michael pittman michaelpittman · michael pittman, your illinois home seller, has built his success...
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Michael Pittman, your Illinois Home Seller, has built his success and reputation on consistently providing a superior level of attentive and responsive service to his clients, whatever their real estate needs. Whether you
are buying or selling a home, Michael maintains the highest degree of competence, knowledge and professionalism to offer exceptional results for his valued clients.
Accomplishments:
Broker, ABR
Multi Presidents Circle Winner - Top 2% Worldwide
Coldwell Banker Rookie of the Year
Map Multiple Listing Runner-up Rookie of the Year
USAA and Cendant Relocation Certified
Miami University BS - Finance & General Business
Relocation Specialist
POWER OF OUR NAME No name in real estate is known better than Coldwell Banker
The Coldwell Banker Residential Brokerage name represents excellence and professionalism to all who see it. With nearly 83,000 brokers and sales associates in 50 countries and territories, Coldwell Banker applies some of the most sophisticated technology available today to the selling of your home. Though strongly tied to the national organization, Coldwell Banker Residential Brokerage is managed locally and independently. In this region, Coldwell Banker has 3,250 sales associates in 51 offices serving more than 275 communities in Chicagoland, Northwest Indiana, Southwest Michigan and Southeast Wisconsin. Our focus has always been, and continues to be, on the needs of our local communities.
THE POWER OF NRT By every sales measure of real estate success, NRT is the industry leader
NRT is the #1 residential real estate brokerage company in the United States according to REAL Trends 500. NRT LLC, a subsidiary of Realogy Corporation, is the nation’s largest residential real estate brokerage company. We own and operate companies in the country’s largest metropolitan areas. With approximately 725 offices and 42,000 sales associates in our extended family, NRT is dedicated to creating exceptional real estate experiences for our customers and communities. Coldwell Banker International Markets Served
Aruba Australia Bahamas Belize Bermuda Bolivia Brazil Canada Cayman Islands
(Grand Cayman, Cayman Brac, Little Cayman)
China Colombia Costa Rica Czech Republic Dominican Republic
Ecuador Egypt France Greece Guatemala Honduras India (Mumbai only) Indonesia Ireland Italy Jamaica Japan Kuwait Lebanon Malta Mexico
Monaco Netherlands Netherlands Antilles
(Curacao, Bonaire, St. Eustatius, Saba and St. Maarten)
Nicaragua Panama Peru Puerto Rico Romania Saudi Arabia Singapore Spain St. Kitts/Nevis St. Martin
Turkey Turks & Caicos United Arab Emirates United States Venezuela Virgin Islands
(British: Anegada, Jost Van Dyke, Tortola, Virgin Gorda, along with smaller cays and private islands)
Virgin Islands(U.S.: St. Croix, St. John, St. Thomas, Water Island, several smaller islands)
WHAT MAKES US THE BEST
Market Dominance Coldwell Banker Residential Brokerage consistently closes more in sales volume in our region than any other residential brokerage company. Our region includes Chicagoland, southeast Wisconsin, northwest Indiana and southwest Michigan. eMarketing Advantage Our listings are exposed to millions of potential homebuyers each day through many of the Internet’s top web sites and search engines, including: Realtor.com®, Trulia, Yahoo!, Zillow, AOL, MSN, ColdwellBanker.com and ColdwellBankerOnline.com. Rapid Response to Online Consumers Our exclusive program, HomeBase intouch, enabled over 142,000 potential customers to receive a rapid response to their online inquiry in 2012.
Global Network Coldwell Banker’s powerful network is comprised of nearly 83,000 sales associates and brokers, operating from over 3,100 offices in 50 countries and territories worldwide. Market Expertise Our professionally trained sales associates receive the most current market trend information to assist our customers in making informed buying and selling decisions. NRT Ranked #1 by REAL Trends Coldwell Banker Residential Brokerage’s parent company, NRT LLC, once again ranked as the #1 residential real estate brokerage firm in the nation according to REAL Trends 500. This is the15th consecutive year in which NRT has earned the top spot nationwide for both closed sales volume and closed transaction sides. REAL Trends is a leading provider of trends and research for the residential real estate service industry.
WHEN YOU HIRE ONE OF US, YOU HIRE ALL OF US An in-house agency of marketing professionals
When you choose to work with a Coldwell Banker Realtor, not only will you receive their market knowledge and real estate expertise, you will also receive the attention of over 60 marketing professionals working to provide you a successful real estate experience. Graphic Design A picture is worth a thousand words. This old adage has never been truer than it is today. Our team of graphic artists create marketing materials for your home that will appeal to prospective home buyers. Communications/Public Relations In the news, on TV locally, all over the internet, and within social media posts the Coldwell Banker brand is well known as the experts in the industry. We keep our name and our listings top of mind with our comprehensive public relations and communications campaigns.
Strategic Social Media Program Facebook, Twitter and many other social media networks are becoming more popular by the day. From posting up-to-date real estate trends to making important connections, we strategically utilize this significant platform to provide the information you need as well as bring more buyers to you and your property. Luxury Division The upper bracket market is a unique and specialized niche. Our luxury marketing division, Previews International®, is dedicated to gaining the exposure you need for your exceptional home. Our program offers a number of customized resources which, combined with our global internet marketing strategies, are designed to showcase your luxury property. Internet Marketing 90%* of buyers begin their home search online. With this in mind, we create a comprehensive online marketing plan to showcase each of our properties. This includes distribution and partnerships with top real estate websites including Realtor.com, Zillow, Trulia and ColdwellBankerOnline.com.
*The 2012 National Association of Realtors Profile of Home Buyers and Sellers.
THE STEPS TO SELLING A HOME
Start Evaluate your needs Set the right price Determine time
frame Sign disclosures
Implement a personalized
marketing plan
Prepare your property for sale
Show to potential buyers
Get showing feedback and
make adjustmentsReceive offers
Negotiate offers Accept offer Sign Contracts Begin closing process
Assist with mortgage process
Assist with inspection
process
Assist with title process
Final walk-through
Assemble all documents and attend closing
Proceeds check delivered to you
Property Sold
ENHANCING YOUR HOME FOR IMPACT To attain maximum impact, it helps to look at your home through a potential buyer’s eyes
Basement, Attic, Garage • Clean out the clutter. • Keep stairways and entryways well lit. • Keep basement bright with new paint or
lighting. • Ventilate or dehumidify. • Repair cracked floors and walls. • Stack items against the walls. Kitchen • To brighten, paint cabinets and put up new
curtains. • Remove any appliances from your counters. • Leave a delicious smell in the kitchen. Bathroom • Repair any dripping faucets. • Keep fresh towels in the bathroom. • Remove stains from toilets, bathtubs and
sinks. • Keep sinks and mirrors shining. • Unclog sinks and bathtubs. • Use a deodorizer in the bathroom area. • Replace old caulking around the bathtubs. Living Areas • Have all plaster in top shape. • Check ceilings for leak stains.
• Use white and neutrals if painting and redecorating.
• Clean fireplace. • Wash windows and replace any cracked or
broken glass. • All windows should open and close. • Keep draperies open, window shades up. • Replace burned out light bulbs. • Be sure every light switch works. • Discard items now that will be disposed of
when moving. • Straighten up the closets. • Keep pets away during showings. • Lubricate any sticking or squeaking doors. • Turn off all televisions. Outdoors • Invest in landscaping where it can be seen at
first sight. • Cut back overgrown shrubbery and keep lawn
mowed. • Paint your house if necessary. • Repaint front shutters, window frames, • and front door. • In winter, walkways should be free of • snow and ice. • Inspect roof and gutters for needed repairs. • Place flowers outside of the front door.
Internet
Real Estate Professional
Yard Signs
Open House
Newspaper Advertisement
Home Book/Magazine
Builders
Television
Billboard
Relocation Company 4%
5%
5%
17%
18%
27%
45%
53%
87%
90%
WHERE DO BUYERS COME FROM? We bring the most qualified buyers to your home
* The 2012 National Association of Realtors Profile of Home Buyers and Sellers.
Studies show that the vast majority of home buyers use a real estate sales professional as a main resource for information. Understanding where buyers really come from allows Coldwell Banker Residential Brokerage professionals to successfully focus our marketing efforts.
MARKETING YOUR PROPERTY Maximizing your reach to potential buyers
STRATEGIC INTERNET DISTRIBUTION We’re every place your listing needs to be
According to the National Association of Realtors®, 90% of home buyers are using the Internet to search for home buying information. We provide your home the best local online exposure possible.
