1

Michelle L. Childs, Ph. D 247 Jessie Harris Building Retail and Consumer Sciences Department of Retail, Hospitality, and Tourism Management The University of Tennessee, Knoxville, TN, 37996 Office: (865) 974-8405 Email: mlchilds@utk.edu

EDUCATION ----------------------------------------------------------------------------------------------- Ph. D 2014 The University of North Carolina at Greensboro, NC Consumer, Apparel, and Retail Studies

Bryan School of Business and Economics GPA: 4.0

Adviser: Dr. Byoungho Jin

Dissertation Title: Effective Fashion Brand Extensions: The Impact of Limited Edition and Perceived Fit on Consumers’ Urgency to Buy and Brand Dilution

MA 2010 Oregon State University, Corvallis, OR College of Business Major: Interdisciplinary Studies: Merchandising Management and Communication

BA 2008 Providence College, Providence, RI Major: Social Science

PROFESSIONAL EXPERIENCE -------------------------------------------------------------------------------------------------------------------

Academic Experience

2015-Present Assistant Professor Retail and Consumer Sciences Department of Retail, Hospitality, and Tourism Management The University of Tennessee, Knoxville, TN Courses Taught:

RHTM 615: Retail, Hospitality, and Tourism Management Literature and Thought

RHTM 625: Strategic Retail, Hospitality, and Tourism Management

RCS 210: Introduction to Retail Management

RCS 391: Professional Development

RCS 421: International Retailing

FYS 129: Business of Fashion

2

2012-2014 Graduate Teaching Assistant Department of Consumer, Apparel, and Retail Studies The University of North Carolina at Greensboro, NC

Internship in Consumer, Apparel, and Retail Studies

Professional Development in Consumer, Apparel, and Retail Studies

Consumer Behavior

Global Sourcing of Apparel and Related Products 2011- 2013 Graduate Research Assistant Department of Consumer, Apparel, and Retail Studies The University of North Carolina at Greensboro, NC

Curriculum Development: Developed learning modules on global entrepreneurship:

o Professional development o Product development o Retailing

U.S Department of Agriculture Challenge Grant o Conducted a literature review on global

entrepreneurship and women entrepreneurs o Conducted research and developed a research

paper on global women entrepreneurship

Meta-Analysis Literature Review

Online Course Development o Developed expertise on Blackboard and Blackboard

Collaborate Field Experience 2010-2011 Assistant Store Manager, Kohl’s, Salt Lake City, UT 2010 Manager-in-Training Program Kohl’s, Salt Lake City, UT

2009 Store Management Internship, Kohl’s, Flagstaff, AZ 2007 Store Management Internship, Nordstrom, White Plains, NY

3

PUBLICATIONS ------------------------------------------------------------------------------------------------ Publications in Referred Journals 26. Lee, J., Childs, M., and Benjamin, S. (In Press). Unpacking the Emotions

behind TripAdvisor Travel Reviews: The Case Study of Gatlinburg, Tennessee. International Journal of Hospitality and Tourism Administration.

25. Lim, H., & Childs, M. (In Press). Brand Storytelling on Instagram: How

Do Pictures Travel to Millennial Consumers’ Minds? Journal of Research in Interactive Marketing (Impact Factor = 2.156).

24. Childs, M., & Jin, B. (In Press) Fashion retailer-brand collaborations:

Testing key strategies to increase consumers’ urgency to buy. International Journal of Retail and Distribution Management. (Impact Factor = 2.321).

23. Woo, H., Childs, M., & Kim, S. (In Press). A Path to Altruism: Investigating

the Effects of Origin and Message Explicitness in CR-M Campaigns. Business Ethics: A European Review. (Impact Factor 3.029).

22. Ha, S., Childs, M., Kim, Y., & Fairhurst, A. (In Press). After the Fire: An

Assessment of Small Business Preparedness and Recovery in Gatlinburg, Tennessee. International Journal of Hospitality and Tourism Administration.

21. Kim, S-H., Childs, M., & Williams, J. (In Press). Innovative Experiential

Outdoor Training for Part-time Frontline Employees in the Hospitality and Retail Industry. Journal of Hospitality and Tourism Management (Impact Factor = 2.496).

20. Childs, M., Blanchflower, T. M., Matthews, D. R, & Hur, S. (2020). Non-

traditional Marketplaces in the Retail Apocalypse: Investigating Consumers' Buying Behaviours. International Journal of Retail and Distribution Management, 48(3), 262-286. (Impact Factor= 2.321).

19. Childs, M., & Jin, B. (In Press). Brand and Retailer Co-branding:

Examining factors to favorably change consumers’ brand evaluations. Journal of Fashion Marketing and Management. (Impact Factor = 1.645).

18. Jung, E., & Childs, M. (In Press). Destination as Product Placement:

An Advertising Strategy to Impact Beliefs and Behavioral Intentions. Journal of International Consumer Marketing. (Cite Score = 2.17).

