michigan concrete association 2007 parking lot promotion plan
TRANSCRIPT
![Page 1: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/1.jpg)
Michigan Concrete Association
2007 PARKING LOT PROMOTION PLAN
![Page 2: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/2.jpg)
PARKING LOT PROMOTION
“PLAN”
![Page 3: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/3.jpg)
PARKING LOT PROMOTION PLAN
• GOAL: To measurably increase the use of Concrete as a viable and affordable parking option (both Conventional and Pervious)
![Page 4: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/4.jpg)
PARKING LOT PROMOTION PLAN
• ADVERTISING
![Page 5: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/5.jpg)
PARKING LOT PROMOTION PLAN
• ADVERTISING–Trade Magazines
![Page 6: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/6.jpg)
PARKING LOT PROMOTION PLAN
• ADVERTISING–Trade Magazines
–Association Magazines (Engineers, Architects, Property Managers, Malls, etc.)
![Page 7: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/7.jpg)
PARKING LOT PROMOTION PLAN
• ADVERTISING–Trade Magazines
–Association Magazines (Engineers, Architects, Property Managers, Malls, etc.)
–Pervious and Flatwork Certification
![Page 8: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/8.jpg)
PARKING LOT PROMOTION PLAN
• DIRECT MAIL
![Page 9: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/9.jpg)
PARKING LOT PROMOTION PLAN
• DIRECT MAIL–Architects
![Page 10: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/10.jpg)
PARKING LOT PROMOTION PLAN
• DIRECT MAIL–Architects
–Engineers
![Page 11: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/11.jpg)
PARKING LOT PROMOTION PLAN
• DIRECT MAIL–Architects
–Engineers
–Developers
![Page 12: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/12.jpg)
PARKING LOT PROMOTION PLAN
• DIRECT MAIL–Architects
–Engineers
–Developers
–Municipalities
![Page 13: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/13.jpg)
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT
![Page 14: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/14.jpg)
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder
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PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder
–Brochures
![Page 16: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/16.jpg)
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder
–Brochures
–DVD/Video
![Page 17: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/17.jpg)
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder
–Brochures
–DVD/Video
–Direct Mail Pieces
![Page 18: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/18.jpg)
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder–Brochures–DVD/Video–Direct Mail Pieces–Ads
![Page 19: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/19.jpg)
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER
![Page 20: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/20.jpg)
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER–Currently Interviewing
![Page 21: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/21.jpg)
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER–Currently Interviewing
–Goal Of 1-31-07
![Page 22: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/22.jpg)
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER–Currently Interviewing
–Goal Of 1-31-07
–Job Description
![Page 23: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/23.jpg)
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER–Currently Interviewing
–Goal Of 1-31-07
–Job Description
–Goals and Objectives
![Page 24: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/24.jpg)
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER– Currently Interviewing– Goal Of 1-31-07– Job Description– Goals and Objectives– Form Regional Promotion Groups
From Producers and Others
![Page 25: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/25.jpg)
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS
![Page 26: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/26.jpg)
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS–Concrete Newspaper Columns
![Page 27: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/27.jpg)
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS–Concrete Newspaper Columns
–50% Of Releases Will Involve Parking Lots
![Page 28: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/28.jpg)
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS–Concrete Newspaper Columns
–50% Of Releases Will Involve Parking Lots
–Business Radio Interviews
![Page 29: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/29.jpg)
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS– Concrete Newspaper Columns
– 50% Of Releases Will Involve Parking Lots
– Business Radio Interviews
– Speaking Engagements (Engineers, Drain Commissioners, Architects, etc.)
![Page 30: Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN](https://reader036.vdocument.in/reader036/viewer/2022062619/551718c6550346fe558b569d/html5/thumbnails/30.jpg)
PARKING LOT PROMOTION PLAN
TALK TO ME IN A YEAR ON HOW IT WORKED!