michalski studio e-community presence project
DESCRIPTION
Michalski Studio e-Community presence project. Soumitra Dasnurkar Eliot Gelernter Jack Shutzman Maria Tapia. Michalski Studio eCommunity Presence. Blog entry highlighting some past projects and furniture Personal facebook page Empty facebook page for Michalski Studio. The Competition. - PowerPoint PPT PresentationTRANSCRIPT
Michalski Studio e-Community presence project
Soumitra Dasnurkar Eliot Gelernter Jack Shutzman Maria Tapia
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Michalski Studio eCommunity Presence
Blog entry highlighting some past projects and furniture
Personal facebook page
Empty facebook page for Michalski Studio
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The Competition
Good visual content in some of the websites
Firms have comparable experiences and resources
No one has truly creative content or strategy that Michalski Studio wants to emulate
The industry in general has been hit hard. Internet presence will provide a competitive advantage
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eCommunity Plan for Michalski Studio
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People: Potential clients for Michalski Studio
Broad Range of clients
–70% spectators ; 23% inactive
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Objectives: Goals of Michalski Studio ?
Identify larger projects - residential and commercial
Increase Geographic Diversity – expand out West and into other states
Retain ability to customize communications and provide portfolio based upon the needs of a prospective customer.
In general, seeking to expand online presence and grow contacts via the internet
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Strategy to engage the Groundswell
Listening
“What do people need “
What do customers look for from an architect ? What are home design trends ? Are there geographic influences ? Which materials are hot now ? Does it vary by geography ?
Talking
“Building the Brand”
Communicate overall expertise Share previous projects with potential customers Identify specialization, approach to design to other professionals
Energizing
“Spreading the word”
Provide on-line presence to off-line community of contacts Using technology to enable customer engagement
Supporting
“Community helps each other”
Obtain insight into concerns on engaging an architect and undertaking projects
Embracing
“Involving the masses”
Incorporate customer input into the work that Michalski Studio does – more appropriate for furniture part of the business
Great opportunity to engage the groundswell and improve the offerings of Michalski Studio
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The Technology – Short Term project plan
Launch facebook page for the studio with picture gallery and testimonials
Create LinkedIn page with a resume, recommendations
Submit urls to Yahoo, Google, Bing and AltaVista search engines
Increase presence on online forums and websites
– Join online communities and off-line organizations
– Use subscription services such as Google Alerts to automate on-line research
Continue activity on monthly basis to increase fan base and contacts
Investment in time, not money
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Michalski Facebook Page
A new way to communicate past
projects and reach out to prospective clients
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Facebook Analytics and Advertising
Estimate # of people reached - 600
Costs approx 50¢.
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Michalski Studio – Linked in
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The Technology – Long Term proposal
Enhance main website
– More dynamic ; possibly a weekly or monthly blog about on-going project(s)
– Links to eCommunity (fb, Twitter,LinkedIn)
– Recommendations on past work
– Feedback form for client or prospect comments, requests etc.
– Affiliations, recommendations, resume, awards and other accolades.
Increase knowledge of other tools
– Blog on the process involved in a large scale project including creation of time-lapse video with commentary
– Investigate 360° photography for projects
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New Technology
360° Photography for projects
–Modern Interior Design
–Classical Interior Design
–Residential Interior
–Complex Commercial project
–Church
Blogs and communities
– Top 100 Architecture Blogs
– Architecture Social Network
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Measuring Success
Increase in Facebook fans – goal of 5 fans a month
Increase connections on Linked in – goal of 5 connections a month
Evaluate quality of fans and connections and growth in network
Calculate value of new business obtained online and compare to cost of maintaining an on-line presence
Review new tools regularly – Listen for new trends
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BACKUP
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Jeff Etelamaki Design Studio
Company website
Adjunct professor at CUNY school of Architecture
Editor of book on Architecture
Online Recommedations
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Dennis Wedlick,Architect LLC Well established business
Beautiful website with great examples of work
Author of design books and articles
Low social networking presence- not marketing business
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Wenger Kois Architecture & Design
Husband and wife partnership
Specialize in architecture and design
Personal facebook page and no other presence