4

17. Woo, H., Kim, S., & Childs, M. (In Press). Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing. International Marketing Review. (SSCI Impact Factor= 2.60).

16. Childs, M., Hardin, R., Koo, G-Y., & Park, K. (2019). Service

Quality with an Officially Licensed University Sport Retail Outlet. Global Sport Business Journal, 7(1), 34-52.

15. Childs, M., Hardin, R., & Koo, G-Y. (2019). Factors Affecting

Consumer Loyalty in the University Sports Team Merchandise Context. International Journal of Sport Management and Marketing, 19(5/6), 389-406). (CiteScore = .92).

14. Matthews, D. R, Blanchflower, T. M, & Childs, M. (2019). Beyond

brick and mortar: The experiences of U.S. female mobile fashion truck entrepreneurs. Family and Consumer Sciences Research Journal, 47(4), 307-323 (CiteScore = .49). [Received Best Paper Award in Apparel, Textiles, and Merchandising]

13. Frankel, S., Childs, M., & Kim, Y. (2019). Seeking and Escaping

Motivations for Attending Tattoo Conventions. Journal of Travel and Tourism Marketing, 36 (2), 282-294. (SSCI Impact Factor = 1.98).

12. Childs, M., & Kim, S. (2019). Exploring Conspicuous Compassion

Strategy in Social Media Marketing: A Study of Fashion Brand Level. Journal of Product and Brand Management, 28 (4), 540-554. (Impact Factor = 2.76).

11. Childs, M. L., Woo, H., & Kim, S. (2019). Sincerity or Ploy? An

Investigation of Cause- Related Marketing Campaigns. Journal of Product and Brand Management, 28 (4), 489-501. (Impact Factor = 2.76).

10. Childs, M., Turner, T. T., & Watchravesringkan, K. (2019) A

Structural Analysis of Decision-Making Styles, Attitudes, and Retailing Outcomes: Athletic Apparel Shopping Perspective, 43(1), 27-54. Leisure/Loisir (CiteScore= .37).

9. Childs, M., Jin, B, & Tullar, W. L. (2018). Vertical versus horizontal line

extensions: A comparison of dilution effects. Journal of Product and Brand Management, 27(6), 670-683. (Impact Factor = 2.76)

8. Childs, M. (2017). Brand Extension Feedback Effects: What Do We Know

and Where Should We Go? Journal of Product and Brand Management, 27(4), 671-689. (Impact Factor = 2.76).

5

7. Childs, M., & Jin B. (2016). Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Groups Difference on Product Evaluations for Scarce and Brand Presence Products. Journal of International Consumer Marketing, 28(3), 154-168. (CiteScore = 1.71).

6. Childs, M., & Jin, B. (2016). A New Age in Brand and Retailer Collaborations:

Trends and Recommendations for a Successful Partnership. Journal of Brand Strategy, 5(1), 83-100.

5. Yurchisin, J., Chang, H. J., and Childs, M. (2015). Where am I Reading?

Using Kelsey Timmerman’s Book to Teach Students About Social Responsibility in the Apparel Industry. International Journal of Fashion Design, Technology and Education, 8(3), 185-193. (CiteScore = .49).

4. Hodges, N., Watchravesringkan, K., Yurchisin, J., Karpova, E., Marcketti, S.,

Hegland, J., Yan, R-N., & Childs, M. (2015). Women and apparel entrepreneurship: An exploration of small business challenge and strategies in three countries. International Journal of Gender and Entrepreneurship, 7(2), 191-213. (CiteScore = 1.35).

3. Childs, M., & Jin B. (2015). Firm factors that influence internationalisation and subsequent financial performance of fashion retailers. Journal of Service Theory and Practice, 25(1), 95-114. (Impact Factor = 1.40).

2. Childs, M., & Jin, B. (2014). Is Uppsala model valid to fashion retailers? An

analysis from internationalization patterns of fast fashion retailers. Journal of Fashion Marketing and Management, 18(1), 36-51. (Impact Factor= 1.645).

1.Mower, J. M., Kim, M., & Childs, M. (2012). External atmospherics and

consumer behavior: Influence of landscaping and window display. Journal of Fashion Marketing and Management, 16(4), 442-453. (Impact Factor= 1.645).

Publications in Edited Volumes and Book Chapters Childs, M., & Jin, B. (2017). Nike: An Innovation Journey (pp.79-112). In B. Jin

& E. Cedrola (Eds), Fashion Brand Product Innovation, New York, NY: Palgrave Macmillan.

