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Michael BushongVP, Datacenter Routing & SwitchingBrocade Federal ForumJune 2015

Evolution of the Physical Data Center

Understanding How Markets Mature

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Under-served

Well-served

FeaturesPerformance

PriceConvenience

Where Is Networking?

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The industry is talking to us.What is it saying?

Conclusion: Networking is largely a well-served market

White Box SDN NFV DevOps/NetOpsOverlays

What Is Important for Well-served Networking Markets?

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Cost of procurement, including:• Equipment• Cabling & optics• Space• Power• Cooling

Price Convenience

Ease of:• Procurement• Deployment• Provisioning• Troubleshooting• Integrating• …

Price: The Rise of Merchant Silicon

Custom Silicon2010 Merchant

Silicon Software

Custom Silicon2015 Merchant

Silicon Software

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Custom Silicon2020 Merchant

Silicon Software

Price: The Role of Customers

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Multi-vendor deployments spur competition• Drives pricing lower• Promotes innovation

The Power of Competition The Derivative RFP

RFPs tend to be derivatives of previous projects• Start with the previous RFP• Add SDN

…but it starts with architecting around open standards and common components

…but next-gen architectures start with getting rid of the unnecessary

Convenience: Ease of Everything

• Procurement• Install• Provisioning• Monitoring• Troubleshooting• Integrating• …

Ease of…

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Easy’s Mortal Enemy

COMPLEXITY

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Reducing ComplexityThe three tenets of reducing complexity

Remove Abstract Automate

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What Can We Remove?

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• Devices• Ports under management• Interconnect ports• Cables

Infrastructure Technology

• Network protocols (like Spanning Tree)

• Routing protocols (like RIP, OSPF, IS-IS)

• Traffic engineering constructs

Abstraction Comes in Many Forms

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Fabrics Controllers Commands

• Multiple physicaldevices representedas a single logicalentity

• Many network devices managedas a single entity

• Multiple commandsissues via a single command

Automate All the Things

• Automation is most meaningful at the boundary of systems or organizations– Anywhere two entities have to

coordinate in support of a task• The currency of automation is data

– Coordination requires communication

• Capability in context– Heavily dependent on architecture,

surrounding systems, tools, processes, and people

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• Architectural future is more operations than pure transport

• Price is a combination of form factor and open architectures

• Strip out what you can

• Abstract what remains

• Automate the rest

Summarizing the future of the DC

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Thank you