GETTING TO GREAT MOBILE IDEASWhat’s here and what’s nextMOBILE INSPIRATION CONFERENCE 2012AMSTERDAM OCTOBER 2 2012

From Fixed Line To Freedom

Websites

Terms

websites mini or micrositescontent partnershipsyndication

Games

Terms

Online gamesARG (alternate reality games)Mobile gamesTreasure Hunts

Social Networks + Tools

Terms

Facebook, Myspace, Bebo,widgets, applications, instant messaging,

Mobile

Terms

SMS, MMS, mobisode, GPS, Java, Symbian, Flash Lite, application, QR Codes, augmented reality, apps

Out of Home and Beyond

Terms

Projections, touchscreens, proximity tools, holograms, interactive sensors

Online Ads

Terms

BannersExpandablesEyeblasterPage-takeoversStreaming banners

one + screen many + screens many + screens + environment

Fixed environment / fixed interaction points Movable environment / movable interaction points

WE ARE SURROUNDED BY HIGH SPEED CONNECTIONS

WE CARRY AND INTERACT WITH SOPHISTICATED SENSORS

WE HAVE HIGH DEFINITION STILL AND VIDEO CAMERAS

WE ARE CONSTANTLY SHARING WITH FRIENDS

MY PERSONAL BEST OF CANNES MOBILE 2012 AND WHERE WE’RE GOING NEXT

INTERACTIVE PROJECTIONS

ENHANCED + LOCATION GAMING

INTERACTIVE SENSORS

OBJECT + DEVICE INTERACTION

NON-PHYSICAL INTERACTION

ENHANCED + LOCATION GAMING

MEATPACK SHOE STOREHIJACK!!

ENHANCED + LOCATION GAMING

LEGO LIFE OF GEORGEPRODUCT / MOBILE INTERACTIVE EXPERIENCE

OBJECT + DEVICE INTERACTION

TOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVERGOLD CANNES MOBILE LIONS

ENHANCED + LOCATION GAMING

LEXUS TORI 500 + SPORTS ILLUSTRATEDMOBILE RACING GAME

ENHANCED + LOCATION GAMING

BAND-AID AUGMENTED REALITYPRODUCT + MOBILE INTERACTIVE CONTENT

OBJECT + DEVICE INTERACTION

PAIN SQUAD CONTENT + GAMING EXPERIENCE

ENHANCED + LOCATION GAMING

SHARABLE

UTILITY PORTABLE PERSONAL

+ + +

CONTEXT + INSIGHT POWER THE BEST MOBILE IDEAS

WHAT THESE IDEAS HAVE IN COMMON

INTERACTIVE OUT-OF-HOME

DISNEY APPMATESTABLET & OBJECT INTERACTIVE GAME

OBJECT + DEVICE INTERACTION

STAR WARS SCIENCE: JEDI TRAINERBRAIN-ACTIVITY GAMING

NON-PHYSICAL INTERACTION

DISNEY RESEARCHTOUCH´E ENHANCED TOUCH INTERACTION

INTERACTIVE SENSORS

NOKIA PUSH / BURTON SNOWBOARDSENHANCED LOCATION-BASED, SENSOR-CONTROLLED SOCIAL GAMING

INTERACTIVE SENSORS

ENHANCED + LOCATION GAMING

OBJECT + DEVICE INTERACTION

NON-PHYSICAL INTERACTION

Getting To Great Mobile Creative

LISTEN TO (AND USE) CONSUMER INSIGHTS

HAVE AN IDEA THAT IS TRULY MOBILE

DESIGN EVERYTHING ‘MOBILE FIRST’

MAKE IT PERSONAL, PORTABLE AND POTENT

KEEP IT SIMPLE!

@tomeslinger

@saatchi_sisomo

tomeslinger.com

saatchi.com/now

Thanks!