Childs, M., & Hardin, R. (2018). Team Identification and Identification through

Apparel (pp. 140-141). In E. Schwarz, & J. Hunter (Eds.) Advanced Theory and Practice in Sport Marketing (3rd ed.). New York: Routledge

6

Publications in Referred Online Journals Song, S-Y., & Childs, M. (2016). Social Media in International

Retailing: Developing an Effective Fashion Marketing Campaign for Global Expansion. International Textile and Apparel Association Teaching Collection. Available at www.itaaonline.org

Manuscripts under Revision/Review Frankel, S., Childs, M., & Kim, Y. Does Tattooing Lead to Alternative

Hedonism? International Journal of Retail and Distribution Management (1st review March 2020).

Childs, M., Gokcecik, E., Yoon, B., & Lee, B. The Growing Business of Slowing

Down: Understanding the Slow Movement in Retail, Hospitality, and Tourism. Journal of Brand Strategy. (1st review March 2020).

Jones, D., Childs, M., Frankel, S. & Loveday. Those who can’t do, won’t get the

job: Exploring benefits and outcomes to student experience learning in retail and fashion. International Journal of Fashion Design, Technology and Education. (1st review March 2020).

Manuscripts in Development Frankel, S., Childs, M., & Kim, Y. Coloring the Community: Motivations,

Identity, and Community Connectedness from a Tattooed Perspective. Targeting Body & Society. Manuscript development stage.

Lim, H., Childs, M., Cuevas, L., & Lyu, J. Between You and Me: The Effects of

Audience and Content Types in Luxury Brands’ Social Media Communication. Targeting Journal of Product and Brand Management. Manuscript development stage.

Lee, B., & Childs, M. Cross-culture effects of model skin tone in beauty

advertising. Manuscript development stage. Childs, M., & Hardin, R. Is pressed juice a new status symbol? Data analysis

stage. Childs, M. Fairhurst, A., Ha, S., & Sneed, C. Buying Patterns in Pandemic. Data

collection stage. Kim, S., & Childs, M. Encouraging Apparel Donation Behavior: The effect of

Message Framing and Nostalgia. Conceptual Development Stage Childs, M., Kim, S., & Lyu, J. Cause-Related Marketing and Eye Tracking.

Conceptual Development Stage

7

Publications in Referred Conference Proceedings Only abstracts published in referred journals are listed. Abstracts published as part of a conference program is listed as presentation to avoid duplication. Kim, S., & Childs, M. (Submitted). Passion for the past: The effect of charity

appeals and nostalgia on apparel donation intentions. International Textile and Apparel Association, Denver, CO.

Lee, B., & Childs, M. (Submitted). Building Consumer Trust in Cosmetic

Advertisements: The Effect of Model Ethnicity and Brand Origin. International Textile and Apparel Association, Denver, CO.

Lim, H., Childs, M., Cuevas, L., & Lyu, J. (Submitted). Between You and Me:

The Effects of Audience and Content Types in Luxury Brands’ Social Media Communication. International Textile and Apparel Association, Denver, CO.

Jones, D., Childs, M., Loveday, M., & Frankel, S. (2019). A Unique Approach to

Implementing Experiential Learning. International Textile and Apparel Association, Las Vegas, NV.

Lee, B., & Childs, M. (2019). Ideal Beauty Standards: A Preliminary Analysis of

Ethnicity and Skin Tone Features. International Textile and Apparel Association, Las Vegas, NV.

Woo, H., Childs, M., & Kim, S. (2019). A Path to Altruism: Investigating the

Effects of Message Focus and Explicitness in CR-M Campaigns. International Textile and Apparel Association, Las Vegas, NV. Childs, M., Woo, H., & Kim, S. (2018). Sincerity or Ploy? The Effects of Brand Image and Message Source on Consumers’ Perceptions toward Brand-Cause Campaigns. International Textile and Apparel Association, Cleveland, Ohio. Lim, H., Childs, M., Cuevas, L., & Lyu, J. (2018). Chanel’s Invitation to Backstage: The Effects of Visual Storytelling and Content Ephemerality on VIP Emotions. International Textile and Apparel Association, Cleveland, Ohio.

Jung, J., & Childs, M. (2018). Modern Product Placement: An

Understanding of Consumers’ Responses to Fashion Brand Advertisements Featuring a Destination. International Textile and Apparel Association, Cleveland, Ohio.

Frankel, S. E., Childs, M., & Kim, Y-K. (2018). Does Tattooing Lead to

Alternative Hedonism? International Textile and Apparel Association, Cleveland, Ohio.

8

Frankel, S. E., Childs, M., & Kim, Y-K. (2018). Coloring the Community

through Tattooed Identities. International Textile and Apparel Association, Cleveland, Ohio.

Lim, H., Childs, M., Cuevas, L., & Lyu, J. (2018). Chanel invites you backstage!

Photo narrative and VIP emotions in Luxury Brands’ Social Media Communication. Global Marketing Conference, Tokyo, Japan.

Childs, M., & Jin, B. (2018). Fashion Brand and Retailer Collaborations:

An Effective Strategy to Increase Consumer’s Parent Brand Evaluations. Academy of Marketing Science Global Congress, Porto, Portugal.

