June 2013 • Les Nouvelles Esthétiques & Spa www.LNEONLINE.com • Page 23

ON APRIL 7TH AND 8TH, SPA INDUSTRY professionals from across the globe flocked to the Miami Beach Convention Center for the 2013 International Congress of Esthetics and Spa, Miami Beach. The diverse crowd included attendees and companies traveling from around the world. Attendees represented places such as South America, Central America, Europe and the Caribbean. There were also many visitors from all over Florida, including cities from as far north as Gainesville and Tallahassee.

Overall attendance was up from 2012, fol-lowing a pattern of consistent growth the show experiences year after year.

Thirty new exhibitors made their first ap-pearance at the Miami Beach congress, includ-ing some that were launching in the United States for the first time. An upbeat, positive en-ergy prevailed on the exhibitors’ floor throughout the two-day congress.

The new Holistic & Wellness Village, spon-sored by Skin Fitness, ilike organic skin care and Stretch Zone was an extremely popular new feature. Attendees enjoyed facial treat-ments and took advantage of the opportunity to experience a new kind of strength, core and flexibility training.

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ATTENDEES TRAVELED FROM FAR AND WIDE TO ATTEND THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA, MIAMI BEACH

OUTSTANDING SEASON OPENER

left to right: PCA Skin booth; Denise R. Fuller, editor-in-chief of LNE & Spa and congress host; General Session crowd

busy show floor Christina Cosmeceuticals booth Clarisonic booth

Page 24 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • June 2013

Green Envee Organics booth Éminence Organic Skin Care booth

crowded floor Poo-Pourri boothmakeup boothA Natural Difference booth

Bamboo-Fusion booth

Diversity was a theme that extended beyond attendees; the varied lineup of educational offer-ings this year encompassed topics of relevance to professionals in every sector of the industry. Several new seminars that debuted at the show created the perfect complement to the estab-lished educational features.

On Sunday morning, sponsor PCA Skin® wel-comed attendees to Sunday’s General Session with a complimentary bottle of their Weightless Protection Broad Spectrum 45.

Conference host and LNE & Spa editor-in-chief Denise R. Fuller welcomed attendees and emceed the General Session.

Joseph Mandato kicked off the educational lineup with a lecture on how to “Discover Your Purpose!” Danae Markland continued with a lec-

ture on “Chemical Peeling: Essential to Overall Skin Health.” Linda Beach followed with a dem-onstration of a “Tropical Beach Treatment.” Tim Maurer finished Sunday’s General Session lineup with a demonstration on “Getting Better all the Time: Makeup for Your 40s, 50s, 60s and Beyond!”

On Sunday afternoon, Susanne Warfield dis-cussed “The Next Step in Your Career, From Salon to Working With a Physician” and “Emergency Medical Care for Your Salon & Spa” at the Medical Esthetics Seminar.

Alison Howland tackled the subject of “Sales Strategies: The Changing Landscape of Spa Retail” and “How to Build a Spa Dream Team: Identifying Outstanding Employees” at the Salon/Spa Bus-iness Management Seminar.

Dori Soukup addressed how to “Journey

“I am so pleased that I attended the

Miami show this year,” said Maureen Vipperman, director

of spa operations and development for

Ocean Properties Ltd. for the Northeast,

Florida and the Caribbean. “I have to say I was completely blown away with all that I discovered. I

am truly impressed.”

“The International Congress of Esthetics and Spa, Miami Beach was a fantastic event,” said Patrick McDirmit, vice president of operations for Marilyn Monroe Spas. “I was able to connect with a good number of colleagues as well as new vendors and hear and eventually meet some very informative speakers. This was my first International Congress of Esthetics

and Spa show, and we will be looking forward to attending regularly.”

June 2013 • Les Nouvelles Esthétiques & Spa www.LNEONLINE.com • Page 25

GrandeLASH-MD booth

busy exhibition floor

the international congress of esthetics and spa

Into Profits With Aesthetics and Wellness Pro-grams,” and how to “Say Goodbye to the à la Carte Mentality and Hello to Innovative Multi Visit Programs!” at the all new Medical Facilities, Aesthetic and Wellness Center Track.

