1. Whats new in 2015 2. The following are some insights into design, technology and marketing trends for 2015. 2 3. Rich Content Experiences Big brands have finally started to understand the power of creating emotional visual experiences. 4. 4 NYTimes 5. Rolex 5 6. Upwardly Responsive Although there are plenty of brands adapting their websites for smartphone and tablet users, responsive design should work for bigger screens too. 7. 7 Firebox 8. 8 Pull & Bear 9. Motion Design 10. 10 Infinite Scroll Fades 11. 11 Modular Scrolling 12. Flat UI Love it or hate it. Its here to stay. 13. 13 Why Flat? Clean, Simple, Polished Design Easy to use UI Bright Vibrant Colors Works Seamlessly with Responsive Design Faster Load Times 14. 14 Little known fact 68% Of web designers globally expect flat design is here to stay 9% Said it was a passing fad 15. 15 Examples 16. Micro UX Micro UX design is all about delighting the user by using simple innovative design that not only makes a task easier but also creates an engaging experience. 17. 17 Some Examples The Threadless shopping cart pop-out that bounces up and down with happiness An oldie but a goodie Hover Zoom 18. 18 Some Examples In Gmails latest incarnation you can take out vast swathes of your inbox with a swipe of the finger. On Flickr if people leave caps lock on by accident, it will convert the message into more civilized lower case. 19. experience trumps story Stories in digital are being told across many platforms and in many different formats. Heres how we must revisit the way we approach storytelling in 2015. 20. 20 Think Beyond Message Weve been trained through traditional media to think in terms of messages. Briefs are built to craft messages that will change perceptions or communicate essential information. This kind of thinking sells short the unique benefits of digital where we as marketers can create experiences or drive behaviors. 21. Create Value Through Experience The most memorable stories for your customers will be created by the real experiences they have with your brand. 22. 22 Sequential Messaging 23. Discover, Dont Impose 2015 is the perfect time to begin putting these principles into practice. Companies that have evolved their approach to storytelling are already redefining what it means to make a lasting connection with their customers. 24. Emerging Tech Cool ideas and tools Ive seen or found. 25. 25 Nuance Voice Ads 26. 26 MeboxMedia 27. 27 Spintouch 28. 28 TV Sync Advertising