Lim, H., & Childs, M. (2017). Why Instagram? The Role of Telepresence

and Transportation in Visual Content Marketing. International Textile and Apparel Association, St. Petersburg, FL.

Childs, M., & Kim, S. (2017). The Effect of Fashion Brand and Charity

Collaborations on Brand Attitudes. International Textile and Apparel Association, St. Petersburg, FL.

Song, S., & Childs, M. (2016). Social Media in International Retailing:

Developing an Effective Fashion Marketing Campaign for Global Expansions. International Textile and Apparel Association, Vancouver, BC, Canada. [Received Rutherford Teaching Challenge Award, 1st place].

Childs, M., & Jin, B. (2016). Successful Brand and Retailer

Collaborations: Does Brand Familiarity Matter? International Textile and Apparel Association Conference Proceeding, Vancouver, BC, Canada, www.itaaonline.org.

Lim, H., & Childs, M. (2016). Brand Storytelling on Instagram: How

Do Pictures Travel to Millennial Consumers’ Minds? International Textile and Apparel Association Conference Proceeding, Vancouver, BC, Canada, www.itaaonline.org.

Matthews, D. R, Blanchflower, T. M, & Childs, M. (2016). From Food

Trucks to Fashion Trucks: An Exploration of the Fashion Truck Phenomenon Through the Eyes of the Entrepreneur. International Textile and Apparel Association Conference Proceeding, Vancouver, BC, Canada, www.itaaonline.org.

9

Childs, M., & Jin, B. (2015). Effective Fashion Brand Extensions: The Influence of Limited Edition and Perceived Fit on Consumers’ Urgency to Buy and Brand Dilution. International Textile and Apparel Association Conference Proceeding, Santa Fe, NM, www.itaaonline.org. [Received Student Best Paper Award, 2nd place]

Childs, M., & Yurchisin, J. (2015). Making Connections: Linking Course

Concepts with Industry Practices through Pinterest. International Textile and Apparel Association Conference Proceeding, Santa Fe, NM, www.itaaonline.org.

Childs, M., & Jin, B. (2014). The Effect of Brand Extension Strategy on

Urgency to Buy and Brand Dilution. International Textile and Apparel Association Conference Proceeding, Charlotte, NC, www.itaaonline.org.

Childs, M., & Jin, B. (2013). Are scarcity messages still effective? An

experimental comparison with brand prominence and some moderating effects. International Textile and Apparel Association Conference Proceeding, New Orleans, LA, www.itaaonline.org.

Turner, T., Childs, M., & Watchravesringkan, K. (2013). A comparative study between athletic and non-athletic consumers: Consumer decision-making styles, shopping channel choices, and purchase intentions. International Textile and Apparel Association Conference Proceeding, New Orleans, LA, www.itaaonline.org.

Hodges, N., Watchravesringkan, K., Yurchisin, J., Childs, M., Karpova, E.,

Marcketti, S., Hegland, J., & Yan, R-N. (2013). Women and small apparel business ownership: A cross-cultural exploration of the entrepreneurial experience. International Textile and Apparel Association Conference Proceeding, New Orleans, LA, www.itaaonline.org.

Childs, M., & Jin, B. (2012). Internationalization patterns of fast fashion

retailers: Does it follow Uppsala Model? Academy of Marketing Sciences Conference Proceedings, New Orleans, LA, www.ams-web.org.

Mower, J. M., K., M., & Childs, M. (2010). External atmospherics and

consumer behavior: Influence of landscaping and window display International Textile and Apparel Association Conference Proceeding, Montréal, QB, www.itaaonline.org.

Research Reports and Industry Collaborations Kim, S-H., Childs, M., & Williams, J. (2017, Aug). Collaboration with Mountain

Challenge to test Improvements to Part-Time Employee Motivations and Attitudes based on the Effects of Outdoor-Based Training.

10

Childs, M. & Lim, H. (2018, Oct). Presentation for TN Farmers Market Managers on Consumer Behavior and Branding. Johnson City, TN.

PRESENTATIONS ------------------------------------------------------------------------------------------------ Referred International/National Research Presentations Only presentations not listed in referred journals are listed. Jones, D. & Childs, M. (Feb 2020). Strategies and Lesson from a Unique

Approach to Experience Learning. ICHRIE-SECSA, Auburn, AL. Gokcecik, E., Yoon, B., & Childs, M. (Feb 2020). The Role of Slow Good

Network for Slow Food Tourism Movement in Tennessee. ICHRIE-SECSA, Auburn, AL. [Received Best Faculty Presentation Award].

Frankel, S. E., Childs, M., & Kim, Y-K. (June, 2018). Attending Tattoo

Conventions: To Seek or Escape? Presented at the annual conference of American Collegiate Retailing Association, Toronto, Canada.

