bennett Industries Case

Chapter 2 (pp. 21 – 31)

30 Aug Creativity & Idea Generation Chapter 2 (pp. 32 – 34)

Submit: Bug Report

1 Sept First Screen & Data Sources Chapter 2 (pp. 35 – 51)

6 Sept No Class--Labor Day Holiday --

8 Sept Feasibility analysis & Business Plan Chapter 3 (pp. 53 – 79)

Submit: First Feasibility Screen Assignment

Submit: List of Final Team for Business Plan

13 Sept Review of First Feasibility Screens

15 Sept Work plan presentations Group presentations

20 Sept Work plan presentations Group presentations

22 Sept Feedback and Questions --

27 Sept Industry Analysis (Day 1)

Distribute: Self assessment on entrepreneurial orientation

Chapter 5 (pp. 101- 122)

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Date Topic Assigned Readings or Class Assignment Due Date

29 Sept Industry Analysis (Day 2) Group presentations

Submit self assessments on entrepreneurial orientation

4 Oct Market Analysis (Day 1)

Distribute: Roaring 20s Museum Case

Chapter 6 (pp. 123 – 144)

6 Oct Bennett Industries Case Review Bennett Industries Case Handout

11 Oct No Class--Fall Break --

13 Oct Guest Speaker**

Distribute: Mortenson & Relin (2006, Three cups of tea) Chapter 5: 580 Letters, one check (pp. 47 – 56)

Submit Individual Feasibility Analyses

18 Oct Marketing Plan (Day 1) Chapter 7 (pp. 145 – 164)

20 Oct Marketing Plan (Day 2) --

25 Oct Operations Planning & Product Development Plan (Day 1)

Chapter 9 (pp. 185 – 207)

27 Oct Operations Planning & Product Development Plan (Day 2)

--

1 Nov Financial Statements (Day 1) Chapter 10 (pp. 209 – 234)

3 Nov Securing Funds Mortenson & Relin (2006, Three cups of tea) Chapter 5: 580 Letters, one check (pp. 47 – 56)

8 Nov Management Team & Structure Chapter 8 (pp. 165 – 183)

10 Nov Business Plan Review & Presentation Review

Chapter 11 (pp.235 – 255)

Review Chapter 4 (pp. 81 – 100)

15 Nov Roaring 20s Museum Case Review Roaring 20s Museum Case Handout)

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Date Topic Assigned Readings or Class Assignment Due Date

17 Nov Review of Business Plan --

22 Nov Self diagnosis as a future Entrepreneur

--

24 Nov No Class—Thanksgiving Holiday --

29 Nov Final Business Plan Preparation Workshop

--

1 Dec Group presentation of business plans

Submit final copy of business plans (submit electronic copies no later than 9 a.m., 2 Dec)

During Final Exam Period

Group presentation of business Plans

Section 1: Thursday, 9 Dec, 12 – 3 p.m.

Section 2: Tuesday, 7 Dec, 3 – 6 p.m.

Chapters and pages refer to those in the course textbook; Barringer, B. R. (2009). Preparing effective business plans: An entrepreneurial approach. Upper Saddle River, NJ: Pearson-Prentice Hall. Other handouts will be distributed in class.

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Enrolling in MISWEB

To register for MISWEB, go to http://misweb.cbi.msstate.edu/editor. When you register for MISWEB, you must complete the information under the first link, ―main information.‖

You MUST provide a valid e‐mail address. Without your correct e‐mail address, you

will NOT receive course e‐mails.

If your e‐mail address changes during the semester simply update your e‐mail address

at: http://misweb.cbi.msstate.edu/editor. It is your responsibility to maintain the correct contact information.

You will use MISWEB to access your grades, absences, e‐mail archives, or the

course web‐site with downloadable PowerPoint slides (with discussion questions

& homework assignments), and other course documents. Go the College of

Business (COB) web‐site: http://misweb.cbi.msstate.edu, and click on your instructor’s

name, for this course, Daniel Holt. Scroll down the page to the section Courses Taught. Select your course, MGT 3323, and click on the link for Online Grades. You will check your grades and access slides using the password that you selected when you registered for MISWEB.

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Excused Absence Form

If you have a valid, written excuse for your absence, you must submit this documentation with this form within 3 days of your missed class. If you do not submit the information within the allotted time, you will receive a Zero (0) for that day’s participation. If you are late or leave early due to a legitimate reason

(see list below), you’ll need to complete this form to be excused.

If you have more than two unexcused absences during the term you will receive a Zero (0) for the participation portion of your course grade.

Student name:

Date missed:

Date submitting documentation:

University approved reason for being absent, arriving late, or leaving early (which is most professionally coordinated prior to class). See Mississippi State University’s Dean of Student’s webpage for this information, http://www.students.msstate.edu/faqs/#absent.

Check the appropriate

reason

Reason

Participation in an authorized university activity.

Death or major illness in a student’s immediate family. *

Illness of a dependent family member. *

Participation in legal proceedings or administrative procedures that require a student’s presence.

Religious holy day.

Illness that is too severe or contagious for the student to attend class. *

Required participation in military duties.

Mandatory admission interviews for professional or graduate school, which cannot be rescheduled.

Remember to attach the necessary documentation with contact information for the source.

* ―It is the student’s responsibility to secure documentation of an illness from a physician. The documentation must contain the date and time the student sought treatment. Based upon the documentation, the instructor will decide whether makeup work will be allowed.‖ (see http://www.students.msstate.edu/faqs/#absent)

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Team Member Report

Printed, signed due 8 September

MGT3323, Entrepreneurship

Team _____________________________________________ Section ______________________________________________ Individual Team Member Statement of Intent As a member of this team, I agree to contribute to the completion of the final business plan and presentation. I also acknowledge that I will play a significant role in the team’s effort. Name Signature Date _________________________ ________________________________ _______________ _________________________ ________________________________ _______________ _________________________ ________________________________ _______________ _________________________ ________________________________ _______________ _________________________ ________________________________ _______________ _________________________ ________________________________ _______________ _________________________ ________________________________ _______________ First Meeting was held or is scheduled for: