CONDE NAST

• GENDER: FEMALE

• AGE: 25 TO 54 YEARS OLD

• ANNUAL INCOME: ABOVE $50,000

WHY ADVERTISE?

• 70 % OF NORTH AMERICAN CONSUMERS ARE FAMIL-IAR WITH MICHAEL KORS. THE MARGIN IN WHICH TO GROW THEIR BUSINESS THROUGH MAR-KETING CAN BE INCREASED.

• MICHAEL KORS MARKETS ITSELF AS A LUXURY LIFE-STYLE BRAND,

TARGETING THE AFFLUENT AND ASPIRATIONAL CONSUMERS. - JUST LIKE OUR CONSUMERS AND READ-ERS!

• THE MAGAZINES THAT WE HAVE SELECTIVELY CHO-SEN FOR YOU, MICHAEL KORS TO ADVERTISE YOUR PRODUCTS IN THE MOST EFFECTIVE WAY.

THESE ARE THE MAGAZINES WE HAVE CHOSE FOR YOU!

MICHAEL KORS TARGET AUDIENCE

• Gender: Female• Age: 25 to 54 years old • Annual Income: Above

$50,000

• GENDER: FEMALE (87.5%)• MEDIAN AGE: 38.5 YEARS OLD• MEDIAN INCOME: $60,536• SPECIAL ISSUES FOR MK

• SEPTEMBER- “THE FALL FASHION BLOCKBUSTER”• DECEMBER- “CHIC FOR THE HOLIDAYS”

WHY VOGUE?

• NATIONAL MAGAZINE AWARDS- MAGAZINE OF THE YEAR -GENERAL EXCELLENCE- STYLE & DESIGN

• PRESTIGE- CONSUMERS VIEW BRANDS ADVERTISED IN VOGUE AS THE BEST

• VOGUE READERS SPEND MORE ON FASHION EACH YEAR THAN READERS OF ELLE, MARIE CLAIRE, INSTYLE, VANITY FAIR AND HARPER’S BAZAAR

FULL BLEED-OUT AD

GLAMOUR

• GENDER: FEMALE (96%)• AGE: 18-49 YEARS OLD• MEDIAN INCOME: $64,280

• SPECIAL ISSUES FOR MK• JUNE- “THE SUCCESS ISSUE”• OCTOBER- “FALL BEAUTY

ISSUE”

• ADWEEK’S HOTLIST• HOTTEST FASHION MAGAZINE• TOP 25 MAGAZINE IN AVERAGE

PAID CIRCULATION

WHY GLAMOUR

PERFUME SAMPLE INSERT

TEEN VOGUE

• GENDER: FEMALE (93%)• MEDIAN AGE: 24

• MEDIAN INCOME: $56,366

• SPECIAL ISSUES FOR MK• SEPTEMBER- “THE FALL FASHION ISSUE”

• NOVEMBER- “THE SOCIAL RESPONSIBILITY ISSUE”

WHY TEEN VOGUE

• GATEFOLD AD

• OPPORTUNITY TO REACH A YOUNGER TARGET MARKET

STYLE.COM

Gender: Female (70%)Median Age: 32

Median Income: $103,000

ALLURE

• GENDER: FEMALE (70%)• MEDIAN AGE: 32

• MEDIAN INCOME: $103,000

WHY ALLURE

• WE WILL USE ALLURE AS OUR OPPORTUNITY TOUSE THE TABLET, APP, AND INTERNET TECHNOLOGY MAGA-ZINES ARE CURRENTLY US-ING.

• THIS MARKET IS GROWING IN THE MEDIA

COMPARATIVE ANALYSIS