Childs, M. & Kim, S. (June, 2018). Are Charity Donations Driven by Egoism

or Altruism? Tests of Conspicuous vs. Non Conspicuous Compassion. Presented at the annual conference of American Collegiate Retailing Association, Toronto, Canada.

Childs, M., Matthews, D., Hur, S., & Blanchflower, T. (June, 2018). An

Assessment of Non-traditional Retail Environments: Investigating the Characteristics of Buying Behaviors of Non-traditional Retail Patrons. Presented at the annual conference of American Collegiate Retailing Association, Toronto, Canada

Frankel, S. E., Childs, M., & Kim, Y-K. (Feb 2018). Tattoo convention: Seeking

and escaping motivations of attendees. Presented at Southeast, Central, and South America Council on Hotel, Restaurant, and International Education. Presented at UT Knoxville, TN.

Lee, J., & Childs, M. (Feb, 2018). Mapping emotions in a destination: The case

of Gatlinburg, Tennessee. Presented at Southeast, Central, and South America Council on Hotel, Restaurant, and International Education. Presented at UT Knoxville, TN. [Received Best Paper Award].

Childs, M. & Kim, S. (Sept, 2017). The effect of fashion brands’ cause-related

marketing practices on consumers’ perceived brand prestige and purchase intenions. Presented at UNC Greensboro, Consumer, Apparel, and Retail Studies Centennial. Greensboro, NC.

11

Childs, M., Hardin, R., & Koo, G. (July, 2017). Factors Affecting Consumer Loyalty in the University Sport Team Merchandise Context. Presented at the annual conference of European Association for Education and Research in Commercial Distribution, Dublin, Ireland.

Hardin, R., Childs, M., Koo, G., & Stokowski, S. (April, 2017). Examining

Service Quality in Official University Merchandise Retail Outlets. Presented at the annual conference of College Sport Research Institute Conference. Columbia, SC.

Childs, M., & Kim, S. (April, 2017). Exploring Conspicuous Compassion

Strategy in Social Media Marketing: A Study of Fashion Brand Level. Presented at the annual conference of American Collegiate Retailing Association, Minneapolis, MN. [Received Best Research Paper Award]

Childs, M., & Jin, B. (March, 2016). When Do Brand Extensions Dilute the

Parent Brand Image? Testing the Effects of Brand Level, Price Discount, Perceived Fit, and Consumers’ Brand Consciousness. Presented at the annual conference of American Collegiate Retail Association, New York, NY.

Childs, M., & Jin, B. (October, 2015). How Can a Brand Decrease Brand

Dilution in Brand Extensions? Analyses of Distancing Techniques Apparel Brands Employ. Presented at the annual conference of the Fiber Society, Raleigh, NC.

Childs, M. (July, 2015). Brand Extension Limits: Where Do We Go From Here? Presented at the annual conference of Academy of Marketing, Limerick, Ireland.

Turner, T. T., Childs, M., & Watchravesringkan, K. (July, 2015) Investigating

Factors that Influence Word of Mouth Behaviours Among Athletic Apparel Consumers: The Moderating Role of Brand Loyalty. Presented at the annual conference of Academy of Marketing, Limerick, Ireland.

Childs, M., Jin, B., & Tullar, W. L. (June, 2014). The dark side of discounting:

What moves urgency to buy and brand dilution. Presented at the annual conference of International Business Research, Toronto, Ontario, Canada. [Received Best Paper Award]

Childs, M., & Jin, B. (March, 2014). The Effects of Product Scarcity on Purchase

Intentions: The Influence of Cultural Dimension. Presented at the annual conference of American Collegiate Retail Association, Dallas, TX.

12

Childs, M., & Jin, B. (March, 2013). U.S. Retailer Internationalization. Paper presented at the annual conference of American Collegiate Retail Association, Nashville, TN.

Childs, M., Turner, T. T., & Watchravesringkan, K. (March, 2013). The Influence

of consumer decision-making styles on attitudes and shopping outcomes: Evidence from athletic apparel consumers. Paper presented at the annual conference of American Collegiate Retail Association, Nashville, TN.

Childs., M., & Sanghvi, M. (March, 2012). Post-purchase emotions. Paper presented at the annual conference of Popular Culture Association, Boston, MA.

Mower, J. M., K., M., & Childs, M. (Nov., 2010). The influence of visual stimuli

on consumer and purchase behavior. Paper presented at the annual conference of International Textile and Apparel Association, Montréal, QB.

Non-Referred Research Presentations Childs, M. (April, 2013). An Analysis of Culture, Uniqueness, Product

Evaluations and Purchase Intentions under Conditions of Scarcity. Paper presented at the Graduate Research and Creativity Expo. The University of North Carolina at Greensboro, Greensboro, NC.