ColdwellBankerOnline.com Receives over 6.8 million visits from 201 different countries, with 1 of every 5 coming from a mobile device ColdwellBanker.com Over 2 million potential buyers per month and innovative mobile search platforms* ColdwellBankerPreviews.com Exclusively features exceptional homes that attract buyers from more than 100 countries Realtor.com, AOL and MSN (Enhanced Listings) The average visitor spends 30 minutes, and viewed 30 pages while searching properties on Realtor.com** Trulia.com (Featured Listings) More than 22 million*** homebuyers, sellers, owners and renters come to Trulia each month Yahoo.com and Zillow.com (Featured Listings) The largest real estate network on the web**** HotPads.com Currently has over 500,000 active rentals and 4 million for-sale real estate listings^ FrontDoor.com Boasts over 695,000 monthly unique visitors and 12 million page views^^ Homes.com Over 12.5 million people visit Homes.com monthly to search for homes and everything home-related
Additional websites include: CraigsList.com (where applicable), HomeFinder.com,OpenHouse.com,
Chicago Tribune, WSJ.com, Washington Post, NYTimes.com,
and local newspaper websites
*Google Analytics, January - December 2012; **Realtor.org, November 2012; ***Omniture, March 2012; ****Hitwise Pty Ltd., April 2012 ^HotPads.com, March 2013 ^^ComScore Media Metrix Monthly Average Apr-Jun 12: Omniture Monthly Average Apr-June 12: via http://wwww.scrippsnetworksdigital.com
COLDWELL BANKER ONLINE For 2012, nearly 6.8 million buyers and sellers from 201 countries,
found an unmatched real estate experience at ColdwellBankerOnline.com*
*2012 Google Analytics January - December
COLDWELL BANKER IS MOBILE 1 out of every 5 visitors to ColdwellBankerOnline.com comes from a mobile device
CONNECTING WITH BUYERS IN SECONDS Rapid Response System
With HomeBase intouch, your Coldwell Banker sales associate has direct communication link with potential online buyers interested in your property. In a matter of seconds, online leads are sent directly to your Coldwell Banker associate’s cell phone and email so they can respond immediately. Now that’s truly remarkable service.
Where Home Begins
999D R1111
Your property is marketed on these top-rated real estate web sites.
HomeBase intouchis activated and captures the lead
Your Coldwell Banker agent contacts the consumer directly.
ColdwellBankerOnline.com
Realtor.com | AOL | MSN | Yahoo | Trulia | Zillow | Homes.com | FrontDoor | HotPads.com
ColdwellBanker.com
Potential home buyer finds your property online and requests additional information
The system notifiesyour Coldwell Bankeragent in seconds.
A WEBSITE JUST FOR YOUR HOME Daily updates, social sharing... a great way to generate buyer interest
MARKET ACTION REPORTS Provide real estate trends specific to your community
COLDWELL BANKER ON LOCATION A one-of-a-kind real estate tool that harnesses the power of video and reaches millions
Coldwell Banker On Location (YouTube.com/ColdwellBanker), was created to more fully tap into the power of video for real estate search and discovery, and to drill deeper into the local insights that consumers want.
To create On Location, Coldwell Banker Real Estate closely collaborated with both YouTube and Google to develop a customized framework
and user experience – offering what is arguably one of the most comprehensive and immersive brand channels on the YouTube platform.
COLDWELL BANKER GOES HOLLYWOOD Coldwell Banker is rolling out the blue carpet
Our commercials are on America’s most buzz worthy programs: • The 70th Annual Golden Globe Awards • The 55th Annual GRAMMY Awards • The 85th Annual Oscars • The 65th Annual Emmys • Macy’s 4th of July Fireworks Spectacular • Macy’s Thanksgiving Day Parade • Christmas Tree Lighting at Rockefeller Center • New Year’s Eve with Carson Daly
Plus… • Coldwell Banker ads will be featured on People.com before
and after each award show • A presence on E! Entertainment Television, leading up to and
after each show • Exclusive partnership with LXTV Open House • Sponsorship of ESPN Baseball Tonight • Partnership with NBC’s George to the Rescue
Coldwell Banker takes you to the cloud
Your Transaction Records Coldwell Banker is investing in eco-friendly business practices. In HomeBase Our HomeBase system will store all of your important real estate transaction records in the Cloud. Available On Demand Safe and secure electronic access from anywhere, anytime... forever.
HomeBase and HomeBase Powered By Realogy are service marks of Realogy Services Group LLC and are used under license
ONLINE SHOWING REPORTS Delivering quality online viewing information about your home
*WSJ.com only includes properties $500,000+
DOTHOME Coldwell Banker has partnered with DotHome, a communication vehicle that delivers quality information about your listing
On a weekly basis, DotHome displays virtual showings from Realtor.com, ColdwellBankerOnline.com, ColdwellBanker.com, Trulia.com, Zillow.com and Homefinder.com and provides you with an easy-to-read report so you can see where and how often your property is being viewed online. In addition to providing virtual showing statistics on your listing, DotHome reports all of the other marketing avenues that your agent is using to market your property to sell. This can include print advertising, direct mailers, showings, open houses and more.
COLDWELL BANKER CONCIERGE The single, time-saving source of quality vendor recommendations
Buyers and sellers alike have found that screening and hiring quality moving-related services before, during, and after a move can be stressful and time consuming. The Coldwell Banker Concierge program provides you with a choice of qualified vendors in your
neighborhood through the convenience of a single phone call.
Contact a Concierge Service Counselor at 800-493-1181 or [email protected]. You can also visit ConciergeVendors.com.
