michael gamez, matt bell, marcy hernandez, anthony aguon ... filemichael gamez, matt bell, marcy...
TRANSCRIPT
![Page 1: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/1.jpg)
Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon
May 10, 2012
Professor Carol Davis
![Page 2: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/2.jpg)
Intro The Kelp Bed Target Market Incorporation of Franchises Promotion Mix Financials Break-even Analysis Contingency Conclusion/Questions References
![Page 3: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/3.jpg)
![Page 4: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/4.jpg)
Food Court Style
Location
Library on Campus
Housing
5,000 sq ft
Room for expansion
Multiple stalls
![Page 5: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/5.jpg)
Product
What’s provided
Franchises:
Wingstop
Chipotle
![Page 6: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/6.jpg)
Demographics
Age: 18-24
Gender: 39% Male 61% Female
Family Cycle: with or without kids
Income: students and families
![Page 7: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/7.jpg)
Growth
Student Body
Future prospective students
Surveys and Feedback
![Page 8: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/8.jpg)
CSUMB
Sodexo
MR Manager
R&D Survey
Student Union
Adv Manager
Otter Media
Corporate
![Page 9: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/9.jpg)
Advertising
Flyers
Billboard
Events
Grand Opening Week
Annual Grand Opening Anniversary
![Page 10: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/10.jpg)
Employees
Seven employees at 1400 hours a month.
Yearly Employee Cost - $123,480
Management
Total Yearly Salary - $80,000
Accounts Payable
Total Yearly AP - $150,000
![Page 11: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/11.jpg)
Utilities
PG&E, Water, Garbage, and Sewer
Total Yearly Utilities - $23,133
Supplies
Chipotle and Wingstop
Total Yearly Supplies - $69,000
![Page 12: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/12.jpg)
Students, Faculty, Staff
Total Yearly Revenue - $871,490
Surrounding Community
Total Yearly Revenue – $10,700
![Page 13: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/13.jpg)
Profits: $573,840 Sales Needed: 57,384 Units Year 1
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000
Re
ve
nu
e
Units
Break-Even Chart
TFC
TVC
TC
Sales
Profit
![Page 14: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/14.jpg)
BEvol = 353,480 / (10 – 3.84)
BEsales = BEvol * 10
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000
Re
ve
nu
e
Units
Break-Even Chart
TFC
TVC
TC
Sales
Profit
![Page 15: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/15.jpg)
BEvol = 57,384 units
BEsales = $573,840
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000
Re
ve
nu
e
Units
Break-Even Chart
TFC
TVC
TC
Sales
Profit
![Page 16: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/16.jpg)
DIFFICULTIES AND RISKS SOLUTIONS
Convincing franchises
Breaking even
Making profit
Reduce franchises
Yearly rotate franchises
Adjust advertising
Different franchise(s)
Transfer ownership to Sodexo
![Page 17: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/17.jpg)
Should the Kelp Bed reach extreme conditions, it would be converted into a Culinary classroom
![Page 18: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/18.jpg)
Kelp Bed will provide excellence
Profitable
Unique and new
Evolve and grow
![Page 19: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/19.jpg)
Armstrong, G., Kotler, P. (2012). Principles of marketing(14th edition). Upper Saddle River, NJ. Prentice Hall.
Daft, R. L. (2011). Understanding management (7th edition). Mason, OH, South-Western Cengage Learning.
Institutional Assessment and Research. 2011. Fact Book. Seaside, CA: California State Monterey Bay. Retrieved from http://iar.csumb.edu/sites/default/files/47/attachments/files/factbook_1112_2114_new_2.pdf
MacDonald, E. (2010, October 27). Life on campus. Food. Retrieved from http://life.csumb.edu/food
Marketing Teacher. (2012). SWOT analysis. Retrieved March 12, 2012. From http://www.marketingteacher.com/lesson-store/lesson-swot.html#
Sodexo. (2012). Official company website. Retrieved March 15, 2012, from http://www.sodexousa.com/
Survey Monkey. (2012). The kelp bed survey. Retrieved March 14, 2012, from http://www.surveymonkey.com/s/62MT9LT
Tyson Foods. (2010, March 4). Swot framework analysis. Food Business Week, 134. Retrived from http://xerxes.calstate.edu/monterey/articles/record?id=FETCHnewsrx_primary_Food_Business_Week_2010_03_04_134_Research_and_Markets_Tyson_Foods_SWOT_Framework_Analysis4
Ventimiglia, K. (2012, April 23). An interview with Kathleen Ventimiglia [Interviewed by Michael Gamez and Matt Bell]
Wesley, C. and Paiva, U. (2012, April 23). An interview with Charles Wesley and Uriah Paiva. [Interviewed by Matt Bell and Michael Gamez]
![Page 20: Michael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon ... fileMichael Gamez, Matt Bell, Marcy Hernandez, Anthony Aguon May 10, 2012 Professor Carol Davis](https://reader030.vdocument.in/reader030/viewer/2022041301/5e1181a27d5d0c55f0179566/html5/thumbnails/20.jpg)