Childs, M. (April, 2013). Are Scarcity Messages Still Effective? An

Experimental Comparison with Brand Prominence and Some Moderating Effects. Paper Presented at the annual Southeastern Graduate Research Consortium. The University of North Carolina at Greensboro, Greensboro, NC.

STUDENT RESEARCH ADVISEMENT ----------------------------------------------------------------------------------------------- Graduate Student Major Professor Bomi Lee Retail, Hospitality and Tourism Management Entered PhD Program Spring 2018 Sarah Frankel (co-chair) Retail, Hospitality and Tourism Management

Entered PhD. Program in Fall 2017

13

Graduate Student Committee Member Songyee Hur Retail, Hospitality and Tourism Management

Earned Ph.D. degree Spring 2019

John Magliocca Exploring Constraints to Student Attendance at

FBS Non-Autonomous Football Games

Kinesiology, Recreation, and Sports Studies

Earned Ph.D. degree Spring 2020 Mostafa Zaman Retail, Hospitality and Tourism Management

Entered PhD. program in Fall 2016

Leslie Cuevas Retail, Hospitality and Tourism Management

Entered PhD. program in Fall 2016

Student projects and Industry collaborations Spring, 2020 Faculty Advisor, RCS 210 Case Study, Friends@Rothrock Spring 2019 Faculty Advisor, RCS 210 Case Study, Ladies of Charity Spring 2019 Faculty Advisor, RCS 495 Independent Study Fall 2018 Faculty Advisor, National Retail Federation Student

Challenge (Advanced to Semi-Finals) Spring 2018 Faculty Advisor, RCS 495 Independent Study (x2) Fall 2017 Faculty Advisor, National Retail Federation Student

Challenge Spring 2017 Faculty Advisor, RHTM 625 Strategy project,

Live Five Foundation

Spring 2017 Faculty Advisor, RHTM 625 Strategy project, Gatlinburg Convention and Visitors’ Bureau Spring 2017 Faculty Advisor, Kohl’s Corporation Case Study Spring 2017 Faculty Advisor, RCS 210 case study, Patriot Threads Fall 2016 Research collaborator, Volshop, The University of Tennessee

14

Fall 2016 Faculty Advisor, National Retail Federation Student

Challenge

Fall 2016 Research collaborator, Mountain Challenge

RESEARCH GRANTS -----------------------------------------------------------------------------------------------

Total Funds Awarded: $65,048 External Grants $9,254,754 Colby, S. (Lead PI), Cheek, J., Childs, M., Kintziger, K., Kohring,

A., Lim, H., Yamagata-Lynch, L., Yoon, B., & Zhou, W (Co-PIs alpha ordered) (Oct 2018). Fruved to farm: Young people creating innovations to improve sustainable agriculture systems. Agriculture and Food Research Initiative. United States Department of Agriculture. (Note: Marketing Team Co-PI’s Childs, M., Lim, H., & Yoon, B). Not funded.

$86,678 Childs, M. & Fairhurst, A. (May 2018). Harvesting the future:

Development of a toolbox for business support targeting rural value-added small-batch producers. Local Food Promotion Program. United States Department of Agriculture. Not funded.

Internal Grants and Funding Activities

$50,000 Duke, D., Hillyer, S., Velleso, W. (Co-PIs) Bienko, J. Childs, M. Garcia,

L., Groenke, S., Lowe, S., Luther, C., Scott, J., Whiteside, E., Williams, J., Wood, L., Woods, K., Wozencroft, A (alpha order). Sport & Art: Social Innovation Learning Lab. One UT Collaboration and Innovation Grant. Office of the President. The University of Tennessee. Under Review.

$55,720 Childs, M. & Sneed, C. (Nov 2019). Reimagining the Farmers’ Market:

Developing and Implementing Strategies to Appeal to Limited-Resource Families. Summer Undergraduate Research Group Experience (SURGE) Program. Office of Undergraduate Research. The University of Tennessee. Funded.

$5000 Jones, D. & Childs, M. (Sept 2019). The Effects of Experience Learning

on Student Success. Student/Faculty Research Award. The University of Tennessee. Not funded.

$2000 Childs, M. & Fairhurst, A. (March 2018). After the fire: Rebuilding the

Little Ponderosa Zoo and Rescue. Community Engagement Incentive Grant, The University of Tennessee. Not funded.

15

$2000 Childs, M. (March 2018). Building a campus thrift store for a sustainable future. Community Engagement Incentive Grant, The University of Tennessee. Not funded.

$5000 Frankel, S., & Childs, M. (Feb 2018). The Social and Economic Impact in

Local Communities: An Investigation of Tattooed Individuals. Student/Faculty Research Award. The University of Tennessee. Not funded.

$1328 Childs, M., Fairhurst, A., & Burney, J. (Nov 2017). Small local value-

added producers, big obstacles: An assessment of barriers for production and feasibility of a local community kitchen. Professional and Scholarly Development Award, The University of Tennessee. Funded.

