michael bindrup, mba gm business development advisor nevada small business development center raj...
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Social Media MarketingNCET October 15,2010Michael Bindrup, MBA GMBusiness Development AdvisorNevada Small Business Development Center
Raj TumberBusiness AdvisorSCORE Southern Nevada
About NCET
About SCORE
About NSBDC
About NMI
Social Marketing Sites
STAY CONNECTED
Content Outline
Twitter FacebookWoot & GrouponYouTube & AnimotoSocial Media AnalyticsQ&A
Social Marketing Sites
Company Profile
Created in 2006 by Jack Dorsey.Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
100 MILLION USERS
Twitter.com
Twitter.com
Twitter.com
Twitter.com
Twitter.com
Twitter.com
Twitter.com
Twitter.com
Twitter.com
Twitter.com
Best Practice - Twitter:
Event Based TweetsLink Link LinkCustomize your backgroundUse Hash Tags - seachablilityFollow as many people as you can
Observe and ImproveDo not hard sell
Company Profile
500 MILLION USERS
Mark Zuckerberg launched Facebook from his Harvard dorm room on February 2004., Idea came from a student directory in prep school known as the "Facebook". Once at college, Zuckerberg's Facebook started off as just a "Harvard-thing", until Zuckerberg then decided to spread Facebook to other schools and enlisted the help of roommate Dustin Moskovitz. They first spread it to Stanford, Dartmouth, Columbia, Cornell and Yale, and then to other schools with social contacts with Harvard
Facebook.com
Set up a Personal pageSet up a Business page (Add-on)Add Contents, Photos & Biz
Profile Invite friendsSet up a Sub-Domain – Min. 25
Fans (http://facebook.com/choosedomain)
START ADVERTISING
Status Updates – Wall Posts – Add Links Post Targeted Updates Ask Questions Hold Contests Request Feedback
It’s all content driven
What are the viral drawbacks? Individuals with too many friends.
EFFECTIVE MARKETING
HOW?
Social Buying
WootGrouponLiving Social
Social Buying – Woot
Social Buying - Groupon
Social Buying - Groupon
Social Buying - Groupon
Social Buying- LivingSocial
Social Buying- LivingSocial
Social Buying- LivingSocial
Social Buying- LivingSocial
Social Buying- LivingSocial
Video Sharing:
You TubeAnimoto
Video Sharing: Blendtec
Best Practice - Video Sharing:
Set up a ChannelHave a StrategyHave a Concept – Be UniqueWatch Production ValueAllow feedbackShow link info on videos
Measuring Social Media
Conclusion: Your Next Step
Commit ResourcesCreate a Social Media PlanIntegrate with MarketingDo Your HomeworkContent is KingMetrics
Questions
Thank You