Michigan Children’s Trust Fund

Marquette/Alger CountyCampaign Proposal

Marquette/Alger County Child Abuse and Neglect Council

Agenda- Background- Framework- Purpose

- Approach to the Course- How would we start (5 questions)

– Where we are– Why are we there– Where do we want to be– How do we get there– Evaluate

Background ofMichigan Children’s Trust

Fund• Established in 1982• Michigan’s only source of permanent funding

for the statewide prevention of child abuse and neglect • Marquette and Alger local council was founded

in 1919

Framework of Children’s Trust Fund

• Non-profit organization• Zero to Three Program– “Never Shake a Baby” Campaign

• michigan.gov/ctf• Pinwheel

Objectives• Strengths

» Serve 82 out of the 83 counties

• Weaknesses» Not enough name recognition

• Opportunities» Seek out new ways of getting funding for

programs

• Threats» Low budgets

Our Approach

• Surveyed North Star Academy in Marquette, MI– Key questions

» What is emotional child abuse?» Does anyone in your household drink alcohol

daily?» Are you familiar with Children’s Trust Fund?» How likely are you to purchase a t-shirt to

support the Michigan Children’s Trust fund?

How Would We Begin?Where Do We

Want to Be?

How Do We Get There?

Where Are We?

Why Are We

There? Evaluate

Where Are We?

– Key findings:• Among 30 surveys, most students did know that child

abuse was common. • The majority thought that strangers pose greatest

risk to children, but in fact that is not true.• Most were more than willing to donate one dollar to the Children’s Trust Fund to help raise awareness.• Survey takers replied they were more than likely to report child abuse to the authorities.

Why Are We There?

– Raise awareness and educate of Child Abuse and Neglect for Michigan Children’s Trust Fund.

– Sympathetic, encouraging, and empowering individuals and families to seek and take the first steps.

Where Do We Want To Be?

–More well-known–More funding– April to be more widely known as Child

Abuse Month– Individuals to become more aware on

child abuse

How Do We Get There?

“Change starts when someone sees the next step.”

~William Drayton

Thank You For Your

THANK YOU