$2000 Holland, C. & Childs, M. (June, 2017). Textile Printing and the Local

Environmental Impact. Summer Research Internship, Office of Undergraduate Research. The University of Tennessee. Funded.

$3000 Ha, S., Childs, M. L., Kim, Y., & Fairhurst, A. (March 2017). After the

Fire: Community Recovery Plan in Gatlinburg, Tennessee. CEHHS Annual Faculty Awards – Frances Speight Clark Award. Funded.

$5000 Childs, M. L. (March 2017). Rural Roadside Retail Stands: Low-Cost

Visual Merchandising Techniques to Increase Customer Appeal. The Professional and Scholarly Development Award, The University of Tennessee. Not funded.

$1705 Childs, M. L. Ha, S., Kim, Y., & Fairhurst, A. (March 2017). After the

Fire: Small Business Recovery Plan in Gatlinburg, Tennessee. Community Engagement Incentive Grant. $1705.70. Not funded.

$5000 Childs, M. L., Bedford, S., & Cuevas, L. (February 2017). Promotional

Strategy in the US Army: Causing Change in US Army Perceptions. Student/Faculty Research Award. The University of Tennessee. Not funded.

$4000 Childs, M. L., Bedford, S., & Cuevas, L. (November 2016). Promotional

Strategy in the US Army: Causing Change in US Army Perceptions. Student/Faculty Research Award. The University of Tennessee. Not funded.

$750 Childs, M.L. (March 2016). An Opportunity for Industry-Focused

Learning in Retailing: First-Year Studies Seminar. Teaching Innovation Grant, The Tennessee Teaching and Learning Center. Not funded.

16

$3000 Childs, M. L. (November 2015). The US Army’s Public Appeal.

Professional Development Award, Retail, Hospitality, and Tourism Department, The University of Tennessee. Funded.

AWARDS & RECOGNITION ------------------------------------------------------------------------------------------------ Spring 2020 Best Faculty Presentation Award

ICHRIE-SECSA, Auburn, AL. Spring 2020 Best Research Paper Award Apparel, Textiles and Merchandising Family and Consumer Sciences Research Journal Spring 2019 Rising Star Award

College of Education, Health and Human Sciences The University of Tennessee

Spring 2018 Best Research Paper Award

Central, and South America Council on Hotel, Restaurant, and International Education Knoxville, TN

Spring 2017 Frances Speight Clark Award College of Education, Health and Human Sciences $3000 (team) Spring 2017 Best Research Paper Award ACRA Annual Conference Minneapolis, MN Fall 2016 Rutherford Teaching Challenge, 1st place International Textile and Apparel Association Vancouver, BC, Canada $400 (team) Fall 2015 Student Best Paper, 2nd place International Textile and Apparel Association

Santa Fe, New Mexico Summer 2014 Conference Best Paper Marketing Track International Business Research Conference, Toronto,

Canada

17

Fall 2013 Certificate of academic achievement International Programs Center, The University of North Carolina at Greensboro

Fall 2013 Sears Scholarship Consumer, Apparel and Retail Studies The University of North Carolina at Greensboro December 2012 Certificate of academic achievement

International Programs Center, The University of North Carolina at Greensboro

August 2012 Elizabeth Williams Scholarship The University of North Carolina at Greensboro May 2012 Certificate of academic achievement

International Programs Center, The University of North Carolina at Greensboro

December 2011 Certificate of academic achievement

International Programs Center, The University of North Carolina at Greensboro

May 2010 Recipient of the Target case study marketing award

SERVICE ------------------------------------------------------------------------------------------------------------------- Service to Department and University Spring 2020-Present Graduate Curriculum Review College of Education, Health and Human Sciences The University of Tennessee Spring 2020 Committee Member RHTM Bi-laws April 2019 Invited Panelist

First Year Studies Conference The University of Tennessee

Oct 2018 Invited Panelist Undergraduate Research Seminar College of Education, Health and Human Sciences The University of Tennessee

18

Fall 2017-Present Student Conduct and Community Board Member The University of Tennessee May 2017 Invited Panelist Transfer student faculty panel The University of Tennessee 2015-Present Co-Liaison National Retail Federation Student Association 2011-2013 Graduate student representative,

Staff Excellence Award Committee, The Bryan School of Business and Economics The University of North Carolina at Greensboro

2013 Southeastern Graduate Consortium Coordinator Department of Consumer, Apparel, and Retail Studies Service to Profession Jan 2020- Present Co-Chair, Consumer Behavior Track International Textile and Apparel Association Mar 2019-Present Reviewer, Fashion Merchandising track Journal of Global Fashion Marketing Aug 2016- Present Associate Editor

Retail Education Today, Newsletter for American Collegiate Retailing Association

Nov 2015-Present Faculty Awards Committee The International Textile and Apparel Association Ad Hoc Reviews 2020 Journal of Business Research (2)

