michael ford - the good guys

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Michael Ford CEO

Enhancing the Omnichannel Retail Experience through Data, Insights & ActionThe Good Guys Journey

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• OPERATIONS• INVENTORY MANAGEMENT• SUPPLY CHAIN• BEST-OF-BREED SYSTEMS• PRICING STRATEGY• COMMISSION STRUCTURE• GO-TO-MARKET PLAN• SELLING APPROACH• CUSTOMER SERVICE• CULTURE

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Source: POS , Buyer Tracker, Google Analytics, Industry Tracker

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CRITICAL NEXUS POINTS:

• WHERE IS SHE?

• WHE IS THE PRODUCT?

• WHERE DOES SHE WANT TO RECEIVE THE PRODUCT?

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ROBO is how we do business todayResearch Online Buy Offline

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIqHqOrIhMYCFSd5pgodveoAqQ&url=http://www.hd2wallpapers.com/metal_robo-wallpapers.php&ei=l-J3VcrfNafymQW91YPICg&bvm=bv.95277229,d.dGY&psig=AFQjCNHCeaMC3FsPNnVpIh5cnRjpwXVV-Q&ust=1434006523631811

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIqHqOrIhMYCFSd5pgodveoAqQ&url=http://www.hd2wallpapers.com/metal_robo-wallpapers.php&ei=l-J3VcrfNafymQW91YPICg&bvm=bv.95277229,d.dGY&psig=AFQjCNHCeaMC3FsPNnVpIh5cnRjpwXVV-Q&ust=1434006523631811

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UPDiSR T

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Questions

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.optimumfx.com/what-we-do/information/ifa-opportunity-analysis/&ei=KhxtVeK8D4PxmAXHoYCAAw&bvm=bv.94455598,d.dGY&psig=AFQjCNGpuJYdmWdVak51ApqKmGAyfILdhA&ust=1433300386955217

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.optimumfx.com/what-we-do/information/ifa-opportunity-analysis/&ei=KhxtVeK8D4PxmAXHoYCAAw&bvm=bv.94455598,d.dGY&psig=AFQjCNGpuJYdmWdVak51ApqKmGAyfILdhA&ust=1433300386955217