michael cheng resume
TRANSCRIPT
8/3/2019 Michael Cheng Resume
http://slidepdf.com/reader/full/michael-cheng-resume 1/1
Account Planning Intern• researchedstate/national/internationallotteryindustrytrendsandconsumers
awareness/perceptionsoflotterywinners• wrotesurveysandconductedstreetinterviewstolearninsightsanddevelop
personasofFloridaLotteryconsumers• pitchedthe“FunStartsHere”campaigntotheFloridaLotterymarketingteam• learnedlovingyourjobshouldlastpast5PM (andI’dliketowinthelottery)
[email protected]•2970N.SheridanRd.Apt.719,Chicago,ILL60657•321-663-7074•www.untieyourshoes.com
St.John&PartnersOneoftheFlorida’slargest
independentlyownedadagencies.
Jacksonville, Fla. Summer 2010
MarsheldCVBThecapstoneclassforadvertisingmajorsattheUniversityofFlorida
Gainesville, Fla.
Spring 2011
Account Planner• developedthestrategyfortherebrandingoftheconventionandvisitor’s
bureauinMarsheld,WIthroughthe“It’sInOurNature”Campaign• identiedinsightsonMidwesterntravelersthroughsecondaryresearch,digita
ethnographies,andsurveys• wonboth“BestStrategy”and“BestCreative”campaigns• learnedcreatingagoodcampaignrstrequiresgreatteamwork
Wunderman3
Thepromotions,retail,andeventsarmoftheWundermannetwork
Chicago, Ill.
Summer 2011
Account Planning Intern • developedretail,promotions,andeventsstrategiesforclientssuchas
MicrosoftXbox,Hostess,DiGiorno,CaliforniaPizzaKitchen,Chevron• researchedconsumerandmarkettrendswithinthepromotions,retail,and
eventscategories• independentlyresearchedtheeffectiverolenostalgiacanplayinmarketing• learnedtheimportanceofconstructingastoryfromapileofinformation
UF’sAdSocietyOneofthelargestcollegechaptersof
AAFwith280members
Gainesville, Fla.
Spring 2010 – Spring 2011
Vice President of Finance• despitealower-than-expectedbudget,implementedcost-effectivesolutions
toincreasethenumberofspeakersandorganizationevents• raisedmorethan$3,000ofadditionalfundsthroughfundraising• recruitmentcampaignresultedinover70newmembersandaSilverADDY• servedasthecreativedirectorbehindAdSociety’sholidaygreetingvideo
whichreceivedaGoldADDY(nationalqualier)
•learned
thebestideasaren’tnecessarilytheonesthatcostthemost
WorkExperience
Leadership
UniversityofFloridaU.S.NewsandWorld
Report’s#6Journalism
College
Gainesville, Fla.
Graduated Spring 2011
B.S.inAdvertisingw/anoutsideconcentrationinScience• MagnaCumLaude(3.8/4.0GPA)• UFHonorsProgramgraduate• W.RobertGlafckeAwardforService• BrightFuturesFloridaAcademic
ScholarandJamesS.FishScholarship• learnedyoudon’tstopbeingastudent
justbecauseyougraduate
Education SkillsandOtherInterestingFacts
• AdobeCS5• basicChinese• intramuraltennis,volleyball,softball,• 2-yearcaptain-WPHStennisteam• assistantconcertmaster-WPHSOrchestra• diehardfanoftheFloridaGators,
PittsburghSteelers,andOrlandoMagic• learnedIdidn’twanttobeadentistafter
spending2yearsasamicrobiologymajor
Y&RChicagoClients:GiantEagle
Craftsmen
NewBusiness
Chicago, Ill.
Fall 2011 – Present
Assistant Account Executive• coordinatedcreativedevelopmentandproductionofTVandradiospots• managedClientbudgets
• designedpitchpresentationswithseniormanagementbyconsolidatingmaterialsanddevelopingaproperpitchow• analyzedcompetitors,consumertrends,andweeklysalesreportsfor
strategicrecommendations• workedwithmediapartnerstoensuredeliverableswereproperlytrafcked• learnedasuccessfulClient/Agencyrelationshiprequiresacollaborativespirit
frombothparties