Denise R. Fuller moderated a panel discus-sion with Diane Buccola, Kaffee Keldie and Mary Turner for the National Aesthetics Spa Network. Attendees met and mingled with other spa pro-fessionals and leaders in the industry to discuss “Solutions to a Successful Career.”

On Monday, attendees of the General Ses-sion received another product from show sponsor Osmosis Skincare. Each attendee was given a bot-tle of their Shade Sunscreen Moisturizer SPF 30.

Nathalie Cecilia began the educational line-up at Monday’s General Session with a demon-stration of “Bamboo-Fusion®: Warm Bamboo Massage.” Jimm Harrison followed with a lec-ture on “The Truth About Essential Oils’ Safety and Quality.” Nina Curtis then demonstrated the “AromaChroma Tone Facial Treatment.” Stephanie Laynes finished Monday’s General Session with a lecture and demonstration on “Waxing Mishaps and How to Avoid Them.”

The Cutting Edge Salon/Spa Business Seminar on Monday afternoon began with a discussion

on “How to Get Financing or a Loan From Your Bank” by Dale Turner. Tammy Finch followed with a talk on “Social Media as a Sales Tool: What You Really Need to Know.” Leon Alexander, Ph.D. shared insight into “How Customers Think: A Window Into the Consumer’s Mind.”

Lisa Travis discussed “Launching a Medical Spa Business” and “Marketing Your Medical Spa” at the Medical Spa Business Seminar.

The all new Image Seminar began with a lecture by Leslie Christin on “Creating a Makeup Boutique in Your Spa: The Four Steps to Successful Profits.” Millie Haynam followed with a discussion on how to “Build Your ‘Celebrity’ Status as a Nail Technician,” and Ellie Malmin explained how to create “Luscious Lashes for Your Clients.”

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“The 2013 Miami Congress for such an enlightenment. I got the chance to be exposed to new techniques, new products,” said Jean-Christophe Cointre of Epilation Beauté of the French West Indies. “Loved the energy on the floor and the great networking.”

Elixir of Life booth

Mobilia MD BeauLife workshop Holistic & Wellness Village

demo at DermaSwiss booth

General Session stage

Page 26 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • June 2013

Mark A. McKenney addressed the top-ic of “New Age Marketing and Media” at the Aesthetics International Association.

Thank you to all of our valued attendees, vendors and sponsors for helping us create an event that defines our industry. We look for-ward to seeing you again in Miami Beach on April 6-7, 2014! n

Les Nouvelles Esthétiques & Spa and Derma scope magazines cosponsor four International Congress

of Esthetics and Spa educational conferences/trade shows annually in Miami Beach, FL, Dallas, TX, Long Beach, CA and Philadelphia, PA. Dates for remaining 2013 conferences: Long Beach, CA, September 29-30; Philadelphia, PA, October 27-28. Dates for 2014 conferences: Miami Beach, FL, April 6-7; Dallas, TX, May 4-5; Long Beach, CA, September 7-8; Philadelphia, PA, October 19-20.

Amanda Winter is the assistant editor at Les Nouvelles Esthétiques & Spa. Email her at amanda@LNEONLINE.com.

the international congress of esthetics and spa

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FOLLOW THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA ON:

“I was very impressed with the number of participants, the fabulous exhibits and the comprehensive lecture schedule,”

said Randy B. Miller, M.D. “I highly recommend the congress to health care professionals, spa owners and anyone who

works in the industry. It is a fantastic resource for all!”

HydraFacial MD/Edge Systems Domina Skin Care booth HydroPeptide booth

South Seas boothOsmosis Pür Medical Skincare boothMesoestetic boothEvalash booth

Repêchage booth

“This year’s show was outstanding,” says Kim Knapp, the owner of Skin Apeel in Boca Raton, FL. “I was

engaged for two solid days, from the education to the exhibitors ... this was one of the most

organized and comprehensive events to date.”