June Monthly ReportSummary Activity & Insights

Contents

I. SummaryII. MHM Deliverables

I. Local Citations, Link BuildingII. On Page, Blog Posts, OutreachIII. Paid

III. HighlightsIV. ConclusionsV. Recommendations

MONTHLY REPORTJune 2014

I. Summary

May: 2,373 visits | 75 conversionsJune: 3,794 visits | 83 conversions

59.9% visits | 10.7% conversions

LEADS TRAFFIC

17%

83%

Google CPC

Website Conversions

II. Local Citations

Objective: continuously gain/improve listings on relevant sites to maintain and elevate local rankings

June Activity:• Clean-up of rogue citations around the web

– 10 removed from Google and SuperPages

• Corrected existing citations with new addresses – Manchester: 6– Albany: 7

• New: 17, Optimized: 28

Total Updated in June: 68YTD Progress: 97 New Citations

II. Link Building & Community Outreach

Objective: drive traffic/build awareness for “Free Cab Ride” and “5-Hour Driving Class” programs

5 Hour Pre-Licensing Course• Traffic continues from school websites

4th of July FCRH Program• 23 links to site from social and event websites• Adjusted on-page content for Independence Day, created Partner Form and

Page• Research potential community partners and created content for email (still

require email address login information to contact potentials)

II. Blog Posts

Objective: Create & post relevant content to the MHM blog to maintain activity, voice and conversation on topics of importance to the firm and its clients. Push posts to link Paul’s G+ Authorship. Social push to Facebook, Paul’s G+, Martin, Harding & Mazzotti, LLP® G+.

June Progress: 4 postsYTD Created: 24 posts YTD Additional Posts: 5 posts

“Sleep Deprivation and Truck Driving”

II. Paid

Objective: manage/optimize paid search via Google AdWords

Live AdWords Text Campaigns:*• MHM Competitors (Targeting Personal Injury, SSD)• MHM Workers’ Compensation Competitors (NY, MA, VT)• Workers’ Compensation (NY, MA, VT)• Social Security Disability

Mesothelioma Campaign Research & Build• Landing Page Templates currently being built by CA and will be

optimized by RT prior to going live, est. completion: Mid-July

*See Appendices for Campaign Performance Details

II. Paid (cont’d)Objective: manage/optimize paid search via Google AdWords

Personal InjuryLawyers

Impressions 51

Full Views 5

Clicks to Website 3

Conversions 0

Total Cost $12.03

June Video Remarketing Statistics:

PAID Video Monthly Service Includes:• Ad performance analysis• Spend monitoring• Bid monitoring & analysis• Conversion spot check

Note: “Car Accident” video is under-performing and we’re in the process of determining if it is a technical error or creative.

II. Paid (cont’d)

June Performance Statistics Summary:

June 2014 YTD

Budget $3,000 Budget $15,675

Spend $1,304.02 Spend $7,269.92

Clicks 163 Clicks 3,472

Conversions 14 Conversions 66

Cost/Conv. $93.14 Cost/Conv. $110.15

Conv. Rate 8.59% Conv. Rate 1.90%

*Above data is for both text and video campaigns

ASSESSMENTRenderTribe

III. Highlights

• Added call extensions to Google Ads that contributed 7 conversions in June

• Created SEO-PPC report and presentation for Paul’s PILMMA speaking engagement

• Conducted research and analysis of the viability of a Mesothelioma paid campaign– Meeting with Marissa & RT (7-1-14)

• Optimized G+ Local listings– Customized URL’s and added cover photos

IV. Conclusions

• New Google Local dashboard will make it easier to edit, claim and/or delete multiple location listings– Allows the ability to link to Adwords for ads with location

extensions

• Identified and managed required 301/404 URL redirects from Webmaster Tools and provided CA with priorities– 2,800+ URLs from old site/blog => update URLs on new site

• Managed page setup of new Free Cab Ride Partner pages and Program Signup form– On-page issues and late approval of cabs involvement limited

potential reach of 4th of July Program– Additional effort focused on citation building/optimizing

V. Recommendations

• 5-Hour Snail Mail Campaign launch• Send Foursquare and Google verification codes to RT• Rebuild landing pages for Personal Injury & Remarketing

paid campaigns – Creative Advantage to build template

• Send RT login information for marketing@1800law1010 email address

• Send RT list of summer bike helmet and other community events

• Send RT complete list of firms partners