M I C E K L A W F I R M - FA L L 2 0 1 4

Increasing Market Value Through the cultivation of

Emerging TechnologiesENERGY SECTOR

UNIQUE MOBILE INCUBATOR WITHOUT WALLS

The program features provide all elements of the incubation process:

1. Self-Funded2. Enterprise-wide outsourced management support3. Industry driven expertise4. Built in exit strategies

OPPORTUNITY: 1.  Public Company issues:• Stagnant stock price lack of momentum (analysts,

investors, institutions, public “story”) due to a “stale” or weak message, no product/business differentiation

• Presence in business sector is “stale” due to matured products/technology with limited or no vision of the future. Don’t know what’s next.

• 2.  Emerging Technologies issues:• Lack access to funding.• Access to marketing/sales channels• Lack of expertise in scaling business operations

SOLUTION:

• Identify public companies open to the creation of a custom built “pod” of emerging technologies that fit that company’s profile.

• Create an individual “pod” of emerging technologies to match with that particular company’s profile.

• Allow for time, through an option period, for that emerging “pod” to build out a sales channel.

• Public company triggers option into either a licensing agreement or acquisition after “pod” has met a predetermined financial or operational threshold.

DEAL STRUCTURE:• Baseline value for acquisition established at time of option

agreement.•  Purchase value based on agreed upon metrics

accomplished during option period.• Option Period Strategy and Milestones:•  Premise: Emerging technology ventures lack

business infrastructure.• Public company operations not geared to “incubate”

venture until it can be absorbed.• Milestones managed by third party contract

management until venture (sales channel/operations, etc.) are ready to absorption by public company.

• Closing options:• Licensing, joint venture or distribution agreement• Purchase, sale or spin-off

VALUE PROPOSITIONOur value proposition is as follows:

Funds invested have a multiplier effect when multiple disciplines are working synergistically.

BENEFITS

• A “drumbeat” of announcements, as milestones are met, creates market momentum.

• Market Cap at time of option exercise is greater than the initial option agreement.

• Revenue forecast is quantifiable. In other words, acquisition occurs when venture crosses over the threshold from pursuing a “roadmap” to being on a “timeline”.

ENERGY SECTOR EMERGING TECHNOLOGIES1.0 Purifying fracking water through sound. 2.0 A Monarch Bay Client-See next slide3.0 A Chief Outsiders Client4.0 GPS tracking technology targeting fracking disposal trucks5.0 (to be determined)

MONARCH BAY CLIENT PROFILEThe company, founded and run by experienced oilfield services company managers, treats waste streams in

the North American oil and gas industry.  The market for treating frac water, production water, "brine" and oil sands water is huge and growing rapidly. Our client solves 4 critical issues - Our client solves 4 critical issues - 1) reduces net water usage, 2) meets

new stricter regulatory requirements, 3) reduces truck traffic around the facility, and 4) saves money [actually increases revenue].

 The oil industry is the low hanging fruit of the business as they have huge budgets and not enough solutions. 

 In under six months the company has gone from zero to over a $1MM in revenues. Our client works on 5 year MSAs [management service agreements] from their customers - large oil

companies.  MSAs by nature are very sticky as oil companies are slow to vet new vendors and prefer working with one

they know.  The client base so far is:Client 1 has revenues of $17B  and a market cap of $42B Client 2 is the largest company in Canada  with $38B in revenues and a market cap of $48B Client 3  has revenues of $7B  and a market cap of $14B Client 4  has revenues of $24B  and a market cap of $26B Client 5  has revenues of $23B  and a market cap of $30B 

APPENDIX

MANAGEMENT TEAM SERVICE PROVIDER FIRMS

1. LEAD: Energy Sector Consulting Firm: Endeavor Management (Pending)

2. Marketing/Sales Management: Chief Outsiders3. Brand Transformation & Marketing: BrandExtract4. Accounting/Financial Management: Growth Force5. Oversight: Micek Law Firm – Greg J. Micek, Principal

ENDEAVOR MANAGEMENT

(TO BE PROVIDED)

GREG J. MICEK

• Business career as CEO of public companies. All aspects of running a “public” company, including:

•     Investment Bankers/Market Makers/Analysts•     SEC Reporting/SEC counsel/corporate counsel.•     Accounting, including outside auditors• Career in emerging technologies

•  Founder: Houston Inventors Association (1983)•  Founder: Young Inventors Showcase (1988)• www.linkedin.com/in/gregmicek.• www.youtube.com/gregjmicek.

CHIEF OUTSIDERS FRACTIONAL CHIEF MARKETING OFFICERS FOR GROWTH AND MID-SIZE COMPANIES

Part-Time Growth

ExecutivesExperienced

business executives (all CMOs have been VP of Marketing or higher in operating companies

Hire One, Benefit from AllExtensive formal

and informal collaboration gives our clients the benefit of the thinking of entire Tribe of experienced business executives

Develop Strategy, Oversee

Execution• As your fractional

VP of Marketing, we not only develop market focused strategy in concert with your executive team, but also oversee execution to drive measurable results

As a part-time member of your management team, our CMOs translate your growth vision into an insightful, actionable and measurable strategic

marketing plan and deliver results.

• BrandExtract is a B2B Brand Experience firm that creates, transforms and grows brands. We implement all aspects of marketing and communications to drive lead generation and market perception.

• Deep Oil & Gas experience branding and marketing for large to small companies including from Marathon Oil, Murphy USA, Crescent Drilling, NuTech Energy, TrueSpec, Distribution NOW, Antelope, GeoForce, Team Oil Tools, Chevron, Varel International and many more.

• Skills include brand assessment, strategic positioning, brand transformation, lead generation, product launches, and all elements of on- and off-line marketing capabilities.

• Founded: Fisher Creative (1994)• Founded: BrandExtract (2005)• Adjunct teacher Texas State on Branding

Brand AssessmentWe assess the brand in the marketplace against internal, external and competitive challenges.

Brand Strategy and Positioning

We create go-to-market strategies and brand positioning to grow and accelerate sales.

Brand Creation/ Transformation

We design, implement and launch the brand elements (identity, collateral, video, advertising, website, SEO, etc.) necessary to drive marketing communications.

Brand MarketingWe manage the programs, through tracking and reporting to adjust campaigns for improving ROI on- and offline.

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