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Case study

Every Day, Millions of People MakeBetter Business Decisions Using

Microstrategy Software

MicroStrategy:•  MicroStrategy is a business

intelligence (BI) software vendor. • The software enables leading organizations

worldwide to analyze the vast amounts of data stored across their enterprises to make strategic business decisions. The platform delivers actionable information to business users via the web and mobile devices, including the iPad, iPhone, Android smartphones, and BlackBerry.

Micro strategy is used to take the decision …

Used for inventory control

BUSINESS INTELLIGENGE TURNS DICK’S SPORTING GOODS INTO A WINNER SUMMARY: Dick’s sporting goods – eastern half of the US – found in

1948 by Dick Stack – initially fishing supplies – in 1990s – became national sporting goods chain – 300 stores in 34 states - $4 billion (annual revenue) – level rising - flourished – problems managing inventory & decision making – using basic reporting tool – not satisfied – bcoz no central repository – difficulty and inaccuracy – bought a new system from microstrategy – oracle’s 8i – upgraded into 10g model – difficult to handle for employees - motivates employees by giving incentive – allows to create diff types of report – competitors going fwd - Dick’s not reached expected levels – future outlooks remains positive – due to their successful IT implementation.

Q & A: What problems did Dick’s face with its data tracking and reporting? How

did they affect decision making and business performance?

The company has 300 stores in 34 states but has no central repository for company information which made it difficult to tell whether or not a particular report is accurate. The company has no unified database that employees can access; employees kept their own analyses of sales and inventory in their own department and on their own machines. Analysis on specific item performance regionally or in specific store was impossible since their database was not suited for this kind of reports. Because of these problems, the company is not able to come up with a good decision making on how they can improve their business performance because of poor reports.

What did the company do to remedy those problems?

Recognizing all the problems above, the company used a new system from MiscroStrategy and a database from Oracle (Oracle 8i) which has customized capabilities to extract data and the ability to transform different business requirements. The new system was able to track sale of apparel and equipment in each store and by region.

Was MicroStrategy an appropriate selection for Dick’s? Why or why not?

Yes the use of Microstategy was a good selection; the software was a key element of Dick’s overhaul. The software has the ability to work with relational database via relational online analytical processing (ROLAP). In ROLAP, data are accessed directly from data warehouse. It dynamically consolidates data for ad hoc and decision support analyses and scale to a large number of business analysis perspective.

With this new software, processing of reports just take minutes that once took hours because of system interaction with the master database which consist of multiple terabytes of data. After the implementation of new system, earnings have doubled while their profit margin has been close to double that of their competitors.

Has improved reporting solved all of this company’s problems? Explain your answer

Yes, the improved reporting was able to solved Dick’s problem because they are now able to analyse performance of each store and by region. Employees were able to perform detailed analyses to track sales and inventory levels and create different types of report.

• CONCLUSION :• MICROSTRATEGY is used to process, store, and

transmit information that supports Antitrust Division operations for management and support, and historic mission-specific purposes. Securing this information and assuring its proper use is critical to the success of these operations.

Every Day, Millions of People MakeBetter Business Decisions Using

Microstrategy Software 

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