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MICA PGPCME2007-2008

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MICA IS A PREMIER COMMUNICATIONS SCHOOL

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Started in 1991, MICA offers PG programs in:

COMMUNICATIONS MANAGEMENT,

CREATIVE DESIGN,

CRAFTING CREATIVE COMMUNICATIONS,

&

RETAIL MANAGEMENT.

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TO BE THE PRE-EMINENT COMMUNICATIONS MANAGEMENT SCHOOL

VISION

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PGPCME is a path-breaking program with a vision to develop

INTRAPRENEURIAL LEADERS in the COMMUNICATIONS industry.

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TO HELP ORGANISATIONS DEAL WITH EMERGING CHALLENGES AND ATTAIN SUSTAINABLE GROWTH BY CREATING NEW PRODUCTS, NEW MARKETS AND SYSTEMS IN THE COMMUNICATIONS DOMAIN

OBJECTIVES

TO DEVELOP FAST TRACK INNOVATIVE PROFESSIONALS IN THE COMMUNICATIONS INDUSTRY

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KEY LEARNINGS

GLOBAL BUSINESS PERSPECTIVE

A CONTINUOUS LEARNING MINDSET TOWARDS KNOWLEDGE BASED LEADERSHIP

CONFIDENCE TO DEVELOP ONE’S OWN BUSINESS MODELS WITH FUTURISTIC PERSPECTIVE

DRIVEN BY THE SPRIT OF INNOVATION, LEADERSHIP, NETWORKING AND EPRENEURSHIP

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INNOVATIVE PEDAGOGICAL TOOLS

UNIQUE CONCENTRATION PACKAGES

COMPREHENSIVE INTEGRATED LEARNING EVALUATION SYSTEM (CILE)

CASE STUDIES OF LEADING ORGANISATIONS AND BUSINESS LEADERS

LIVE INDUSTRY PROJECTS

DISSERTATION ORIGNIAL RESEARCH

INDUSTRY IMMERSION ANDCONTINUING INTERNSHIP PROGRAMME

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PGPCME CURRICULUM

FOUNDATION BUILDING

CORE COURSES

CONCENTRATION AND ELECTIVES

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CORE COURSES

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CORE COURSES (Contd. )

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CORE COURSES ( Contd.)

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CONCENTRATIONS

INTEGRATED COMMUNICATIONS MANAGEMENT

STRATEGIC MARKETING & COMMUNICATIONS

LEADERSHIP IN FAMILY BUSINESS

CORPORATE VENTURING AND MANAGEMENT

PICK AND CHOOSE MOSAIC CONCENTRATION

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AT MICA, WE ARE TAUGHT TO

…AND CREATE

POSSIBILITES

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STUDENT SELECTION PROCESS

RIGOROUS 4-STAGE SELECTION PROCESS

SHORTLISTING THROUGH CAT/GMAT

MICAT- I ENTREPRENEURIAL COMPETENCY TEST ( PSYCHOMETRIC )

MICAT-II LATERAL THINKING

PERSONAL INTERVIEW

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INTERNSHIP

ONE-TIME EXERCISE

FUNCTIONALASSIGNMENTS

CIP

CONTINUOUS ASSOCIATION

STRATEGIC OUTPUTS

CONTINUING INTERNSHIP PROGRAM

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CIP INTERACTION AND LEARNING PROCESSWORKING IN CLOSE CO-ORDINATION WITH

MENTOR FROM MICA AND

THE OFFICIATED GUIDE FROM THE

ORGANIZATION

DURATION

2 MONTHS ON-SITE FOR ASSIGNMENTAND FAMILIARITY2 MONTHS OFF-SITEDURING ACADEMIC TERM

WITH PRE-DEFINED OUTPUTS

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PLAN FOR ON STATION ASSIGNMENTS

NOV 2007 : ONE WEEK (WORK PLAN FINALISATION)

JAN- FEB 2008 : ONE MONTH

JULY-SEP 2008 : TWO VISITS FOR A TOTAL OF 1 MONTH

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CIP OUTPUTS AND BENEFITS

REPORTS AND PRESENTATIONS ON ASSIGNED PROJECTS

A REPORT OF INDUSTRY TRENDS ANALYSIS, NEW DEVELOPMENTS, OPPORTUNITIES & BREAKTHROUGH GLOBAL PRACTICES

STRATEGIC INSIGHTS AND DIRECTIONS FOR THE ORGANISATION

COMPREHENSIVE STRATEGIC BUSINESS PLAN WITH FIVE YEARS’ PROJECTIONS

IMPLEMENTATION OF STRATEGIC BUSINESS PLANS (IF APPROVED)

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RECRUITMENT PROCEDURE FOR INTERNS

LETTER OF INTENT FOR ORGANIZATIONAL LITERATURE OR A PRESENTATION TO STUDENTS

DETAILED CV OF THE STUDENTS SUBMITTED AT REQUEST

SELECTION AND CONFIRMATION : ORGANIZATION MAY ADMINISTER SELECTION PROCESS AS PER THEIR POLICY

UPON COMPLETION OF THE SELECTION PROCESS ORGANIZATION TO ISSUE LETTER OF INTENT

INTERNSHIP RECRUITMENT PROCESS FROM OCTOBER 20th 30th.

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Thanks

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