Michelle L. Hogue12 Country Road – Attleboro, MA – 02703

Phone: (617) 710-4696 – Email: mhogue2014@gmail.comPROFILEAccomplished and results oriented senior marketing professional with experience in Brand Management and Strategy, New Product Development, Category Management and Analysis, and Sales

EXPERIENCEHasbroProvidence, RI August 2003 – Present

Sr. Marketing Director – US Marketing, Preschool Team Lead (June 2014 - Present) Responsible for managing and setting the strategy for the entire Hasbro Preschool Category portfolio of

brands and Arts & Crafts brands including Playskool, Sesame Street, Play-Doh and DohVinci Created marketing plans for all Preschool brands which has already resulted in increased Market Share in

the Arts & Crafts category and year-over-year growth Established communication strategy for five brands including recommendations on media mix and spend

to ensure we are reaching the Millennial Mom in the most effective and efficient manner Work closely with ad agency and cross-functional teams on execution of marketing plan specifics based on

consumer insights and industry trends Partner with Sales and Account Marketing teams to create account specific programs and merchandising

including retail promotions, ads and events Lead account customer presentations as well as brand strategy and marketing reviews Analyze and communicate weekly POS results to management and adjust marketing plans in response to

key findings Provide short and long-term forecasts based off of POS analysis and market trends Communicate Regional Input to Global partners regarding product development and marketing asset

creation Increased distribution of brands thru new product configurations and seasonal marketing opportunities Manage portfolio budget and P&L Lead a team of three direct reports

Sr. Marketing Director – US Marketing, Girls Portfolio (February 2013 – June 2014) Created and executed marketing plans for Girls Brands Toy Portfolio (Furreal Friends, Easy Bake, Baby

Alive, One Direction, and Care Bears) Set pricing and promotional strategy for brand product lines Analyzed POS and made brand adjustments and recommendations based off of analysis Responsible for five brand budgets and P&L

Sr. Marketing Director – Global Marketing and Strategy, Littlest Pet Shop (April 2010 – February 2013) Responsible for the global brand strategy and marketing plans of a $250 million global toy brand Created all marketing assets for regions to execute against including advertising, PR, web, consumer

promotions, direct mail, and consumer outreach Lead on all new product development resulting in an average of approximately 50 new products each year Responsible for the creation of all brand-specific entertainment including TV programming, direct-to-

video DVDs and webisodes Manage a staff of three brand managers Led all presentations to retail account buyers, outside licensees, and internal upper management

Marketing Director – Global Marketing and Strategy, My Little Pony (September 2007 – April 2010)

Senior Brand Manager (September 2005 – September 2007) Brand Manager (August 2003 – September 2005)

The First Years February 2002 – August 2003New Product Manager Taunton, MA

Created concepts for, and managed the development and launch of, fifteen new products with estimated revenue of $16 million

Responsible for market research, product development, pricing, packaging, sales support and product promotions, as well as analysis of new product performance

Virtual Ink Corporation May 2000 – December 2001Senior Marketing Manager Boston, MA

Managed and implemented the global product launch of a high-technology collaboration tool, including overseeing package design, conducting market research, establishing product pricing, identifying distribution opportunities, creating product collateral, and developing and executing promotional plans

Conducted industry analysis to uncover opportunities to build brand awareness Increased product sales through various marketing programs including direct mailing, email blasts, web-

based marketing, industry partnerships, and channel promotions Planned and executed seminars and tradeshows to increase brand awareness, sales and lead generation

Polaroid Corporation February 1999 – May 2000Marketing Manager (November 1999 – May 2000) Wayland, MA

Successfully launched and managed JoyCam, one of Polaroid’s top five selling cameras in the United States, and its corresponding film line.

Reviewed forecast, retail trends, and shipments to determine appropriate marketing, advertising, and promotional plans by channel.

Effectively managed a $65 million P&L.

Associate Marketing Manager (February 1999 – November 1999)

Unilever HPC (formerly Lever Brothers) June 1996 – February 1999Sales Planning Analyst (June 1998 – February 1999) Trumbull, CT

Served as liaison between sales and marketing departments of both existing and new products Gathered, compiled and analyzed market research, competitive analysis, category trends, sales growth

opportunities, and distribution recommendations to support new product introductions Prepared and presented company and category business updates and reviews to upper management

Category Development Analyst (July 1997 – June 1998) Boston, MA Utilized AC Nielsen and IRI date to determine category trends, competitive activity, proper product

distribution, sales growth and unit sales potential for five categories in four large New England grocery chains including Stop & Shop.

Created all new product introduction presentations and performed promotional analysis as part of quarterly presentations to grocery account buyers which included new product and promotion recommendations.

Territory Sales Manager (June 1996 – July 1997) Boston, MA

EDUCATIONBoston College, MBA 1999 - 2004 Chestnut Hill, MABoston College, B.S. (Management) and B.A. (English) 1992 - 1996 Chestnut Hill, MA

RELATED SKILLS & AWARDS Proficient in all Microsoft Office programs; Excellent Presentation and Communication skills; Strong

analytical skills Polaroid President’s & Marketing Excellence Award 1999; Hasbro High Potential Leadership 2010