michael lantz - accedo - the dynamic ott ux - learning from consumer behaviour

Accedo

Accedo

THE DYNAMIC OTT UX

Michael Lantz, CEO Australian OTT Summit

Accedo | The Dynamic OTT

AGENDA

Accedo overview

Market drivers for the UX evolution

The dynamic OTT UX

Challenges and Solutions


Powering the video USER EXPERIENCE

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Global market leader in Video and TV applications


Accedo overview

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15 Offices Covering the World

1000% Growth in 5 Years

1 000+ Customer Deployments

300 FTE

250+ Customers


AGENDA

Accedo overview


The dynamic OTT UX



1. Device Fragmentation is a reality >50% of OTT users are active on more than one device Fragmentation across devices, generations and technologies will continue

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2. Service Fragmentation has emerged

Consumers increasingly divide time and money over multiple video services. The days of service monopolies are over.


3. Ever increasing content availability Increased availability of content on more platforms increases the UX complexity seen from the consumer perspective. Requirements for rapid and engaging consumer interaction increases


AGENDA

Accedo overview


The dynamic OTT UX



WHAT IS THE “USER EXPERIENCE”?


It is not about the Screen Size or Resolution

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CRT TV 2000

HD Ready TV 2005

Curved 4K TV 2015


It is not about the Devices

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IPTV STB 2004

iPhone 4 2010

Fire TV Stick 2015


It is not even about the Content

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Friends 2003

Breaking Bad 2010

House of Cards 2015


It is about the USER Interaction and Perception

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Linear TV Online content moved to new screens Dynamic multiscreen

video experience


The consumers evolve with the market

OTT services are mass market

TV is no longer a screen but a service

Fragmentation of use cases


AGENDA

Accedo overview


The dynamic OTT UX



Business Challenges with next generation VIDEO UX

•  Rapid market evolution •  Constantly changing content portfolio •  Competitors a click/touch away


Key success factors

It’s all about establishing the most customer-centric user experience Customers change – services need to change as well

Efficient Application Lifecycle

Customer Engagement

Dynamic User Experience

The Multiscreen Consumer


Creating a customer-centric UX Different consumers have different needs at different times Adaptive and intelligent multiplatform user experiences will be required


Moving UX intelligence to the cloud

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Questions?

Michael Lantz, CEO [email protected]

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Accedo

Thank you!

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michael lantz - accedo - the dynamic ott ux - learning from consumer behaviour

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