MICHAEL RAMSEYSenior Digital Marketing Professional

ramsey.web@gmail.com | 226.504.1005 London, Ontario, Canada

Please visit michaelramsey.ca to view the full interactive resume.

SKILLS

PROFILEOver the last 14 years I have had the pleasure to work across the full range of digitalmarketing related positions. I have worked freelance, in a small start-up with friends,in-house client side, and in several di�erent agencies. In this time, I have worked withbusinesses ranging from sole proprietorships to large international enterprises andeverything in between.

I am dedicated, driven and passionate; able to quickly and easily pick up new skills andunderstand new systems. I have a passion for e�ciency and I can’t help coming up withways to simplify, systematize, and automate wherever possible.

I love what I do. It’s more than just a career and I am eager to work with people who feelthe same way. So, if your company has a vibrant culture, is eager to constantly improveupon itself, is dedicated to success, and most of all, you genuinely love what you do,then I will be an indispensable asset.

DIGITAL MARKETINGTechnical SEO (On-Site)Technical SEO (On-Site) Link Building (O�-Site SEO)Link Building (O�-Site SEO) Local SEOLocal SEO

Google/Bing Search AdsGoogle/Bing Search Ads Competitor AnalysisCompetitor Analysis Social Media MarketingSocial Media Marketing

Social Media ManagementSocial Media Management E-Mail MarketingE-Mail Marketing International SEOInternational SEO

B2B vs. B2CB2B vs. B2C Programmatic AdvertisingProgrammatic Advertising Video AdvertisingVideo Advertising

MANAGEMENTTeam ManagementTeam Management HiringHiring Project ManagementProject Management

Scheduling and CoordinationScheduling and Coordination MultitaskingMultitasking Strategic ThinkingStrategic Thinking

WEB DESIGN, ANALYTICS & CROUI/UX Design AnalysisUI/UX Design Analysis Google AnalyticsGoogle Analytics Conversion Rate OptimizationConversion Rate Optimization

Google Tag ManagerGoogle Tag Manager Usability TestingUsability Testing Adobe AnalyticsAdobe Analytics

Adobe Creative SuiteAdobe Creative Suite

WEB DEVELOPMENTHTML / CSSHTML / CSS JavaScriptJavaScript PHPPHP

MySQLMySQL Hosting & ServerHosting & ServerAdministrationAdministration

OTHER SKILLS

EXPERIENCE

Excel / Google SheetsExcel / Google Sheets PowerPoint / KeynotePowerPoint / Keynote Project Management SoftwareProject Management Software

WindowsWindows OSXOSX LinuxLinux

EditingEditing CopywritingCopywriting

tbk CreativePosition:Position: VP DigitalSite:Site: tbkcreative.comPeriod:Period: September 2016 -

November 2018

During my time with tbk Creative I led the digital team and delivered high valueinternal projects, handling tasks and responsibilities such as:

Team leadershipTeam leadership introducing andre�ning processes, conductingtraining, reviewing work, andproviding direct team support.Search engine optimizationSearch engine optimizationdelivering consistent growth toclient websites.Digital advertisingDigital advertising driving strongresults via channels such as search,email, display, programmatic, andsocial media.Conversion rate optimizationConversion rate optimization usingsplit testing for incrementalimprovements.AnalyticsAnalytics setup and reportingincluding advanced event,dimension and metric trackingsolutions.AutomationAutomation for routine tasks suchas ad budget pacing and reporting.

Software solutionsSoftware solutions introduced suchas SEMRush, call tracking, GoogleTag Manager, and Google DataStudio.Sales supportSales support assisting in quotingprojects and services, creatingstatements of work, and attendingsales meetings.Vendor managementVendor management for servicessuch as programmatic advertising,email marketing, and call tracking.Sta� performance analysisSta� performance analysis toolsbuilt and managed.Revenue and pro�tability analysisRevenue and pro�tability analysisbuilt to analyze all projects andservices.Invoice managementInvoice management includingreview and approval of all invoices.

Reprise MediaPositions:Positions: Associate Director, SEO

SEO ManagerSite:Site: reprisemedia.comPeriod:Period: May 2014 - August 2016

Working with Reprise Media gave me the opportunity to bring my skills to enterpriseclients such as major automotive brands, large telecoms, international beauty brands,and pharmaceutical companies. During my time with Reprise I took on:

Team leadershipTeam leadership includingprofessional development, projectmanagement, weekly scrums, workreview, and training.Technical SEOTechnical SEO delivering advancedsolutions for complex enterpriseCMS’.Content SEOContent SEO both tailored for smallregional sites and scaled formassive international needs.Link buildingLink building via unique activationstailored to particular client needs toattract valuable organic links.Paid searchPaid search team support foradvanced scripting automationsolutions.

AnalyticsAnalytics setup and reportingincluding advanced event,dimension and metric trackingsolutions.Sales supportSales support assisting in quotingservices, creating presentations,and attending sales meetings.Reporting automationReporting automation usingAnalytics Edge to build advancedAPI driven Excel macros.Cross-channel collaborationCross-channel collaboration withsister agencies to align searchactivities with social, programmatic,and traditional media.

