michael song 'a blast of market data from the app stat experts' skymobi
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Michael Song 'A blast of market data from the app stat experts' SkyMobiTRANSCRIPT
“By the Numbers – A blast of market data on the Chinese market by the app stat experts”
• Market Overview• Monetization• Market Breakdown by City Tier• Overview of ‘Diaosi’
Source: KPCB
Source: iResearch
Source: iResearch
Source: KPCB
Source: Super Data
Source: Super Data
Source: Super Data
Source: Super Data
Source: iResearch
Know Who Your Customer Is
Population: 1.36 billion
Mobile internet users: 500 million
Mobile gamers: 266 million MAU
All these 266 million gamers are pretty much the same profile, right? NO
Classify Users by the 6 Tiers of Cities in China
• Population• Provincial GDP• Cities with strong economic growth• Geography vicinity to other powerful cities• Advanced transportation infrastructure• Historical and cultural significance
American Chamber of Commerce
Let’s Break it Down
1st Tier cities only have 10% of China’s population
1st Tier Cities: Beijing, Shanghai, Guangzhou, Shenzhen
Source: umeng
Source: umeng
Source: umeng
Source: umeng
Source: umeng
I see the significance of focusing on lower tiered cities…but what do the users look like?
• Game Preferences• Game Preference Trends• User Behavior
19Source: Maopao appstore
Diaosi Game Preference
20
Diaosi Game Preference Trend
Most Diaosi start with casual games, and then gradually come to various types of games
Casual
Action
纸牌Card
Racing
RPG
Adventure
Time
Source: Maopao appstore
21
Diaosi Prefer Small-Sized Games
Source: Maopao appstore
22
Diaosi Prefer Small-Sized Games
23
Diaosi’s Handset Performance Increasing, but yet Relatively Low End
• 2014 Q1, Diaosi’s phone AVG.ROM an increase of 158%, AVG.RAM an increase of 126%, but is still at a low level;
Q1-13 Q2-13 Q3-13 Q4-13 Q1-14
238 251
271
316
377
282 298 303
323
354
AVG.RAM AVG.ROM
Source: Maopao appstore
24Source: Maopao appstore
Diaosi’s Most Responsive Time Periods to Promotions
Games Are Most Important to 3rd Tier and Below
Source: umeng