A sampling of the services covered by our vendors includes:
• Air Duct Cleaning • Appliance Repair • Blinds & Draperies • Carpentry • Carpet & Upholstery Cleaning • Carpeting & Flooring • Cleaning Services • Concrete • Drywall • Electrical • Estate Sales • Extermination • Handyman Services
• Hardwood Floor Refinishing • Heating & Air Conditioning • Home Security Systems • Home Warranty • Home Staging • Interior Design • Kitchens & Baths • Landscaping • Masonry & Tuckpointing • Mold Testing & Remediation • Mortgage Services • Moving Services • Painting
• Plumbing • Radon Inspection & Mitigation • Remodeling • Roofing • Siding & Gutters • Trash Hauling • Title Insurance • Utility Connections • Waterproofing • Windows & Doors • Window Washing • And many more...
BRINGING RELOCATING BUYERS TO YOU We market your home to more relocating buyers than any other local real estate company
Discover the Coldwell Banker difference! • We are a Principal Broker for Cartus, the global relocation leader who provides relocation services to
over 100,000 relocating families annually • Our relocation division works with corporate clients and all major relocation management companies
throughout the nation • As a Principal Broker in the Cartus Broker Network, we receive hundreds of referrals annually from over
600 of the nation’s top real estate brokerage firms • We are proud to be a preferred broker for USAA MoversAdvantage®, providing real estate services to
thousands of active and former military and their families annually Local Experts... with National Connections! In addition to bringing buyers to your home, if you are leaving the area, we can help you connect with a knowledgeable agent anywhere in the United States.
PROTECT YOUR HOME Home Warranty
When you buy a new home, you’re making a major investment in your family and your future. A home protection plan can give you the reassurance of knowing you’re helping to safeguard that investment. A home protection plan is a service contract that covers the repair or replacement of many of the most frequently occurring breakdowns of home system components and appliances. Benefits include: • Relief from some of the expenses of unexpected breakdowns on covered items • Affordable, flexible and customizable plans • Access to a network of service contractors • Increased confidence in your home purchase We are proud to serve over one million homeowners just like you. (866) 797-4788 • AHSHome.com
TITLE INSURANCE Protect your ownership interest
Burnet Title is one of the upper Midwest’s largest title and closing agencies, professionally serving the needs of homebuyers and sellers. With 37 convenient locations throughout the greater Chicago area they provide title insurance, abstracting and closing services. In choosing Burnet Title, you know your transaction will receive the attention it deserves. They provide each customer with a quality product and truly remarkable service before, during and after the closing.
COLDWELL BANKER CHARITABLE FOUNDATION Committed to supporting the following local housing-related charities
GiveHousing.com Facebook.com/CBFoundation
PREVIEWS INTERNATIONAL® The luxury division of Coldwell Banker
The Coldwell Banker Previews International® program has been a world leader in the marketing of luxury homes since 1933. The exclusive group of certified Coldwell Banker Previews Property Specialists make up approximately eight percent of the Coldwell Banker sales professionals worldwide. Coldwell Banker Previews International® property specialists participated in nearly 16,400 transaction sides of homes priced at $1 million or more in 2012. On average, Previews® handles $86.1 million in luxury homes sales every day with an average sales price of $1.93 million.* ColdwellBankerPreviews.com • Features more than 12,000 exceptional estates • Special luxury “features” search option allows buyers to search properties by using keywords like “waterfront”, “wine country”,
“equestrian” and more • Viewable in many languages, including English, French, German, Japanese and Spanish • Robust currency converter
* Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar year 2012. USD$
THE IMPORTANCE OF MARKET POSITIONING Is your home a product or commodity?
Most real estate agents and companies continue to market homes using traditional methods - as if they were products. It is time to rethink that paradigm.
Real estate is NOT a product. It is a commodity. The buyer establishes value. Real estate is like a stock - it’s the buying public who pushes the price up or down. It’s not a question of what the seller wants or has to get, it’s the buyer’s perception of value that determines whether your home sells or it doesn’t. There is one big difference between real estate and other commodities. Real estate is an emotional purchase - buyers fall in love with your home, but they don’t fall in love with a stock. It is our turn to engage buyers!
Product Seller establishes price
Commodity Buyer establishes value
THE IMPORTANCE OF PRICE The closer you price your property to the realistic market value, the more buyers will be willing to consider your property
In today’s market it is more important than ever to price your property competitively from the start. This is when you will generate the most activity among brokers and buyers. High Price • Showings decrease when a property is perceived as being
priced out of the market • Exposure is greatly reduced - buyers won’t even look at a
property if it is out of their price range • Diminishes the critical “new inventory” excitement • The price may not be justified by an appraisal for financing
if an offer is made • Lengthens the market time, which often results in a lower
selling price Competitive Price • Encourages a fast sale • Generates maximum market exposure • Utilizes a Realtor to interpret market data Low Price • Maximize early weeks of peak interest and activity • Attract more potential buyers • More likely to attract higher offers and achieve a faster sale