TechWysePosition:Position: SEO ManagerSite:Site: techwyse.comPeriod:Period: September 2012 - May

2014

TechWyse provided a wealth of experience from the wide array of clients I had anopportunity to work with. Each had unique challenges and strengths within theirrespective industries. Hundreds of di�erent clients spanned the gamut from soleproprietor small businesses to major international corporations. My role includedworking on:

Team leadershipTeam leadership of dozens of o�-shore workers in India includingboth in-person and virtual trainingand management.

AnalyticsAnalytics setup and reportingincluding advanced integrationswith third-party systems.

Technical SEOTechnical SEO at scale for hundredsof websites across numerousdi�erent CMS’.Content SEOContent SEO that needed tomaintain high quality English fromoutsourced workers.Link buildingLink building streamlined using asystem I oversaw the building of tomanage and track e�orts at scale.

Client & sales supportClient & sales support when SEOneeds were discussed.Conversion rate optimizationConversion rate optimization workon high value sites to driveconsistent growth.Content creationContent creation including blogsand videos to educate and promoteTechWyse’s online community.

The SuccessfulInvestorPosition:Position: Webmaster / Digital

MarketingSite:Site: tsinetwork.caPeriod:Period: October 2010 - September

2012

While working at TSI I was involved in many di�erent aspects of the development,maintenance and marketing of the business online. I smoothly transitioned between avariety of di�erent responsibilities as needed, including those noted below:

Technical SEOTechnical SEO to help driveconsistent improvements in organicsearch tra�c.Link buildingLink building promotion e�orts tonaturally build the authority of thewebsite.AnalyticsAnalytics implementation updatesand reporting.Usability testingUsability testing to collect feedbackdirectly from users and distill thisinformation into actionable insightsto guide future updates.Website developmentWebsite development work tosupport theme and site contentupdates as needed.

Email marketingEmail marketing including thesetup of numerous weekly emailssent to tens-of-thousands ofsubscribers.Content SEOContent SEO direction for the freearticles posted on a regular basis.Conversion rate optimizationConversion rate optimizationthrough consistent split testing inemails, on-site, and in paidcampaigns.Social media marketing &Social media marketing &managementmanagement working to scheduleposts and monitor engagement.

KaizenSEOPosition:Position: Lead AnalystPeriod:Period: April 2009 - September

2010

KaizenSEO was the natural extension of the work I did hiring an overseas team forGreentea Design’s needs. Our close-knit team in Toronto gradually expanded toundertake additional projects thanks to our growing company. We started taking onvarious short-term client work and eagerly expanded our knowledge of di�erentindustries.

Among our projects were an online hobby store, a real estate agent website, a blog andinfo site for a minor celebrity, and a local cinema. We also worked on various internalprojects, notably a social mapping platform.

Greentea DesignPosition:Position: SEO / Digital MarketingPeriod:Period: Jan 2005 - September

2010

Working with Greentea Design o�ered the opportunity to get my start in digitalmarketing, conversion rate optimization, and various other areas of internet technologyand business. I handled many responsibilities including:

Technical SEOTechnical SEO to help driveconsistent improvements in organicsearch tra�c.Link buildingLink building via both black andwhite hat tactics that worked well inthe early days of Google.AnalyticsAnalytics reporting and analysisusing ClickTracks and later GoogleAnalytics.Usability testingUsability testing to collect feedbackdirectly from users and distill thisinformation into actionable insightsto guide future updates.OutsourcingOutsourcing to the Philippines,conducting interviews, testingapplicants, and hiring.3D Modeling3D Modeling of furniture for customclient orders via SketchUp.

Team managementTeam management of theoutsourced team in the Philippinesincluding work review, taskmanagement and training.Email marketingEmail marketing to drive engagedusers back to the site on a regularbasis.Content SEOContent SEO that was �ne tuned toachieve rankings across a broad setof terms in the US and Canada.Conversion rate optimizationConversion rate optimizationthrough split testing on-site.Digital marketingDigital marketing working with thevery early versions of many of thesystems that are ubiquitous today.

EDUCATION

ABOUT MICHAEL…

York UniversityYork University Bachelor of Arts

Major: Philosophy — Minor: East AsianStudies

Graduated with Honours, Spring 2008

BIOGRAPHYI am an outgoing and gregarious person who loves to discuss new ideas. I tend to seek common ground rather than belabour myarguments. I’m quick to discover how to relate to new people and build a good rapport.

I grew up in Toronto, attending York University for a major that interested me while studying tech topics in my free time.

My wife and I moved to Londona few years ago to pursue new career opportunities and a more a�ordable cost of living.

INTERESTS & HOBBIESReading Fiction & Non-FictionBicyclingComputer HardwareVideo Gaming

BoardgamesDungeons & DragonsCraft Beer & TeaWorld News & Politics

CONTACT MICHAEL RAMSEYmike@michaelramsey.ca | ramsey.web@gmail.com | 226.504.1005