Journal of Product and Brand Management (2) Journal of Retailing and Consumer Services 2019 Journal of Business Research

Journal of Research in Interactive Marketing (2) Journal of Retailing and Consumer Services Journal of Hospitality and Tourism Insight (2) International Journal of Retail and Distribution Management (2) Journal of Fashion Marketing and Management Journal of Product and Brand Management (3)

19

2018 International Journal of Retail and Distribution

Management Journal of Fashion Marketing and Management Journal of Product and Brand Management

2017 International Journal of Retail and Distribution

Management Journal of Fashion Marketing and Management Journal of Product and Brand Management (2) Journal of Retailing and Consumer Services

2016 Fashion & Textiles

Journal of Brand Strategy Journal of Product and Brand Management (2)

Conference Reviews 2020 International Textile and Apparel Association (2 tracks) 2019 European Association for Education in Commercial

Distribution International Textile and Apparel Association (2 tracks)

2018 Academy of Marketing Science World Marketing Conference Travel and Tourism Research Association

Educators for Socially Responsible Apparel Practices International Textile and Apparel Association 2017 Academy of Marketing Science World Congress

Consumer, Apparel, and Retail Studies Centennial Research Symposium

European Association for Research in Education and Commercial Distribution International Textile and Apparel Association

2016 American Collegiate Retailing Association

International Textile and Apparel Association Additional Service Experience 2013-2014 Senator, Graduate Student Association The University of North Carolina at Greensboro 2011- 2013 Secretary, Graduate Student Association Department of Consumer, Apparel, and Retail Studies

20

Press Appearances Sept 2017-Present Bi-monthly segments on retail news and trends WBIR Channel 10, Knoxville, TN Mar 2018-Present Monthly segments on shopping small/local WBIR Channel 10, Knoxville, TN

PROFESSIONAL DEVELOPMENT ACTIVITIES ------------------------------------------------------------------------------------------------ April 2020 Workshop, Lessons Learned and Tips in Pursuing External

Funding, CEHHS The University of Tennessee Feb 2020 Student Conduct Board Workshop Student Conduct and Community Standards The University of Tennessee Spring 2019 Series of Grantmanship Workshops College of Education, Health and Human Sciences The University of Tennessee Oct 2018 Engagement and Outreach Conference Office of Community Engagement and Outreach The University of Tennessee March 2018 How to Approach a New Grant Proposal Office of Research and Engagement The University of Tennessee Jan 2018 Attendee, Big Show

National Retail Federation New York, NY

Aug 2017 Student Conduct Board Workshop Student Conduct and Community Standards The University of Tennessee Mar 2017 New Grant Proposal Workshop Office of Research and Engagement The University of Tennessee Feb 2017 ArcGIS Workshop The University of Tennessee

21

Feb 2017 Attendee, Conference on Higher Education Pedagogy Virginia Tech University, Blacksburg, VA Jan 2017 Attendee, Big Show

National Retail Federation New York, NY

Nov 2016 Department of Defense Young Investigators Grant Workshop Office of Research and Engagement The University of Tennessee Feb 2016 Experiential Learning Workshop

Tennessee Teaching and Learning Center The University of Tennessee

Jan 2016 Attendee, Big Show

National Retail Federation New York, NY

Sept 2015 Finding Funding Workshop Office of Research and Engagement The University of Tennessee Sept 2015 Introduction to Proposal Development Office of Research and Engagement The University of Tennessee July 2015 New Faculty Teaching Institute 3 Day workshop, The University of Tennessee Summer 2014 Cotton and Sustainability Faculty Workshop Department of Textile and Apparel Management

University of Missouri April 2014 Workshop, Secondary Data Sources The University of North Carolina at Greensboro February 2014 Workshop, Introduction to Illustrator, The University of North Carolina at Greensboro February 2014 Workshop, Introduction to Photoshop, The University of North Carolina at Greensboro December 2012 SAS Programming 1: Essentials Certificate of Completion, 3-day training course, SAS Headquarters, Cary, NC

22

November 2012 Leadership Challenge, Campus Activities and Programs, The University of North Carolina at Greensboro October 2012 Workshops, Introduction to Qualtrics and Intermediate

Qualtrics training course, The University of North Carolina at Greensboro

October 2012 Workshops, Introduction to SAS and Intermediate SAS

training course, The University of North Carolina at Greensboro

April 2012 Workshop, Emerging Leaders, The University of North

Carolina at Greensboro November 2012 Workshop, Creating Collaborative Research Partnerships

Bryan School of Business and Economics, The University of North Carolina at Greensboro

PROFESSIONAL MEMBERSHIP ------------------------------------------------------------------------------------------------ 2017-Present Member, European Association for Research in

Education and Commercial Distribution 2012-Present Member, American Collegiate Retailing Association 2011- Present Member, Academy of Marketing Science 2009-Present Member, International Textile and Apparel Association